Why didn't "Di Renjie: The Four Heavenly Kings" do any large-scale publicity?

The reason is actually quite simple, because the producer is Huayi Brothers...

The spearhead of Xiao Destruction is all Huayi's "brothers"...

How to say it, in fact, the film and television company is a bit gray when it starts, and self-made only exists in fairy tales!

I can't stand up to scrutiny at all...

Huayi suddenly became the target of public criticism.

Not to mention variety show publicity, even if you help shout it on Weibo, there are a bunch of netizens who resist it.

Out of the morality of his friends, Mr. He helped promote "The Four Heavenly Kings", and then netizens left a message: 'He Yu 16 companies, where did the money come from?' Is there any tax evasion?' or 'Yo, I'm starting to stand in line, check the accounts!'

In the end, Mr. He was forced to delete this Weibo...

In this case, who would dare to take action?

……

The production cost of "Di Renjie's Four Heavenly Kings" must exceed 300 million.

Tsui Hark has used various special effects in recent years.

Not only the films he directed, but also several films he supervised and produced are special effects blockbusters.

"The Sword of the Third Young Master", "Qimen Dunjia"...

The production cost is at least 150 million!

Why?

"Qimen Dunjia" uses a lot of special effects, it is understandable, "The Sword of the Third Young Master", hanging Weiya, can be made into a martial arts movie, why should it be made into a special effects blockbuster?

Quite simply, because he took a stake in Dexter Studios in South Korea, a company that specializes in special effects!

In recent years, mainland special effects companies have sprung up, and the level is not weaker than that of South Korea, and the price is still advantageous, which leads to the fact that Dexter Studios is not very competitive in the mainland!

So what to do?

Only Tsui Hark can go on it himself!

However, there is still marketing for "The Four Heavenly Kings", and a bunch of people have long been touting "Pioneer of Chinese Film Industrialization" or "What is the position of the visual effects of "Di Renjie's Four Heavenly Kings" in Chinese films?'

Well, there is no one who boasts about the story ...

In fact, as long as you look at the marketing draft before the release of a movie, it must be a bad movie!

It's either vulgar or rotten!

"Zhu Xian" is not bad, it is vulgar, vulgar to the extreme...

Stealing books is not stealing books, how can you say stealing when you read books?

Also Nima secretly changed the concept?

It's rotten from the beginning of the casting, and don't let people say it?

In fact, the box office and film schedule of "The Four Heavenly Kings" are definitely lower than those of "The Richest Man in Xihong City", and the pre-sale can be seen that the former is only more than 30 million, and the latter directly exceeds 100 million!

Shen Teng + Yan Fei, Big Demon, congenital advantages!

Really, Shen Teng already has the box office appeal of comedy movies in a sense, as long as he starring, someone will definitely buy tickets...

Also, Milk Xiao also adds a lot of points!

This is also true, she has a much higher favorability than Song Yunhua's passers-by.

On the first day, 45% of the scheduled films won 220 million box office, more than double the box office of "The Four Heavenly Kings", which had a box office of 110 million on the first day...

By the way, the film schedule of "Evil Does Not Suppress Justice" has dropped to less than one percent, with a cumulative box office of 577 million, and it is estimated that it is a bit difficult to break 600 million!

It's really embarrassing, the Beiyang trilogy, "Evil Does Not Suppress Justice" as the finale work, the box office did not exceed "Let the Bullets Fly" eight years ago, only nearly 60 million more than "One Step Away"...

Back to "The Four Heavenly Kings".

It stands to reason that the IP of "Di Renjie" is also a big IP, "Di Renjie's Heavenly Empire", released in 10 years, won 300 million box office, "Di Renjie's Divine Dragon King", released in 13 years, more than 600 million box office, five years later, "The Four Heavenly Kings" can get 1 billion no matter how it is, so it meets the benchmark of big IP!

It's a pity that it's a bit difficult...

Let's talk about word-of-mouth first: Douban's opening score was 7.1 points, and then it went all the way down, as of the early morning of the 28th, the Douban score dropped to 6.4 points...

This signal is dangerous!

Although a bunch of people are embarrassed to brag about the special effects, the pioneer of Chinese film industrialization...

No, people's special effects are outsourced to Korean special effects companies, how did they become the pioneers of China's film industry?

'It's just one word, it's too insincere to circle money, is it stupid to be the audience one after another?'

'The old monster completely let himself go after filming Journey to the West, the plot, rhythm, and editing flew up chaotically, and my Di Renjie's case was not solved, and I will accompany you to fight monsters every day. ’

……

At the end of the first weekend, the cumulative box office of "The Richest Man in Xihong City" was 836 million, and "The Four Heavenly Kings" was 284 million...

Frankly speaking, Shen Ming really didn't expect "Xihong City" to beat "The Four Heavenly Kings"!

That's Old Xu's weird!

Xu Laowei, who filmed "Green Snake", "Huang Feihong", and "Smiling Proud Jianghu: The Undefeated East"!

Three years ago, he also drummed up "Outwitting Tiger Mountain", won the Golden Rooster Award for Best Director, and directly won the three-gold grand slam.

How is it possible to make a bad movie?

With doubts, he went to the cinema...

After staying up for two hours, I walked out of the screening room...

The whole movie feels a little confusing, and I can't get into the plot!

Filmmakers like him, who have read enough films, feel that the plot is divided, let alone the average audience.

"The Four Heavenly Kings" is really a bad movie in a sense!

The story is not well told...

In fact, Xu Laowei is not a person who can tell stories steadily at all, and his specialty is imagination. The single male protagonist is okay, but the four male protagonists are going to fly directly.

During the whole viewing process, Di Renjie's role was directly reduced, but Lin Ergen's role was more, and there were emotional scenes...

I know you like Lin Ergen, but don't be so obvious, after all, this is "Di Renjie", not "Sha Tuozhong"...

Movies are a comprehensive art, not made by one person, personal power is too great, and it is easy to go crooked, especially Xu Laowei's thinking jumps.

A good movie, it really can't just have special effects and action scenes, the story is too ridiculous...

Isn't the "Di Renjie" series a detective + martial arts?

There is no element of solving the case at all, except for the fake case at the beginning, the murderer Feiyan, and he met Di Renjie directly, and after the meeting, he went to see Wu Zetian, and appeared in the main hall in a grand manner.

Isn't this blatantly telling Di Renjie that I was instructed by Wu Zetian, and you have the ability to beat me?

There is no suspense at all!

The most unbearable thing is that Wu Zetian seduces Di Renjie, Liu Jialing is more than 20 years older than Uncle Zhao, is it appropriate?

No wonder these film critics and big V desperately praised the special effects, the special effects are really good, the 3D effects are really good, no matter how you shake your head...

The movie is a big tree, the story is the torso, the characters are the branches and leaves, the special effects are just the flowers and fruits on it, the plot is almost completely decayed, the characters are very weak, only the special effects are still gorgeously open.

If such a movie had been placed ten or five years ago, there should have been people who would have bought it, but unfortunately, it is now 8012, and everyone has long been accustomed to watching special effects films.