Chapter 121: How to play an online game
Compared with the previous two days, Shi Daxian obviously had a tired look on his face, and it seemed that the past two days had not been very good.
Yu Song asked: "Mr. Shi, it doesn't look good!"
Shi Daxian laughed at himself, "I owe so much money to the people, and I feel uneasy, so I can have a good look." ”
Yu Song didn't answer, but asked, "Mr. Shi, continue to talk about our topic last time?"
Shi Daxian nodded, "Mr. Yu, I came to you today, just because of what you told me last time." ”
At the Internet conference, Yu Song invited Shi Daxian to make online games together, but Shi Daxian was a little puzzled and did not agree immediately.
Yu Song said: "It seems that in the past two days, Mr. Shi has almost thought about it. ”
Shi Daxian said: "Actually, I know very well, Mr. Yu, why would you find someone who has never done online games to cooperate to open an online game company?"
Yu Song said with a smile: "The online game industry is still in an emerging stage. In other words, everyone crosses the river by feeling the stones, so it doesn't matter whether they have experience or not. Moreover, starting a business is about finding the most suitable person, not the right person. ”
After listening to Yu Song's words, Shi Daxian nodded slightly, "I don't know what Mr. Yu thinks about online games?"
Yu Song straightened up and said: "In my opinion, with the continuous popularization of computers, online games will become a cornucopia that can gather a lot of cash flow. ”
Hearing the word cash flow, Shi Daxian's eyes lit up suddenly, he had suffered too much loss in this.
Shi Daxian asked: "This is just your prediction of the direction of online games, but how can you guarantee that it can really be realized?"
Yu Song smiled: "Mr. Shi, don't you forget what I do? If you want to make an online game, what do you think are the most important factors?"
Shi Daxian thought for a while and said: "I think the first is publicity, the second is the number of players, and the third is the game content. ”
Hearing Shi Daxian's answer, Yu Song secretly thought to himself, it seems that Shi Daxian's views on online games have never changed!
In this part of publicity, Shi Daxian has never been stingy with money, and the advertising expenses of brain gold and brain platinum have spent at least hundreds of millions.
The number of players is actually linked to the strength of publicity. The more you promote a new game, the more players will be in the first place.
No matter how good the publicity is, no matter how many players there are in the early stage, if the game content is not guaranteed, the life cycle of this game will not be very long.
A good example, NetEase's "" in the last life, the overwhelming publicity during the internal test, known as NetEase's last martial arts terminal game, attracted how many die-hard fans of the game.
It's a pity that the game content is too monotonous, the operation planning is a mess, and this end-to-end game with a lot of publicity is really cool.
Yu Song said: "In fact, for a good game, it needs to have the following factors. Game features, picture quality and sound effects, server optimization, rich plot and game content, no cheating, and most importantly, a good operation team. ”
Yu relieved himself and said a lot, and Shi Daxian frowned and pondered.
After a while, Shi Daxian said: "I can understand what you said earlier, and it is very well summarized, but what does the last operation team mean?"
Yu Song said: "It's like you go to buy a computer, the computers in the two stores are similar in configuration and display screen, but one store has good after-sales service, and the other will no longer care about you when you go out, which one will you choose?"
Shi Daxian blurted out, "I must choose after-sales service."
That's the house!"
Yu Song smiled and nodded, "A good operation team is like the after-sales service of the game." It's the players who play the game, and we need to understand what they need in order to guarantee the longevity of the game. ”
Shi Daxian said: "If you do these things, can you do a good job in online games?"
At this time, Shi Daxian is not like a company decision-maker, but more like a student seeking advice, and his eyes are full of thirst for knowledge.
Yu Song said: "These are just the premises, a good online game needs to break through three levels, and the way of operation needs four-dimensional analysis." ”
Shi Daxian hurriedly asked Yu Song: "What do you say?"
Yu Song explained: "The first level is the impression level, which is four hours before the player creates an account.
What is the player's focus during this time? The player doesn't pay attention to their equipment or their stats, especially in the first 15 minutes.
The first thing players care about is the graphics, the second is how easy it is to get started, and the third is the sound effects, popularity, and so on. ”
Shi Daxian now understood, "In other words, if an online game wants to attract players at the beginning, the picture is the most important. ”
Yu Song nodded: "That's right, the focus of the early publicity was the game's graphics and character costumes. ”
Shi Daxian asked excitedly: "What is the second level?"
Yu Song said: "After the player has been playing for a period of time, that is, for about two weeks, this level is called the trial level.
At this time, the player's focus has gradually changed, because the game's functions have been fully developed to him.
