Volume 1: The Eagle Spreads Its Wings Chapter 20: The Birth of the "White Owl" Fighting in the Sky

"White Owl" studio.

Bai Shiyu chose the store on the first floor of the office building of the "Yongle Building" in the newly developed commercial area, and the word "Bai Xiao" above the store was written by her own hands with "thin gold body" and ordered by the advertising company. Large areas of glass bring plenty of sunlight to the office, and the all-over green walls create a sense of life and vitality.

Bai Shiyu moved the last pot of "spider plant" to his desk, and then looked at the time It was already nine o'clock in the evening, less than twelve hours before the official opening.

The mailbox suddenly prompted that there was a new email, she took out a tissue, wiped her hands, and walked to the computer.

Sure enough, it was sent by Qin Junye! She glanced at the content, and although there were only two sentences, it still made her laugh.

The first sentence: I understand what you mean, but the "five-year covenant" still counts!

Bai Shiyu sighed, sometimes this Qin Junye looks like a child: more true, innocent, and innocent. It's just that no matter what, this is already the most suitable way she can think of. As for the rest...... Just leave it to time.

She held down the mouse to scroll down the page and saw his second sentence: The company name is good!

"Xiao~~" Bai Shiyu read out softly. This word was originally a fierce appearance, but she was chosen as her own company name. The competition in the workplace is cruel, survival of the fittest, she wants to achieve the goal of "evil" to control "evil"!

Suddenly, someone rang the doorbell, and Bai Shiyu opened the door and saw Wang Qianyu.

"Xiaohu, why are you here so late?"

Wang Qianyu looked sideways and got in, put the skateboard in his hand on the ground, and took out a USB flash drive from his pocket and gave it to her: "This is the company's opening process planning plan for tomorrow." Brother Chen asked me to give it to you. In addition, I have already informed 23 media outlets that they will come over at 8 o'clock tomorrow. ”

Bai Shiyu took it but didn't speak, just poured him a cup of coffee.

Wang Qianyu saw that she was about to speak and stopped, and asked strangely, "Sister Yu, what's wrong with you?"

"Actually, what I think is that everyone can simply do a ritual and have a meal together. Bai Shiyu's tone was very low, "After all, my reputation ......"

Wang Qianyu sighed: "It seems that Brother Chen's guess is really good! Sister Yu, we are a serious public relations company, how can we open in a hurry!"

"I'm worried that it will affect the company and drag you down. ”

"We are all willing to join the 'White Owls', are we still afraid of these gossips? Besides, I have a big heart, and I am not afraid of what they say. Wang Qianyu pushed her arm again, "Brother Chen said, our company doesn't have to bother with publicity, and this topic alone will easily become popular." ”

"But ......"

"Okay, Sister Yu, tomorrow's affairs will be handed over to me and Brother Chen. Wang Qianyu drank all the coffee in one go, turned around and was about to leave.

"Xiaohu, thank you. Bai Shiyu's eyes were a little red.

"I'll go first, and you should go back and rest early. Wang Qianyu picked up the skateboard, and added before leaving, "Wear it beautifully tomorrow, after all, you are the only one of the opposite sex in the company!"

Bai Shiyu kicked him out~~~

At six o'clock the next morning, Bai Shiyu arrived at the company and saw that Chen Chen and Wang Qianyu had actually arrived. Moreover, a big red gold banner was hung at the door: "White Owl" public relations company opened for a great time, and two large flower baskets were placed at the door.

She walked in and saw Wang Qianyu sitting at the computer, sending out the written propaganda draft while calling reporters to determine the final arrival time.

And Chen Chen is also preparing all kinds of materials needed for the opening of the meeting. Bai Shiyu went to help him, but he blocked him back.

"Go and read the speech I wrote for the celebration. ”

Bai Shiyu honestly walked to his office again and saw the two of them busy outside......

The sun gradually rose, and Bai Shiyu looked out the window, it was almost eight o'clock. When she walked out, she saw Chen Chen preparing the red silk scissors to be used in the cutting ceremony, and said, "Forget about the ribbon cutting, let's ...... a few of us."

"How is that possible? Isn't there still meβ€”"

As the door was pushed open, I saw Shen Fan walking in with an assistant.

"Shen Shao, why are you here?" Bai Shiyu looked shocked, she had just heard Manager Yu say that Shen Fan was about to embark on a national tour.

"To be entrusted by others is to be faithful. Ah Ye, he couldn't pull away, so he asked me to come over and cheer you on!" Shen Fan finished speaking, and greeted the other two with a smile.

"There is Lao Shen Shao, you are so busy and I have to let you run this trip. Bai Shiyu felt a little guilty.

"Don't say that, I haven't thanked you properly before, so I should repay you today. ”

Bai Shiyu saw that his dimples were shallow when he smiled, and he was happy for him from the bottom of his heart.

Shen Fan's joining attracted a lot of traffic to the ribbon-cutting ceremony, and in the end, the news of the reporters at the time of press release spontaneously wrote "Shen Shao appeared at the opening site of 'White Owl', and the rumors of 'Meritus World' employees collectively jumped ship were self-defeating", "The boss behind the 'White Owl' is Qin Shao?", "'White Owl' fights in the sky, and the public relations industry is revitalized. ”

For a time, the "White Owl" can be regarded as officially entering the public's field of vision.

