There is always a default rule in the film industry: the more confident you are, the easier it is to withdraw or adjust the schedule, and the news that frequently changes the schedule again and again is just exposing your lack of confidence, telling the audience in this way, "You need to lower your expectations", and only when you are really confident can you choose to take the initiative to raise the file.

What's more, "Interstellar" is still promoted to the summer file of collective fighting, which is even more courageous.

Knowing the difficulties, knowing the layers of pressure, and even knowing the word-of-mouth fouls of the internal test screening, Warner Bros. still showed the courage and courage of "knowing that there are tigers in the mountains and prefer tigers to the mountains", and showed his full confidence to industry insiders and the audience in a tough way.

If Kevin Tsujihara hadn't lost his mind and lost his mind, because of his personal vendetta with Thomas Toole and Ranley Hall, or because he deliberately sacrificed Interstellar in order to eradicate the remnants of Barry Meyer's legacy within the company, then such an upscaling would have been a stroke of genius.

After the previous internal test screening, although the reviews were generally positive, concerns about the popcorn index due to the theoretical profundity of "Interstellar" undoubtedly cast a shadow over the film's prospects.

Now Warner Bros. has chosen to take the initiative to raise the file, although there is a suspicion of avoiding the head-to-head confrontation of the "Super Marines", but the move of choosing the summer file is still a shot in the arm, which makes those doubts and worries gradually disappear, but faintly begins to look forward to the release of the movie, which is an important turning point for market confidence and box office forecast-

This has created an impression for the audience: The quality of this movie is good enough, and Warner Bros. does not hesitate to raise the file to participate in the summer file competition, which is worth looking forward to! Coupled with the strong lineup of directors and starring casts, Warner Bros. publicity department has consciously launched public opinion guidance, and a new saying has even begun to circulate on social networks, "Nolan and DiCaprio collided with a wonderful spark, so can Nolan and Hall bring a wonderful performance now?"

Obviously, Warner Bros. does not fight unprepared battles, and before the official decision is made, the publicity and distribution department has formulated relevant strategies to ensure that the file promotion can have more positive impacts, but in fact, the summer schedule selected by Warner Bros. is also a deliberate decision, and the careful review and decision-making are definitely not as brave and decisive as they seem on the surface.

The first is the competitor before the official premiere of "Interstellar".

In the fourth week of May, "X-Men: Future Past" was released.

In the first week of June, "Maleficent" and "A Million Ways to Die in the West" were released.

In the second week of June, "Interstellar" was released.

Warner Bros. chose a very clever schedule, avoiding the head-on onslaught of the continued pressure of the second week of "X-Men: Days of Future Past" and taking on "Maleficent" and "A Million Ways to Die in the West".

"Maleficent" is a model of continuous backshifts, this work is directed by Robert Stromberg (Robert-Stromberg), the director who has won the Oscar for Best Art Direction twice for "Avatar" and "Alice in Wonderland".

Disney has a very low level of confidence in the production, having shifted the pitch twice and made a reshoot, and the internal preview feedback has been ambiguous, and everyone seems to be secretive, full of concerns about the $180 million production, especially Robert Stormberg, who is the first-time director, has not been able to win the trust of producers and critics - good art direction does not mean that a good director can be a good director.

To put it simply, the future of the "Maleficent" is uncertain, the magnitude is there, but the quality is in doubt.

At the same time, "A Million Ways to Die in the West" is a medium-budget comedy film, and the collaboration between Seth McFarlane and Charlize Theron is really worth looking forward to, and it can even be said to be the most high-profile comedy in this summer's file;

Moreover, "Interstellar" and "A Million Ways to Die in the West" are not head-to-head confrontations in the first week, but in the first week against the next week, which further weakens the box office pressure ability of comedy films.

In this way, neither of the two films in the first week of June will put too much pressure on Interstellar - and there will be no collision in terms of subject matter.

This is followed by the competitors of "Interstellar", which was released at the same time and subsequent releases.

In the second week of June, "Interstellar" and "The Fault in the Stars" were released simultaneously.

In the third week of June, "Dragon Tiger Junior Team 2" and "How to Train Your Dragon 2" were released simultaneously.

In the fourth week of June, "Think Like a Man 2" and "Jersey Boys" were released simultaneously.

