Lin Qirong nodded, there is no doubt that the market development of peripheral products is the most profitable and the key to the most important thing for an animation company.

The Transformers series, the neon Gundam series, various toy dolls, etc., have brought huge profits to animation companies.

Take Neon's animation company as an example, to make an animation, you need to prepare the script, concept art, market development plan, etc., and then go to find sponsors.

Whether it can attract sponsors to invest in this animation, the most important thing is whether the animation can be attractive and whether the market development plan has market prospects.

In short, it is whether the follow-up peripheral product development can make money.

And once these merchandise are successful, the benefits will be continuous in the long run, just like the Gundam series, no matter how long it takes, there will be children who buy them because they like it.

If Tonghua Entertainment wants to succeed, the development of peripheral products is something that has to be considered.

"I want to hear about it. ”

Seeing Lin Qirong and Hu Mei both looking at him intently, Li Gaojie couldn't help but feel a sense of being taken seriously.

In the previous company, he never enjoyed such treatment, even if the work was done well, he would be disliked by his boss because of personality problems, and naturally there was no room for improvement.

Fortunately, if you have the ability in this era, you are not afraid of running out of food, and you just hope to find a company that can accommodate your own personality.

It seems that your luck is not bad at the moment?

He exhaled and organized the language in his heart before saying, "The development of peripheral products can be said to be the top priority, I have always thought that Huaxia's animation companies have gone on a bad path, and they are all doing things to kill chickens and eggs, mainly to make quick money, ignoring that copyright is the real gold mine, and continuous deep development is the king."

An anime work is produced and if the quality is good enough, it will be liked by children, especially those under the age of three, who stay at home almost every day, and parents will let them watch some cartoons almost every day.

If you like it, you will watch it again and again, and you will naturally be impressed by the characters and props in the cartoon, and if you see the peripheral products of this cartoon, you will naturally have the desire to want.

For the needs of children, parents are often generous, even if they usually buy a piece of clothing and only sell special clothes, they will never be stingy in their children's spending.

Even when they buy gifts for their children, they will take the initiative to take into account the children's preferences and buy such and such toy dolls.

In fact, what little boy doesn't have a dozen cars at home? What little girl's bed isn't full of dolls?

The huge children's group in China is our largest market, and the future of developing this market is limitless. ”

He took a sip of water from his cup and continued, "There are two main channels for the development of peripheral products.

One is to develop and design products ourselves, produce them in cooperation with toy factories, and then sell them through physical stores, online stores, and official websites.

This method is suitable for taking the high-quality and high-end route, but it has a disadvantage, that is, the scope is too narrow and the coverage is not large enough, because your company's energy is limited.

The second channel is to license to various companies and manufacturers, and by granting them the copyright, they can develop and use them, so that various animated characters can appear in various fields.

Stationery, food, children's daily necessities, building blocks, toys, dolls and even children's tableware, etc., can cover almost all fields.

This is the real gold mine, sitting on the copyright and letting other companies make money for us, who wouldn't want such a good thing?"

Li Gaojie looked like he hated iron but not steel, and was obviously very disappointed in the original company.

Lin Qirong shook his head and smiled, "This kind of thing is very complicated, even Disney has been able to cover fields from animation production to peripheral product development after years of deep cultivation."

Old animation giants such as Europe, America, and Neon have all developed to their current heights after more than ten years or even decades.

Compared with them, our Huaxia animation company is still in its infancy, and it will always be better in the future.

Of course, this is also our advantage, if we can come up with children's animation that parents and children like, then the big market of Huaxia alone is enough for us to eat. ”

"I'm afraid I'll hold on. Hearing Lin Qirong's words, Li Gaojie couldn't help but joke.

"Don't be afraid, our digestion is strong. "But to achieve such a goal, we need a good marketing director, I wonder if you are interested in joining us?"

Li Gaojie nodded briskly, "Although I don't know much about your company, I can see from the boss of the company that your company is ambitious and courageous but also measured, if you are willing to accept a thorn like me, I am happy to be one of them." ”

Lin Qirong shook his head, "Now the view of talents is to have the insight to know talents, the sincerity to love talents, the courage to use talents, the elegance to accommodate talents, and the good way to gather wealth."

I may not have other skills, but I still have the elegance of Rongcai. ”

"Thank you. ”

Lin Qirong stood up and shook hands with him and smiled, "Welcome to Tonghua Entertainment." ”

Li Gaojie shook hands with him and asked with some curiosity, "Actually, I'm curious, why is the company's name Tonghua instead of fairy tale entertainment?"

