First "Entertainment Weekly", then "America Weekly", this year's awards season is really more exciting and the black material is more and more exciting, and the onlookers are so excited that they want to scream, even Christmas is not so exciting.

After 48 hours of gestation and precipitation, this time the "American Weekly" feature report has triggered a bigger noise, far beyond the far-reaching influence of "Entertainment Weekly" before.

First of all, on the official website of "American Weekly," the number of visitors increased in the form of a rocket within 12 hours, and the previous average was less than 40,000 per hour, but now it has exploded to 5 million per hour! Even though "American Weekly" learned its lesson and prepared its servers in advance, it still caused the system to crash for 14 minutes.

Within 12 hours, Gavin Hunter's report attracted 50 million visitors, easily refreshing the historical record set by "Entertainment Weekly" not long ago, and the number of retweets of the feature story also exceeded 100,000 times, almost a geometric multiple, sweeping the United States.

On Facebook, on Twitter, on Instagram, on Yahoo Community...... Even on the IMDB, and even on China's Weibo, the news has spread in a huge way, with North America as a foothold, Asia, Europe, and Oceania have begun to be fully popularized, and the discussion has really reached its peak.

From a concert to the entire awards season, from the North American continent to the whole world, no one expected that this news event would create such a powerful wave - from the side, the mystery of entertainment to death shines again, and people are not concerned about Lan Li's innocence and the truth behind the negative news, but the entertainment effect of the entire news event.

Secondly, the physical magazine of "American Weekly" sold half a million copies in one fell swoop, and even the editor-in-chief of "American Weekly" itself was frightened.

"Entertainment Weekly" has just sold 400,000 copies, amazed the entire North American print magazine-related media, and everyone is amazed that it can still sell 400,000 copies under the background of such an era, which is incredible.

When the "American Weekly" decided on the printing and circulation, the editor-in-chief tossed and turned for a full afternoon, gritting his teeth and heart, and only then did he make a decision on 500,000 copies; if the decision failed, he might be directly dismissed and bear the losses of the group; but who would have thought that the first printing of 500,000 copies would be sold out!

Later, "American Weekly" printed another 50,000 copies. It's still all sold out. This has become a classic case of the best marketing strategy for print magazines in 2012.

From the standpoint of a bystander, it is not difficult for people to understand why they plotted malicious hype, why "Entertainment Weekly" and "America Weekly" are clinging to news events, why the entire news industry is chasing explosive points and gimmicks, and why the spirit of entertainment to death has penetrated into the bone marrow of the entire Internet era.

Hidden behind the death of entertainment, after all, it is still the supremacy of interests.

So, who is lying between "Entertainment Weekly" and "America Weekly"? And who is hyping it up? Since "Entertainment Weekly" can constantly stir up trouble in order to hype up news, why can't "America Weekly"? How much evidence is verifiable in Gavin Hunter's news report?

Also, why are key witnesses not mentioned in the feature report?

All of a sudden, the entire Internet was full of rumors, doubts, and everyone was participating in the discussion, but no one could convince others. Amid the boiling arguments and debates, the "New York Times," the most authoritative serious media in the United States, spoke out again.

This story was not written by entertainment journalist Bradley Adams alone, but by Bradley in conjunction with a social journalist and a sociologist.

"The Witch Trial of the Present in the Age of Entertainment to Death", this report is not like news or editorials, but more like a thesis, citing classics, in-depth and simple, combined with news events, and analyzing the ills of the entire era.

The so-called "witch trials", which were one of the methods of persecution of pagans in medieval Christianity, were mostly women, in order to maintain the authority and rule of religion and eradicate heresy.

Before the Middle Ages, women were highly respected in the traditional Germanic culture, especially those who practiced medicine, medicine, and literacy. Later, Christianity developed in Germanic land, and according to the Christian trade, women were expected to be absolutely subordinate to men. As a result, the church began to belittle and scandalize women, fabricate female images, persecute women, and even burn the so-called "witches" alive.

This frenzy lasted for nearly three hundred years, and the vast majority of women were innocent ordinary women, who were immediately beheaded for public display after being framed as "witches", and then burned their bodies, stabbing countless souls. This is an incomparably dark chapter in the history of Europe and in the history of human civilization.

