"Our advertising is an annual subscription, and we are fully promoting the products of Babao Distillery, but we are not the largest shareholder after all, what if the Wu family is cheaper in the end......" Before the temporary departure, Wang Chaofeng took the time to quietly pull He Zilong aside and said.

"You can rest assured, this advertisement is a pack of years, and we are the most profitable in itself. First take the products of Babao Factory to test the water, as long as the effect is good. Immediately we will go to the advertisements of our own factories and transportation companies, and don't we want to build our own domestic entertainment company? First of all, no matter what kind of film and television we make, we will let the actors who are not in the flow signed by our company go to shoot commercials and give us our products. The slogan is a new star from Hong Kong......" He Zilong disagreed and smiled quietly.

Wang Chaofeng was stunned for a moment, then thought about it and smiled.

Also, if the reflection is not good, it is the Babao Factory that makes a fool of itself. Then put the advertising contract, the next few years, as long as the situation changes. After a year, you can make a lot of money by selling the contract. The price increase is the consensus, and now it is just a package discount.

And once the response is good, it will be a turn to go into battle, and put the advertisements of their own factories and main transportation companies and entertainment companies one after another. Compared with simple and crude advertisements, change to different advertisements, one after another, there will be handsome guys and beauties on the battlefield, which obviously gives people a sense of N grades.

This combination punches down, and the absolute effect is greater than 1+1=2!

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Soon, the first phase of the advertising broadcast experiment came out, and after a few days of bombardment playback, He Zilong gained countless eyeballs and middle fingers.

The eyeballs were stunned by everyone's eyes.

The middle finger is watching too many times, and if you are not careful, you will watch it repeatedly, and if you change the program of any TV station, from time to time, as long as it is on Tuesday, and late at night, such an advertisement will pop up.

(In fact, there are not many program stations, these years, one CCTV1, CCTV2, CCTV4, plus one or two local TV stations, basically there are only a few programs.) A bigger city, plus an entertainment sports class, and a TV series, it's over. ）

However, there are still many people who have TVs and are reluctant to turn on cables, at that time, the money for cable runs does not seem to be much, but compared with the monthly salary income of ordinary people, many people still think that they can save it.

Therefore, most of the programs that you can really see when you turn on the TV are only two or three TV stations.

(PS, back then, when He Zilong's family was a child, after barely having a TV, he was reluctant to connect the wire, and there happened to be a wired wire from someone else's house passing under the window.) He Zilong's parents used copper wires to plug in other people's wires, but they didn't expect the effect to be amazing, and they could see more TV programs at once. But the good times didn't last long, and they were reported. ）

The effect of advertising is surprisingly good, the inventory of Babao Distillery, add some medicinal materials, and then package it, it turns out that there are dealer channels. Ready-made relationships, as long as people see the opportunity to make money and return to their capital. Especially after the shipment, the money is first counted as the money returned to the dealer, and all the agents are full of energy.

Soon the inventory of the distillery was cleared, there were no raw materials, and a large number of agents had money after clearing the goods.

The first agent, the delivery provider is also willing to give the factory the first debt to the raw materials. As long as there is an opportunity to make money, you can see it, you can touch it, and you can say anything. It's been less than a month, and it's a miracle.

Now all the people who went to the door a month ago to ask for accounts are glad that they didn't force people to death at that time, otherwise they could get the money back and make more money?

Sure enough, 30 years in Hedong and 30 years in Hexi, on the road of Hong Kong businessmen, a factory that was about to go bankrupt, Jingran made a comeback so quickly, which is amazing. Admire!

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"Oh no, some agents reported that in other districts, they found wine that imitated the packaging and bottles of our eight treasures, and they were nine treasures, eight treasures, eight treasures, and eight eight treasures, such a listing ......" At the regular meeting, the boss of the Wu family was a little annoyed.

"If there is a fake, you can immediately call the relevant departments to crack down, high imitation is a nerve-wracking thing, by the way, ......can the raw materials of our factory keep up?" He Zilong frowned and asked rhetorically.

"Because I didn't expect the effect to be so good, I couldn't keep up, and the time difference in the middle was a dozen, and we didn't have many genuine goods, so we were afraid that the people would turn to buy similar products from other wineries...... Our advertising is equivalent to helping them play, numb. Deputy Director Wu was a little angry.

"In any case, even if it is a price reduction, we must consolidate the signboard and the fame in the early stage. It's better to arrange for someone to go over and talk to those high-quality imitation factories, and say that we can join forces, and if we don't cooperate, we will sue them. After all, they are a little weak-hearted, and most of them will agree to come down......" He Zilong thought for a moment and proposed.

"That's a good idea, okay, I'll arrange for someone to go over and talk to the wineries in the surrounding counties...... It just so happens that they also produce raw materials there, so it's easy to get them locally. The boss of the Wu family thought about it and reluctantly agreed.

There are cooperatives for farming, and there are also joint ventures for factories.

Especially in the eighties and nineties, before the old atmosphere of the past disappeared completely, such cooperation abounded before the factory, and even a model that was extremely popular with local governments.

The mainstream is that state-owned enterprises, which have been losing money year after year, choose to associate with star private enterprises. All are honored, and the advantages are complementary!

Later generations changed the word, called a franchise store, well, the headquarters can even empty gloves white wolf.

Of course, the premise is that the sales must keep up, so that more and more people will come to join.

With the entry of KFC and McDonald's into China in the 80s and 90s of the 20th century, catering franchises began to land in China, and with the trend of restaurant chains, they became popular. Influenced by them, Chinese people and domestic companies are increasingly recognizing this model of franchise and association.

The common people have gradually produced the psychological effect of identifying with famous brands, the same kind of similar things, if you are a brand-name product, even if it is just a listed product that does not change the bottle, just borrowing chickens. But if you pay the franchise fee and give points to the headquarters, then you can always earn some, and at the same time, the people also recognize, and all three parties are happy.

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In just a few days, the Wu brothers led people to negotiate the joint operation of more than a dozen nearby wineries, which made He Zilong look a little different.

However, after a little inquiry, I learned that most of them were factories that almost went bankrupt and almost laid off their workers. I even wish I could take refuge in it, or even simply merge it with Babao Distillery.

Of course, a fool would go for a takeover.

It's like Apple's parts, which will be thrown to domestic foundries for processing, such as Foxconn, but I never thought that Foxconn would be acquired.

How convenient it is to be foundry, it becomes a burden after acquisition, and it is not easy to deal with the workers of those state-owned factories, especially those factories with unclear equity.

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