Chapter Twenty-Four: Take a Step Back and Broaden the Sky
Walking into the campus of Gimhae University, Chen Xin seemed a little excited, and he felt like pie in the sky was falling on his head.
After waiting for three days in Jinhai, Meng Tian's eyes were opened, and he was finally fortunate to get an appointment with Liu Ruoyi.
No way, the Jiayi record he represents has the lowest price, except for the share ratio, there is almost nothing, it stands to reason, Liu Ruoyi, who is hot now, will definitely not choose Jiayi.
Jiayi Records is not big, the main business is to make records, and they can't afford to sign any big-name stars, and the lack of resources in the film and television industry naturally means that they can't fully package Liu Ruoyi, so they are very self-aware and propose to sign a three-year record contract, with the shortest contract time, just to make a wave before Liu Ruoyi becomes popular.
Three years to make three records, production fees and publicity expenses out of the company, record sales and concert revenue are divided into five or five, in addition to the necessary publicity and notice, there are not too many hard constraints on time, after all, it is not a long-term contract, and the company will not invest so much in Liu Ruoyi's long-term development.
If Liu Ruoyi needs the company's agency for an advertising contract, the company will only take 2 percent, which is also the best of all companies, which is equivalent to letting Liu Ruoyi take care of herself.
But when it comes to guaranteed income, although Jiayi Records also gives an annual guarantee of 200,000 yuan, considering that there is only a 3-year contract, it is equivalent to Jiayi Records paying 600,000 yuan to win the championship of this year's Youth Song Competition, which is also the least investment among all companies.
No way, not only do they lack resources in the film and television industry, but they also don't have plenty of funds, so they found Liu Ruoyi, the main purpose is to make some quick money with small and big, low-cost fast in and out, and make some quick money to rub the heat, three records in three years plus a guarantee, saving a little 5 million investment is almost enough, and it is not a one-time investment, the first album in the early stage smashed 2 million, 100,000 copies returned to the capital, and 200,000 copies earned are enough for the next cost.
According to the current popularity of Liu Ruoyi and the quality of the song "Meet", it is basically impossible to lose money, 100,000 copies are sold casually, and 200,000 copies are not too big a problem if the publicity is more than 300,000 copies, and if it reaches more than 300,000 sales, the company will make a lot of money.
Originally, after the company heard that large companies such as Xinsuo had joined the competition, the boss retreated, but Chen Xin, the business director, was a little unwilling.
He repeatedly watched Liu Ruoyi's entire Youth Song Competition, and was very optimistic about Liu Ruoyi's talent and creative talent, thinking that the sound conditions were no worse than that of Sister Fei, the queen of heaven, and the quality of the song "Meet" created was very high, if an album was released as the title song while the iron was hot, it would be launched in the near future to catch up with the popularity, and the probability of selling more than 300,000 copies in China was very high, and there was no problem at all to earn two or three million in addition to the cost.
This is a rare opportunity for the company to see money in recent years, so Chen Xin decided to stalk it and see if he could pick it up.
waited in Jinhai for three days in this way, and unexpectedly let Chen Xin wait for an opportunity for an interview, which made Chen Xin like a chicken blood, and came to the campus café of Gimhae University at 9 o'clock in the morning on the appointed day to wait for Liu Ruoyi half an hour in advance.
No, the conditions can't be given, and it's always right to have a correct attitude.
Just after 9 o'clock, Liu Ruoyi arrived as promised, and Chen Xin saw the familiar girl's figure appear, so he hurriedly greeted him, "Miss Liu, hello, hello! I'm Chen Xin from Jiayi Records." Chen Xin raised the mobile phone in his hand, and Liu Ruoyi was contacted by calling the mobile phone number on his business card.
"Hello, Director Chen. As soon as Liu Ruoyi saw Chen Xin's actions and dress, she knew that she was not looking for the wrong person. After speaking, he politely stretched out his hand and shook it lightly with Chen Xin.
took a quick look at the other party, small flat head, with a black-edged eye, thin figure, not tall, should be less than 1.7 meters tall, the same height as wearing flat shoes, the appearance is very ordinary, but it gives people a shrewd and capable feeling.
It seems that the negotiation process will not be too easy.
And Liu Ruoyi is willing to choose to talk to Jiayi Records, the most important thing is that the contract he gave is the most lenient, including very few liquidated damages, the whole contract is concise and clear, and there is no deliberately set text trap, obviously Jiayi is playing a good cooperation card, from the current point of view, it is one of Liu Ruoyi's optional candidates.
The two sides returned to their seats, Liu Ruoyi took out his revised contract and handed it to Chen Xin, "Director Chen, let's not say much politely, let's get straight to the point, this is my revised contract, add a little content on the basis of your contract, you take a look first, let's continue to talk, what do you think?"
Although Jiayi's record contract is loose, but the payment is too little, Liu Ruoyi naturally will not accept it all, she feels that there should be room for modification of some terms, in her previous life, she has long understood that benefits are to be fought for.
"Okay, no problem. Chen Xin happily took the revised contract and looked at it carefully. He read it quickly, because most of the content was drafted by him, and Liu Ruoyi actually only changed two places.
First: at least 2 million publicity expenses for each album will be used for charting, TV media advertising, etc.;
Second: the record share is revised to a stepped type, less than 300,000 copies, the two sides are divided fifty-fifty; if more than 300,000 copies, Liu Ruo will get 60% of the total income according to the requirements.
Jiayi doesn't pay much, if the results are good, it mainly depends on Liu Ruoyi's ability, and Liu Ruoyi is certainly qualified to win the big head.
When Chen Xin looked at these two new clauses, he couldn't help but show embarrassment.
"Miss Liu, frankly speaking, our company gave this condition, is to fully consider the market and both parties to pay and other comprehensive factors, the publicity cost of each album, we estimate that it is about one million yuan, this cost can basically be a radio promotion in a major city in the first and second tier coverage. ”
Liu Ruoyi nodded, Chen Xin's statement is not much different from what Professor Li Jingyao said, I believe it is the truth.
"Director Chen, what you said is right, but I think it is not enough to just promote on the radio, there must also be a certain amount of advertising coverage on star TV media, in order to inform fans as quickly as possible and increase the sales of genuine copies before piracy comes out. ”
It's just that Jiayi's investment in this solo radio list is obviously not too fast, and there are not many people listening to the radio now, according to some of Liu Ruoyi's understanding, TV commercials are the best way to promote records, and it is naturally unrealistic to advertise on CCTV, but at least show your face on a satellite TV.
The aroma of wine is also afraid of deep alleys, no matter how good the singing is, it must be publicized to have popularity, so as to stimulate genuine sales in the first time, otherwise when piracy comes out, the daylily will be cold.
What is the sales environment of genuine records in China, not to mention Liu Ruoyi also knows that it is thankful that genuine records can account for one-tenth of it, that's it, and it is only possible to grab time with piracy, but now the network is not developed, and mobile phones are not intelligent, otherwise only ashes will be bought by genuine records.
So other aspects are just that, in terms of publicity costs, Liu Ruoyi is not ready to make concessions.