Cui Ning looked at the ideal M365 plan written by Huaxia with the team, shook his head and nodded, Huaxia was a little apprehensive.

Su Ruoqing smiled secretly in her heart, Cui Ning obviously recognized most of the plan, the reason why she shook her head was because the offer was too low, or because she had insufficient confidence in creativity, it was not possible to make a proposal with this confidence, it seems that in addition to cultivating professional ability, the cultivation of a person's momentum and confidence is even more important.

Although Huaxia began to be well-known in the industry and began to write some professional articles, as a professional manager, some problems were also exposed, which seemed small, but Cui Ning hoped to help Huaxia grow, because once this hurdle was crossed, Huaxia would look at the problem from another height.

Cui Ning is not worried about Su Ruoqing's growth at all, because Su Ruoqing is really smart and smart, and after receiving her own blood, body fluids and saliva, her memory and understanding have improved greatly, and her body is getting better and better.

But I don't know how Xiang Yu is really doing, I haven't seen him for a long time and haven't contacted him, I don't know how to work in the unit, Cui Ning looked at the worried Huaxia, took back his heart, and said:

"Xie Tianfeng's offer and schedule, have they all been confirmed?"

"This is no problem, it is Mr. Wan who directly contacted the economic company and him personally, and even has spoken to him personally, as long as the ideal is determined to be done, the specific schedule can be determined half a month in advance." Huaxia said.

"Then you quote the endorsement price as only 2 million?"

"The relationship between Mr. Wan and the general walk, so the price is very low, if it is through other economic companies, the economic companies will quote 3 million."

"So, do you think 2 million is an advantage?"

"It must be an advantage, the hottest artist, Xiao Tianwang, the price is only one-third of that of Tianwang, and the recent incident with Faye Wong, the national media attention, there will definitely be a topic, and it will also bring opportunities to the ideal M365."

For enterprises, the endorsement fee of 2 million and 4 million, they will look at the celebrity's popularity, influence, and match with the brand, etc., and when you quote the price of 2 million, the company may think why not 1.5 million?

Therefore, Xie Tianfeng's price is directly quoted at 3.6 million, and my psychological price is 3 million, so that the company has an extra million profits, and more importantly, Xie Tianfeng is actually worth this price, we have a relationship and a favor, this is a fact, but it does not prevent us from quoting normally. ”

"Then what if Qingning Company quotes a low price again?" Huaxia was still a little worried.

"Qingning Company has been much more normal recently, maybe Dongfang Shuai has figured it out, the price war has hurt people, not to mention, ideal such a customer, service ability is very important, we serve Hailan, and this time I also specially asked Chairman Yu to record a video, it is his evaluation of my company, in front of Chairman Liu, this is a nuclear weapon, understand?"

The ideal proposal was chosen on December 22, 1999, which happened to be the winter solstice, and Cui Ning had already arranged for a large catering group to deliver dumplings to the company's employees after work in the afternoon.

And Cui Ning took Su Ruoqing, Huaxia and a few other people to give the ideal proposal, and Chairman Liu had every opportunity to participate in the proposal, but Vice President Yang decided to participate.

Long Yi and Long Da, as partners of some businesses, are actually members of the early stage of the website, and they are also allowed to participate in this proposal, but they represent the website and the ideal business side, and they will not directly express their opinions, but after the meeting or on some occasions, they still have influence on Vice President Yang.

However, whether it is within the ideal or in the industry, there have long been rumors that this is a head-on battle between Cui Ning Company and Qingning Company, and whoever can win the ideal will represent which company is more powerful and become a legend in the Longdu brand consulting industry.

There are six companies that have proposed it, and four of them have already completed the proposal, and according to Vice President Yang, the pure big advertising and celebrity endorsements, as well as the depth of understanding of the industry's market, are lackluster.

Cui Ning's company, Qingning company, is in the morning and afternoon, respectively, and the ideal company has prepared enough time for the two companies, which also represents the importance that the ideal attaches to this project.

At 9:50 in the morning, there were still ten minutes before the proposal began, and all the staff were already in place, especially Long Yi and Long Da, who were naturally full of confidence in Cui Ning, and hoped to use this proposal to establish the relationship between Cui Ning and Brother Yang.

At this moment, a girl of about 1.7 meters, with a good face, short hair and professional clothes knocked lightly on the door and walked into the conference room, whispered two words in the ear of Vice President Yang in the center, and then left.

Vice President Yang coughed lightly, cleared his throat, and said good news to the twenty or so people in the conference room:

"I would like to tell you a good news, our President Liu has temporarily decided to participate in this proposal, and everyone is welcome."

Cui Ning and Su Ruoqing quietly glanced at each other, applauded with everyone, and in the applause, the legendary entrepreneur of the Dragon Kingdom, Liu Chuanshi, walked into the conference room and signaled Vice President Yang not to move, and he sat on the side of the enterprise representative, opposite Su Ruoqing, who was relatively close to the position of the projection screen.

