An unprecedented Asian sister audition, after being injected by Liu Ruoyi with more interactive elements and channels from the future, began to be intensively promoted in the target area through the Internet, newspapers and magazines, radio and television and other channels to expand its influence.

At the same time, the Asian sister audition variety show imitating "Super Girl" was also launched on the ATV variety show channel at the same time, this big variety show with an investment budget of up to 300 million Hong Kong dollars, adhering to Liu Ruoyi's style, actually refused the advertising owners who came to inquire during the audition!

Obviously, the rising advertising unit price of "Super Girl" has given Lu Buping strong confidence, and he is determined to set up a higher profile for the variety show Sister Ya, not only to select capable newcomers, but also to create an ace variety show.

"Super Girl" has just reached the finals stage of each competition area, and the ratings have become the ratings champion of the provincial first-level satellite TV variety show in the same period!

The only thing that interests and is unclear to people in the industry now is how high will the final ratings of the variety show "Super Girl" soar to?

This hot situation made the advertising agencies and advertising owners who ignored the "Super Girl" patch advertisement unexpected, and they were all forced to accept the price offered by Aurora Culture that was comparable to the golden channel of national television.

The people who originally laughed at Qionghai Satellite TV and Aurora Culture for wanting to challenge the Youth Song Contest are now all silent about what they once said, and now the regional finals of "Super Girl" have exceeded the ratings of the national finals of the Youth Song Competition, and the mainland critics whose faces are swollen are now afraid that someone will remember to turn over their old accounts.

It is precisely because "Super Girl" is so popular that Lu Buping sincerely consulted Liu Ruoyi, the real queen of variety shows, and accepted Liu Ruoyi's suggestion to expand the scope of Sister Ya's audition, and made it a huge and costly super variety show.

Anyway, it doesn't matter if this audition model imitates "Super Girl", the copyright is in the hands of the parent company, and after ATV's new Asian sister is selected, I believe that the copyright of the parent company's "Super Girl" model can be exported to other countries!

The prescient Liu Ruoyi, after the "Super Girl" plan came out, according to this plan, she found that there was no variety show similar to this show in Europe and the United States, and she did not hesitate to register the copyright of the program form.

If Liu Ruoyi only set up Aurora Culture in the mainland, then there may be some pitfalls in obtaining international copyrights, but Xiangjiang does not have this problem at all. It would be nice to register copyright directly in the developed economies.

Europe has completed the registration of the European Union, basically the whole of Europe is protected, and North America only needs to be registered at Uncle Sam's house, and the remaining few can only honestly buy this copyright if they want to play this model.

If some people thought that Aurora Culture had invested hundreds of millions of dollars to play this "Super Girl", now they all have to shut up. The development of this show to the present is not just a matter of money, but there are signs of developing into a series of popular variety shows.

"Super Girl" is for women, Jinhai Aurora Culture has planned and registered the "Super Boy" to be launched next year, this show will be changed to face the boys who love to sing, the two variety shows complement each other, and the "super" series pioneered by Liu Ruoyi has begun to sprout and take root.

"Old Lu, I didn't expect this to make you turn over. A friend of Lu Buping congratulated with a look of envy, looking at Lu Buping's surroundings one after another to ask for instructions, all of them looked vibrant, not like this a few months ago.

"Lao Huang, what kind of wind blew you here today," Lu Buping didn't care about his old friend Huang Xifa's congratulations, and there were more people congratulating him during this time.

"What kind of wind, of course it's a spring breeze, Lao Lu, I heard that you are going to have a big project here, Sister Ya, you are going to build a super variety show, my Lao Huang has nothing else to do, how about getting a patch advertising right with a cheeky face?" Huang Xifa, who is an advertising agency, is also accustomed to Lu Buping, and the cooperation between the two in advertising was not a year and a half.

"I'm sorry, Lao Huang, now the company's advertising pricing for Sister Ya's variety show has not yet come out, and all the advertising time in this area is temporarily closed. Lu Buping said apologetically.

