Aurora Media has also begun to create brilliance, and its revenue in the first quarter exceeded 1 billion yuan for the first time! close to last year's half-year revenue of Aurora Media.

If the revenue is high, ATV is indispensable.

The landing of the Pearl River Delta, coupled with the two programs of Sister Ya and "Super Girl" in the overseas division, attracted super high ratings, resulting in a surge in ATV advertising revenue, and the first quarter was the prime time of the Spring Festival, which directly made a lot of money.

Under the interplay of the Asian sister draft and the "Super Girl" draft, wireless variety shows have been dumbfounded in Xiangjiang, not to mention the supergirl frenzy in Southeast Asia and the Asian sister frenzy in Japan and South Korea, which made Liu Ruoyi's pure entertainment transformation strategy for ATV begin to be a great success.

With such a good start, Liu Ruoyi moved to carry out the last round of financing before the IPO in advance.

Although Li Ershao is a little reluctant to raise funds at this point in time, in his opinion, it is completely possible to wait a little longer, and by the end of the year, when the financing is completed, Aurora Media can have better performance and require a higher valuation.

But Liu Ruoyi feels that the current performance is enough to attract the funds of the big guys, there is basically no suspense that this year's revenue will exceed 4 billion, and the profit should reach more than 2 billion, so this time she advocates that the valuation should be enlarged to at least 30 billion.

This is 15 times the price-earnings ratio, the attraction should be good, according to the release of 15% of the shares to go out for financing, the financing amount is at least more than 4.5 billion, and the vast majority of this money, Liu Ruoyi advocates that it is invested in the construction of mainland cinemas!

Liu Ruoyi's strategic decision is a little incomprehensible to Li Ershao, because the film industry is now spun off and put into Aurora Pictures, and Aurora Media makes money in movies by cooperating with Aurora Pictures in accordance with inter-company cooperation and investment.

However, the film contracts, including all its artists, have been signed with Aurora Pictures, including all the director's studios, which have also been signed under Aurora Pictures.

For the time being, this Aurora Pictures is still controlled by Chu Luo, Zhao Shaodong and Liu Ruoyi's investment company, and Li Ershao's hand can't reach in.

At first glance, this theater is a bit like something to pave the way for Aurora Pictures, how Li Ershao looks at it, he feels that something is wrong.

"If the investment direction of the financing is the cinema chain, will the venture capitalist have any concerns?" Li Ershao said euphemistically.

Although he was determined to follow up on this financing again.

"It doesn't matter, we indicate to our customers in advance the strategic investment direction of financing, if someone is unwilling to invest, then we are not all the way, and we do not need to recruit such shareholders to affect the further development of Aurora Media. Liu Ruoyi replied lightly.

The current situation is under her control, and this financing, according to different situations, she has corresponding countermeasures to deal with.

Now the opportunity is fleeting, and I choose to start now, because the commercial real estate in the mainland has not yet started to be priced, and in a few years, it may be what the price will be, although the box office income of the movie is not very good, but these real estate will make money in the future.

And with the current investment plus loan model, it is completely blood-earned.

Therefore, there is really no one to invest in the new round of financing of Aurora Media, and her funds have just earned more than 100 billion Hong Kong dollars in excess profits, and the financing of billions of Hong Kong dollars is not a problem at all.

Maybe you can increase your voice in Aurora Media in this way.

Now Aurora Media, under the command of Liu Ruoyi, has begun to enter a good situation, and Liu Ruoyi also has plans to increase control, of course, there are Zhao Shaodong and Chu Luo, Liu Ruoyi is not good to put it forward directly.

Not to mention anything else, ATV's variety show is now completely popular in the Asian market, and the promotion of satellite TV receiving antennas in the mainland is also progressing very smoothly, and Yishi Technology alone has shipped more than 6 million sets in half a year! With strong financial support, Yishi Technology has pushed the cost of satellite antenna systems very low (relative to peers), so it has suddenly gained an advantage in this gray market.

In order to reduce costs, these people replaced some components of the original system, at the expense of reception effect and instability, and achieved a similar cost to Yishi Technology, which was promoted in the gray market.

There are more than one or two such copycat manufacturers, because the miniaturized satellite antenna of Yishi Technology has stronger concealment and more ease of installation and use, and the acceptance of the mainland market is very high, even if the sales of copycat products are also very good, they crack the system of Yishi Technology is not thorough, and there is no way to set the parameters of the built-in program source, so that these copycat products are the same as the genuine video channels of Yishi Technology.

