After several days of hard preparation, on Friday, the Chinese Neon Cultural Exchange Festival officially opened.

Akihabara, which is already extremely popular, can be said to be crowded with lovers of anime and games.

During the period before the opening, everyone could see all kinds of advertisements everywhere, and they all knew the time and place of this cultural exchange festival, and they were full of curiosity about what kind of things the cultural exchange group from China would bring.

I have to say that the neon people are still full of curiosity about China, and the same is true for Chinese culture, because most people understand that neon culture is a combination of Chinese culture and local culture, and their writing still contains a large number of traditional Chinese characters.

This made them full of curiosity about Chinese culture and wanted to participate in this cultural event.

And what makes them even more curious are two companies, Tonghua Animation and Fengteng Animation.

These two companies can be said to have contracted most of the advertising time during this time, bombarding everyone's attention all the time.

Fengteng animation is not very clear to everyone, but Tonghua animation makes everyone feel strange and familiar.

After advertising bombardment, everyone learned that several children's animations that have been very popular in Neon in the past two years are from the company Tonghua Animation.

Needless to say, "Peppa Pig" has become one of the favorite cartoons of many neon people in the past few years, and both adults and children know that cute Peppa Pig.

Then there are several cartoons such as "Dora Who Loves Adventure", "Let's Go Diego", "PAW Team Makes Great Contributions", "Super Wings" and so on, which have been liked by many audiences.

You must know that in Neon, anime can be said to be ubiquitous, and cartoons are not just for children, there are a large number of adults who like to watch animation.

Although these animations are more suitable for children to watch, there are still many teenagers and even adult fans.

In addition, Neon's animation industry is developed, and various animation magazines and reviews are very rich, and these cartoons have been analyzed several times, and they are known as cartoons suitable for growing up with children, and the evaluation is not low.

Before that, everyone only knew about the company Nomura Kaisha, but now through the advertisements placed by Tonghua Animation, everyone found out that Tonghua Animation from China is the company that produces these excellent children's animations, and this time they will bring the latest season and theatrical version of these children's animations, and they will also bring several newly produced cartoons.

"Robot Cat Jingle Bell" is full of fantasy, and "Card Girl Sakura" is the most in line with everyone's aesthetics, everyone loves the cute girl Sakura who appears in the commercial, she is more cute and cute than most anime characters.

There is also a trailer for a cartoon called "Slam Dunk", just watching the content of the trailer makes everyone's blood boil, the combination of beautiful music and bloody basketball, everything is so perfect.

This made everyone full of curiosity about this Tonghua anime, and they came to see it.

Driven by this mentality, the Chinese Neon Cultural Exchange Festival ushered in its first peak as soon as it opened, with countless people pouring into the exhibition hall and then diverting to various exhibition halls.

As the organizer, Neon is naturally well prepared this time, taking this cultural exchange festival as an important thing to show the strength of Neon culture, and also hopes that many cultural enterprises that have come with the Chinese cultural exchange group can see the strength of Neon Culture, negotiate more cooperation, and use their strength to enter the Chinese market.

However, in the eyes of many neon people, they are still the same old, although all kinds of cosplay are very exciting, but they have long been tired of watching it, there are no new works, no new surprises, and naturally there is no interest in learning too much.

As for Huaxia, with the experience of South Korea, this time there is more time, so it has made more adequate preparations, which has brought a lot of surprises to the neon people who came to visit.

Every visitor can find their favorite cultural works or products here, and completely indulge in the dazzling variety of Chinese cultural exhibition halls.

The most striking thing about the entire exhibition center is a large stage in the central area, where various wonderful programs are staged non-stop.

Several famous bands from Neon gave a very wonderful performance, and the most popular among them were naturally the new songs that everyone heard in the commercials.

I want to say I love you out loud", "Until the end of the world", "No one can control me", "Just staring at you" and other classic songs once they appear, they will set off a wave of craze, and the audience will be high.

The TV screens installed around the exhibition center are constantly scrolling to play various cartoons and advertisements, most of which are the latest animation works brought by Tonghua Animation and Fengteng Animation, which attracts many people to stop and watch, and then go to the exhibition hall where Tonghua Animation and Fengteng Animation are located at the suggestion of their companions to have a look, what kind of existence are these two animation companies that bring so many excellent works?