At one o'clock in the afternoon, when everyone came back from dinner, Wang Qianyu immediately turned on the computer and logged in the company accounts registered on major platforms. After only a few minutes, I saw him slapping the table excitedly and shouting, "Sister Yu, we have an order." ”

"So fast?" Bai Shiyu was also overjoyed, and immediately put down the juice in his hand and ran over to see.

Chen Chen shook his head helplessly, and did not forget to remind: "Since you are in the company, you have to call Manager Bai." ”

"I forgot about it when I was happy. Besides, Sister Yu doesn't mind. Wang Qianyu saw that Bai Shiyu's eyes were shining at the moment, and he said with a look of adoration, "We opened so soon, Sister Yu, you are really amazing." ”

Bai Shiyu didn't have time to care about anything else, she stared at the computer: "Since the customer trusts us, then we must do a good job in this first order!"

The customer who placed the order is "Wanghaha Food Group", which is also an old enterprise in the imperial capital, which originally made a fortune in the lactic acid beverage production industry, and the main "Wanghaha Calcium Milk" has become a classic memory of many people's childhood. In recent years, "Lehaha" has not only developed and grown in the domestic food industry, but also cooperated with e-commerce in an attempt to open up new business opportunities for overseas snack purchase channels. To this end, they are paying more attention to the research and development of new products.

And what is handed over to "Bai Xiao" today is the publicity plan for the new product "Wanghaha Bubble Fruit Tea".

"It seems that this 'Wanghaha' is also keeping up with the pace of the times. Wang Qianyu looked at the product samples sent by the other party, and her eyes lit up: "This color is really good, I want to taste it quickly." ”

"Such a product itself caters to the aesthetic tastes of today's young people. You search the Internet first, and sort out all the text information related to 'bubble fruit tea' as soon as possible. ”

After listening to Bai Shiyu's words, Wang Qianyu made an "OK" gesture.

"Director Chen, let's study the corporate culture of 'Wanghaha'. When Xiaohu has the results, we will discuss the final feature positioning of the new product. ”

"No problem. ”

An hour later, the three of them gathered in a conference room for a meeting.

"Through the investigation just now, I have come to several conclusions: first, the sales of bubble fruit tea on the Internet are good, and the interest is strong, the consumer group coverage is wide, and the development potential is strong; second, the current active several types of bubble fruit tea in the market have a drawback, that is, they can only rely on on-site production, which limits the sales channels of the product; third, about the taste. Most of the common flavors on the market are fresh orange, strawberry, green fruit and other common flavors, which lack taste stimulation for consumers. ”

In order to have a more ceremonial sense, Wang Qianyu brought a pair of square-framed glasses when he concluded, and bowed after finishing in a serious manner.

Bai Shiyu couldn't help but laugh when she saw it, motioned for Wang Qianyu to sit down, and then continued: "'Wanghaha' This product is obviously specially created for the current market. First, they have broken through the technical limitations and can achieve mass production of bubble fruit tea cans; second, the price positioning is not high, and it is obvious that they want to break into supermarkets, convenience stores and other grassroots places; third, there are five flavors, in addition to the basic orange strawberry, vanilla, blueberry, and kiwifruit are added, which can bring customers a better taste experience. ”

"In the past few years, the industrial culture of 'Wanghaha' has been more inclined to 'quality and health', and it has been upgraded to a new concept of 'fashion' since last year, so our product positioning must start from this direction. Chen Chen was not in a hurry or impatient, and he clicked the question in a few words.

Bai Shiyu was silent for a minute and said, "Then can we change our thinking and let the elderly endorse this product." ”

"Old man?" Wang Qianyu squirted out as soon as he drank it.

"Do you think that the elderly don't understand fashion?" Bai Shiyu added, "You know the 'Shake Cool' little video that is popular in the circle now, right? ”

"Poof......" This time, even Chen Chen was choked by the water.

Bai Shiyu couldn't help but laugh when she saw the reaction of both of them: "The elderly nowadays are actually not as pedantic as you think. Not only that, but they are often the central bond of a family. The old man looks at the children, and the young look at the old people. If we can win the elderly group, then this product will not only become a hot product, but also more likely to become a new 'Internet celebrity'!"

She was excited when she said it alone, but the other two showed "Can I trust you" expressions at the same time......

The next day, the planning manager of "Wanghaha" received a video DAMO (video sample, not officially released) from "White Owl".

When the old lady in the video finished saying the sentence "Fashionable, cool and delicious, Wanghaha bubble fruit drink! Not only I drink it, but my grandson and son have to drink it", this "long-time-killed" professional woman was stunned for a minute, and still couldn't help but burst into a foul sentence: This TM can also be used......

Not long after, Bai Shiyu received the final payment from "Wanghaha", and she happily walked back and forth in the office several times to calm down, before finally rushing out to announce: "We succeeded!"

The two looked at each other with a blindfolded face, and at the same time gave her a thumbs up~~~

On the way home, Bai Shiyu couldn't stop smiling all the way. In fact, there was one thing she didn't say, that is, the other party replied to her: the strength is extraordinary, and I look forward to our cooperation again......

She looked at the dazzling lights outside, but the excitement in her heart could not be calmed for a long time. She said silently in her heart:

Bai Shiyu, this is just the beginning, I hope your tomorrow is better!