It's another summer vacation.

In a trance, it seems that the craze of "another year of awards season" has not had time to go away, the summer file has come, and in a blink of an eye, half of 2012 has passed, and the most lively season of the year has arrived. The heat of midsummer makes people get out of their homes and into the cinema for a moment of relaxation and relaxation.

This is an atypical and unconventional summer file, and the development of the whole thing has been unexpected one after another. However, it cannot be said that there are frequent dark horses, it should be said that there are many surprises.

First of all, at the end of March, there is still a full month before the summer file, and the "Hunger Games", which is adapted from the youth trend of "Twilight", made its debut.

All industry insiders believe that this will be another "twilight"-style youth brainless movie, but the actual situation has subverted most people's thoughts -

The media scored 68 points, IMDB scored 7.2 points, and the Rotten Tomatoes index was 84 percent.

exploded, word of mouth exploded, for a teen adaptation of the movie, compared with "Twilight", the movie's reputation completely exploded, especially the heroine Jennifer Lawrence was unanimously praised, and in the cold and bleak spring file, a frenzy was set off.

In just a few weeks, "The Hunger Games" has become the biggest hit of the year, and May has not even had time to end, after four consecutive wins of the weekend championship, the cumulative box office in North America has reached 380 million US dollars, and breaking through 400 million seems to be in sight.

Subsequently, in the first week of May, the "Avengers" landed in North America and opened the curtain of the 2012 summer file!

Since "Iron Man" in 2008, after a long layout of four years, Marvel Studios and Disney spent $220 million to create the "Avengers", which finally officially met the audience under the watchful eye. Although the audience had high expectations for the work before its release, the finished product still did not disappoint people and completely detonated everyone's enthusiasm.

The media scored 69 points, the IMDB score was 8.1 points, and the Rotten Tomatoes index was 92 percent.

The overall evaluation, even more than the "Hunger Games", for a commercial popcorn, such a reputation can be called a big hit, "The Avengers" is completely filled with praise and attention, and there is no doubt that the 2012 summer file is off to a good start.

The point is, this is not a simple start.

This is the first work in North American film history to exceed 200 million at the box office in its opening weekend, easily breaking the 169 million opening figure of "Harry Potter and the Deathly Hallows (Part II)" and becoming the box office champion in the opening weekend of film history!

Under such strong results, the "Avengers" swept thousands of troops and gained a series of records, the fastest to exceed 100 million in film history, the fastest to exceed 200 million in film history, the box office on Friday in film history, and the box office on Saturday in film history...... And so on, which really pushed the momentum of the comic book adaptation movie to the peak, and the momentum of destroying the withering and decaying, no one can form an effective confrontation at all-

Not even the courage to confront.

In the second week of May, Tim Burton and Johnny Depp created "Dark Shadow" became the first cannon fodder, with a box office of only 29 million on the opening weekend, trembling in front of the weekend box office of "The Avengers" of 100 million and 3 million, compared with the investment cost of 150 million, Warner Bros. lost to internal injuries.

However, Warner Bros. soon found the difficult brother.

In the third week of May, Universal Pictures spent 210 million to build the "Super Battleship", and in the face of the "Avengers" in the third week of release, it still lost its armor, and even only 25 million US dollars on the opening weekend, which not only witnessed the "Avengers" three consecutive championships, but also directly led to the anger of Ron Meyer.

Familiar recipes, familiar flavors, summer files are always like this, witnessing some works reach the top of the gods, and at the same time, witnessing some works losing all their money. Either way, it's a carnival for the audience!

So, what about after that? June in the summer of 2012 is still wonderful and star-studded.

Will Smith's "Men in Black 3", Kristen Stewart teamed up with Chris Hemsworth for "Snow White and the Hunter", DreamWorks' "Madagascar 3", Pixar's "Brave Legend", "Alien" prequel "Prometheus", Tom Cruise starred in "Rock Age......

All of these works are concentrated in June, and they all burst out in one go, and then in July, the two works "The Amazing Spider-Man" and "Batman Prequel: The Dark Knight Rise" will once again have a blockbuster showdown, as well as the comprehensive overhaul of "Spy 4", and the star-studded "Expendables 2".

In this year's summer file, there is no gap at all, and there are wonderful dramas one after another.

