Chapter 509: A New Situation for Mobile Phones
Judging from the current business boom set off by G1 in Southeast Asia, the goal of developing 10 million users in Southeast Asia this year can be determined.
The network side is also expanding frantically according to this business goal, and this time their plan is not a small fight, and they directly start to report the plan according to the capacity of 30 million users!
For this crazy plan, Liu Ruoyi completely agreed. At present, the main direction of PCCW's development is in Southeast Asia, a market with a huge potential of more than 600 million people.
Although there are not many high-end mobile users who can afford smartphones now, there is definitely potential to develop hundreds of millions of customers in the future.
So this investment Liu Ruoyi doesn't think it will be wasted.
In addition to this big plan, Liu Ruoyi reminded the business department to start looking for the customization of 1000 yuan mobile phones, with the launch of MediaTek's package of mobile phone design packages, the threshold of mobile phones was instantly lowered to the level where a few engineers can make a new mobile phone.
This opportunity, even Liu Hongwei of Yishi Technology was moved, he also invested nearly 10 million into it, and also pulled up a simple production line, and the annual "production" of assembled copycat mobile phones can reach more than one million!
Relying on the relationship with Liu Ruoyi in the satellite satellite antenna, Liu Hongwei made his copycat mobile phone business prosperous, but also saw the huge opportunity in this market, and found Liu Ruoyi cheekily.
"Miss Annie, Yishi Technology has your share, and now I can sell another part of the shares, half of the family! We invested 50 million yuan to make mobile phones. ”
Liu Hongwei relied on Liu Ruoyi's guidance and initial investment on the satellite receiver antenna, which can be regarded as a net worth of hundreds of millions, but he didn't have any confidence when he found Liu Ruoyi, so he directly offered the bottom-line conditions that he could accept.
No way, he can't get the official license of the mobile phone, there are many people who do mobile phones in this field, but it is too difficult to obtain the license, with the productivity of hundreds of millions of mobile phones in Pengcheng now, most of them are "copycat" mobile phones without birth certificates.
More than half of them are also exported to all over the world, and the most important reason is the price, relying on MTK's suite program, the cost of feature phones has been washed to less than 1,000 yuan!
Liu Ruoyi didn't expect that Lao Liu's ambition was not small, and he was still worried about the transfer and was doing his mobile phone. For a while, Liu Ruoyi didn't figure out whether this would work or not.
How to say it, the market for mobile phones is extremely huge, and it will reach the super scale level of one billion units per year in the future! It really has a trillion-level market scale, so Liu Ruoyi will cut into the upstream industrial chain in the chip industry.
But the threshold of the mobile phone is low, and it is really low to the dust, a few engineers, a few screwdrivers can dry out the copycat mobile phone, the appearance can also be colorful, and the high-imitation fruit machine is not a problem.
But to really do long-term business, the threshold for mobile phones is also very high, you need to have strong R&D strength and financial strength, and you have to ensure that the direction is not wrong.
Nuo Kee is the top boss in the mobile phone industry in terms of technical strength, R&D funds, etc., and the smart phone era bet on mistakes, falling from the cloud in just a few years, and even selling itself to Microsoft, with a giant like Microsoft can't help it!
Therefore, the direction of effort is wrong, and it is a dead end.
With Liu Ruoyi's current situation, the direction will definitely not deviate, and the funds are also guaranteed, that is, if there is money to solve the technology, there will be time, after all, smart phones have just started.
It's just that Liu Ruoyi has already bet on HTC, and of course she won't stab her allies at this time.
That's why she's a little hesitant.
"Miss Annie, this mobile phone business is really profitable, of course, money is not a problem for you, but if we do it, we can make the best customized package for PCCW as before." ”
Liu Ruoyi's original investment in satellite dishes, Liu Hongwei couldn't see it at first, and after so many years, he didn't know that he was blind.
In fact, it is good that business is mutually beneficial like this, and Liu Hongwei will not blame Liu Ruoyi for deceiving.
This time I came to find Liu Ruoyi, in addition to pulling this great god into the gang to facilitate the acquisition of an official birth certificate, it is the PCCW custom machine market, Lao Liu also sees it, if there is a little leakage in this, there will be no problem in feeding this mobile phone company.
The money made from phones sold elsewhere is pure profit. It's not good to do business like this, he Liu Hongwei can find a piece of tofu and kill it.
The mobile phone market is much more than satellite dishes, and it is rumored that Pengcheng can ship hundreds of billions of sales every year in the past two years!
