To be precise, what Lin Yimin proposed is not an idea, but a strategic direction. The news was quickly reported to Zhang Chengze, who was extremely shocked. He was shocked not that Lin Yimin targeted the sales target of the new market of male customers, but that Lin Yimin's ideas coincided with him.

To be honest, Zhang Chengze's impression of Lin Yimin is not very good, he doesn't like people who seem to be flamboyant, even if he wins the difficult task of winning the counter of Dayang Shopping Mall, Lin Yimin does not gain much points in Zhang Chengze's heart, Zhang believes in his bones that this is just a coincidence of luck, and it has nothing to do with ability.

This time it is different, even if Lin Yimin still only thinks of a piece with him by luck this time, isn't a person with such good luck a blessing for the company! Zhang Chengze decided to talk to Lin Yimin, he wanted to touch his bottom to see how many catties and taels he had?

Lin Yimin was secretly proud to learn that Zhang Chengze wanted to see him, he knew that he had attracted the attention of the company's senior management, and at the same time explained that his idea of developing the male market had at least been recognized by the company in terms of direction, so he happily went to the appointment.

Like last time, as soon as he entered the door of Zhang Chengze's office, he greeted Zhang very politely. Zhang Chengze nodded as a return gift, pointed to the chair in front of the desk, and took the initiative to sit down as a performance of improving the reception specifications, conveying the company's increased attention to him.

"Tell me why you're bullish on the men's market. "Getting straight to the point is Zhang's style.

Lin Yimin sat down calmly and cleared his throat again, and said: "It's very simple, everyone has a love for beauty. The word 'human' here includes both men and women. ”

Zhang Chengze's expressionless face showed that he was not satisfied with this answer, and looked at Lin Yimin opposite with ten fingers clasped with his hands, as if waiting for him to continue.

Lin Yimin pursed his lips and continued: "Today's young people are not the same as before, men are becoming more and more delicate and women are becoming more and more lustful, which shows that there is a market demand for male customers in the beauty and body consumption sector, but I have not seen the development of the male market at present." So whether it's from the perspective of market demand or from the perspective of market timing, this is an opportunity that should not be missed. ”

"Well," Zhang Chengze carefully filtered every word Lin Yimin said, "but more than 90% of our current customers are mature women between the ages of 29 and 50, and we don't even have products suitable for women between the ages of 18 and 29, so what can we do to win the male market?"

"I don't know about product research and development, but I think as long as the raw materials are passed, is it really difficult to develop products? By the way, can I smoke?"

Lin Yimin held the cigarette case in his hand and asked, Zhang Chengze frowned, took half a cup of water from a paper cup and handed it to him as an ashtray, which was considered a tacit approval. Lin Yimin lit a white sand cigarette and took a few puffs, and quickly sorted out his thoughts in his mind, he wanted to make his speech both concise and logical.

Zhang Chengze's face warmed up a little, not as severe as just now, although Lin Yimin's words had some truth, but it was far from moving him, and he needed more direct and powerful reasons to support his confidence.

"The difficulty in producing a new product is not in the technology and output, but in the market that is connected with the product. The blank in the market is not necessarily a good thing, which shows that there is no successful model to learn from, everything has to cross the river by feeling the stones, and every step of the attempt is inseparable from the support of a large amount of funds. Let's say the company really wants to develop the male market, I wonder how to keep the risk of capital under control?"

Zhang Chengze unconsciously delved into the topic, and Lin Yimin was keenly aware that today's conversation had entered the core, which may be a crucial step in determining his future development in Shirley Group.

"Zhang always wants to ask if there is a way to do both, if you can't attack it, at least you can hold it and not lose money, right?"

Lin Yimin snuffed out his cigarette butt and asked with a smile, and without waiting for Zhang Chengze to answer, he directly gave the answer.

"Of course not, I don't think anyone in this world would dare to play this package. Whoever dares to say that his investment project will definitely win, if there is, this person must be a liar. ”

"Hehe, of course I understand this truth, but it is another thing to convince the board of directors, the safety of funds is far more important than profits, so a risk avoidance plan is necessary. ”

When I was in college, my teacher recommended to me a book "Party History and Business", which is to learn from the experience of the development and growth of our party to business. ”

After speaking, Lin Yimin took out the "Party History Business Review" from his handbag and handed it over. Zhang Chengze took the book and immediately looked at him with admiration, firstly, Lin Yimin's conversation logic was clear and clear how many times better than last time, and secondly, carrying the "Party History and Business" with him showed that he came prepared, and not fighting unprepared battles is a necessary condition for success, and it seems that the children can be taught.

"What do you think is the most important thing about this book that our company can learn from?"

Zhang Chengze expected that Lin Yimin's dedication must already have a proposition, so he wanted Lin Yimin's dry goods instead of painless suggestions.

"There are two points!"

Lin Yimin was also unambiguous, and stretched out two fingers to make a V gesture.

