When the MOTO X test prototype was officially released, the industry media who got the test prototype couldn't suppress their excitement and completely turned into tap water, and they expressed their feelings with the shock body that will be extremely popular in the future!

"MOTO Phoenix Nirvana, MOTO X King Returns!"

"The giant revival apple is in danger!"

"INCREDIBLE MOTO X!"

"MOTO X, THE BEST FLAGSHIP TO BUY IN 2013!"

"The perfect flagship, the only flaw may be that it is out of stock!"

......

The evaluation reports are filled with various pages of mainstream national technology media around the world, which is directly related to the high quality of MOTO X itself, and also has a great relationship with MOTO Mobile's marketing expenses of up to 500 million US dollars.

Although most of the $500 million in marketing expenses are spread to channels, especially on TV commercials, which are big money-burners, there is no shortage of investment in the media, at least tens of millions of dollars are invested in advertorials or evaluation articles in various media.

Yes, in order to make this flagship an instant hit, the management, after carefully evaluating the comparison of the MOTO X and the current competitor flagships, decided that it was worth giving it a go and taking advantage of the current time difference to push MOTO back into the ranks of giants in the mobile phone industry!

The MOTO X, which has a well-balanced performance and excellent photographic music, now has a big advantage and has the potential to achieve unexpected success if it goes all-out on the channel.

For example, 10 million units of a single machine are sold!

For this reason, even if the marketing cost is higher, it is acceptable.

Because this phone really pulls MOTO back into the mobile phone industry rankings, just such a goal is worth spending $500 million to work on!

For spending a lot of money to do big things, Liu Ruoyi has always agreed, fighting in this world-class market, relying on the way of deduction and search has almost no possibility of success.

In this kind of field, Liu Ruoyi believes that only with big input can there be big output. Therefore, for the plan made by the senior management of MOTO Mobile, after it was passed to Liu Ruoyi through the holding of West Coast Capital, Liu Ruoyi almost did not hesitate to let it go!

Liu Ruoyi didn't know how the MOTO X of the previous time and space was, but after actually experiencing the MOTO X of this time and space, Liu Ruoyi felt that such a model could not succeed, so there would be no reason.

Therefore, Liu Ruoyi believes that as long as such products are recommended to consumers in an appropriate way, there will naturally be good results.

PCCW is now missing the period of large-scale promotion of high-end users, and the sales of high-end customized machines are limited, but it still pre-orders 1 million MOTO X for this purpose to promote the operator channel in the Asian market and the South American market.

According to the global pricing method, the starting version of the MOTO X is $599, and the starting version of the MOTO X Pro is $799, which is not much different from Apple's flagship phones of the same period.

MOTO Mobile's strategic intent to reinvent its premium brand image was exposed.

A variety of top sporting events, entertainment, newspapers and magazines, subway and bus ......

ALMOST EVERYWHERE PEOPLE COME INTO CONTACT WITH IT, MOTO X IS BOMBARDED WITH ADS INDISCRIMINATELY.

Even applied for an additional budget to become the top sponsor of the 2014 FIFA World Cup in Brazil!

The praise of the evaluation industry, the bombardment of the advertising industry, the vigorous promotion of the channel, and the hype of the online limited time rush purchase!

This time, MOTO Mobile spared no effort in publicity and promotion, and the result was a skyrocketing sales situation.

Sales exceeded 5 million units in the first month!

After a large number of praise from this batch of early adopters, the special sales season of Christmas and New Year in 2013 directly made the sales volume of the MOTO X series exceed 10 million units!

Relying on the strong supply chain of Pengcheng high-dimensional mobile communication and large-scale material preparation in advance, the MOTO X, which directly sells crazy, announces its return as the king in an extremely ferocious bottoming out way!

Waiting for the Christmas sales peak in Europe and the United States to pass, when people thought that Moto X would always take a break, the Spring Festival sales period in Asia has come again.

With strong sales in Asia, MOTO X has continued its impressive monthly sales of more than 10 million units worldwide!

Won 25 million high-end mobile phone sales in a quarter, this achievement is no one surprised if it is put on the SS company or the fruit machine, but it is unbelievable that it is put on MOTO, which has not been settled.

You must know that this MOTO mobile has declined to the extreme a few months ago, and its annual sales can exceed 10 million mobile phones.