Equipment and levels are starting to be valued, and the interaction between players has also begun, and the content that players receive should be all-round. ”
Shi Daxian said: "Generally, after playing for two weeks, this can already be regarded as our regular player, right?"
Yu Song shook his head, "No, players at this stage are still thinking about whether this is a game worth continuing to play, and he is not a real player of this game yet." ”
Shi Daxian nodded, "Then what do we need to pay attention to at this level?"
Yu Song said: "Details! In the trial stage, we pay the most attention to details!"
Players will compare the games they play, and they will only keep playing the games that win in every way.
At the same time, it is important to set goals at this stage, and it is also necessary to integrate players into the game community through profit guidance.
After this stage, if 40% of players can be left, it is something to celebrate. ”
Shi Daxian nodded again and again, savoring every word Yu Song said.
Seeing this, Yu Song continued: "As for the last boring level, the player has been in the game for more than two weeks at this time. ”
Shi Daxian was a little puzzled, "Didn't you say earlier that after the second level, the remaining players can be called the real players of this game?
Yu Song said with a smile: "The reason why most games fail is this last level. When the player reaches the end of the game and has nothing to do, that's when the game fails. ”
Shi Daxian asked, "Is there a solution then?"
Yu Song said: "Naturally, there is, that is, to develop a variety of different ways to play to meet the different requirements of different players. ”
Shi Daxian sighed: "Mr. Yu does have a unique understanding of online games!
Yu Song smiled: "Mr. Shi, you said too much, compared with Mr. Ding, I am far behind." ”
Shi Daxian said: "Mr. Yu, don't be presumptuous! Last time at the Internet conference, I listened to Mr. Ding's speech, and compared with the two, I think Mr. Yu's views are more unique. ”
Yu Song said with a smile: "Anyone can talk on paper, only when you really make things can you gain a firm foothold in this industry." ”
Shi Daxian asked curiously, "Then can you tell me about the four-dimensional analysis method again?"
Yu Song didn't speak this time, just looked at Shi Daxian with a smile.
Shi Daxian patted his forehead, "Mr. Yu, how do you want to cooperate?"
Yu Song smiled: "It's very simple, we can set up a joint venture company, and the name will be added to Juyu, how about it?"
In fact, Yu Song didn't think like this at first, what he hoped was that Shi Daxian would come to his own company.
But Yu Song thought about it later, Shi Daxian would definitely not be subservient to others, and it was more reliable for the two to cooperate.
Shi Daxian did not agree immediately, but asked: "How will the shares be distributed?"
Yu Song said lightly: "I want to achieve absolute control." ”
This sentence is very domineering, and there is no room for negotiation at all. No matter who you find to cooperate, this is Yu Song's most basic requirement.
At this stage, there are many game companies in China, but most of them are half-dead.
If Yu Song releases the news that he wants to buy it, I'm afraid that there will be people lining up to come to the door, and there is no need to go to Shi Daxian, a person who has not yet started making games.
As for why he found Shi Daxian, firstly, it is his ability, and secondly, it can also be said that it is Yu Song's bad taste.
Being able to cooperate with someone who became famous in his previous life can be regarded as satisfying Yu Song's small wish.
Hearing this request, Shi Daxian frowned, Yu Song regarded him as a part-time worker?
Yu Song saw that Shi Daxian didn't react for a long time, so he stood up directly, "Mr. Shi, you can think about this matter slowly, I still have to leave beforehand." ”
Shi Daxian was stunned for a moment, what does this mean?
Yu Song saw Shi Daxian's doubts, "Mr. Shi, you have to know, I have a lot of choices now. And you, there aren't many options. ”
After saying this, without waiting for Shi Daxian to react, Yu Song got in the car and left.
Shi Daxian looked at Yu Song, who was leaving, shook his head and said, "Young people are just different, clean and neat. ”
On March 20th, the recruitment of domain companies finally ended.
The number of people in the headquarters of the domain company has nearly doubled, and the previously empty office has suddenly become lively.
In fact, some of these people are from Storm Entertainment, but now Storm's office address has not been decided, so they will only borrow it for the time being.
Storm Entertainment's office area is to the west of the domain company, and the entire office is temporarily allocated to Storm Entertainment.
Since the people of Storm Entertainment started to work, the daily routines of the programmers of the domain company have changed.
Before, those programmers had time to rest, either sitting in their seats and playing games, or sleeping.
Now it's okay, all of them ran to Storm Entertainment one by one, scratching their heads and posing to attract the attention of beautiful women.
Chen Mo drove him away several times, but it had no effect. It wasn't until Qinsu came out that the situation improved slightly.
It's a pity that within a few days of getting better, a programmer got along with a clerk from Storm Entertainment, and this evil wind couldn't be suppressed at all.