The North American film market is divided into five schedules in a year, spring, summer, autumn, vacation, and winter. Among them, the summer file is also called the summer file, and the holiday file and the winter file are also the awards season. Among them, the summer and holiday stalls are undoubtedly the box office kings of each year, and the other three schedules are naturally dwarfed.

Thanks to the advance of the Oscars, the spring season gradually began to recover, and in 2010, "Alice in Wonderland" delivered 116 million weekend box office, plus the fourth and fifth parts of "Fast and Thrill/Love" also broke out amazing box office capabilities in this schedule, and gradually, this schedule became the third most profitable time period of the year.

Before the 21st century, the winter season was the least lucrative time of the year, with the frenzy of awards season grabbing attention on the one hand, and the freezing season on the other hand, making people uninterested in the cinema. There's a popular saying in Hollywood, "If you give up a work, throw it in January." ”

As of 2011, the January premiere box office record is still held by the "Clover Files", which grossed 40 million weekends when it was released in 2008 and has not been beaten. It can be seen that the depression and loneliness of the winter stalls have been lost.

But at least, the winter season has benefited from the hustle and bustle of the awards season, which is definitely the busiest time of the year, and many works have also benefited from this attention and achieved a lot of box office results.

In the fall, there has always been a lack of momentum, especially the rise of the Toronto Film Festival, which has caused all journalists to leave the United States, coupled with the summer season that has just ended and the new semester that has just begun, all of which have made the autumn films no better. Until 2011, no film had grossed more than 40 million in its opening weekend in September, and the all-time box office record was 35 million set by "Love to Alabama" in 2002.

On the whole, the box office record for the premiere film history in the winter season is 84 million in February 2004 for "The Passion of the Christ", and the record for the autumn season is 50 million for "Fool Funny Show 3D" in October 2010. The gap is clear at a glance.

At the moment when the box office of the North American premiere has exceeded 100 million, the decline of the winter and autumn seasons is still irreversible, and quietly, the autumn season is replacing the winter season as the most depressed schedule of the year.

Most of the works that choose to be released in the autumn are aimed at the annual Halloween, and countless low-budget horror movies have become the mainstream, with the "Chainsaw" series, "Smart: Ghost Record" series, and "Screaming" series becoming the biggest winners of this schedule. The same is true of last year's "Buried Alive", which was released in late October, and took advantage of the Halloween craze to achieve a box office success.

This year, it was no exception.

Under the general competitiveness of the movies released in the autumn file, the "Lion King", which was re-released in 3D, unexpectedly won three consecutive championships in September, and the highest weekend box office of the whole month was only 30 million, and other awards season series of works, such as "Contagion", "Warriors", "Moneyball" and other works, the starring lineup has Matt Damon, Brad Pitt, Jude Law and other top big names, but it still has not been able to drive the recovery of the box office market. There was a wail.

Comparatively speaking, the Venice Film Festival and the Toronto Film Festival are very popular and lively.

"George Clooney's new film 'Killing of the President' has been well received again, and Ryan Gosling has been recognized!"

"Roman Polanski arrives in Watertown with his new work 'The Killing'. ”

"Michael Fassbender is the strongest contender for actor with 'shame'. ”

"'Tinker, tailor, soldier, spy' is expected to compete for the Golden Lion!"

"The Chinese movie 'Sister Peach' broke out of the encirclement and won praise!"

……

"The stars of the Toronto Film Festival are dim, and George Clooney and Ryan Gosling are quick to help. ”

Brad Pitt and Angelina Jolie arrived in Toronto, and more than 1,000 people greeted the airport and detonated the festival frenzy. ”

"Keira Knightley, Michael Fassbinder, and Viggo Mortensen have landed in Toronto with their new 'Dangerous Methods'. ”

"In the Midnight Madness section, the 'raid' detonated the movie-watching frenzy, and the Toronto Film Festival ushered in the highest/climax after the opening. ”

"The winners of the Golden Bear Award, Silver Bear Best Actor, and Silver Bear Best Actress at the Berlin Film Festival 'A Farewell' ushered in a frenzy of praise, aiming for the People's Choice Award, and aiming for the Oscars!"

……

From Venice to Toronto, the first wave of awards season has been felt by the news frenzy, with many seeded players starting to take the lead and grab the attention of major media outlets. Compared to the box office battle in the United States, these two film festivals are much more interesting.

This year's Toronto Film Festival seems to be star-studded, with few hot topics for entries, but the number of spectators has reached a new high, with more than 400,000 people coming to Toronto to attend the festival, and quietly, Toronto has completed its overtake of Berlin and Venice, closely following Cannes and occupying a place in the global film festival.