Just from the degree of accumulation of the number of released works, it can be seen that this is a tiger's den in Longtan, the frequency of two new works premiering every week is an average of two new works throughout June, and the box office market of the entire summer file has been squeezed dry, and the competition is terrifying, no wonder Disney is reluctant to continue to join in the fun.

But it is worth noting that all of the above works are middleweight and lightweight family carnival works, mainly sequels, which also means that the audience market is relatively fixed; at the same time, its genre covers comedy, animation, love, action, etc., but there is no science fiction, more precisely, from the release of "X-Men: Days of Future Past" to the release of "Transformers 4", there was only "Interstellar", the only science fiction movie for four weeks.

That's Warner Bros. Calculations: Win in the Midst of Danger!

Of course, staying in the Thanksgiving schedule is a choice, the head-to-head confrontation between "Interstellar" and "Super Marines" may not be without opportunities, the thrill and intensity may not be as good as the summer file, and the winning rate of "Interstellar" may still have a slight upper hand;

In addition, Warner Bros. needs blockbuster works in the summer season to boost the box office, otherwise after the end of "The Hobbit" and before the establishment of the DC Universe, they will face a severe development vacuum, which is undoubtedly very challenging, even if conservative like Kevin Tsujihara, he still let go of the gamble.

If you don't enter the tiger's den, you can get the tiger, right?

Purely from a theoretical level, on June 6, "Interstellar" may not have a chance to detonate the box office, but the market competition in the summer season has never been a theoretical victory, and whether it is a mule or a horse can only be known by pulling it out for a walk.

What if it loses at the box office? Kevin Tsujihara doesn't seem to have much to lose, packing up and putting the blame on Thomas Toole and Ranley Hall, who can still easily get ahead. Everyone thinks Warner Bros. is a little crazy, but Kevin Tsujihara is quietly showing his wisdom and courage.

There are expectations, curiosity, worries, and doubts, no matter what, after the official finalization of "Interstellar", the grand premiere is about to debut.

But at this time, the absolute protagonist of the premiere still has not returned to the main continent of North America, and the premiere seems to be in danger of opening the skylight at any time, and the "Interstellar" crew is also helpless, which is also one of the links that Warner Bros. has no way to control:

According to the contract, the Blue Rite must cooperate with many promotional efforts of "Interstellar", but it is also stipulated in the contract that all promotional itineraries must be notified to the Blue Rite one month in advance, and it needs to be completely adjusted with the itinerary of the Blue Rite, and the Blue Rite has the initiative to change the time.

Now the "Interstellar" crew and the "Jurassic World" crew have encountered such a problem:

Lan Li's filming work in Honolulu is still not over, and he has no way to rush back to the North American continent to participate in the preliminary publicity work in the first place. Now Jessica Chastain and Anne Hathaway and others have begun to give media interviews one after another and participate in the preliminary publicity work, and Lan Li is still absent.

The crew of "Interstellar" was anxious, but they could only patiently urge Andy Rogers, as for Lan Li?

It's not that they're afraid that Lan Li will get angry or angry, or they're afraid that Lan Li will play a big name and throw their faces, but because they know Lan Li's character - acting comes first, and other things come later; everything is easy to say, but the principles will not change. Even if the publicity and distribution staff of the crew directly found Lan Li, they could not change Lan Li's decision, but it was more practical and effective to continue to harass Andy.

The time for the premiere is approaching day by day, but ...... Lan Li still didn't show up.

The staff of the "Interstellar" publicity and distribution team have been driven to the point of going crazy, but what can they do?

On the one hand, the top bosses of Warner Bros. willfully promoted the file and forced the entire publicity team to the edge of the cliff, and on the other hand, the top actors of the Hollywood pyramid were stubborn, and all the urging and harassment were ineffective, further hanging the entire publicity team on the cliff.

They can't blame Kevin Tsujihara, they can't kidnap Lan Li Hall, and in the end, they can only laugh at themselves for fun, and gradually, they also enter the state of Buddhism, since they can't manage it, then enjoy it, anyway, they have done their best, Andy has already given a promise - on the day of the premiere, Lan Li will definitely appear on the red carpet of the Chinese/Chinese Theater.

What if the skylight is opened? What else can be done if the skylight is opened?

On Monday, June 2, there were two days left before the premiere, and Lan Li was still filming at the Gulani Ranch.