1736 is crisp and clean
Bob Iger's conversation was very strangely paced, not pausing for emphasis, but telling the whole story in an understatement, and that natural and sincere gesture adjusted his position very appropriately
Even if it's a blockbuster, Disney doesn't have a high-minded posture, and it doesn't put on a posture of "it's an honor for you to be able to participate", or "this is not a super production that anyone can participate in", or "do you feel the grandeur of being expressed now".
Bob's eyes always remained sincere and sincere, facing Lan Li sideways, and his tone was relatively flat, even when he mentioned the blockbuster project, he did not deliberately emphasize, but focused on the sincerity of cooperation, and did not deviate from the topic because of the scale or importance of the project's investment.
This seemingly frivolous gesture of winning in detail quietly directs the attention of the negotiator to the focus of Bob's hope: the actor himself. This can make the actor feel flattered and feel that he is highly valued, especially when Bob mentions the name of the project many times in his words and deeds, and the turbulent waves created in his heart form a small contrast with the sincerity and sincerity presented by Bob, and it is really difficult for the actor not to be impressed.
"We want you to be a part of it, and then create a truly heroic character based on your ideas, your temperament, and your characteristics, and we believe that this will be very exciting when it collides with the Star Wars brand image. ”
Bob revealed the answer in this way: "Star Wars Story: Rogue One".
Disney finally made up its mind and officially issued an invitation, and it was CEO Bob Iger who personally stepped in and gave the best treatment in the industry, just like Barry Mayer invited Lan Li to star in "Gravity", their purpose is obviously not only for this work, but also to look forward to more collaborations in the future.
Bob looked at Lan Li sincerely and intently, expressing his sincerity with his eyes, pausing slightly, waiting for the news to settle down, and then continued, "At present, the whole project is still in the script writing stage, and the director and producer have not yet been able to decide, oh, Katherine Kennedy is the only exception, however, she is now busy with the production of 'The Force Awakens', so this project still needs another helmer." ”
Wait, what this sentence means......
"Well, are you interested in being a producer, working with Catherine on the rest of the development?"
In any negotiation, the two sides are sweet words and vows in the negotiation stage, hoping that each other can reach a smooth cooperation, those commitments and those blueprints, one by one, even Bob is no exception.
In fact, regarding the characters and scripts, it is absolutely impossible for Disney to sacrifice their brand image, brand planning and brand attributes for the sake of the actors, and the attributes of the family carnival are destined to be stripped of the personal colors and edges of the characters in their works as much as possible
Even in "Star Wars: The Last Jedi", the supervillain Kylo-Ren killed the series' classic screen character Han Solo, a move that caused an earthquake sensation throughout North America, but in the end, this is not to build characters or advance the plot, but to overthrow the old Star Wars system and establish a new Star Wars system to pave the way for the subsequent development of the series.
In other words, it was a commercial decision that had nothing to do with the script and the characters.
Of course, Disney is originally a commercial film company, and their positions are naturally different from the actor Lan Li, and different positions determine different angles.
This also means that the beautiful vision that Bob has just depicted is not because of Lan Li's unique position in Hollywood, it is just an ordinary negotiation method, but Bob's sincerity and sincerity can fully complete the negotiation effect If Lan Li is an ordinary actor.
The problem is that Lan Li is not.
In the face of Bob's sincerity, Lan Li always remained calm, and his calm emotions made Andy Rogers in the passenger seat anxious, he frequently peeked in the rearview mirror with his peripheral vision, observing Lan Li and Bob's expressions all the time, and his anxious appearance was completely devoid of his usual calmness:
"That's Star Wars!" Andy roared inside.
But even Lan Li, now hearing Bob's bombshell, couldn't help but be slightly moved: Producer?
Whether it's a nominal producer or a real producer, this is amazing news.
Disney's emphasis on the Star Wars series, to a certain extent, even exceeds the Marvel series, not because of commercial considerations, but because of emotional factors, the important position of the Star Wars series in the entire North American pop culture is irreplaceable, and Disney will inevitably look at it differently. It is precisely because of this that it is absolutely impossible for Disney to hand over the initiative.