In the midst of countless news, Blue Ceremony, which came to the Toronto Film Festival for the second year in a row, has also become the darling of the audience.

"'Love Crazy' officially premiered, Lan Li Hall with Jennifer Lawrence and Felicity Jones on the red carpet of the premiere!"

"The new generation of acting leaders, Lan Li Hall and Jennifer Lawrence bring new works. ”

"Sundance Film Festival Grand Prize Winner, landed in Toronto. ”

"There was a frenzy of movie-watching, and more than 600 viewers were unable to buy tickets for the premiere of 'Love Crazy', and stayed in front of the theater for a long time, refusing to leave. ”

"The premiere is booming, 'Love is Crazy' shines on the stage, and the queue is 850 meters! The 36th Toronto Film Festival ushered in a strong seed contestant for the People's Choice Award!"

"Visiting Toronto for the second year in a row, Ranley-Hall said, 'I started to feel at home when I came back to the old place. ’”

"It's hot, the audience in the competition unit is looking forward to the movie the most, and 'Love is Crazy' won the crown!"

"Ranley Hall beat George Clooney and Brad Pitt to become the most anticipated actor by Toronto Film Festival audiences. ”

……

For an independent film with an investment of only $250,000, the publicity cost is a fantasy, even if Focus Pictures takes over the distribution, but on the whole, "Love Crazy" still can't compare with those independent films with a full production lineup, and it is a miracle that it can win so much attention at the Toronto Film Festival.

But in fact, Focus Pictures has been in operation since the Sundance Film Festival at the beginning of the year. At the closing ceremony of the Sundance Film Festival, "Love Crazy" successfully won the Grand Jury Prize and the Special Jury Prize, which can be described as the biggest dark horse of this year's independent films, which has already attracted a lot of attention at that time, and has even become one of the important bargaining chips for the awards season.

Subsequently, Lan Li and Jennifer both won nominations at the Oscars at the beginning of the year and became representatives of the new generation.

Focus Pictures specially edited two 30-second videos, one of the interaction between Jacob and Samantha in the movie, released as a trailer, and the other filmed the interaction between Lan Li and Jennifer on the set, which was released as a behind-the-scenes footage. The two videos seized the timing and won a lot of attention, making people have more expectations for "love is crazy".

Immediately afterwards, the wave of the opening battle of the summer file made Blue Gift famous in North America, and the name "Blue Gift-Hall" became thunderous overnight, and then "Speed and Excitement/Love 5" showed a posture of sweeping thousands of troops, and the North American box office exceeded 300 million, and in a white-hot competition, it became the third place at the box office of this year's summer file, even on the year-end box office list.

Not to mention the hot topics that have never ebbed around Lan Li throughout the year, reminding people every once in a while: This hot actor is rising strongly!

From January to August, there seems to be endless topics to talk about every month, and after entering September, the long-awaited "Love Crazy" will finally land in Toronto, officially premiering, and those fans who missed Sundance have begun to celebrate in advance, and then Focus Pictures also took advantage of the situation to determine the schedule, and held screenings in four theaters in Los Angeles, New York and Chicago on October 7.

Step by step, after accumulating enthusiasm for more than half a year, it finally broke out at the Toronto Film Festival, and people can't wait to see the work "Love is Crazy". Because since the Sundance Film Festival, there have been too many praises for this work, and because the two works "Buried Alive" and "Fast and Thrill/Love 5" have proved Lan Li's vision for film selection, and because this new generation of male actors is so charismatic, people can't wait to see his style when he starred in a love movie.

As a result, the attention exploded!

More beautiful than George Clooney, hotter than Brad Pitt, and more welcoming than Ryan Gosling, Lane Hall landed in Toronto again, detonating another peak of the 36th Toronto Film Festival!

On the night of the official premiere of "Love Crazy" in Toronto, someone lined up at the entrance of the theater 12 hours in advance, and it turned out to be a wise choice later, the long queue went around the entrance of the theater three times, and it seemed that there was no end in sight, and it never seemed to be shortened; according to incomplete statistics, at the peak of the queue, more than 1,200 audiences lined up at the door, hoping to see the film for the first time.

Every year, the long queue is the most lively and peculiar scene at the Toronto Film Festival, not only the final winner of the People's Choice Award, but also many shortlisted films have also detonated the audience's enthusiasm for watching movies, showing people all over the world the love of film in this land of Canada, as well as the hospitality of the Canadian people.

This year, "Love Crazy" has become the most iconic work, with more than 1,200 spectators waiting in line, announcing the birth of another popular work!