The so-called viral marketing refers to the establishment of links and interactions with target customers at low cost, the pursuit of optimal marketing and communication performance, and the goal of continuously creating market demand.

The Martian naturally has this advantage!

The Ministry of Culture focuses on promoting the project, with the blessing of the Academy of Sciences and the National Aeronautics and Space Administration, and it costs 600 million yuan to build, and the producers and distributors behind it are the top in the industry!

The producers are Fuji Xun Pictures and Ahri Pictures, including the eight major cinema chains, all of which are co-distributors!

The main control of the promotion is Beijing Culture + Lianrui Pictures!

Not only that, but the leading actor Shen Ming also took out two months to shoot a series of videos, advertisements, recommendations...

Let's put it this way, from the beginning of the project, this movie may have been just an attempt by Shen Ming and Guo Fan to science fiction movies, and now it has become a key film at the national level!

Gives you the best schedule, the best publicity, the best actors, approvals or whatever, and there are almost no restrictions...

If the box office is less than 5 billion, it is a failure!

……

As the release date approaches, Guo Fan's pressure is increasing...

It is understandable that "The Martian" is only his fourth movie, "The Wandering Earth" is too successful, "The Martian", Shen Ming + Guo Fan, an old partner, and so many people are looking forward to him.

If he fails, his career as a director can almost come to an end.

Although everyone applauded warmly at the test screening, the top was very satisfied, and his peers also congratulated him on making a masterpiece, but what will the market think?

"The Wandering Earth", no one is particularly optimistic, everyone thinks that it would be good to recover the cost, now, it is not as simple as recovering the cost, it is to surpass "The Wandering Earth"...

I just hate that the box office of the small wrecking ball is too high!

Xingmei International Cinema, the first screening is about to end, and it is about to go out from the backstage...

Shen Ming patted Guo Fan: "Take it easy, how do I feel like you're thin?"

“… I'm worried!"

"What is there to worry about? Are you afraid that you won't be able to recover the cost? This movie, as I said, can have at least two billion box office, if it's not enough, I'll make it up to you!"

Guo Fan rolled his eyes: "... No, I'm thinking about a billion box office!"

“… When did you fall into the box office theory, does this movie not reach 5 billion, it means a failure?"

"No, I'm worried..."

"There's nothing to worry about, I'm not worried, what are you worried about?"

“…”

Guo Fan glanced at the calm Shen Ming, and was a little puzzled: "Why are you so relaxed?"

“… It's just a movie, and it's not really giving birth!"

"You're in such a good mindset!"

At the front desk, the host said: "Okay, we invite the creators to come and do some on-site exchanges with us, applause for Guo Fan, the director of "The Martian", starring Shen Ming, Wan Qian, Chen Baoguo..."

Chen Baoguo plays the role of the director of the space bureau...

……

Xu Erha is a die-hard fan of Shen Ming.

His movies, not a single step, have seen them all!

During the Spring Festival, I dragged my friends to watch "Emergency Rescue"...

Frankly speaking, the climax scene of that film is good, but you can watch the climax scene, the training in the first half of the pull, and the daily plot, spicy eyes...

I really can't imagine that in 2020, there will be such an old-fashioned plot:

'As a special service member, you are fighting against time! If you are slower, you will be more dangerous, and if you are faster, you may save one more person!'

Very standard TVB training routine...

After all, it's a movie, you can't be as flat as a PSA!

Xu Erha was a little disappointed...

Fortunately, Shen Ming's performance in it is remarkable, adding a bit of brilliance to this mediocre assembly line commercial production!

But I heard that in "Emergency Rescue", Shen Ming played more of an actor's function, and he was not deeply involved at all, and he received a salary of 65 million, and there was no follow-up share...

So, this film can't be called his work - fans are like that, dissatisfied works are automatically eliminated from the sequence ...

"The Martian is different, he wrote the script, and he worked with Guo Fan once..."

Friends are very disdainful: "He also collaborated with Lin Chaoxian in "Operation Red Sea", I want to watch "749 Bureau", I heard that it is interesting!"

“… There's a hairy meaning, it's not as good as the spicy chicken online article, I recommend you a copy of "Abnormal Creatures Experience", you watched it, and you are interested in all the foreign body administration movies!"

"Really?"

The friend was suspicious, searched for "Abnormal Creatures", and then followed Xu Erha to the cinema while watching.

"The Martian" IMAX+3D version, the ticket price is basically around 90 yuan...

To watch a movie, of course, you have to choose the best effect!

Entering the screening hall, Xu Erha was surprised to find that the attendance rate was almost 100%.

It seems that everyone thinks about the same ...

The story of The Martian is simple:

A strong storm occurred on Mars, and the Chinese astronauts were evacuated in a hurry, and Yang Ming was mistaken for a dead person.

Yang Ming, who is immortal in the catastrophe, struggles to survive,

He forced himself back to the research station and bandaged his wounds.

The protagonist will never allow himself to be led like this. In order to solve the food problem, Yang Ming rummaged through the research station and found a box of potatoes. But the biggest problem with growing potatoes is water, so Yang Ming, a science and engineering man, went to find rocket fuel-hydrogen in it, decomposed the hydrogen in it, ignited the hydrogen, and there was water.

The happy farmer's life began, and soon after, the first potato seedlings on Mars were born.

After solving the food, Yang Ming discovers that there is an ancient probe in the far east of the country, which is his magic weapon to get in touch with the earth.

So he drove the electric car and smoothly moved the ancient probe back to the research station, and easily repaired it.

On the other side, the China National Space Administration on the earth found traces of Yang Ming's movement, speculated that he had found the probe, and immediately ordered someone to control Yang Ming's probe and successfully established contact with him.

Just when Yang Ming was waiting for rescue, the research station suddenly exploded, and Yang Ming's protagonist was unscathed, but unfortunately all the potatoes were blown up.

The China National Space Administration was also in a hurry to supply Yang Ming with food, but the first supply rocket was directly shattered into slag after liftoff...

Then Russia stepped forward and offered to contribute the Sun God booster to help deliver supplies.

The astronaut proposed to let the supplies dock with the spacecraft that was returning to Earth (that is, the spaceship driven by Yang Ming's team), and then use the Earth's gravity to accelerate to Mars. Yang Ming on Mars used a lift-off to dock with the spacecraft that came to the rescue.

The ideal is plump, and the reality is skinny.

The rescue activities were difficult, in order to be able to reach the trajectory of the spacecraft, Yang Ming not only reduced the weight of the spacecraft, but also cut the spacesuit out of the palm of his hand, and used the leaked gas to control the direction, and the captain also blew up the airtight cabin to stabilize the speed of the spacecraft, regardless of the danger, he sat in the space chair to meet Yang Ming.

The moment the two held their hands, everyone was boiling, and everyone witnessed this great interstellar rescue.

Well, this is probably all the plot of the movie...

Walking out of the movie theater, my friend suddenly said: "This movie is worth the ticket price just for the scenery of Mars!"

"I also want to say that my most dry shot is also Yang Ming sitting on a stone, quietly looking at the vast horizon, the desolation of the yellow sand as far as the eye can see, it makes people feel so delicious!"

“… However, I still have a question, do you think it's worth it for us to spend so much money to rescue a person?"

Wonderful Book House