Now just relying on a new flagship machine and overwhelming publicity, it has suddenly re-enacted the drama of the return of the king!

With the increase in sales, MOTO, which has a lot of cash flow in hand, has moved around, and now the expenses invested in publicity are even more abundant.

Relying on the strong sales and good reputation of the MOTO X, now is the best opportunity to rebrand while the iron is hot, and the management of MOTO Mobile is not stupid, of course, it knows to chase after the victory.

If this kind of thing still needs to be taught, they can all be laid off and leave.

After the creation of this popular model, MOTO Mobile finally realized that there are benefits of superior guidance.

Although I don't know who it is, in the direction of the point, it is definitely insight to give the Moto X a head start, although these requirements initially made the R&D team very uncomfortable.

Like dual-lens shooting, I haven't done it at all, but after the merger, MOTO Mobile has the right to recruit talents around the world, so it directly started to tap talents in this area.

In terms of image processing technology, Toyo and Germany are currently the most leading countries, MOTO Mobile spared no expense, and tapped a professional image processing team, which really lived up to expectations, with the advantages of dual cameras and algorithms, MOTO X far surpassed its competitors in low-light environments.

In fact, a large proportion of MOTO X users are buying for this advantage, because everyone feels that with the shooting effect of MOTO X, it can already replace digital cameras, and this is really the first mobile phone that can be comparable to card digital cameras in night conditions!

Although it is far inferior to a single-lens reflex camera, the advantage that people can take pictures when they travel completely kills the constant weakness of carrying a digital camera.

......

The success of the MOTO X has also led to the popularity of the Aries 800, and some manufacturers who originally chose the Snapdragon 800 as their flagship machine have now seen that the MOTO X with the Aries 800 is so popular that they have begun to turn their eyes to the Aries 800.

Although it is a little late to chase the wind at this time, in terms of R&D reserves, whether to start the R&D of Aries 800 now is something that mobile phone manufacturers need to seriously consider.

After all, for most mobile phone manufacturers, this is a new R&D platform, from hardware to software.

If the strength of the manufacturers is slightly weaker, they will naturally not be able to cope with the R&D investment of the two platforms, but for some large manufacturers, preparing the R&D reserves of the two platforms is a good way to avoid risks.

In a fiercely competitive environment, the scenario of having only one choice is a very bad choice, especially in the mobile phone industry, once the chosen target has a problem, it is a total disaster.

Therefore, it did not take long to wait and see, and the manufacturers of "coarse grain" brand mobile phones in the mainland took the lead in applying for the top strategic partner of the Aries 800 platform.

After the news broke, OP and VV only followed, and three of the top five mobile phone manufacturers in mainland China became top strategic partners and began to join the Aries 800 camp.

As for the fifth mobile phone manufacturer in the mainland, Gaowei Mobile Communications is the first strategic partner of the Aries 800.

The new generation of flagship O2i has been launched a quarter after the Moto X, relying on the outstanding feature of excellent music playback ability, Gaowei Mobile Communications finally has a mid-range flagship mobile phone that can enter 2799 yuan.

Relying on Wolfson's launch of a new generation of smartphone audio chip WM5110, O2i with specially customized headphones O2ear, O2i played the gimmick of HIFI music effect, and spared no expense to continuously strengthen the concept of HiFi music mobile phone in TV commercials, so that O2i sold more than 5 million units in the last quarter of 2013.

Due to years of satellite antennas and quasi-cottage mobile phone sales, high-dimensional mobile communications have now established channels covering the county level in the mainland, and now they are used in O2i promotion, and the high sales rebates brought by high pricing have greatly stimulated the enthusiasm of grassroots sales personnel.

This makes high-dimensional mobile communication O2i not fall behind in the PK with competitors. The product is excellent, the publicity is in place, and the channel is willing to throw money out, Liu Hongwei's operation of this wave of following the trend MOTO X seems to be quite creative and judging the situation.

Due to the price dislocation and the dislocation of the main function, Gaowei Mobile Communication and MOTO X have just formed a high and low complement this time, giving domestic competitors a beautiful double kill!

With the success of this model, although Gaowei Mobile Communications has not been able to move forward in terms of sales, it is close to the fourth place in terms of sales.

