In the company, Xia Xizhi and Huo Cheng discussed the issue of advertising. If you want to make Ziyan's products more deeply rooted in the hearts of the people, you must put more effort into publicity. For this truth, Xia Xizhi understands it very well.

"Huo Cheng, I have also seen the design plan given by your company before, and I don't think it is very suitable. Xia Xizhi said truthfully, "Our company's products are now considered to have a certain reputation, but from the current brand positioning, they are not yet first-line products." So the positioning is too high-end, and I am worried that the audience will be smaller. ”

Xia Xizhi naturally hopes that Ziyan products can become high-end first-line brands, and even luxury goods. It's just that their company has just started a business, and if they set their positioning too high at the beginning, it will have a certain risk for the company's development. After all, it is too high-end, and the cost increase is not counted, and there will be more uncontrollable factors.

Listening to her words, Huo Cheng nodded approvingly: "Well, when we submitted the advertising plan before, we did consider this. Since Ziyan is positioned as a second-tier, it is indeed not suitable for big names in advertising. ”

"Yes, that's it. I hope your company can give us a creative idea, unique promotional features. In this way, consumers can have a memory point and remember the brand more clearly. It's just not too high-end, as if it's hard to touch. Xia Xizhi explained.

Tapping his fingertips on the table, Huo Cheng looked somewhere, as if thinking about something. Suddenly, an idea flashed through Huo Cheng's mind: "I have an idea, why don't you make a micro-movie about Ziyan." ”

Looking at him in surprise, Xia Xizhi was puzzled: "Micro films? But what do you have to do to stand out?"

Smiling evilly at her, Huo Cheng leaned back in his seat: "What if it's an ink-colored micro-film." ”

"Ink color?" Xia Xizhi was puzzled.

Nodding, Huo Cheng replied explainingly: "Yes, the ink color of the picture will make the impact of the whole picture stronger, and it is easy to form a deep impression." We can put the advertising on the subway and other buses, and the passengers can watch micro-movies in the gap between waiting for the bus. Passing the time can also leave memories. ”

The manager of the Propaganda Department nodded and said approvingly: "I think this is a good idea, the ink color has a strong sense of picture, and it is relatively fresh, and it is easy to leave an impression." I've seen a movie with ink as the main tone before, and it looks very advanced. In this way, even if it is placed in the subway station, it will not lower our grade. ”

Thinking about their words, Xia Xizhi nodded: "It sounds a little reasonable, it's better to make a specific plan like this." If it's a micro-movie, what kind of story is it? By making these details, we will be able to communicate better when the time comes. ”

With a snap of his fingers, Huo Cheng replied with a smile: "No problem, within this week, we will make a plan book." ”

After glancing at the time, Xia Xizhi said with a smile: "Okay, then today's meeting will be here first." Other specific contents will be made before the plan is made. ”

After Xia Xizhi's words were finished, everyone got up one after another. Just about to leave, Huo Cheng stopped her: "It's a pity, wait." ”

Stopping and turning around, Xia Xizhi looked at him curiously: "What's wrong?"

Coming to her, Huo Cheng said with a chuckle: "It's a pity, thank you last night, you did me a great favor." Why don't you invite you to dinner today. ”

"No, it's just a gesture, don't take it to heart. Even if you say it, we're friends. Xia Xizhi replied kindly. In the shopping mall, Xia Xiyi has always adhered to the principle that making one more friend is better than one more enemy.

Trotting to catch up, Huo Cheng said enthusiastically: "That's not good, this love debt is the most difficult to repay." If I owe you all the time, I will feel uneasy. Just like you, I helped you at the beginning, didn't you also agree to my request?"

"I'm just doing it with a hand. Xia Xizhi replied as he walked.

"What seems small to you, big things to me. That woman is very difficult, and if she caught me, I don't even know how long I was squeezed last night. Huo Cheng said with a smile.

Looking at him, Xia Xizhi raised his eyebrows: "Are you sure she is squeezing you, not you squeezing her?" But Huo Cheng, there are really a lot of girls you provoke, and there are also your friends in City A. ”

Flicked the bangs in front of his forehead, Huo Cheng threw a wink at her: "No way, it's too charming, and it's also a headache." ”

Looking at his narcissistic appearance, Xia Xizhi sneered: "I still prefer you at work, serious and charming." ”

"Oh, so you like that tone. Huo Cheng said with a smile.

"Of course, my husband is that type. Xia Xizhi replied as such.

Seeing her show affection, Huo Cheng patted his head: "At a young age, it's not good to learn anything, you have to learn to show affection." It's a pity, I can hear that showing affection and dying quickly. ”

patted him unceremoniously, Xia Xizhi scolded with a smile: "you, don't talk nonsense." ”

Huo Cheng was about to grab her hand, but he heard a deep voice say, "It's a pity." ”

Looking for the sound, I saw Ji Xiuyu calmly walking out of the elevator. Seeing him, Xia Xizhi trotted forward in surprise: "Xiuyu, why are you here?"

Seeing the two of them talking and laughing, Ji Xiuyu frowned. Looking at her, Ji Xiuyu replied indifferently: "Get busy early, eat together." Mr. Huo, why are you here?"

Huo Cheng withdrew his hand in a daze, copied it in his trouser pocket, and replied with a smile: "I am partners with Xizhi." ”

"Yes, we are working with an advertising agency, and Huo Cheng is the creative director there. Xia Xizhi replied naturally.

With a faint hum, Ji Xiuyu couldn't see anything on his face: "Are you busy?"

Shaking his head, Xia Xizhi smiled like a flower: "It's not good yet, but I don't want you to wait for a long time." It's not too late to solve that bit of work when you come back from a good meal. ”

Caressing her head lovingly, Ji Xiuyu's eyes were smiling: "Well, okay." ”

"Then I'll put the papers back in the office first. Xia Xizhi said a word, nodded to Huo Cheng, and then walked towards the office with elegant steps.

Seeing this, Huo Cheng shrugged his shoulders: "Then I won't bother you, I won't accompany you first." Saying that, Huo Cheng smiled at Ji Xiuyu, then whistled and walked to the elevator.

The elevator door closed slowly, and Ji Xiuyu and Huo Cheng's eyes collided in the air. The corners of Huo Cheng's mouth raised into a smile until the elevator door closed.

Ji Xiuyu stood there, his eyebrows twisted. I don't know why, he doesn't have much affection for Huo Cheng. Obviously I don't have much contact, but I instinctively don't like it. Maybe it was the way he looked at Xia Xizhi, he didn't like it.

"Let's go. Xia Xizhi ran in front of him, hugged his arm, and said with a smile.

Ji Xiuyu came back to his senses, mumbled, and the two left together.