Throughout the Star Wars series, Katherine Kennedy has unshakable absolute leadership. Even if it is broken down into each production, because of the large crew and multiple executive producers, Catherine Kennedy still holds the well-deserved command power, and the other actors, directors, screenwriters, etc. are all not capable of interfering in the production of the film.
Therefore, two-thirds of the filming of "Ranger Solo: A Star Wars Story", Catherine can still directly fire the director and deprive the director of the right to authorship, so in "The Last Jedi", Catherine can directly kill Han Solo played by Harrison Ford with a stroke of the pen, paving the way for the follow-up series.
Even Harrison Ford, his salary for starring in "The Force Awakens" is 25 million base salary plus 0.5% box office profit dividends, and the final income easily exceeds 50 million US dollars, and the character appearance time is not among the top ten in the cast, but he is still not a producer of the Star Wars series.
These details can be seen in the importance that Disney attaches to the Star Wars series.
Now, Bob promised...... Producer?
Andy's expression was immediately stunned, and he didn't expect such a story to go at all.
After experiencing the initial shock, Lan Li smiled playfully, "So, you mean, I can arrange the fate of Han Solo's character at will?"
The way to interpret it this way...... It's also ingenious.
Bob was stunned: Lan Li Han - Solo Harrison - Ford Andy Rogers Lan Li, after connecting all the clues in his mind, he understood the slightest way and the meaning of the joke, and he immediately laughed, "Interpret it literally, yes, that's what it means." ”
But in reality, Catherine would never agree to Lan Li's casual disposal of "Han Solo".
Lan Li bowed his head lightly to express his admiration, "Wow, if I miss such an opportunity, it would be too foolish." The surprise in his eyes and at the corners of his mouth flowed undisguisedly.
Bob spread his hands, a warm smile flashing in his eyes, and said smoothly, "Then agree." ”
Crisp and neat, straight to the point, straight to the Yellow Dragon.
Lan Li almost wanted to applaud Bob, since he came to the airport to pick up the airport today, Bob has been working step by step, and the atmosphere and rhythm of the entire negotiation are controlled in the palm of Bob's palm, but Bob did not control the audience aggressively, but ran to his destination in a moisturizing and silent way, and burst out with a decisive decision at the last moment, invisibly, further compressing the space for Lan Li's opposition but not making people feel uncomfortable.
From Warner Bros. to Universal Pictures, to Sony Classics, and finally Disney, four of Hollywood's six major studios have been directly or indirectly involved with Blue Lane, as well as Weinstein Pictures and even Steven Spielberg, who once led DreamWorks. The importance of a CEO to a business cannot be overstated.
"My pleasure. In the face of Bob's homeopathic advancement, Lan Li did not deliberately pause or be impatient, a polite smile appeared on the corner of his mouth, but completed his statement.
One second.
Two seconds.
After Lan Li finished answering, there was a brief gap in the carriage, and the silence was slowly surging.
Andy was surprised by Lan Li's simplicity and directness, and after going around for nearly a year, the cooperation of "Rogue One" actually went smoothly, which is undoubtedly great news for Andy, he is an avid fan of the Star Wars series, and now he is directly indulged in his own joy, so that he holds his breath.
Bob was surprised by Lan Li's calmness, the rumors about Lan Li will not be said for the time being, Bob and Lan Li have indirectly dealt with many times, how did the cooperation of the "Super Marines" work, they knew it, obviously Lan Li was not an object that could be fooled casually, but now it was actually successful?
Bob scrutinized Lan Li, trying to determine if it was a joke or the truth.
Lan Li was calm, still smiling at the corners of his mouth to meet Bob's gaze, even if there was silence in the carriage, he didn't feel embarrassed and jerky at all, that comfortable and upright posture, quietly grasped the initiative.
On the surface, Bob is the one who dominates the conversation, but on closer inspection, Lan Li never loses his rhythm and position. The head-to-head confrontation between these two people can be regarded as evenly matched. But the problem is that today Bob came prepared, and Lan Li was killed by surprise, from this point of view, Lan Li still has a slight upper hand?
Bob came back to his senses and returned to normalcy again, as if Lan Li's promise was nothing to make a fuss about, "That couldn't be better." I think Catherine should be looking forward to meeting you. I'm looking forward to seeing you there. ”