Nima, billionaire is enough, this is charging towards the level of tens of billions or hundreds of billions.
The most important thing is that he also has such a relationship with Liu Ruoyi, the financial queen of Xiangjiang and the current capital predator.
Liu Hongwei's small universe exploded in an instant after calculating it.
"Miss Annie, no, in the mobile business, we can set up a new company, you can control it, I account for four successes. Seeing that Liu Ruoyi still didn't speak, Liu Hongwei was a little anxious and gave way again.
To be honest, he really doesn't have much bargaining capital with Liu Ruoyi, although Liu Ruoyi said that he used his satellite dish to open up the audience for ATV, but people don't owe him, but give him the opportunity to become a billionaire.
Even if you look back, in the environment at that time, one of the peers who are now making satellite dishes is counted as one, who doesn't envy him for climbing such a God of Wealth!
Who else can make a billionaire with a satellite dish?
So to some extent, Liu Ruoyi made him!
"That's not what I meant. Liu Ruoyi woke up in shock, "I'm not mentally prepared for this matter, let me think about it and then reply to you." ”
Liu Ruoyi didn't refuse a bite.
Although the transformation of mobile phones by Yishi Technology does not seem to be very reliable, Liu Ruoyi did not kill with a stick.
She needs to know some relevant information before she can be sure.
In terms of high-end mobile phones, HTC's layout and start are very good, and now the main R&D forces are all placed on mid-to-high-end Android mobile phones, and they are working closely with Google to promote the Android ecosystem.
Even Windows Mobile, which used to make his fortune, began to give up under the influence of Liu Ruoyi and no longer launched new models.
Although this seems a bit unbelievable now, after all, Microsoft is a super-jumbo, and who can be sure that Windows mobile will not have a future in the future?
HTC is the number one WM mobile phone owner, and it gave up when it said it would give up, which really surprised the industry.
Of course, now everyone doesn't know that the initiator behind it is Liu Ruoyi.
And in support of her suggestion, it is the Android phone that shines in the PCCW channel.
HTC has raised its forecast for the sales volume of the high-end mobile phone G1 in 2009 to 1 million in the PCCW channel, which is the number of orders that PCCW now orders.
And the next G1 lite mid-range model, although the shipment is in the second half of the year, HTC also gave a sales expectation of 1 million, which is also the number of orders given by PCCW.
Coupled with the 200,000 orders for the G1 plus, the sales of PCCW alone can reach as many as 2.2 million, you must know that this is a lucrative mid-to-high-end mobile phone, and the total sales of shipments will exceed at least 6 billion yuan!
It can be said that if you do a good job of PCCW's customized machine, HTC will live a very moisturizing life. Therefore, HTC did not consider feature phones at all, and the development plan of low-end smartphones was also rejected.
Now they are targeting apples that are beginning to show their edges on the other side, and they are benchmarking fruit machines!
In addition, even SS is not in their eyes, as for the old brands like NK and MOTO, HTC believes that they will eventually get old, and their bulky bodies in the transformation of smart machines cannot keep up with the pace of progress of the times.
For example, WM, such as Android phones, which are really smart PCs, are not as resolute in their transformation as HTC.
...
Liu Ruoyi didn't think too long, and after she asked her subordinates to collect a report on the current situation of mobile phone manufacturers, she decided to give Liu Hongwei a chance.
Of course, the approach is very different from what Liu Hongwei envisioned.
...
"Mr. Liu, this is a preliminary plan for me, you take a look, if you think it's okay, you can do it, if not, when I didn't say it. Liu Ruoyi handed over a simple plan to Liu Hongwei.
There were only a few pages of content, and after Liu Hongwei finished reading it in less than three minutes, his face was tangled.
Liu Ruoyi invested 900 million yuan, and Liu Hongwei invested 100 million yuan, a total of 1 billion shares.
In terms of equity, Liu Ruoyi took 700 million shares with 70 percent, and Liu Hongwei took 100 million shares with 10 percent.
The remaining 200 million shares are the management option pool, in other words, if Liu Hongwei can handle everything by himself, then it doesn't matter if the 200 million shares belong to him. Otherwise, Liu Hongwei will have to use these 200 million shares to attract all kinds of talents to join.
In terms of product direction, in the past 3 years, the MTK platform has been used to create feature phones, and at the same time, it has developed and customized its own Android system and mobile phone!
The business target for Liu Hongwei is to do it within 3 years, and the production and sales of mobile phones will reach 5 million per year!