High-dimensional mobile communications, which have always relied on PCCW customized machines to ensure their survival, have never been so proud in the promotion of their own brands in recent years.

More than 2,000 yuan of mobile phones have not sold more than 500,000 units, this time with the popularity of MOTO X, a small outbreak, but also let people see that the ugly duckling may also be mad.

It's just that Liu Hongwei knows that he is taking shit luck this time to make a time difference, and when competitors follow, then high-dimensional mobile communication will have to enter a quiet period again.

But having said that, Liu Hongwei will not accept his fate.

The MOTO X's rare dual-camera design is full of mystery for him, and in addition to music, Liu Hongwei is now confirming the two main points of music and photography for the O-series flagship phone.

And according to Liu Hongwei's own analysis, photography may be more important, so in the research and development of O3i, Liu Hongwei began to look for a photography and image processing team from China.

Prior to this, Liu Hongwei took a fancy to a photo processing company called Meitu, and after raising 10% of the shares, Liu Hongwei reached a strategic cooperation agreement with Meitu, and Meitu provided direct beautification mode functions for high-dimensional mobile communication camera software!

Not to mention the hardware part of the improvement,The software is the first to be upgraded,Although the pictures processed by the software seem a little fake,But from the perspective of personal portraits,It's a secret to making selfies and people beautiful。

In terms of the popularity of the Meitu app, this feature is very attractive to mobile phone users.

For this function, Liu Hongwei's expectations are very strong, and he even thought of the advertising words.

"O3i is so beautiful!"

......

For the development of high-dimensional mobile communications, Liu Ruoyi almost did not put much effort into it, this company focusing on the low-end market, now take the cost-effective road in Liu Ruoyi's view, there is no big problem.

The self-built production line also provides OEM to the outside world, which not only controls the key part of quality, but also provides a new revenue channel for the company.

Liu Hongwei, who has a very set of management factories, is difficult to control the cost of most mobile phone manufacturers to establish their own mobile phone production lines, and the production line foundry of high-dimensional mobile communications can also PK with professional foundries, which is not simple.

This is due to the fact that everything is done with satellite antennas, and the experience of digging the efficiency of the production line to the extreme, which has been extended to the mobile phone production line.

Relying on this unique magic weapon, Gaowei Mobile Communications has not lost money for many years. Even the copycat machine period of the 599 remained profitable.

Now relying on the outbreak of O2i, it seems that this year's high-dimensional mobile communications can also be considered to be listed, right?

At the end of the year, looking at the shocking figures on the financial report, Liu Hongwei began to think about it for a while.

More than 25 million sales, then close to 28 billion sales and 2 billion net profits, for the first time in history, the annual profit exceeded 2 billion!

Thinking that a lot of investment will be needed in the research and development of mobile phones in the future, Liu Hongwei feels that it is also a good opportunity to go public now, taking advantage of the company's current prosperity, and the financing can be sold at a good price.

Thinking of doing it, after Liu Hongwei packed up the company's celebration banquet, he directly came to Xiangjiang to discuss with Liu Ruoyi.

For Liu Hongwei's idea, Liu Ruoyi is very supportive.

The development of high-dimensional mobile communication to this day is also on the right track, and at this time, it is very beneficial to the long-term development of high-dimensional mobile communication to invest in research and development.

Although Liu Ruoyi can also support the capital injection of this money, in business, Liu Ruoyi tries to solve the problem in a commercial way, which is a long-term solution.

After the two of them discussed properly, they began to let Yongxiang Securities intervene in the listing of Gaowei Mobile Communications, and the first thing was to introduce strategic investors to increase the capital and shares of Gaowei Mobile Communications, and improve the current single equity structure.

Since this is a big order of Yongxiang Securities in 2014, Liang Baiheng also paid attention to the listing case of Gaowei Mobile Communications, relying on Liu Ruoyi's influence, and soon released 15% of the shares to strategic investors in the Xiangjiang market at a valuation of 40 billion Hong Kong dollars.

After the completion of the strategic financing, Liu Ruoyi's shares were diluted from 70% to 59.5%, and Liu Hongwei and the management's shareholding was diluted from 30% to 25.5%.

Although the proportion is less, but now everyone's net worth has increased a lot, according to the current valuation, Liu Hongwei, who holds more than 15% of the shares, has a net worth of more than 6 billion!