Hu Mei said with a smile on the side, "Because the boss's daughter is called Tongtong, this Tong with three points of water." ”

"Oh. Li Gaojie said suddenly, "But it's quite interesting, it's more high-end than fairy tale entertainment." ”

Lin Qirong smiled happily, "Then please go through the formalities with Hu Mei, I hope you can have a happy time here." ”

"Thank you. ”

Waiting for Lin Qirong to leave, Hu Mei glanced at him, "Didn't you say that you don't understand the world? ”

"Huh?" Li Gaojie was stunned for a moment before saying, "You think it's bad, I really think this name is good, if it's a fairy tale, it will be a bit vulgar." ”

Hu Mei pursed her lips, turned around and left.

"Come with me, do you have any other requirements for a salary or something?"

Li Gaojie shook his head, "The price you offered is enough, and there is also a commission, I am very satisfied." ”

Hu Mei nodded, "That's good, there is no office for the time being, so I want to trouble you to be wronged in the office outside."

We've rented a bigger office next door, and after a little rest, the anime team will move over there as a whole, and we'll leave you an office as well.

At present, you are the only one in the marketing team, and you can transfer personnel from the office or recruit from outside, you can tell me what you need, and someone will notify you if you apply. ”

Li Gaojie said, "Thank you, it just so happens that I need to adapt first, especially to understand the work progress of the animation team." ”

"Yes. Hu Mei said, "But let me remind you, there are many beauties in it, but they are not easy to mess with, especially Sister Fangfang, if you annoy her, you will definitely not have good fruit to eat." ”

Li Gaojie was stunned, "Is there anything more difficult to mess with than you?"

"What do you mean?" Hu Mei raised her fist angrily.

"Nothing. Li Gaojie said with a smile, "You see that we are so fateful, why don't I invite you to dinner at night to make amends?"

Hu Mei rolled her eyes, "Think beautifully, you just need to work hard, don't think so much about other things."

We're not that complicated here, we don't need to play tricks, and in fact no one can play tricks in front of the boss. ”

Li Gaojie nodded approvingly, "Our boss is not simple, I was unconsciously affected in front of him, you didn't see how upright I sat behind me, and I became a good student." ”

"Of course. Hu Mei raised her head proudly, as if praising Lin Qirong was praising her.

"Haha. Seeing her appearance, Li Gaojie couldn't help but laugh again.

"I'm going to beat you. ”

Li Gaojie waved his hand again and again, "I'm sorry, because you're so cute." ”

※※※

At 4:20 p.m., Lin Qirong came to the kindergarten gate on time.

This is the time when the kindergarten nursery class is dismissed.

The door was already full of parents waiting for their children to get out of school.

After a while, under the command and guidance of the teacher, a class of children lined up with schoolbags and walked out of the school building, walked to the small square, and sat down on a row of stools.

In just one day, they had a good order, and sure enough, the school was a big classroom for the children's growth.

The teacher stood at the door and took the pick-up card handed over by the parents, called the children's names one by one, and then the parents picked them up one by one, in an orderly manner.

Lin Qirong waited for more than ten minutes before it was the turn of the primary one class to come out, and it was Teacher Zuo Youran who walked in the front, and his perfect figure attracted the attention of many parents.

Lin Qirong saw Tongtong in the team carrying her small schoolbag and following the team, turning back from time to time to talk to Cao Zixuan behind her.

After coming to the stool and sitting down, she saw Lin Qirong, and quickly got up and waved to him, smiling sweetly, which made Lin Qirong's heart warm all of a sudden.

Today is Lin Yitong's first day of class, not only is she not used to it, but she is also not used to it, she always feels that there is something missing around her when she goes to work, because Lin Yitong usually sits next to him and plays by herself.

Now seeing her happy smiling face, my heart suddenly settles down.

"Lin Yitong. ”

After receiving the pick-up card, Teacher Zuo Youran called out Tongtong's name, and Tongtong ran over with his schoolbag and open his hands.

"Dad. She rushed into Lin Qirong's arms and shouted a little coquettishly.

"Huh. Lin Qirong hugged her and responded, "Say goodbye to the teacher." ”

"Goodbye, teacher. Lin Yitong obediently waved goodbye to Teacher Zuo Youran.

"Goodbye Tongtong, so good. Teacher Zuo Youran smiled softly, "Please give me the score when you have time, I also need a little time to practice, and I will have to practice together later." ”

Lin Qirong nodded, "Okay, I'll let Tongtong bring it to you another day, goodbye." ”

"Goodbye. ”

Lin Qirong took Tongtong's hand and turned to leave.

"Did you have fun today?"

"Happy. Lin Yitong replied loudly.

"What's the fun?"

Lin Yitong flexed his fingers and told the things he encountered today one by one.

On the first day of class, everything was new, which impressed her very deeply.

The golden light of the setting sun sprinkled on their bodies, leaving two shadows, one large and one small, so warm.