The sales volume of these copycat products is not as much as that of Yishi Technology, but on the whole, it is at least twice as much as the genuine product, in other words, in the first half of the year, at least 20 million sets of satellite antenna systems with built-in ATVs were shipped in the mainland!

This huge market made Liu Hongwei a little red-eyed, and privately organized some gray forces to fight against his own competitors, and then did not fundamentally stop the disorderly and barbaric growth of the market.

With such a large market capacity, even if each set earns dozens of yuan, it is a profit of hundreds of millions, so it is completely impossible to prevent it.

In the first half of the year, more than 5 million sets of shipments were shipped in Asia, but the channels for overseas copycat products were not easy to establish, and the market share of counterfeit products was not large, and the penetration rate was much worse than that of the mainland.

But even so, the private expansion of the ATV market is already quite scary, the scale of almost 25 million sets in half a year, replaced by the viewers, how to say that it is hundreds of millions of people, plus the official landing in the Pearl River Delta region, ATV in Asia has already exceeded 200 million people! Including Japan and South Korea, the two high-value areas of tens of millions of people who have been picked up by Sister Asia and Super Girl.

The price of ATV advertising has skyrocketed, not only because of the explosion of program ratings and the growth of the viewing population covered, but also because there are institutions in the market that are conducting special research and confirmation before advertisers will recognize it.

In time, it will not be a problem for ATV to compete with the strongest provincial satellite TV station in the mainland.

With this confidence, Liu Ruoyi dared to double the valuation of Aurora Media for financing, but if she couldn't do it, she would do it herself!

It turned out that Li Ershao's concerns were superfluous, and after the news of Aurora Media's last financing before the IPO was released, there was an endless stream of funds to contact him.

With the scramble for venture capital funds, the valuation of 30 billion was quickly raised to a high of 40 billion!

This result is not only unthinkable for pessimistic people like Li Ershao, but even Liu Ruoyi is a little stunned.

According to this valuation, the market value of Aurora Media will not be more than 50 billion in the future, and everyone will have no money to make.

However, even the price of 40 billion has far exceeded the current valuation level of Heung Kong Entertainment and Media Company.

One of the venture capital fund managers said it very clearly:

"If you go back to the beginning of 2001 and tell me that you can set up a new media company and achieve 1 billion revenue within 2 years, I will think you are talking about a dream, but Aurora Media can achieve more than 3 billion a year of revenue, this development speed is unprecedented, such a company's growth rate is unimaginable, I think the current structure of Aurora Media is just in its infancy, we can't evaluate the future of this company with the current market and pattern!"

For the investment direction of Aurora Media after financing, these venture capital funds are either indifferent or blindly followed, Liu Ruoyi has created too many miracles, and everyone believes that her vision is not wrong.

Yes, the current mainland film market is not large, with a total of more than 1 billion yuan, and it seems crazy to invest billions of dollars in opening theaters.

But consider that there are more than 1 billion people in the mainland!

In recent years, the economic development of the mainland has been changing almost year by year, and the consumption capacity is rapidly increasing and upgrading.

Real estate in the mainland cannot always be as cheap as it is now, and Liu Ruoyi's total assets invested in the construction of this cinema chain are not so much the development of the entertainment industry as the disguised intervention in the real estate market in the mainland!

Moreover, according to the plan revealed by Liu Ruoyi, it is basically around the mature commercial districts of first-tier cities and strong second-tier cities in the mainland, and according to the average price of commercial real estate in these cities, the financing scale of Aurora Media is enough to support the construction of hundreds of large-scale cinemas.

Once this cinema chain is formed, it will almost become the largest cinema chain in the mainland, and those who play cinemas in Xiangjiang are relatively good, and when they hear the opportunity of Aurora Media, they can only stare at them with envy, jealousy and hatred.

There is no way, their financial strength is okay to build a cinema chain in one city and one place in the mainland, and they don't have the courage to gamble on it like this, nor do they have the financial strength to implement it.

It is true that Xiangjiang is an international financial center, but the favorite of these liquid capitals is the projects that can be quickly realized.

Construction plans like Liu Ruoyi's are heavy asset projects that are expected to start from 5 years and return more than 10 years, which is completely out of their consideration.

Aurora Media's last financing before the IPO finally completed the refinancing of 15% of its shares at a high valuation of 40 billion yuan before investment. got a paid-in capital of 6 billion Hong Kong dollars, of which 5 billion will be invested in the construction of mainland cinemas according to Liu Ruoyi's plan.

