"Chaofeng, are you back?, how about it, there are no demon moths on the Wu family's side, right......?" In the office, He Zilong was reading the documents, and when he saw someone coming in, he looked at it and smiled.

"Rest assured, nothing went wrong. Justice, sign the contract, arrange for some of our people to go over first, cover the order, the other party's transfer letter, and the things that should be prepared are all done in one day, except for some things that have to wait for a few days, but it doesn't matter, the rest is basically fine......" Wang Chaofeng picked up the water cup and took a sip, and sat on the sofa.

"I knew that if you go out, it must be no problem, well, the Wu family really can't think of a reason to refuse...... By the way, can you help me look at the things on these drawings?" He Zilong smiled and pushed the pictures on the table to Wang Chaofeng.

"Master, you're painting, oh no, it seems to be a design drawing, but this painting style, heh......" Wang Chaofeng looked at He Zilong with his eyes, and hit in a half-reminded and inquiring tone haha.

"You don't have to give face, I'll just sketch it, and besides, I know that I don't have much talent in painting, so I can understand it. I'm drawing a picture of a new bottle for Babao Distillery......" He Zilong picked up the pen again and began to draw again.

"The style of the previous wine bottle is too inconspicuous, the old saying is true, the wine fragrance is not afraid of Hong Kong, but that is the old era, now it is to sell melons to the old king, a lot of boasting, you don't say that your own family is good, don't blow it, others can't get started, isn't it ......"

As soon as He Zilong said this, Wang Chaofeng was a person who had been abroad, and nodded approvingly.

"I designed three looks, the first one, like a trophy, with handles on both sides, and the bottle should be gold-coloured, and the one that would not fade. After everyone drinks the wine inside, this can also be used as decorations, as well as water and drinks or other things, one bottle is multi-purpose, of course, it doesn't need to be too strong......"

"The second design bottle body, the inner tank is double-layered, just like a thermos flask, the size is also designed to be about the same size as the thermos flask, and the side is also attached to the handle, and it is also equipped with a lanyard, which can be hung on the shoulder like a thermos flask, of course, it does not need to be too ......strong."

"The third design is still under consideration. However, I have already thought of the name of this new wine, it is called Babao Golden Wine, and even the advertising words, I have thought of it, you can take a look at it......" He Zilong finished speaking endlessly, and then took out a blank piece of paper and threw it to Wang Chaofeng.

Wang Chaofeng took it with a smile, and before he looked at it, he smiled and said: "Master's design can be described as hitting the Chinese love to be cheap, multi-purpose, in the heart, not bad." Well, your advertising slogan, you don't receive gifts during the New Year's holidays, you only receive eight treasures of gold ......"

"Master, you are a sick sentence, and it doesn't rhyme, eight words, but it corresponds to eight words, but it always feels weird to read..."

He Zilong glanced at him and said with a smile: "What I want is this contrast, you can look at the main raw materials I prepared below, as well as the corresponding general description......"

"Oh......" Wang Chaofeng said oh, and then looked.

A few minutes later, Wang Chaofeng raised his head, his eyes lit up, and said, "Master, are you going to enter the health care product market......?"

"Of course, compared to other health products are shoddy, we are only less in raw materials, or close to medicinal wine, there is a scientific basis, and we already have a business license for medicinal wine, as long as he makes a few health care products out of the category, as long as the publicity is in place, a little exaggerated publicity, but don't go too far, it's okay to save only one less factory, what do you say..."

"That's right, now the things outside, as long as they are touched with health care products, then the one that sells is called a good, but if it's a medicinal wine, and then look at this advertising slogan, I understand, this is the main gift route, add medicinal wine, and the bottle is also practical, and beautiful and generous, a multi-purpose comprehensive attribute......" Wang Chaofeng didn't wait for He Zilong to explain the rest, and began to make up for it by himself.

"yes, that's pretty much what I mean, and I'm going to advertise it more. The Wu family definitely has no money, we will give this money, and then hang the account, and make money in the future to settle this part of the advertising money, now they have no money, we have the final say......" He Zilong spread his hands.

went to the TV station, advertised his own wine, and studied brain platinum, He Zilong didn't care about the value of the penny.

What, isn't this an advertisement for a pee-and-fish pillar?no, at this time, he hasn't come out of the brain yet!

In later generations, the magic advertising word, this year's festival does not accept gifts, only brain platinum, He Zilong has changed a few words, not exactly the same, isn't it?

Besides, brain platinum is a health care product produced by Wuxi Jiante Pharmaceutical Co., Ltd., which was only listed in 1997, and now it is only 1994.

In the Hereafter, everyone will feel this way.

This advertisement is so annoying, He Zilong still remembers that the brain platinum advertisement was also rated as the first place in the "Top Ten Bad Advertisements". The main reason is that the frequency of broadcasting is too much and too annoying, which station has this advertisement, and you can hear this sentence from time to time, but everyone is resistant to the advertisement in their hearts, and they are forced.

In addition to the fact that no one likes to listen to it, but from the perspective of a businessman, it has to be said that the advertisement of Brain Platinum is at the same time a very successful advertisement.

In addition to this, it has several advantages to its success.

One: accurate positioning, to solve the millennium "gift-giving" problem.

Shi Yuzhu himself said that when the Chinese New Year was approaching, some migrant workers wanted to go home for the New Year and buy things for their families. They picked and went around the mall, and finally someone picked up the brain platinum and bought the brain platinum.

And he went up and talked to him. The other party's first sentence said that it seems to be very difficult to pick a gift for the New Year, and I can't pick a particularly good one, but if I really pick it up, it seems that it is more well-known, and then I have to buy it.

He Zilong's eight-treasure golden wine is also the idea of fighting, wine is a good choice for gifts, even if you don't drink alcohol, if it is a medicinal wine, you can drink it, and the degree is not high. Coupled with the advertised health care product function, advertisements can be played more, and the fame will go up.

In the world of advertising, sick sentences are the easiest to remember. Because it is easy to produce attraction, as well as brainwashing. The sentence before and after the sick sentence is contradictory, and it can attract the attention of others at once.

Of course, no matter how good the advertising words are, they must also continue to invest in advertising.

One person can't become a tiger, but three people can. If you say something false a thousand times, someone will believe it, and if you say it ten thousand times, and ten thousand people will say it, then it will become the truth and be passed down from generation to generation.

In the eyes of He Zilong, a later generation, in fact, the advertising slogan does not change often.

Advertising, it's really an investment. It's in the consumer's brain, and it's an investment in the consumer's brain. If your advertising slogan is old, it will change to an advertising slogan in one or two years, then all the previous accumulation will be lost, and the previous investment will be wasted.

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