"Later Us", the marketing method is quite successful, such a 2D romance film with a production cost of only tens of millions, neither big-name stars, nor amazing special effects, before the release, a large amount of publicity, momentum and hype that lasted for a month, a large number of marketing in various online media, won the support and praise of many film critics, and created a super high pre-sale of 130 million box office!

Let's put it this way, the pre-sales of "Detective Chinatown 2" are not as high as it.

It is enough to rank among the top few high pre-sales in the entire history of Chinese films, attracting a large number of audiences to buy tickets to watch the movie, and the box office exceeded 280 million on the first day of release or a working day!

Hearing this, Shen Ming probably understood, and interjected: "130 million? How much does the issuer have to buy?"

This is the rule in the circle, buy some pre-sales, pull the data, and then the audience watched it, and subconsciously felt that this movie must be very good, and the pre-sale was so high!

"Great Wishes" also bought 10 million pre-sales...

Dante smiled: "People are smarter than you!"

"How?"

The distributor and producer of "Later Us" have eye-catching film and television, what did they rely on to start with eye-catching?

Buy tickets online.

People have a refund function...

Bought it, then return it!

"On the day of the release, the ticket refund gate incident broke out in Sight!"

“… Refund the ticket?"

Shen Ming's eyes lit up, there is still this kind of operation?

"Well, the backstage of many theaters on the day was about to collapse, and all kinds of ticket refunds were refunded, at least 15 million were refunded!"

“… That's not a lot..."

"Yes, it's not a lot, but it's all real money, if the theater refunds, the money will be gone..."

"Oh, you mean, they didn't notify the theaters, and they quit themselves?"

Brother Ming then understood!

Generally buying box office, chartering or even stealing box office, cinemas are actually beneficiaries, and their economic interests are not damaged...

But this is different, people are not ready to share the soup with the theater chain!

First of all, on his own platform, he booked a lot of tickets, and then desperately sent a press release, bought hot searches and other means to hype up this film.

When the theater sees that the pre-sale results are so good, they will definitely increase the number of films.

is such a hot film, and it is the May Day schedule, the audience will definitely watch it.

Then, during the release, I secretly refunded the ticket, anyway, it was my own platform, and there was no loss.

The market has stabilized, public opinion is also advantageous, the time and place are favorable, and there is no worry about overturning...

Unexpectedly, some theaters were too ruthless, so they reported the behavior of aiming at the athlete referee.

"Also, most of the refunds this time are 19.9 preferential tickets, and the general preferential tickets want to be refunded, which is also extremely cumbersome, close to 15 million tickets, in addition to the platform itself, it is basically impossible to complete such an operation in such a short period of time!"

Shen Ming had the mentality of listening to gossip with a face: "... Isn't there anyone up there?"

"The General Administration has intervened, but this method can hardly be said to be illegal, at most it can only be regarded as immoral..."

nodded: "No wonder Xu Zheng asked me not to get involved, by the way, how about "Players Behind the Scenes"?"

"It's okay, the evaluation is average, the box office should be 400 million..."

"That's also a lot of money, I heard that the production cost of this drama is only 30 million!"

Dante returned to the topic: "... Then this "Look at the Sea"..."

"We won't make a movie with an investment of more than 20 million!" Shen Ming said categorically, and then added: "At least not for the time being!"

Turning his head, he looked at the company's staff seriously: "In recent years, the film and television industry has repeatedly hit new highs, so that art films can't find their own positioning, and it is very rare for art films to break 100 million at the box office, and I don't know why, in recent years, everyone loves to think that it is common for art films to have a high box office!"

"You've all done film and television projects, and you all know that the most important thing in the early evaluation is to investigate the audience of the film and the box office that this audience can bring, so as to work out a reasonable production cost range. ”

"The cost of more than 20 million is an abnormal phenomenon!"

"I don't care what they do, anyway, all we have to do is bring the cost back to a reasonable range!"

"That's it, adjournment!"

……

Literary films are not the same as commercial films, works with obvious commercial attributes please the public, and the former is a small group!

Therefore, literary films usually do not sell well at the box office.

Positioning itself is niche.

It doesn't have to please the public, its stance lies in its own artistry.

In this case, do you still want to play high investment?

What do you think?

……

In the office, Yang Xin and Chen Xu walked in.

The assistant made them a pot of tea, and Shen Ming opened the topic: "This time I returned the favor, next time Gu Tianlu asked me to make a cameo, I won't go if I am killed!"

“… What's the matter, don't you think the movie is good?"

"Well, you can't analyze it in depth at all, and once you analyze it, it's all loopholes!"

Yang Xin nodded: "Hong Kong movies are like this, except for a limited number of films, most of them are out of reality!

Hong Kong films pay more attention to the conflict between freehand and plot, and don't care about whether it is in line with reality...

Even works such as "The True Color of Heroes", "Gunfire" and "Infernal Affairs", which are regarded as classics, are far from the real life of the audience...

“… Why are you all here?"

Yang Xin glanced at Chen Xu, and the latter said: "There have been a lot of things on the Internet recently, you must calm yourself and not be restless!"

“… Restless?"

"Just don't be in the limelight..."

"It's been a long time since I've been on the hot search!"

"How can it be a long time, you have only been on the hot search for a day last week!"

"That's to promote Players Behind the Scenes... By the way, Chen Xu, arrange it for me, I have to go to "Longing for Life" once to help promote "Living Together in Time and Space"!"

"Okay..."Chen Xu nodded: "Do you want to be with Tong Yali?"

"It doesn't matter, by the way, Sister Xin, you just said that something happened on the Internet, what happened?"

Yang Xin sighed: "It's not because a certain big V broke the news about a lot of privacy in the circle, what kind of contract or something, and then triggered a series of incidents..."

“… Forget it, I'll see for myself. ”

I didn't understand, Shen Ming took out his mobile phone and was about to search Weibo, Yang Xin said: "Don't search Weibo, I'll tell you!"

"Removed the hot search?"

"For sure, it's illegal..."

"Tsk, I usually have to buy a hot search when I fart, but now I have withdrawn!"

After listening to Yang Xin's story, Shen Ming felt that his three views had been ransacked...

It's shocking!

Brother Ming is also a practitioner, and he belongs to the top and high-income group, of course he knows how much a star earns, and sometimes, he feels outrageous!

But he feels comfortable earning because he is transparent about his income channels and pays his taxes on time...

He always thought that no matter how chaotic the circle was, it was impossible to break the law, especially to make a fuss about money!

After all, now the income is public...

Now I know that there are so many bad guys...

I couldn't help but ask: "No, haven't they thought about the consequences?

"Then you say that when a man is married, why do he have to keep a lover outside?"

“… How do I know, I'm sure I'm not going to do it!"

"I didn't say anything about you, you did a good job in Hong Kong this time, you are innocent, and you are worthy of the artist I brought out. Yang Xin praised him first, and then followed the topic just now: "Many times, greed and lust will blind our eyes, and Ma Shengren once said: If there is a 20% profit, capital will be ready to move; If there is a 50% profit, capital will take risks; If there is a 100% profit, capital dares to risk hanging its head; If there is a 300% profit, capital will trample on all the laws of the world!"

looked at Shen Ming deeply: "Fortunately, we are all timid people, and we can't be capital in this life!"

“… No, I just didn't figure out how to play..."

Wonderful Book House