"Don't sell it, say. ”

"The first way is to acquire Xiaoyin Lakeside, so that you can get control of the account. ”

"??? stop kidding, what about the second?"

"Acquisition of Fuji Xun and meager Personally, I actually recommend the first method. ”

“…… You're sick, aren't you?"

"I'm serious about answering Party A's needs. ”

"Rubbish! liar!" Zhang Dongtao angrily cut off the phone.

There was silence in the office.

"What? Yongmao wants to enter the IT world?" the curly-haired man looked at Patrick Daxing with a flat face.

"They seem to think that we started the Internet. The female intern also said cautiously.

"It's nothing, I didn't do well this time. Patrick waved his hand.

"So we're ...... now Do you want to continue?" the girl probed.

"Don't worry, wait for the call. Patrick was still holding the phone.

"Huh?"

At the same time as the question was asked, the phone rang again, and it was still Zhang Dongtao.

This time, the tone became much more polite: "I'm sorry, Mr. Pai, I was a little excited just now, and we really can't move their account comments." At the very least, articles elsewhere can be done, right?"

"The articles we control are okay, but not very effective. He used this trick to discredit him and it didn't work. ”

"Did they hire people too?"

"Nope. ”

"Are you so sure? have you asked all your peers?"

"You don't need to ask, just glance at it. ”

"What's the truth?"

"To make up for my dereliction of duty, I will tell you a little trick to observe the manipulation of public opinion, at least in the film industry - the distribution rate of negative reviews. Patrick explained, "For example, the movie 'The Wandering Planet', have you heard of it?"

"Well, there was a lot of talk at the time, and it was all your masterpiece?"

"No, no, someone approached me, I wasn't involved, I just told you a way to tell the difference. Patrick continued, "That movie seems to be a recognized masterpiece now, but at the time it was full of a lot of negative opinions, you know the background, right?"

"Clear, clear, deeply understood, I also read the review at the time, I feel that the narrative of this movie should be quite bad, supported by patriotic feelings and special effects, so I haven't been there, thinking that I will have time to look at it casually on the Internet in the future, and then my son forced me to watch it, and after watching it, I found that this is not the case at all, there is no patriotism at all, let alone a personal hero, it is completely internationalist, and the movie is very good-looking...... So to speak...... I was implanted that year, too?"

"There is no doubt that it is. Now tell you how to distinguish between the positive and negative poles. Patrick said in detail, "Take a recognized masterpiece like "The Wandering Planet" as an example, of course, some people can think it is not good-looking, and there can also be people who criticize it for the sake of being unique, in order to appear different, and have elegant taste, which is no problem, but these people should be normally distributed in the crowd, almost 5 out of 100 people, for example, among your friends, there will probably be 5% of people who don't like this movie, right?"

"There are indeed a few of them, they say that the story is not good, and they make do with special effects, but I later found out that two of them had not seen the movie at all when they said it......

"That's fine, even if it's just to appear smart, they can say that, just remember 5%, and then zoom in on that 5% in all contexts, which means that under all reviews, videos, opinions, and questions, there will be about 5% negative opinions, right?"

"Of course. ”

"Interestingly...... Wait a minute, I'll click on the comma website now. Patrick said and clicked on the largest film and television rating platform in China, and after searching for the title of the movie, he said, "Let me tell you the current data, there are 402635 short reviews about this movie now, of which 24% are positive, 6% are average, and 70% are negative." ”

"What?"

"You heard it right, out of all the more than 400,000 short reviews, 70% are bad reviews, and among the real people you contact, 70% of them think this movie is bad?"

"5% is less than ......"

"So obviously, the negative comments here are unprecedentedly concentrated, completely contrary to the distribution of positive and negative reviews in other places, even if you consider the different user portraits of each platform, it will lead to a maximum error of 20%, but the difference rate of this movie is as high as 65%, do people who hate this movie only hate it on the Douban platform, and will like it in other places and lives, or be silent?"

"Obviously impossible, the comic data is too exaggerated, and the artificial manipulation is no more obvious. ”

"Therefore, comparing the 'distribution rate' is the simplest and most effective way to identify the manipulation of public opinion, public relations companies cannot control all the channels of speech, they will only find the largest platforms to make a fuss, anyway, ordinary moviegoers like you only watch the film reviews on it, take the data of this platform, and compare it with other places, if the gap is very large, it is obvious that it has been done, and it will not take three minutes. ”

"Hmm...... But this method can only be used in the film industry, and when it comes to the shore of Xiaoyin Lake, it is difficult to compare, right?"

"It's not difficult, just take a little more than two minutes to find the two articles with the highest exposure, and then just find the two articles in the middle and compare the comments in the top 10. ”

"This ...... It's still hard. ”

"Yes, after all, there are not many people who have nothing to do it, but I can give you the results directly, we can't maintain the comments of all articles, usually only do the top three in terms of exposure, and the other articles are free comments, so the distribution rate of negative comments under the most popular articles is about 90%, and although other articles are also affected by impression implantation, they will not exceed 50%. ”

Zhang Dongtao's previous anger was gone, and he only muttered: "So to sum up, it is to compare the high-exposure channels with the low-exposure channels, if the distribution rate of positive and negative comments in it exceeds 20%, there is a ghost, because the public relations company will only maintain high-exposure channels?"

"You're so good at summing up abstract laws so quickly. Patrick said with a smile, "I've already made a comparison, there is no problem with Xiaoyin Lake, and I really haven't done anything about online public relations." ”

"So now, you can't help it?"

"It's really impossible to continue to smear now, I have thought about many situations, but I never thought that he would solve this matter in a self-harming way, the benefits are completely negative, which is against fundamental human nature. ”

"I don't understand that...... If it's a negative return, why should he bother......"

"I don't know. ”

"......" Zhang Dongtao was stunned for a moment, "I thought you could analyze one three five seven no matter what." ”

"If you have to analyze it...... Is there a personal enmity between Zhou You and Yongmao?" Pai Daxing put forward an idea, "If you can kill 10,000 enemies with 8,000 losses, this thing still makes sense. ”

.。 m.