Chapter 394: The Birth of the Queen of Variety Shows

"Annie, where is the selling point of this entrepreneurship competition?" After Liu Ruoyi put forward the idea of the variety show of the entrepreneurship competition, the three giants of Aurora Culture were a little confused.

Treating entrepreneurship as a gimmick to hype up this thing sounds a little unreliable, and Senior Sister Liu Yang first felt that most people should not be interested in this matter in front of the TV screen.

This is not a star, many entrepreneurial projects are very professional, how can the audience understand it as simple and clear as watching an artist show his talent?

"It's very simple, for TV viewers, this entrepreneurial competition is the uncertainty of future development, no one knows who will win in the future, and the suspense will be revealed until the last moment of the show, because the champion of this competition, I am ready to use tens of millions of investment as a gimmick. ”

10 million is definitely a huge stimulus in this era, and if you say that such a large amount of money is used as a gimmick, it is indeed attention-grabbing.

In terms of publicity, with the investment funds of this champion, you can simply bring your own topic to get a lot of publicity opportunities.

"But, Annie, with such a large amount of investment, how do you ensure that the full investment is realized in the future?In other words, are you sure that the future champion projects are worth the investment of 10 million?" Chu Luo pointed directly to the core question.

"Of course, we can't do nothing in the competition, and we still have to worry about the selection of seed projects. Liu Ruoyi smiled, obviously knowing this question for a long time.

"Are you saying that in the competition projects, you will directly put in some projects that you have been optimistic about for a long time?" Liu Yang asked with a little surprise.

"Why not, my competition is not limited to too many scopes, as long as it is an Internet-based entrepreneurship, whether it is a mature project or a new project, whether it is a college student or a serial entrepreneur, we only look at the quality of the project, regardless of the source of the project. After Liu Ruoyi got the idea for this show, she still seriously considered some key factors.

For the quality of the project, of course, it is also the focus of Liu Ruoyi, now that domestic Internet entrepreneurship has just entered the golden age, there are countless good projects, Liu Ruoyi is really not worried about not being able to choose a good project.

And if it really wants to build an influential entrepreneurial project, after spreading to thousands of households through the channels of TV stations, in the future, in this field, whether it is Qionghai Satellite TV's variety show channel or the online channel of Tieba Network, as well as the investment channel of Aurora Venture Capital, all of them will take the lead.

"The last question, how much are we going to spend and what will we be able to get?" Zhao Shaodong asked very practically.

"This show is much less invested than "Super Girl", and the main audition workload is put on the network, so it will save a lot of manpower and material resources, and the more expensive thing in the future is live TV, but because the program has ratings, it can be recovered through advertising fees, so I estimate that the cost of the entire project is at most 10 million, and if the investment in projects such as champions and runners-up is included, it will not exceed 30 million at most. ”

Liu Ruo simply estimated according to the actual operation, and the publicity and production costs of this project are basically not in the same order of magnitude as "Super Girl". There will also be a difference in the method of operation.

After all, this show wants to choose entrepreneurial projects that can really be implemented, and will not let the audience judge the quality of the selected projects, but put the final choice in the hands of Aurora Venture Capital, who really controls the capital.

Specifically, it was placed in the hands of Chu Jinyu, who appeared on the camera, and of course it was Liu Ruoyi who finally decided on these projects.

However, in terms of project advancement, Liu Ruoyi intends to let the audience fully participate, in addition to online channels, SMS voting is also an important part of supporting the advancement of the project, in the preliminary and semi-final to determine the top 30 projects in the country, the weight of online voting, SMS voting and expert voting is basically the same.

However, in the top 30 to top 10 projects, the weight of experts is getting higher and higher, after all, in this special field, the opinions of experts are more decisive, and the most important expert opinions naturally come from the Aurora Venture Capital judges.

This simple rule made Liu Ruoyi briefly explain to Liu Yang, Zhao Shaodong and Chu Luo, and the three of them couldn't find anything wrong for a while.

In terms of ratings, let's not consider it first, purely from the perspective of project selection, the balance between interest and professionalism is relatively balanced.

"Can we consider bringing in a number of venture capitalists to engage in an on-site venture capital intention matching session in the top 30 or top 10 projects?"

Liu Yang suddenly raised this question, and I have to say that this kind of competitive design has really greatly enhanced the viewing of the show.

"Senior Sister Liu is right about this link, but I think it can be put on for a few sessions in the future, and it will be better to change it after everyone is aesthetically fatigued. Although Liu Ruoyi affirmed Liu Yang's suggestion, considering that she could almost have a great deal of confidence in the projects that appeared in the early days, she didn't want to let a third party take advantage of this income.

However, Liu Ruoyi would not say this directly, but just made Senior Sister Liu's idea a little more dismissed from another aspect.

After Liu Ruoyi has screened all the more reliable projects in her previous life, the next new projects can let everyone compete fairly.

For this show, such a competitive link is obviously stronger in terms of ratings and topicality, with more uncertainty. Make the show more beautiful and exciting.

Being able to see this shows that Senior Sister Liu Yang has begun to have some in-depth understanding of this type of program after fully understanding Liu Ruoyi's "Super Girl".

In terms of variety shows, Senior Sister Liu Yang seems to be born with an advanced ability to accept Liu Ruoyi's ideas quickly, and began to have some unique ideas of her own.

Looking at the possibility that it seems possible to give birth to a new variety show queen, Liu Ruoyi is actually quite happy in her heart, and it is estimated that she can still take the lead in this area with the memory of her past life in ten years from now on.

But with the passage of time, and the stimulation of Liu Ruoyi's advance launch of the show, more unpredictable changes will occur in the future, if Liu Ruoyi is left to deal with these changes alone, it will obviously be difficult to cope with so many challenges in the future.

"Senior Sister Liu, the planning of this show will be planned by me and you, I hope this show can be built into a new ace variety show on our Qionghai Satellite TV variety channel in addition to "Super Girl", so that the Qionghai Satellite TV variety show sector is supported by these two programs, so I don't have to worry at all. ”

Liu Yang shook his head when he heard Liu Ruoyi say this, now these are still on paper, and no one can say what it will be like after it is really implemented.

Now even the future of "Super Girl" is still talked about, and this entrepreneurship competition is even more unsound in Liu Yang's opinion.

However, after listening to Liu Ruoyi's description of the future scene, everyone still has expectations for this project, at least for now, a champion investment amount of 10 million is still very hype, and it may be able to attract some TV audiences, as for building a trump card, no one really dares to think so.

Even Zhao Shaodong, who is the most superstitious about Liu Ruoyi, has some reservations in this regard.

But since the investment budget is not too large, everyone is like giving it a try. Anyway, if it doesn't succeed, it won't cause nerve-wracking damage to the Aurora culture.