Today's movie promotion is no longer like the simple paid and free, online and offline models!

It has long been deeply involved in the lives of the masses.

The publicity work of the movie is actually very complicated, and in general, it is to leverage all resources and spread all propaganda actions, so that more people will pay attention to this movie and want to watch this movie.

Ideally, the so-called "propaganda done well" should look like this:

A highly sung movie song, a brainwashing cycle of viral materials, a screen-level event marketing, a press conference that is not just an "industry carnival", if there is a crisis, a crisis public relations that is not offensive, countless Weibo, WeChat soft and Guangguang that don't look like advertisements...

In addition, there are also conventional means: poster placement, interviews with many media, many magazine covers and inside pages, hard films at airports, train stations, shopping malls, cinemas, bus stations, and other regions of the country to do roadshows after the release...

These all require money and the cooperation of actors.

Shen Ming, as the first starring role in "Emergency Rescue", is responsible for publicity, and it is incumbent on him to shirk...

However, the distributor is still very humane, and the roadshow work starts on the third day of the Lunar New Year.

The publicity cost of "Emergency Rescue" is as high as 80 million - Lin Chaoxian can finally enjoy a super A-level treatment.

……

On Chinese New Year's Eve, the morning sun was just right, with a hint of warmth, and it didn't look so cold.

There is a table in the hall, and Cheng's father is writing Spring Festival couplets, and after they are written, they will be dried on the side and then pasted on the doors and windows.

Shen Ming's study and study have four treasures, but he is not very interested in this thing, and he has no time to practice.

He thought that after the age of thirty, he could practice it properly, and he should cultivate his sentiments...

Some people may say that it is useless to be able to write with a brush, and the development of science and technology is barabala...

Everything in this world is said to be useful, and useless is useless.

It's like this even to be alive, let alone writing calligraphy!

In fact, Cheng's father's brush writing is just like that... Ordinary...

But Shen Ming still praised a few words, probably 'every word is beady, dragon flying and phoenix dancing, fresh and elegant, strong and powerful...'

By the way, he added: "My dad used to report calligraphy to me, but I really couldn't stay, so I couldn't stick to it..."

"It seems that Brother Shen is very concerned about the education of children!"

Father Shen walked over: "It's all his own blind tossing, and we don't have much education." ”

Dad's words are true, the Shen family has no characters who have anything to do with the film and television industry, and Shen Ming can get mixed up to the extent he is now, completely on his own...

"I have watched "The Wandering Earth", which created a precedent for Chinese film science fiction and won five first-class engineering awards, which is not something that ordinary works can do!"

Cheng's father has been in the shopping mall for many years, and he has been in contact with a little more people and things than Shen's father, he sees not only the box office, but also the things behind the box office, such as the importance of the upper class...

According to the general trajectory, Shen Ming will become the object of official support - as long as he himself does not die!

……

After lunch, everyone played a few rounds of mahjong in the afternoon, entertaining and pastime, waiting for the arrival of the evening.

Shen Ming was not interested in mahjong at all, sitting in front of the TV, chatting with Cheng Chen while playing the little golden retriever.

"Brother-in-law, how do you predict the box office?"

“… There are also types depending on the schedule. ”

"Then why is the film schedule of "Detective Chinatown 3" one percent higher than that of "Emergency Rescue"?

“… During the Spring Festival, everyone is more willing to watch comedy!"

"Why? I just want to watch "Emergency Rescue" and "Jiang Ziya"!"

Shen Ming glanced at Cheng Chen and explained briefly: "This year, the recognized head work is "Tang Detective 3", based on "Tang Detective 2", which won 3.2 billion box office, and it is also a Spring Festival file, if it can't get 3 billion box office, it will be a failure, or a failure of this schedule!"

"What about Emergency Rescue?"

"Our expectation is also 3 billion... There are up to three top brands in this year's Spring Festival stalls, and the other five are foils!"

“… Foil?"

"There is an upper limit to the market, and the Spring Festival file has poured into eight movies at one time, and everyone is confident in their works, and in terms of quality, it will not be bad, as long as there is no crushing word-of-mouth advantage... The industry has evaluated it, and the most likely to become the top brand is "Tang Detective 3", "Emergency Rescue" and "Embarrassing Mother"..."

"Why not "Jiang Ziya"?"

“… Just check it out!"

Cheng Chen pursed his lips and changed the subject: "So, what you're worried about is the appearance of other works with a good reputation?"

"Hehe, you watch TV!"

Not only is Shen Ming worried, but the other seven producers and distributors are also worried...

Of the eight movies, which one does not have the blessing of capital behind it?

Accusations?

You can control it, and I can control it too!

Moreover, there have been too many slaps in the face this year, "The Wandering Earth", "Nezha", "Flag Protection", "My Motherland and Me" and even "Young You", all of which have exceeded expectations...

It turns out that data prediction is not very useful in front of my country's film market, and any type of product in each schedule may be a hit!

Once the work breaks the circle and explodes, it can directly become the first work of the head...

Especially "Young You", a work focusing on 'juvenile delinquents', a very typical serious theme - actually received 1.5 billion box office...

Lao Mouzi will shed tears: "One Second" and "Young You" encountered technical problems in Berlin at the same time, the latter modified it and was released smoothly, but "One Second" still failed to be released...

……

Shen Ming put the little golden retriever down and got up to go to the study for a while.

Cheng Xiao walked over, glanced at Cheng Chen, who was sitting cross-legged on the sofa, and asked, "What are you talking to about her?"

"It's nothing, she asked me why the film schedule of "Emergency Rescue" is lower than that of "Tang Detective 3"..."

"What do you say?"

“… Let's be honest..."

Cheng Xiao noticed that Shen Ming was holding a teapot in his hand, and asked suspiciously, "Why are you going?"

"I'll go to the study to check the information..."

"For the New Year, do you check the information?"

"It's a little inappropriate... But I have nothing to do..."

"Let's go see the fireworks show!"

“… Fireworks are banned in Beijing!"

"There's a fixed place to set off!"

Cheng Xiao pulled Shen Ming, went upstairs to change his clothes, and then didn't bring Cheng Chen, the two slipped out...

When I arrived at the place Cheng Xiao said, it was already more than ten o'clock in the evening...

The two of them walked around for a while, and then returned to the fireworks site, bustling with many people, and I don't know which ones started, but a group of people began to count down loudly...

The atmosphere of the scene was immediately activated.

Shen Ming was thinking, "What if the countdown is over and the fireworks are late, how embarrassing will it be quietly?"

"Ten, Nine, Eight, Seven......"

Fortunately, the organizers of the fireworks display were particularly punctual, and at twelve o'clock, several fireworks rushed into the night sky in an instant, and then exploded in the air!

"Bang ——!"

"Bang ——!"

"Bang ——!"

Colorful fireworks set off in the air, although fleeting, but in people's memories freeze the beauty...

Cheng Xiao pulled Shen Ming, who lowered his head, the two heads were next to each other, and for thirty seconds, Shen Ming quietly leaned into her ear and said, "Happy New Year!"

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