The advertising strategy adopted by Tonghua Animation and Fengteng Animation has had the desired effect, although it has cost a lot of money, but it has made them the most popular and popular exhibition hall in the entire exhibition center.

Of course, this is all based on the fact that they have excellent works, otherwise the people will not accept it.

In the exhibition hall of Tonghua Animation, it is already crowded, but due to the proper division of the functional area, it does not seem very crowded.

Neon folks can find their favorite things in their favorite areas.

The three latest anime are naturally the most popular areas, packed to the brim, with countless pairs of eyes staring at the big screen, amazed by Tinker Bell's props, cheering for Sakura's cuteness, and shocked by the bloody basketball game······

Sure enough, it deserves to be the country of anime.

Such a grand occasion was naturally seen by the major animation companies of Neon, and they understood that Tonghua Animation had the foundation to make the Neon people like it, and the work was their biggest capital.

They have all personally been to the exhibition hall of Tonghua Entertainment, and have seen many works owned by Tonghua Entertainment, in "Peppa Pig", "Paw Patrol Meritorious Service" and "Super Wings", they see the market potential of peripheral products like the Gundam series, and in "Robot Cat Tinker Bell", "Card Girl Sakura" and "Slam Dunk", they see the potential of the masterpiece.

The reaction of these people today also illustrates their judgment.

Now everyone is already thinking about how to cooperate with Tonghua Entertainment, because of the benefits, because of the temptation to be able to develop the Chinese market.

Under the temptation of these interests, some of the things that were previously considered are irrelevant.

Missed this opportunity, who knows when the next one will come?

"In its body, I seem to see my former self and the opponents one by one. Yohei Nojima said with a sigh.

His subordinates don't quite understand because they haven't lived through the peak of neon anime.

In that era, a writer and a work could bring an animation company to the top, and it could be said that it was a god.

Now, he can't see this possibility in Neon, but the Tonghua animation from Huaxia has made him see this possibility.

In time, will the neon animation market be occupied by Tonghua Animation? He believes that it will not, but Tonghua Animation will become a new giant in the neon animation market.

There is no benefit to being an enemy with such a giant, but there are many benefits to being a friend, and there is no need to think about how to choose.

On the weekend of the second day, the Akihabara Cultural Convention and Exhibition Center ushered in the largest wave of visitors, and the Tonghua Entertainment Exhibition Hall was still the one that attracted the most attention.

After a day of waiting, Nojima Yohei of Shueisha was the first to put down the shelf and took the initiative to cooperate with Tonghua Animation on the introduction of Tonghua Anime's works for distribution, peripheral product development, and the establishment of a branch of Huaxia Shueisha, and signed a letter of intent for cooperation.

Entertainment giants such as Aomori TV and SBC TV will increase their efforts to introduce more cartoons produced by Tonghua Animation to be broadcast on TV stations.

Animation production companies such as Bone Society will cooperate with Tonghua Animation to produce new animation works.

Many toy manufacturers have cooperated with Tonghua Entertainment in various fields, and the number of projects is amazing.

Ai Hui Records will cooperate with Tonghua Entertainment to bring more Chinese music to the neon market.

Cooperation is mutual, and Tonghua Entertainment also needs to provide necessary assistance to major enterprise companies, but fortunately, these are within the scope of permission.

It is impossible to promote one's own cultural works to other countries, but not to bring in any foreign cultural works, and even if the cooperation is not long-lasting.

In this regard, the cultural department has already made a final decision, and will strictly control the imported works, and there is no need for Lin Qirong and others to worry.

They just need to follow the requirements, be vigilant, take care of every detail, and then strive to achieve the best results.

After a few days, Lin Qirong was also surprised by the results of this exhibition.

The anime field, which worries the most, has made great achievements, which is encouraging.

You know, this is the land of anime, and they conquered it with their works.

"Now, we confirm that we do have the strength and ability to go out into the world. ”

Xiao Yunfang and Lin Qirong said, "This trip to South Korea and Neon has gained a lot on the surface, but the experience and confidence gained by all the personnel from it are even greater than the gains on the surface, because their eyes are no longer on the domestic market, but on the world." ”

She knew that all this was brought by Lin Qirong, including all kinds of settings and measures at the cultural festival, which were all proposed by Lin Qirong, so she was able to achieve good results.

There is such a person leading Tonghua Entertainment forward, what else is there to worry about?