"Mr. Cui, I won't introduce much, this is our Chairman Liu, Chairman Liu, this is a very heavy brand consulting company for our proposal, and it is also the largest brand partner of Hailan Group in China, Mr. Cui Ning Cui and his team. ”

Liu Chuanshi first looked at the people who participated in the meeting of his group company, then looked at Cui Ning, Su Ruoqing and others, stayed on Cui Ning and Su Ruoqing's faces for one more second, nodded, and said:

"I decided to come and hear about this proposal, and I can get started."

A survey report from CNNIC gives us the best reference for the current network rollout. 42.8 percent of Chinese Internet users are between the ages of 18 and 24, 32.8 percent are between the ages of 25 and 30, and 10.2 percent are between the ages of 31 and 35. Clearly, young people have an absolute place online.

Let's look at how companies like Cococo position and understand young people......

With the analysis of data, cases, the current situation of the World Wide Web in the Dragon Kingdom, etc., Cui Ning began his program speech.

When the image spokesperson, suspense marketing and image display appeared in front of everyone, everyone couldn't help but nod frequently, especially Vice President Yang, who couldn't help but show a quite satisfied smile on his face.

Finally, Cui Ning's speech ended, except for Chairman Liu's applause, everyone applauded warmly and expressed their approval of the plan.

However, Chairman Liu still can't wait for the first speech:

"Mr. Cui, and the project team, what do you think is using this Xie Tianfeng, what is this person for? Why do you want to use him to endorse us."

Without waiting for Cui Ning to answer, Vice President Yang answered this question first:

"Mr. Liu, Mr. Cui's plan and logic are very rigorous, the data is also very objective, young people like Xie Tianfeng, and interactivity, entertainment and attention are the essence of the Internet and young people, so this creativity and spokesperson should be able to win the love of young people."

"You all like this one named Xie Tianfeng?" Chairman Liu still had some questions after asking around and getting a positive answer:

"Isn't it a little too serious for such a young man to endorse a website as big as ours?"

"Liu Dong, I understand your worries" Cui Ning said:

First of all, Liu Dong, you are not the main user group of our website, so I don't know Xie Tianfeng, and I don't feel it, but as long as it is a young person, that is, the main user of our website, the recognition of Xie Tianfeng is very high. This is one of them.

In addition, in the brand industry, whether it is Coku Cola or the newly founded Google, they dare to use young idol stars to prove that these idol stars can take on the appeal mission of a brand, and it is a little different from Liu Dong's thinking, that is, young people think that the power of idols is greater than the power of corporate brands, rather than from a professional point of view, they think that corporate brands are more powerful.

And we are near Zhongguancun, I don't recommend more advertising, but focus on doing large outdoor advertising, propose, in April, M365, see or leave, and then let the media and the industry widely speculate, but we absolutely do not disclose any news, making this M365 a major concern and suspense.

A few days before the website went live, the TV commercial and the event were held at the same time, and at this time, our M365 had attracted enough eyeballs, so on the day the website was launched, it would definitely become a major event for the entire World Wide Web industry, and our first step was a successful step.

For the combination of ideal group and promotion, Xie Tianfeng is not only the image spokesperson of the website, on the first day of the website, he will also personally come to our headquarters, visit, personally send a prepared news, as well as our computer ** store, take a group photo, although not our computer image spokesperson, but in the terminal can also hang out M365 advertising endorsement and group photo, in fact, it is equivalent to the endorsement of computer products, it can be said that killing two birds with one stone.

As for positioning in the interaction of true feelings, including e-commerce backwards, and content forward, it is based on technology, 8848 also shouted out the concept of e-commerce, but whether it is technology, enterprise data, and the habits of netizens, they have not been formed, so we feel that e-commerce is not the best time, so we should be cautious.

As for the content and information of the website and what is the difference between other websites, such as Xinlang, Fox, and Wangyi, I don't think we will talk about it for the time being, because as long as our popularity is opened and the number of clicks is there, everything else is logical, otherwise, many concepts are equivalent to setting a ceiling for ourselves."

Chairman Liu was silent for a moment, and suddenly asked:

"What do you serve Hailan?"

"Hailan's brand positioning and communication, the concept, positioning and event design of Hailan's main products, Hailan's annual large-scale event strategy and design, Chairman Yu's brand positioning, activities and communication, as well as the annual important media cooperation and friendship, market research, tracking and analysis of competing products, and the research of branches in 2000, etc., more than a dozen service contents, in fact, Hailan Group's services involving brands are mainly our company, and other companies are some small business sectors and auxiliaries."

"Hailan is doing a good job, but I feel that the service you give to Hailan is very different from this plan" Chairman Liu is still a little worried:

"Actually, I really don't understand the things of young people, so for the specific plan, it is still Mr. Yang to make the decision, but just now Chairman Yu called me and told me that I can listen to the proposal if I have time, the data and logic are very meaningful, and it is also considerable, it is this Xie Tianfeng......"

Vice President Yang smiled and interjected:

"Liu Dong, as for which spokesperson to use, we can further discuss, Mr. Cui, you can briefly say the offer."