Chapter 126: Magazine Weekly

"If it were me, I would like to see some interesting things, such as why Super Mario would be the image of a plumber, why Pac-Man didn't think about more operations, why Contra attacks automatically......" Lin Yinger quickly counted a lot.

"That's right, this is people's curiosity, there are more strategies, everyone comes and goes is the same thing, and there are naturally fewer readers, and when everyone knows, the so-called strategy is not surprising. Li Fangcheng pointed to the first one and said: "Look at this magazine, the monthly sales once reached 5 million copies, and then look at this one, there are only hundreds of thousands of sales, the substitutability of the magazine is too weak, once the player buys one of them, he will hardly buy the second and third books, unless it is a different type." ”

Lin Yinger looked at the names of these three magazines, which were Shueisha's "Weekly Shonen Jump", "Family Computer Magazine", and "FAMICOM Communication".

Although the types of these three books are different, their huge and differentiated sales make these books have completely different statuses.

Weekly Shonen Jump is considered a rising star, but it has become the first of the three major weekly shonen manga magazines in Japan ("Weekly Shonen Jump", "Weekly Shonen Magazine" and "Weekly Shonen Sunday").

Unlike the other two magazines, Weekly Shonen Sunday still adheres to Osamu Tezuka's credo, that is, manga is for children to bring joy, so there is actually no bias in manga, and it is all-encompassing.

And "Weekly Shonen Magazine" in judo, baseball, boxing and other sports publications, a line to the end, of course, also red black.

The core of the rise of "Weekly Shonen Jump" is to rely on the magazine's three key core concepts "friendship", "effort" and "victory", all works that get the opportunity to be serialized must promote one of the messages, and unlike other magazines, other magazines will allocate a quarter of the space to other content, such as the introduction of some games, tennis, baseball and other sports, and other content.

"Weekly Shonen Jump" does the opposite, and the entire page is published as a manga, which makes readers like it even more.

So under a series of plans, this magazine occupies the position of the leader of the entire market.

However, what is really related to the game is the "FAMICOM Communication", which is not selling well, and if it is another 8 years, it will be renamed "Famitsu", which later became famous.

A vane in the game industry, publishing and reporting all kinds of information related to games.

LAST YEAR'S TAGEN ADVERTISING TURMOIL ALMOST WIPED OUT THE FACT THAT FAMICOM COMMUNICATIONS, WHICH WAS IN A PERIOD OF STEADY DEVELOPMENT, AND TAGEN, LATER RENAMED TECMO, IS A SUBSIDIARY OF NAMCO REGISTERED IN NORTH AMERICA, WHICH IS EQUIVALENT TO A SUBSIDIARY.

Namco President Masaya Nakamura is very dissatisfied with Nintendo's monopoly on the production of FC cartridges, believing that this is a desire to dominate the family.

In fact, all the second-party third-party companies at the time had a huge opinion about this, so this would directly lock down the revenue of the game production company.

So even Namco, one of Nintendo's first six tigers, secretly stumbled.

Nintendo's earliest Six Tigers were not the current Konami, Namco, Capcom, Enix, and Square Enix Five Tigers, but composed of six third parties: Namco, Hudson, Tetuo, Capcom, Jereco, and Konami.

Every one that becomes a second party is a classic that has become famous, such as the metaphor of digging for gold, Bomberman, and so on. Therefore, for Nintendo, these third parties are the greatest wealth, but for these third parties, Nintendo's royalty system has damaged their countless interests, and many of them hate Nintendo's behavior to the core, but they dare not confront it head-on.

After many years of deep cultivation, most of it was destroyed by a royalty, which no one would be willing to put on it.

So the original six tigers were slowly replaced by the current five tigers.

Although it doesn't mean that he won't make games for Nintendo anymore, he doesn't care so much.

Namco even put it into action directly, and Masaya Nakamura arranged personnel to secretly crack the encryption program of the FC cartridge and began to manufacture and sell the game on its own.

FAMICOM Newsletter accepted the company's advertising request without knowing the details, and several consecutive issues of the magazine placed large advertisements in prominent places.

TAGEN's advertisement on FAMICOM undoubtedly touched the scale of the industry tyrant Heaven, just like Li Fangcheng's anger at the little genius.

Nintendo's press spokesman Hiroshi Imanishi publicly threatened to completely block the magazine's news channels, so the editor Nagashi Fuya FAMIBO Starry Night rushed to the Nintendo headquarters in Kyoto to state the whole story, solemnly stating that he would not accept any advertising commissions from TAGEN in the future, and the turmoil finally came to an end.

However, TAGEN's money was contracted to be signed, so FAMICOM was forced to pay a large amount of liquidated damages to TAGEN due to the unilateral destruction of FAMICOM communication.

If this is the case, then FAMICOM communication will not have the subsequent development, the so-called misfortune and blessing rely on, and blessing and misfortune lurk.