", Lao Lu, won't you? I have no problem with outsiders saying that, but we have been working together for so long, is it appropriate to say this?" Huang Xifa has never seen a TV show that would refuse an advertisement.

Although he heard that ATV's TV commercials for Sister Ya's program at this stage are not attracting investment, he thought that this was a common trick of the TV station, which was nothing more than waiting for the price to sell, and if someone really came to the door, he would definitely talk about the price, and what else could not be done if the price was right.

"It's really not external," Lu Buping said with a wry smile.

"Lao Huang, I won't tell you, our Asian sister championship this year is different, what is the effect, I don't know the bottom of my heart, this advertising price is really not easy to set, I can only take a look around, anyway, now we have a big internal adjustment, and a lot of things also need to be promoted to everyone, just take this opportunity to digest internally. ”

"I don't take too much, just give me half of the time," Huang Xifa didn't give up, originally he didn't have such a strong heart to win, but I heard that ATV played a big game this time, plus Huang Xifa likes to inquire more, and he has already figured out the routine that Sister Ya has changed.

After all, after the reorganization of Aurora Media, it is no secret that the popular variety show "Super Girl" in the mainland is not a secret in the Xiangjiang entertainment circle.

As for the price, Huang Xifa is already mentally prepared to evaluate it according to the golden age of TV dramas.

But I didn't expect Lu Buping to really not transfer this advertising agency to the outside world.

The more this happened, the more interested Huang Xifa became.

"Lao Huang, this is really not a matter of time, now in this business, we need to refer to the mainland "Super Girl" to re-plan and quote, if there are no ratings of several episodes as a reference, we can't give the price now. Lu Buping insisted.

"If you are so interested in our TV program, you might as well consider the music station and the film and television station, which have recently introduced a number of new copyrights, and the program is very exciting. ”

"That's the case, I really don't know what price you are going to offer for this show, is it possible to dare to compare it with the wireless eight-o'clock file?" Huang Xifa saw Lu Buping's resolute attitude, and knew that there seemed to be no hope of getting it today.

"Hehe," Lu Buping smiled and said nothing, the eight-o'clock wireless file is indeed powerful, and it has been ruling the Xiangjiang TV channel for some years.

But......

It's just a Hong Kong market after all!

ATV's Asian Sister Championship, now the market has included Asia, East Asia and Southeast Asia, the market does not know how much has increased, in Lu Buping's heart, is it a wireless eight-point file can be compared?

"Since we can't talk about advertising, Lao Lu, can you give me a fun time in the audition peripheral area?" Huang Xifa changed the topic and suddenly moved to another field.

Lu Buping was stunned for a moment, and immediately understood that the real purpose of today's Lao Huang Dengmen was not to take any advertising time, but to get the right to operate a peripheral area, although for Southeast Asia, Baodao, Japan and South Korea, ATV is indeed preparing to hand over the operation rights of these sub-divisions to the local media to operate.

The ATV side has the main publishing rights and supervision rights to ensure that the competition is conducted in a fair, just and open manner.

This time, the stall was spread too big, even if there were a lot of ATV personnel, but they couldn't afford to toss like this. Therefore, it is understandable to hand over the operation of part of the competition area to a third party.

"Which area do you want to get?" Lu Buping asked in a deep voice.

Although it is said that a third party will be introduced to operate the overseas competition area, this third party is not chosen at random, in Lu Buping's mind, he still tends to choose a strong local TV station to operate, so that he will form a greater influence and choose better artists.

Although Huang Xifa said that he is also a small net worth, hundreds of millions of Hong Kong dollars can be obtained, but the problem is that this person has always played advertising agency, is it appropriate to cross over to the artist selection competition like this?

"If I had a choice, I hope it would be from the Treasure Island!" Huang Xifa said without hesitation.

He is a very shrewd businessman, he did his homework on the mainland's "Super Girl" before he came, and he thinks that he has thoroughly understood the characteristics of this variety show.

If the operation is good, it is better to just do this than to be an advertising agency in the future.

