In addition to Hengji Weiye and a hotel, several cooperative companies, including Huiren, under the leadership of Cui Ning, have given a version of a plan with a certain shock to deal with the possible attack of Dongfang Shuai.

And Cui Ning and Dongfang Shuai understand each other, Cui Ning understands the principle of corporate brand stability, but in the face of competition, there must also be some strategies, as for whether the company wants to cooperate with itself, and whether to use extreme means, it is not a brand company can completely decide, but Cui Ning knows better that passive beating is not his own style.

When it was time to make a move, Cui Ning felt a certain amount of pressure for the first time since the establishment of the company, and also made his own choice.

For customers like Huiren, with "Huiren Kidney Treasure" and "Huiren Black Chicken Baifeng Pill" as the main products, Cui Ning will take "Huiren Kidney Treasure" as the main strategic product, and the advertising slogan "He is good and I am good" has not changed, but Cui Ning has carried out a round of "education for men and women" planning according to the characteristics of the product.

The effect of such a product as Huiren Kidney Treasure is not as immediate as "Viagra", and the target group is also different, all for the sake of temperature supplementation, and it is to be taken for a long time, but this product is not like "Brain Shell", after the advertisement of Brain Shell Gold was broadcast on Longguo TV, it has become a standard gift and * Miracle Soldier, and the digital growth of sales has made enterprises feel surprised.

Huiren Kidney Treasure is different from Brain Shell in that it is difficult to use as a gift, basically bought by yourself or your wife, and the expectations for the product are relatively high, once you think that the product has no effect, you will give up decisively.

But this product has a huge advantage, that is, under normal circumstances, even if the effect is not good, it will not be publicized, which is very different from women's products, so the overall market reputation is still good.

Since it has a good reputation, TV station advertisements and a certain user base, Cui Ning decided to let Huiren Kidney Bao go one step further, that is, directly into the community.

Pull up the banner, "Huiren Kidney Treasure He is good and I am good", "If you want to be in good health, use Kidney Treasure in the morning and evening", and then the sales staff wear white coats (led by professional doctors, which needs to be specially recruited), enter the community, learn the advanced experience of Sanshu and other * companies, popularize through basic male knowledge, and then the products are also sold in nearby pharmacies to achieve the perfect combination of activities and promotions.

Importantly, "Huiren Kidney Treasure" began to strengthen the traditional medicine formula and national invention patents, as well as the efficacy of warm supplements, and even suggested that some patients can use Viagra appropriately, not as their own competitors, but as a partner, an emergency, a long-term.

It is precisely because of the facts and reasoning that Huiren's plan was quickly recognized, and the huge profits and sales scenarios of the enterprise also made the company increase its recruitment efforts, doctors and college graduates have been involved in the marketing team, and soon established a sales channel composed of thousands of outlets, and almost every important community has a Huiren figure.

Huiren's project can be regarded as preserved, but it involves complex implementation, which is not Dongfang Shuai's strength, so Cui Ning is not afraid of hard work, and also tailors a plan for Boda mobile phone, Noace and other cooperative enterprises, and implements it to every detail.

And Ji Ziyu's side, Huang Laoji's boss, Chen Hengdao, a boss who respects Buddhism, a native of Lingnan Guancheng, will come to Longdu in the near future to discuss cooperation by the way.

It is said that during the Daoguang period, a miasma broke out in Lingzhou, and the epidemic spread. Huang Laoji, a herb lover, went through great hardships to find a good medicine, and finally got a secret recipe and developed an herbal tea formula, which not only relieved the villagers' pain, but also helped the villagers avoid smallpox, epidemics and other disasters. Huang Laoji has since become famous, known as the Lingnan medicine man, and was also summoned to the palace by Emperor Daoguang of the Qing Dynasty and named the Imperial Hospital.

In 1828, Huang Laoji opened the first "Lingzhou Huang Laoji Herbal Tea Shop" in Lingzhou Thirteen Hang, which was well received by the neighborhood and was known as the "King of Herbal Tea". In the following decades, hundreds of Wanglaoji herbal teas were spread.

In 1956, the wave of transformation swept across the country, and Huang Laoji merged with eight enterprises such as Jiabaozhan and Chang Jiongtang to establish "Huang Laoji United Pharmaceutical Factory", which was later renamed "Lingzhou Yangcheng Pharmaceutical Factory" and belonged to Lingzhou Pharmaceutical Corporation.

Mr. Chen, who is optimistic about this product, signed a contract with Lingzhou Pharmaceutical Company, signed a 15-year contract at a price of 3 million per year, and from 1995 to 2010, he can use the brand and formula of Huang Laoji, and set up his own marketing company to sell this herbal tea.

"You northerners rarely drink herbal tea," Mr. Chen talked eloquently in Cui Ning's office, "but in our south, there are dozens of herbal tea shops on one street, and there are thousands of herbal tea shops in Lingzhou, and the annual sales are very huge, so we started with canned products, which is to make the ancient recipe into a modern brand, which is also suitable for men, women and children."

"Your annual authorization of three million, fifteen years is also forty-five million, no more, no less," Cui Ning asked, "How about the current sales?"