"First, our party was able to achieve victory even though its equipment was far behind the enemy, and the most important tactic was to concentrate superior forces to launch a fierce attack on the enemy's weak links. The market gap shows that there is no one to participate in the competition, which is just the weak link of the competitors, and the current strength of Shirley is fully capable of organizing wave after wave of continuous offensives to seize market share. ”

Zhang Chengze was secretly shocked when he heard this, is this still the stunned young man who is cynical and does his own thing? There is already a bit of approval in his eyes.

"Second, in the early days of reform and opening up, there was also no successful model to learn from, but our party used practice to create a socialist road with Chinese characteristics that suits China's national conditions. This shows that there is no model to learn from, in fact, there is no model to create their own model, the market blank we are the maker of the rules of the game. Use a win-win value orientation to lead and stimulate market demand, use market demand to drive product research and development, and establish access benchmarks with quality...... According to this line of thinking, even if there are other competitors in the future, it will be difficult to get a piece of the pie, because what are the chances of winning by competing with us with the rules of the game we have formulated?"

Zhang Chengze carefully looked at the young man in his early twenties in front of him, and the shock in his heart made him difficult to calm down for a long time.

"Where did Kobayashi go to college and what major did he study?"

Lin Yimin replied with some embarrassment: "Hehe, I'm not on 985 or 211, I guess you've never heard of Mr. Zhang." ”

"What does it matter, the most important thing is to apply what you have learned. ”

"Jiangzhou Vocational College of Economics and Trade, my dream is to be a business boss in the future, so I studied marketing. ”

"Heh, I've never heard of this school. As soon as Zhang Chengze spoke, Lin Yimin had already greeted all the women in his family in his heart, "It's not easy for a little-known school to cultivate a strong student like you, not bad!"

Although Lin Yimin is thick-skinned, he will blush when people praise him, and said with a smile: "Mr. Zhang, you are too polite, in fact, I still have a lot to ...... missing."

Zhang Chengze was stunned and said, "Did I praise you?"

"Huh?!"

"I just said that you are tough, and I praise you for your very good school. ”

Lin Yimin's face turned the color of pork liver, and he buried his head and looked for cracks everywhere.

"Hahahaha......"

Zhang Chengze finally couldn't help laughing, laughing so much that Lin Yimin didn't know what expression to use to face him.

Zhang Chengze: "Just kidding you, you're also very good, hahaha......"

Day!

Lin Yimin scolded angrily in his heart, daring to love this product is also an old and unscrupulous!

******************

After coming out of Zhang Chengze's office, Lin Yimin couldn't hide his excitement, clenched his fists and roared, and returned to the marketing department with a jump.

"I'll eat hot pot after work, really!"

Lin Yimin took out two hundred-yuan bills and slapped them in front of Tong Yan and Li Xiaoli, the two girls were both surprised and delighted, and each picked up a banknote and checked it against the light above their heads.

"Lao Zhang Sheng, are you the vice president?" Li Xiaoli flicked the banknote with her finger a few times, and then flipped through it to look at the watermark, confirming that it was genuine.

"I can't invite you to dinner if I don't get promoted, am I that kind of person?"

Li Xiaoli and Tong Yan exchanged glances, nodded heavily at him together, and said in unison, "Yes!"

"Today I must prove that this is your prejudice against me!" Lin Yimin solemnly swore with one finger lamp, and there were spittle stars scattered faintly in the backlight.

As soon as the voice fell into the pocket, the mobile phone rang, Lin Yimin first reached out and stroked a handful of hair, pouted his butt in front of the two beauties, and posed in a pose that he thought was very handsome, and then raised the mobile phone to his ear to answer the call.

"Who hit my big brother?"

A woman on the phone answered softly, "Me." ”

"Who?" Lin Yimin felt that this voice was familiar, but he couldn't remember who it was for a while.

"Xiao Keqing. ”

"Lord Xiao...... No, Sister Keqing!" Lin Yimin was so excited that he almost didn't hold his phone, and his speech was a little incoherent. "Find me to have, any ...... Why are you, sister!"

As soon as they heard that it was Xiao Keqing's call, the smiles on Tong Yan and Li Xiaoli's faces disappeared in an instant, and the murderous aura in their cold eyes skyrocketed, and anyone who saw it couldn't help but shudder.

"I want to ask if you are free after work today?" Xiao Keqing's voice sounded very low, as if he had something on his mind.

"Yes, there's free, of course there's free!"

"Come with me for dinner, okay?"

Where did Lin Yimin refuse the poor Xiao Keqing, "Of course, absolutely, completely." ”

"Alright then, I'll call you after work. ”

Xiao Keqing's voice made Lin Yimin's bones crispy, and he hung up the phone and still smirked and had a sweet aftertaste.

"Are you going to regret it?"

Tong Yan's angry questioning pulled him back from his fugue.

"How is it possible, the eldest husband has said a word, not to mention that BMW is difficult to chase, even Ferrari can't catch up with ......"

Taking advantage of Tong Yan and Li Xiaoli's distraction, Lin Yimin suddenly snatched the banknotes in the hands of the two and ran wildly, leaving only a wisp of green smoke and the soles of his feet flying in the air......