"I'm afraid not, we must be directly operated in the Chinese-speaking circle. Lu Buping shook his head, Sister Ya's choice is naturally based on the Chinese circle, in this place of foundation, Lu Buping will be stupid to fake his hands to others, Baodao and Xiangjiang are originally one of the major entertainment sources in Asia, where will such an important market let go.

"Then I'll choose Malaysia and Singapore. Huang Xifa retreated.

As a marginal figure in the Xiangjiang entertainment industry, although there are many Chinese in the Philippine and Indian circles, they are too poor, Huang Xifa doesn't think that the value of this market will be great, Malaysia and Singapore have always chased the Xiangjiang entertainment industry, plus the economy is much better, if it is well developed, it is no worse than the treasure island.

"Regarding the specific operation of this piece, the board of directors has not fully confirmed the plan. According to some people's opinions, it is best for all competition areas to have a unified operation and management model, so that there will be a unified selection standard and make the entire program better.

As for the lack of human resources, it is good to recruit them in various places, and it is easy to do things when there is money.

However, Lu Buping still has some reservations about this point of view, after all, each market has the characteristics of each market, not a local veteran, playing a local variety show similar to a comprehensive entertainment method, but also to make a lot of interesting gimmicks, which is not something that ordinary people can handle.

Relying on the headquarters parachuted into the local half-baked "Qin Mission" to do things, the possibility of doing it is much less likely than doing it well!

Cross-regional management has an adaptation process, and it is even more difficult to operate across borders.

Huang Xifa, a marginal person in the Xiangjiang entertainment industry, operates, and Lu Buping is even more optimistic.

However, everyone is familiar with each other, and Lu Buping is not good at refusing, so he will use the board of directors to prevaricate first.

"Old Lu, leave this matter to me, there is absolutely no problem. "Huang Xifa is also an old man, and it is not clear what Lu Buping's plan to delay the army.

"A vice president of Malaysia TV is always my iron buddy, looking for him to push this matter together, I believe the effect will be so good that it will explode. ”

"Lao Huang, let's talk about this later, I won't hide it from you, this matter is really not something I can decide alone, you also know that the company has invested so much to create this, I hope this show can hold up the sky of our variety show. Lu Buping said sincerely.

This matter is really not given to anyone as soon as the head is hot.

If you don't do a good job of evaluation and selection internally, it is enough to rely on one person to designate and not mess around.

"Okay, Old Lu, you take this matter to heart, I won't bother you today. Although Huang Xifa was a little disappointed, but when the other party said this, it would be a little uninteresting if he didn't leave.

"Okay, okay, Lao Huang, if there is this opportunity, I will definitely take care of my old friend. Lu Buping said.

Frankly speaking, Lu Buping is still very happy in his heart, because this shows that although the outside world is not weak, there are many people who are optimistic.

At least for now, the really bullish ones are already starting to think about investing real money to play together.

This is a very good phenomenon, if this show doesn't become popular in the future, it will be really unreasonable.

It's just a wave of people, and one by one is bigger than the other, before the change, Lu Buping was really under some pressure to cooperate with them, but now backed by Aurora Media, which is valued at almost 20 billion Hong Kong dollars, Lu Buping feels that his body has become a lot harder.

Originally, he had been beaten by wireless and couldn't raise his head, but now that he met someone on the wireless side, Lu Buping had begun to communicate very freely.

Although ATV is too far behind in various business indicators, it has a big tree to rely on, plus a super production fantasy drama, a super production variety show, over time, Lu Buping believes that even in the small market of Xiangjiang, ATV will not lose to wireless at all.

As for the broader Asian market, Lu Buping feels that the other party will not be able to catch up with it for a long time.

In the future, the position of the leader of the wireless industry will no longer be as unbreakable as in the past few years.

Today's ATV has developed, but even Lu Buping can't imagine how high he will go!

However, Lu Buping has reason to believe that it is by no means what these competitors can imagine now.

Today's wireless still looks powerful, but in terms of layout, compared with ATVs that have begun to deploy in the Asian market, they are already a bit outdated!