According to the plan, this huge amount of money was invested in the account of a newly established Aurora Cinema Co., Ltd., and an entity was established in Pengcheng in the form of a Sino-Hong Kong joint venture to operate, of which Aurora Media invested 5 billion yuan in holding, Aurora Pictures invested 500 million yuan as the mainland side of the joint venture, Liu Ruoyi invested 4 billion yuan in the name of his company, which happened to lead the construction of this cinema, and the Zhao family and the Li family invested another 250 million yuan as minority shareholders.

This time, because in the refinancing of Aurora Media, both the Zhao family and the Li family felt that the valuation was a bit high and did not follow up, but Li Ershao and Zhao Dashao were unwilling to have no say in the theater at all, so they fought for the last family investment in themselves and bet on this theater.

These two families are both making a fortune in real estate, thinking about Liu Ruoyi's strategy seems to be hoarding commercial real estate, Zhao Dashao, who is completely mythical to Liu Ruoyi, takes it for granted that Liu Ruoyi is looking at the trend of commercial real estate in the mainland this time.

Li Ershao is desperately fighting for any opportunity to invest in himself from his family, anyway, the big head will not fall on him in the future, so he can make a little more capital with the help of these relatively small projects.

Of course, Li Ershao is actually very optimistic about the general direction of real estate development in the mainland, but the family is doing this, and he has absolutely no chance to start another game in this area.

So following Liu Ruoyi to play a wave of commercial real estate, Li Ershao actually agreed in his heart.

Such a large-scale investment project in the mainland has caused a sensation in both the mainland and Hong Kong, especially the cinema chain has not been very prosperous in recent years, and Heung Kong Capital is willing to boost the popularity of the mainland at this time, and the relevant departments are happy to see it.

Although it is said that some cinemas have jumped out to shout that the wolf is coming, and the cinemas in the mainland may become victims of "foreign capital" in this way, but Xiangjiang's capital is not the same as that of foreign capital, and this kind of shouting is considered to be a bit crooked and not in line with the mainstream.

Therefore, Liu Ruoyi's cinema construction has not been suppressed in the mainland, on the contrary, for such high-quality customers, the mainland banking industry has shown extraordinary enthusiasm.

Generally, commercial loans are mainly 50% loans, and when it comes to Aurora Cinemas, 70% is considered cautious, and when some second-tier cities negotiate, there are banks that directly say that they will give 80%!

Risk control is of course very important, but with a lot of money in hand, this time it plans to spend tens of billions of yuan on large-scale commercial real estate and cinema construction in the mainland, and the Aurora Cinema Line, backed by a parent company with a valuation of tens of billions, how much risk is there?

This is still the reason on the surface, behind the scenes, these banking business sales bigwigs complained, this is smaller than the risk to related households and state-owned enterprises, I don't know where it is, look at Aurora Media, a round of financing is billions, a round of financing is billions, and those capitals in Xiangjiang are not blind.

Aurora Media's value recognition is so high, and its subsidiaries have invested tens of billions of real money, how can they not be saved?

What's more, almost all of these investment targets are mature commercial real estate in the local downtown area, and Liu Ruoyi's standard is to choose the hottest area now.

Although she is still relatively clear about the development trajectory of some cities, there is no need to play God's perspective to choose those areas in this investment, even if it is a popular area now, the price of commercial real estate is very low compared to the future, and it will at least roll several times in the future, and more may be as high as ten times!

The main reason is that these are the façade of a city, and Aurora Cinema has chosen these landmark commercial real estate to build high-end cinemas, and the high-end image of the future cinema line is self-evident!

The appreciation and preservation of real estate is one aspect, and in the future, the biggest piece of the big cake in the cinema market will be eaten fiercely, which is Liu Ruoyi's bigger plan, otherwise she would not have taken out the Aurora Cinema Line alone.

After this wave of pre-IPO financing, and then next year's post-IPO financing at the latest, there will be another wave of large-scale cinema construction, and the strong hematopoietic function of Aurora Media will maintain these cinemas, and life will be better after three years.

If Liu Ruoyi is not mistaken, the mainland film box office began to develop rapidly, and the average annual growth rate in the next five years will be at least 30%, because Liu Ruoyi remembers clearly that the mainland box office officially exceeded the 10 billion yuan mark in 2010!

Before Liu Ruoyi came back, she even saw a box office miracle of more than 5 billion at the box office of a single movie!

To monopolize the high-end part of this market like this, to be honest, it will be difficult not to make a fortune in the future!