Last year, FAMICOM Communications made an unexpected decision that rejuvenated the entire enterprise.

SHORTLY AFTER THAT, THE "ENIX INFILTRATION INCIDENT" THAT CONTRIBUTED TO THE HUGE LEAP IN FAMICOM'S COMMUNICATION SALES WAS THE ENIX INFILTRATION INCIDENT, WHICH CAUSED A SOCIAL SENSATION LAST FALL WHEN ENIX'S RPG CLASSIC "DRAGON QUEST 2" BECAME A SOCIAL SENSATION.

FAMICOM Newsletter Magazine has successfully used the concept of infiltration to pretend to infiltrate the Enix headquarters to interview producers such as Yuji Horii and Koichi Nakamura, and has exclusively reported on a large number of development insiders that will be of interest to readers, and it is extremely rare for the game media to conduct a series of exclusive interviews with gamers in the past.

And this practice has doubled the sales of the magazine in four months.

From the original sales of less than 400,000 copies, it is directly approaching one million sales.

If they were given a little more time, they would even do one more thing this year that would change the entire game's rating system in the future.

Li Fangcheng is right, if you don't count the magazines that publish comics and games, real game magazines basically publish all kinds of strategies all the time.

This is also the core reason that has always shackled the development of game magazines.

In a month or two, Hirokazu Hamamura, the editor-in-chief of FAMICOM Communications, will set up "FAMITSU EXPRESS" to report on the latest trends in the game industry.

Hamamura Hongichi believes that the long-term development trend of game media should not be limited to becoming a simple strategy and intelligence, but should take the development path of comprehensive intelligence, so under the vigorous promotion, this change was made, and since then the game magazine has begun to develop from the original pure strategy to more diversification.

Speaking of Hamamura Koichi, it has to be said that this is a palace-level task that has laid the scoring mechanism, as early as October 31, 1986, the No. 10 magazine began to imitate the "Family Computer Magazine" to officially revise the new work rating.

After taking over as the editorial team, Koichi Hamamura repositioned the CROSS REVIE column and directly established the column as the highest authority in the industry, and proposed the concept of a temple game for the first time.

This change has affected countless games in the future, and the CROSS REVIE column is rated by 4 editors, with a maximum score of 10 points for each person, a maximum score of 40 points in total, and a total score of more than 30 points in the Game Palace, and the magazine focuses on promoting these excellent works.

In order to reflect the authority of CROSS REVIE, Hirokazu Hamamura stipulates that editors can freely judge the merits of the game itself when commenting on the game, but it is absolutely forbidden to praise or criticize the game's hardware or even the publisher in words.

Of course, this is something that will happen in the near future, not now, Li Fangcheng just analyzed the way out for game magazines for Lin Yinger.

"Then according to your meaning, if you don't want to follow the path of these magazines, if we want to fight out, we must be like "Weekly Shonen Jump", focus on a certain aspect, and not mix other elements, so as to compete for enough advantages, right?" Lin Yinger listened to Li Fangcheng's extensive media development history, and quickly captured the key information.

"That's right, that's what it means, to make a magazine, we must have our own characteristics, otherwise it will inevitably end in failure...... Wait a minute, when did I say I was going to make a magazine?" Li Fangcheng was halfway through his words, and suddenly realized that he didn't seem to say that he wanted to make a magazine.

"You've told me a lot of them, so why go into such detail if you don't have the idea you want to do...... I'm not stupid, okay?" Lin Ying'er rolled her eyes.

Khan, it makes sense.

Li Fangcheng was embarrassed.

"Okay, then if you know, I won't say much, but what I told you is not very accurate, it's just a magazine at this stage, and ...... in the future Hehe......" Li Fangcheng shook his head and smiled without saying a word.

"Hmm, what's wrong with the future, don't you do it?" Lin Ying'er looked strange.

"Nothing, it's definitely going to be done. Li Fangcheng hurriedly changed the topic: "What, if you make a magazine, with the cooperation of Tang Zekaiyan's dispatching team, it will be made at the earliest." ”

Can't tell Lin Yinger that in the future it will be the Internet era, and magazines will eventually face the transfer of electronic, right?

"Boss~!You haven't told me anything, what are we going to do?" Lin Yinger couldn't complain about Li Fangcheng's forcible change of topic.

"Well,Actually,In terms of content,The first part,It's the explanation of the game,We can introduce more about the origin of game creation,As long as you inquire more about this aspect,It's not a big problem.,If you can't ask about it.,Ask me.,But unlike the traditional game introduction,We don't need an official introduction.,We use the perspective of the production team to introduce the origin of the game.,From time to time, you can break some information in each issue.,Especially,For games in development.。 Li Fangcheng finally reorganized the language.

"What? Say everything in development?" Lin Ying'er was taken aback!

(End of chapter)