The highest floor of the tallest building in the city of Green Island.

The name of this building is "Hailan Building".

Hailan Group is an enterprise group that has risen in the Oriental Dragon Kingdom in the past 30 years, starting with the production of household appliances, and now it has spanned many industries such as home appliances, finance, real estate, culture, tourism, etc., and is a well-known enterprise group in China.

Two years ago, the No. 1 head of the country came to Hailan Group to inspect, and the chairman of Hailan Group put forward the slogan of becoming a world home appliance giant and a world-famous brand, which was strongly recognized by the No. 1 leader.

Today, the photo of the No. 1 leader and chairman Yu Jinlong is enlarged on the huge corporate culture wall, as well as behind the boss desk in Yu Jinlong's office.

Chairman Yu Jinlong is now standing in the chairman's office on the top floor of the Hailan Building, with the endless sea as far as the eye can see.

More than 20 years ago, Yu Jinlong was still a young man in his 30s, with the pace of reform and opening up of the Oriental Dragon Kingdom, he became the director of the "Hailan Refrigerator Factory" at that time, and at the same time introduced the world's advanced production line to produce the refrigerator of the international advanced level at that time, and through a series of scientific management and personnel training, step by step became the most well-known enterprise group in the Oriental Dragon Kingdom.

But today's chairman Yu Jinlong is not so happy.

In the morning, the group held a meeting with important customers from Europe, and at the meeting, he said that the magic weapon of the group's success is the super service system.

Domestic customers are very satisfied, European partners are very disapproving, because in Europe, the quality of products is very good, and consumers do not want too much service and phone calls after buying products, in Europe, not allowing too many phone calls and services is considered harassment, but also affect the reputation of the enterprise, which proves that the core concept of the enterprise and the world is still far away.

In addition, according to the feedback from the market, the manufacturing level of Longguo is getting higher and higher, and the market share is getting higher and higher, and ordinary products such as TVs, refrigerators, washing machines, etc. are basically the world of domestic brands, but high-end products are still occupied by Toyo and Europe.

A state-of-the-art plasma TV,Core components、There is basically no difference in technology,But international brands can be sold for40000Dragon Coin,And Hailan Group, including many domestic companies, can only sell products for 20000 yuan,The key is that consumers still think that international brands are better,Air conditioning is also,The same refrigerator engine and core components and the same production line,The price of foreign brands can be bought for nearly 10,000 yuan,And several brands led by Hailan Group are less than 4000,This is the gap between brands。

Of course, as an international brand, Toyo and Germany have a low maintenance rate, and they are indeed unique in terms of patents and textures.

There is also talent, after all, Ludao City is a small coastal city, far away from Longdu, the capital of the Oriental Dragon Kingdom, far away from the cultural and economic center, plus the enterprise is also a state-owned holding, and the salary must be basically the same as that of the state-owned company, so many senior talents are not easy to recruit, or are poached by the new rising home appliance groups in the south with high salaries.

At the advent of the new century, the competition for talents is becoming more and more intense, and the advantages of Hailan Group are not obvious.

At two o'clock in the afternoon, Li Yao, a typical Green Island girl, who is tall, lively, and Yu Jinlong's secretary for many years, knocked on the door of the chairman's office: "Yu Dong, the guest you invited has arrived"

"Well, please let him in" said and hurriedly walked to the door a few steps to greet the guests he invited, you must know that Yu Jinlong himself is the leader of the entrepreneur and a member of the Central Committee of the country, even if the local deputy mayor comes to visit, it may not be so enthusiastic, as for the local banks begging for their own loans, including the presidents of many banks, it is difficult to make an appointment with him.

"Yu Dong, you seem to have something on your mind" The visitor was an old man who was telling fortunes in the seafood market in the morning, but the Tang costume was more exquisite, and it was from everyone's work at first glance.

"Jiang Lao, I do have something on my mind, so I want to talk to you, hurry up and please take a seat" It seems that Yu Jinlong and the old man are old friends, "It's rare that you have been on Green Island recently, and I only found out yesterday, I want to visit you Lao, one is really busy, but I don't know where Shenlong is, so I invited you over, take care of me"

"Haha old friend, why are you polite, come to you to drink tea and chat, look at the sea from this angle, it's also good, Hailan has been getting old for more than 20 years, I remember when I first met me, you were still a young man in your 30s"

"Yes, it's been more than 20 years in a blink of an eye, if I hadn't listened to your advice, I wouldn't have today's achievements, but you are still the invisible major shareholder of our company, but for so many years, you don't participate in management, and don't share dividends, saying that one day it will be useful, I feel uneasy"

"Haha, it's nothing, I don't need money" The old man known as Jiang Lao took the tea sent by the secretary Li Yao, "The tea is good, just send me some when the time comes, but it depends on your bad mood, is the international market very sluggish?"

"Yes, the standards are different, and there is also an unclear force that has been suppressing the enterprises of our dragon country, I attended an entrepreneur meeting a few days ago, not only our enterprises, many enterprises have encountered such problems.

Technology, standards, trademarks, and capital have been attacked in all aspects, especially in the West, many patents have been preemptively registered, and we have invested a lot of money, but looking at it this way, it is almost meaningless, so I will ask Jiang Lao, is there any need to open up the international market at this time"

"Oh, I'm a cultivator who doesn't know what business management is, but your feeling is right, there is a force in the West, they want to annex more Chinese companies and assets, including the economic and financial crisis that affected the world some time ago, they all have their shadows, they are all a force.

You see, almost all food and beverage companies, daily chemical companies, and industries related to the national economy and people's livelihood have been controlled or acquired, which is not as simple as it seems, it is they who control China's enterprises and assets in this way to achieve some ulterior purposes.

But what, after all, it's a business thing, and they have to comply with international conventions, so they establish a set of standards, as well as use assets that have been accumulated for hundreds of years to bully us.

But it doesn't matter, our current product quality, technology is getting better and better, will not be so easy to be defeated, the key is that enterprises must join forces, in the face of them to have a chance of winning, more things will be solved, you just need to run the business well, I choose this place for you is a treasure of feng shui, will bless you to continue to develop safe and auspicious"

"With your old words, I was reassured, but you said that your shares would be given to a young man at that time, I never asked, this is not a small amount, you are old and have no children, do you want to buy a villa by the sea or something"

"It's not necessary, I not only have shares in your company, I have shares in hundreds of companies in China, and I will tell you when I need to transfer it, this money, these shares, will be of great use when the time comes"

"Then I listen to you old, what else do you have to say?"

"Jinlong, no matter at any time, we must not forget our roots, we must go deep into the masses, many times there is no investigation, there is no right to speak, learn more about the work at the grassroots level, we must not be high, we must learn more from young people.

The future development of technology is beyond our imagination, our learning ability is not as good as that of young people, and the feeling of new things is not as sensitive as young people, you are also old, and you have to hand over more responsibilities to young people" Jiang Lao sighed slightly:

"The old comrades who started the business with you should take a back seat, otherwise once they take the credit for themselves, it will hinder the development of the productive forces."

"Thank you Jiang Lao, I remember your teaching, it is true, some methods in the past are becoming more and more difficult to use today, we must use new thinking and new methods, this is the advantage of young people, I listen to you, there is a planning meeting for the annual large-scale event later, it seems that I want to participate, listen to what new ideas young people have"

"That's right, keep pace with the times, rest assured, Hailan will get better and better, and it also has a more important mission."