Now, the "witch trial" is widely applied to the journalism industry, especially the phenomenon of those who fabricate, forge, slander, and slander innocent people by any means to achieve their goals, which in turn triggers public opinion and frenzy, and leads the parties to fall into a trap. Michael Jackson is one of the most famous victims of the witch trials in Hollywood history.

In this article in the "New York Times", the correlation and connection between the Internet age, fast food culture, entertainment to death, and the supremacy of interests are analyzed in detail, and even ordinary people can become news selling points, even vicious crimes can become political/political means, and even behaviors that touch the bottom line of morality can become the object of hype.

It's like a "hype gate".

At the beginning of the incident, it was actually just a simple and normal phenomenon in the entertainment industry: publicity and hype.

In essence, propaganda and hype are actually one thing, but the methods and means are different. Propaganda is an official act of fairness, while hype is the act of constantly reinventing and interpreting the same event by different means. It can be understood that hype is exaggerated propaganda.

In the era of Internet popularization, the set of "wine fragrance is not afraid of deep alleys" is no longer feasible, and publicity and speculation are necessary means in the process of business operation. Not only in the entertainment industry, but even in the presidential election.

Barack has been called the first "Twitter president" in history, and the White House and Capitol Hill have acknowledged that Twitter and Facebook feedback are particularly important and have become important platforms for them to promote their self-image.

In Hollywood's Vanity Fair, the competition for fame and fortune, publicity and hype are part of the bone marrow, and the entertainment industry and the media industry have always been mutually beneficial and mutually helpful.

However, "Entertainment Weekly" singled out a special case and lashed out fiercely, accusing the other party of "malicious hype". This act itself is actually a hype from the media, and if it is carried out jointly by the parties and the media, then it is malicious hype; but if it is not, it is a means for the media to try to create focus, create gimmicks, and create topics.

It's like a witch trial. For a specific purpose, fabricating and distorting facts, using the media's public opinion leadership characteristics, disclosing a specific part of the facts, leading the public into the realm of false cognition, and then completing the act of "judging witches", in the final analysis, is to achieve its own purpose:

Entertainment and benefits.

"In the Internet age, the lives of public figures are becoming more and more transparent, and every public figure living under the spotlight may become the next witch. This is the characteristic of the whole era, and at the same time, it is also the cancer of the whole era.

Today's victim is Lance Hall, but tomorrow's victim may be the 'you' who are reading this feature. ”

The entire report of the "New York Times" is absolutely professional, and it is just a "hypegate" as an introduction, analyzing and discussing the entire country, the entire culture, the entire society, and the entire era.

As an entertainment reporter, Bradley's step is ahead of his peers in the entire industry, putting aside the events itself that most of the media pay attention to, and also putting aside the "Entertainment Weekly" itself that "America Weekly" is concerned about, looking at the essence through the phenomenon, truly discussing the root cause and cause of the whole thing, and clearly presenting the motives and trajectory of "Entertainment Weekly" to the public.

In other words, the New York Times went a step further than "U.S. Weekly" in essentially characterizing, convicting, and condemning "Entertainment Weekly."

If it is said that "America Weekly" presents the whole picture behind the matter, arouses people's doubts, and prompts more and more netizens to follow the trajectory of time, look for evidence again, and really begin to examine the authenticity of the special report of "Entertainment Weekly"; then the hammer of the "New York Times" has triggered a frenzy of reflection among netizens, who have calmed down, set aside many complicated news, spied on the development of the whole thing, and found the culprit.

The "New York Times" feature was published a little later, and the "US Weekly" feature had been fermenting for 20 hours, and it was long overdue. However, the timing was just right, when people began to question, when people began to explore, when people began to investigate, Bradley provided the answers at the right time, pushing the time to continue to ferment.

As the most authoritative print media in the United States, this issue of the New York Times sold 1.3 million copies, the highest sales since 2006, and the first time in nearly three years that sales exceeded 1 million copies.

As for the number of hits on the website, it has not been able to reach the level of "American Weekly", after all, the reading efficiency of serious news is still too low, but despite this, the 20 million hits in 12 hours still set a new high for the "New York Times" itself.

In less than 24 hours, the entire news event of "Hypegate" has undergone earth-shaking changes, and this is still not over.