Either the incredibly high investment, "Men in Black 3", "The Dark Knight Rises" and "The Amazing Spider-Man" are all more expensive to produce than "The Avengers", or there are many bright stars and countless topics, with Will Smith and Tom Cruise, two former box office superstars, following Johnny Depp, also appearing to face Robert Downey Jr.

It's so lively that the media can't wait to exclaim, "This is the hottest summer season in the 21st century!"

Not to mention whether this year's summer file can create a new high above the box office figures, but at least it is certain that in terms of hot topics and discussion heat, it has now reached the highest point since the 21st century, and above social networks, traditional media, and even in real life, the topic of discussion about summer movies has become the number one focus this summer.

Among the bustling discussion topics, "Edge of Tomorrow", starring Lan Li Hall, is also about to be released in June, but it is not ranked at all.

The investment cost of 130 million US dollars is not up or down, it is not decent, and it is not even as good as unconventional popcorn works like "Black Shadow" and "Snow White and the Hunter";

The scandal between the two actors has long been a thing of the past, and after both of them denied it many times, the media is too lazy to continue to fry cold rice; not to mention that Lan Li, who went away to London's West End, has been out of the public eye for nearly four months, and it is almost equivalent to four centuries in the Internet era, but Jennifer, who has risen to power with "The Hunger Games", has become a media darling.

Instead of discussing Lan Li's second collaboration with Jennifer, it is better to discuss Jennifer's starring in two commercial blockbusters in the first half of 2012, which is far more popular than Lan Li, who won the Oscar. What's more, isn't Jennifer's love triangle with Josh Hutcherson and Liam Hemsworth a more interesting topic?

By the way, Liam, who managed to stand out with "The Hunger Games", once again reminded people of Chris Hemsworth.

Although last year's "Thor" box office was far lower than expected, and Chris was not as popular as expected, the advantages of appearance and Thor's role, under the fermentation of "The Avengers", still make people optimistic about Chris's career prospects. Now, the two brothers have become Hollywood's potential blue chips, attracting countless attention.

In the early promotion of "Edge of Tomorrow", Jennifer unexpectedly became the focus of discussion, but it was a hub.

However, Warner Bros. has just experienced the box office fiasco of "Dark Shadow", and before the release of "The Dark Knight Rises", all their chips were pressed on the "Edge of Tomorrow", and throughout June, Warner Bros. was the only one to join the summer competition. In the face of a star-studded battle with strong opponents, it is not easy to fight your way out.

As a result, Warner Bros. took a two-pronged approach, on the one hand, to promote the news of "Les Miserables" at the Almeida Theater and increase a lot of exposure, and on the other hand, to launch a huge pre-publicity campaign centered on Jennifer. All promotional resources are focused on "Edge of Tomorrow", looking forward to this work to create box office success.

Towards the end of May, a news item quietly appeared on the Internet, "Rite Hall: I won't go into the cinema to watch 'Snow White and the Huntsman'." ”

The source of the news is no longer known, but it has spread extremely quickly, spreading on Twitter and Facebook in less than 12 hours, becoming a trending topic. A short piece of news once again awakened people's memories - obviously, Lan Li said this because of Chris Hemsworth, the story of the two friends who turned against each other, is still circulating on social networks.

All kinds of discussions have sprung up, Lan Li's fans and Chris's fans have quarreled, and this description is not very accurate, strictly speaking, it should be Chris's fans who took the initiative to provoke, and Lan Li's fans swept through thousands of troops to complete the suppression.

In terms of the comparison of the fan base of the two actors, in addition to "Thor", how can Chris, who has a lackluster career, be compared with Lan Li?

But then the turning point came, and before the official statement of Lan Li and Chris, TMZ published a clarification notice on the website announcing that it was a fake news on the grounds that "during the West End performance, Lan Li did not give any kind of interview to any media other than 'Empire' magazine. ”

It seems that this is a false alarm, and people with intentions are fabricating news. The way things that followed proved this.

Soon after, another piece of news appeared on the Internet, "Chris Hemsworth: I am not friends with Lan Li, never has been, and honestly, he is a villain." ”

After the news appeared, it was fried again on the Internet in an instant, but before fans could be angry, the TMZ website made a clarification in just six hours, "The source cannot be verified, and Chris Hemsworth has not been interviewed and confirmed as fake news." ”

Lan Li and Chris both looked confused: What's going on?