In the second week of June, the total box office of a single weekend in North America reached 233 million, easily surpassing the highest box office figure of 2014 just set the previous week, setting a new record for the second consecutive week, truly pushing the summer box office market to the peak, and at the same time, it also became the highest box office figure in a single week since the third week of June 2013.

In the third week of June last year, "Monsters University" and "World War Z" premiered head-on, "Armageddon" and "Superman: Man of Steel" were released in the second week, and "Fast and Thrill/Emotional 6", "Human Removal Project", "Shocking Demon Thieves" and other works all teamed up to hit 240 million in a single week weekend box office data, which performed exceptionally well.

It's a pity that since then, the North American market has not exploded with such huge energy, after all, it is really rare to have a scene where all the works are released in the same week and work together to win together.

What's even more surprising is that when the 2014 year-end box office was summarized, the second week of June and the first week of June this year were the first and third place in the annual single-week weekend box office, and the second place was the last week of the year.

In other words, "Interstellar", "Dragon Tiger Boys 2", "How to Train Your Dragon 2", "Sleeping Curse", "The Fault in the Stars" and many other works broke out in the second week of June, and became the annual single-week weekend box office champion in 2014.

Who would have thought that a brain-burning sci-fi, a brainless comedy, a word-of-mouth animation, a black fairy tale and a romantic love weekend in North America could surpass the weekend led by "Captain America 2", "Guardians of the Galaxy", "The Hunger Games 3 (Part I)" and other super blockbusters, and truly ignite the enthusiasm of the market?

Among them, the first week and the second week of the release of "Interstellar" both detonated a topic frenzy, which once again ignited the enthusiasm of the audience to enter the cinema for two consecutive weeks, and on the year-end box office list, both of which ranked among the top three in these two weeks, which once again proved that the topic effect of the name "Blue Rite-Hall" is still unparalleled in North America.

Remember the considerations of journalists and industry insiders?

After the fall of the superstar, should we rely more on adaptation rights to pull the market? The second week of June gave a slightly different answer: it is true that adaptation copyright is still crucial, and "Sleeping Curse" and "Fault in the Stars" belong to this ranks, and the market driving force of sequel works is still worthy of recognition, such as "Dragon Tiger Boys 2" and "How to Train Your Dragon 2", but the core driving force that really affects the market is still the quality of the work.

"Excellent works will not be abandoned by the market", even if word-of-mouth works such as "Captain America 2", "X-Men: Future Reversal", and "How to Train Your Dragon 2" have not been able to bombard the box office market as expected, and even the box office of "Interstellar" in the first week is far from being able to burst out with amazing energy, but these works can still find a place in the market, and the audience will not live up to the unique experience brought by these works after all-

About twenty-four months later, looking back at the fact that the word-of-mouth works in the summer of 2014 failed to push the box office to the top, the online streaming represented by Netflix gradually came to the fore:

It's not that word-of-mouth works are no longer attractive to the audience, but the advancement of the Internet and mobile devices has changed the audience's viewing habits, and many works can be watched at home.

Then, the motivation for the detonation of the box office market in the second week of June becomes clear:

The head-on collision of the two sequels, the successive debut of the four word-of-mouth works, and the unique charm of ...... "Blue Rite-Hall", all the factors collided, so that the audience took the initiative to go out of the house, go to the cinema to show their support, sit in the theater seats like a party, and enjoy this movie-watching frenzy.

Standing in the river of history, you can feel the significance and weight of the second week of June 2014, which indeed has a lot of inspiration for the film industry.

Undoubtedly, this is a very interesting thing.

But in the middle of it, people often can't capture the context of historical development, and can only vaguely feel that "this is indeed a unique weekend", and "Interstellar" has become the biggest winner.

From the ambiguity of the internal test screening, to the uncertain future of the forced upgrade, to the grandeur of the premiere, and finally to the ups and downs of the premiere weekend, this "space drama" that "lacks a hard sci-fi core" - not a "space opera", finally succeeded in awakening the slightly dull North American market and won a bumper box office harvest again!

A netizen on Twitter made a very interesting point, "I'm already looking forward to the restart of 'Jurassic Park', will I be able to see Lan Li-Hall fighting dinosaurs single-handedly?"

This is a movie that makes fun of Hollywood's "heroism".