"The current sales are actually very ordinary, a few years add up, that is, 100 million, barely able to make ends meet, after all, I still have to support dozens of people" Chen Hengdao said, "I heard Ziyu say that you are a master planner, so I learned from you"

"I can't talk about the master, but I think your products are not bad, I now serve Phoenix Cola and Extraordinary Coke, so I pay special attention to the domestic beverage brands, the brand story you just told, as well as the formula, etc., if it is really well documented, it proves that the brand has a lot of stories worth telling" Cui Ning said:

"So I think let's tell the brand story first, for the taste and function of the product, let's talk less, this is the radish and cabbage have their own love, including Coke, in fact, there will always be half of the people who don't like to drink, and our products are the same, so Coke will always be an advertisement for half of the people who like to drink, and the other half is not their marketing goal at all. ”

"I'm still a small company, in fact, the main problem is sales, of course the brand story has to be told, but it's really not time" Chen Hengdao said:

"In 1828, the county history of the pharmacy and the story of the Lingnan medicine man can be found relevant evidence, which is not difficult, but I think these things are far from the product, and I am too far from Coke compared to me, my goal is to sell more than 100 million a year, and I feel that it is very lucky.

I still have eleven years of use rights, if the annual sales of 100 million, it is 1.1 billion sales, I am in our Chen family, even if it is the glory of the ancestors.

You must know that in 1995, in addition to authorization, I also established our own modern factory in our hometown, and the investment was tens of millions of dollars, so I had to earn this money back. ”

Cui Ning smiled:

"Haven't you thought about challenging Coke or Coke and becoming our country's Coco?"

"Mr. Cui, you are joking with me" Chen Hengdao said, "I am a Buddhist, very religious, I know how much ability to do great things, I am just an ordinary businessman, do some business to make some money, and then give a little help to relatives and friends in my hometown, and then the ancestral hall records my contribution to the family, it is enough"

"Mr. Zong, when he started, he was poorer than you, and he didn't have any funds, so he contracted a school-run factory to start, and now it's very big" Cui Ning said, "And Extraordinary Coke wants to be the Coke of the Dragon Country people, you also know."

Then why don't you think about building a huge brand and business empire in eleven years?"

"Relying on large enterprises and the authorization to buy, just do some business, eleven years later, this brand will be returned to others" Chen Hengdao said, "It is estimated that at that time, I will also think about retirement, or return to Guancheng, plant flowers and grass in my yard, and then take care of my children, this is my ideal."

"Then your expectation is that in the next eleven years, there will be at least 1.1 billion sales, haven't you thought about the company to be a little bigger?" Cui Ning continued to ask.

"Since I bought out the formula and the right to use, I spent a lot of money to build a factory, and after a few years, I thought that I would be rich and settled?"

"Haha, Mr. Cui, it's not that I'm thinking about being rich and happy, but being content and happy, I've seen too many friends in recent years, and I have more wealth, but I'm really unhappy, and I'm also very tired, so I think there's no need to make myself so tired.

In addition, in addition to this business, I also plan to do some real estate business in the local area, and the current policy is very favorable, so I don't have to worry about supporting my family, how big this brand can be, and it depends on fate."

"Then let's make a bold assumption, if Huang Laoji achieves billions or tens of billions every year, do you still think so? Do you still want to retire in your forties?" Cui Ning asked.

"If there are billions of dollars a year, not to mention billions of dollars, as long as a billion a year, I will do everything possible to buy out the right to use the brand for another ten years, and then donate most of the money I earn, after all, more money is not necessarily a good thing, I am a Buddhist, although my business is not big enough now, but I have to donate money every year. ”

Listening to Mr. Chen's ideals and the future planning of a standard Lingnan people, Cui Ning didn't say anything, after all, the ideal is his own business, and as a company, Mr. Chen's energy index is actually not very high, only about 70, Cui Ning also felt that being rich and safe was also a choice, so he didn't say much.

However, although Mr. Chen's corporate ambition is not big enough, after all, he is doing a lot of good deeds every year, maybe there will be better opportunities for cooperation in the future, and even enterprises can have better opportunities.

But afterwards, Cui Ning and Ji Ziyu must have communicated:

"Ziyu, cooperation is all about chance, I am just the person in charge of a brand consulting and planning company, Mr. Chen needs a sales director or vice president, not a planning company, it is not yet time to cooperate, but if you need to plan work, even if it is only a few hundred thousand, I will do it, after all, it depends on your face. ”

"Let it be" Ji Ziyu said, "Mr. Chen is really nice and kind-hearted, just let him challenge international brands or make our country's Coco Coke, such a dream probably scared him"

"Maybe, southerners are very pragmatic" Cui Ning said, "but there are many sales masters in my Phoenix Cola system, and the current sales of Phoenix Cola are still good, but after all, we have not thought about making Phoenix Cola a century-old brand, if Chen always needs Phoenix Coke talents one day, this can be discussed, after all, after the beverage market in the past few years, they are very experienced, and very enthusiastic about this market"

"That's okay, the salesman should be what Mr. Chen needs" Ji Ziyu said, "Let's see, Huang Laoji is not our family's main business at present, and it has to be fate."