Including Arnold Schwarzenegger, Tom Cruise, Bruce Willis, Keanu Reeves and countless other action actors, they have all acted on the big screen "single-handedly against the whole world" drama, pushing individual heroism to the extreme - in fact, what about all superhero movies now?

Now, Lan Li is undoubtedly the pinnacle of the top of the Hollywood pyramid that best meets the "personal heroism", if you put Lan Li and Dinosaurs alone and look forward to a "Lan Li vs. Dinosaurs" drama, it is bound to be very interesting, even a kind of surreal joy.

As a result, Twitter began to brainstorm.

"Lan Li single-handedly exploded the Tyrannosaurus Rex!"

"Lan Li captures the pterodactyl and reigns in the world!"

"Lan Li saves Jurassic World!"

And so on, and it is getting more and more intense, and unknowingly it has become a new hot spot on Twitter, from "Interstellar" to "Jurassic World".

Warner Bros.'s publicity team is very smart, and they joined the ridicule war with an official position at the first time, and they officially made a set of pictures, "Blue Rite VS Black Hole", deliberately made the black hole into the appearance of Blue Rite sending a shockwave, just like a scene of Super Saiyan or some comic book, and then evolved Lan Li into a cosmic superman, and also "made" a set of Superman robes for Lan Li, and the image of wearing underwear/pants instantly became popular on social networking platforms.

"Is the young master going to play Superman, ahhhh

"No, it shouldn't be Superman! The young master should play the young master! Young Master Lan Li plays the role of Young Master Bruce Wayne!"

"This should be the funniest version of Superman after Nicolas Cage, right? Haha, the young master's temperament really doesn't match Superman, he should play Batman!"

"Warner Bros. really doesn't think about letting the young master play Superman?"

"Does this mean that Lan Li is finally going to play a superhero?"

The discussion frenzy has been pushed to a new peak.

But Universal's publicity team didn't have any roots, they didn't realize that the publicity opportunity was coming, and they couldn't keep up with the rhythm of the network at all. There was no official movement at all, and the production team of "Jurassic World" couldn't help but support their foreheads, and they didn't take action until Steven Spielberg reminded them.

By the time Universal's official action came out, the Internet was already full of pictures of "Blue Rite VS Tyrannosaurus Rex", and everything had to be thanked to "Brando Mania".

The number one supporter of Lan Li on the social networking platform immediately captured the hot topic of discussion, and she quickly hand-drew two series of pictures.

A series is a realistic version, which really presents the texture of the end of the world, depicting and the battle between Lan Li and the dinosaurs, inspired by the Australian film series "Mad Max" in the 80s, and the same is true of the 2010 sci-fi movie "Monster", the kind of wasteland apocalypse déjà vu, sandstorms flying, no extra colors, completely dark yellow, jet black, Shades such as crimson show a style similar to that of ink painting, which is absolutely majestic, and the loneliness of the individual against the world makes the picture leap onto the paper, and the texture is immediately highlighted.

Later, this series was also favored by Warner Bros., and specially invited "Brando Mania" to design a series of posters for "Godzilla", which sparked a heat wave of discussion.

One series is the cute version, which cartoons both Lanli and Dinosaurs, using a style similar to Minions, and even the hideous dinosaurs have become extremely cute, and then Lanli and Dinosaurs have launched a "cute battle", lemon yellow, mint green, baby blue and other pink and pink colors have become the main body, even if it is a fight, it is so cute that people want to cry, and it completely presents a different interpretation from the perspective of fans.

However, such a style is not what "Brando Mania" is good at, it can only be regarded as decent, but other netizens have given full play to their talents and talents, carried forward the style she conceived, and truly formed a system, pushing the topic of "Blue Rite VS Dinosaurs" to a new peak on social networks.

It is thanks to the two series of hand-drawn drawings of "Brando Mania" that even if Universal Pictures failed to catch the publicity hotspot in time, "Jurassic World" still took advantage of the east wind and attracted countless attention on social networks early, which is also an unexpected surprise.

From the release of "Interstellar" to complaining about "Jurassic World", what really shows is the quiet change of social networks' attitude towards Lan Li:

The voices of the haters were gradually suppressed, although they still objectively existed, but for the general public, they finally learned to accept the fact that "Lan Li-Hall equals superstar", there was no jealousy or hatred, no contempt and no ridicule, but open arms to accept such a reality, which also officially established the supremacy of Lan Li and quietly changed the entire Hollywood landscape.

Superstar is born!

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