The pre-tax profit reached more than 20%.
It seems to be relatively simple, but Liu Hongwei really feels a little uncomfortable.
Are the conditions harsh?
No, if Liu Ruo comes out according to this condition, the people who want to do it in Pengcheng can go around Huaqiangbei more than once!
But is the individual satisfied?
Liu Hongwei is not satisfied, this is still the material for Liu Ruoyi.
And the other party told him this unmistakably. Seventy percent absolute control, that is, it is a matter of minutes to recover his equity if he can't do it.
But carefully calculated, with the current 1,000 yuan machine calculation, 5 million mobile phone sales of 5 billion, 20% of the pre-tax profit is 1 billion, after complex tax reduction and exemption to the ground at least 900 million, Liu Hongwei himself did a good job In addition to his own 100 million shares, it should not be too much for the management option pool to take 100 million shares, which is 20% of the shares.
Compared to the net worth of 180 million a year!
Is the treatment good?
Of course it's very good.
It's still his relationship to get this opportunity, otherwise how could it be his turn to do such a good thing.
It's a pity that Liu Hongwei's dream of being a billionaire would have basically been shattered if he accepted this condition. He thought to himself.
All the way to the development of financing and other listing, may have been diluted to 10% of the shares, then 10 billion to 100 billion market value!
With such a high valuation of mobile phone companies, Motorola is not worth so much money now!
If it is a market value of 20 billion or 30 billion, Liu Hongwei still has some expectations. After all, to 5 million mobile phones, according to 20 to 30 times the price-earnings ratio, it is a rhythm of more than 20 billion.
If half of the family accounts for 50 percent, Liu Hongwei almost believes that he will have the opportunity to be worth 10 billion within 5 years!
But if you don't accept it, Liu Hongwei can't even do two hundred million a year, although his copycat mobile phone business has shipped millions, but in terms of making money, there is no one hundred million a year.
After all, everyone is very murderous in the price of copycat mobile phones, there is not much added value, basically the BOM cost multiplied by a percentage is the shipping price, and the channel wholesalers are not stupid, they know the cost of this MTK platform well.
The reason why Liu Hongwei can still make money is that he relies on the multiple utilization of the production capacity of his own satellite antenna production line to be slightly lower in terms of production cost by others.
These thoughts quickly flashed in his mind, and Liu Hongwei figured it out after less than thirty seconds.
What you can earn is the real money!
Only by being able to lean on a big tree can someone shelter from the wind and rain!
"No problem, I admire Miss Annie's vision very much! That's it!" Liu Hongwei agreed very happily after a moment of entanglement.
"Mr. Liu, don't blame me for being greedy, in fact, the mobile phone industry is much more difficult than you think, and now there are many giants, none of which are easy to get along with. Liu Ruoyi saw that Liu Hongwei agreed, and then began to say something real to him.
"If you go in the wrong direction, you will end up bankrupt if you are a giant like NK, and it will be very fast. ”
Liu Hongwei didn't agree with this when he heard it, but he was very smart, and when the big man spoke, he had better listen. Anyway, it doesn't affect the interests of a penny of your own money.
"So we have to be optimistic about the real development direction of the future at the beginning, Android is an open system, after the HTC G1 market verification, now MOTO has kept up, I believe that more mobile phone manufacturers will follow up in the future. So if we want to make a mobile phone, we have to keep up with the mainstream. ”
"But if there are no features, we are also unstable in this line, so I will ask you to spend a lot of energy and cost to do a good job of customization of the Android system, the user sees the operation interface you use directly, rather than others, so how to understand the Android system customized to a more humane, more attractive mobile phone system interface, this is Mr. Liu, your first concern, how far the mobile phone business can go in the future, it depends on how distinctive this system can be optimized. ”
"I don't want to put the business of copycat mobile phones into a new company, you can handle it yourself, but the pseudo-smart phone customized based on the MTK platform needs to focus on research and development in the past three years, which is the best platform for thousand-yuan machines, and the company's mobile phones in the future 800 yuan to 1500 yuan market space will be mainly launched on the MTK platform. ”
"As for Android smartphones, I hope you build them according to the price range of 1500 yuan to 2500 yuan, we don't have the added advantage of the brand, so the price can't be PK with HTC, but to create an approachable smartphone. ”
These words were given to Liu Hongwei in advance after reading the report, combined with the actual use and observation of the results in his previous life, Liu Hongwei attached great importance to this suggestion, Liu Ruoyi's vision was too scary.
It is rumored that none of the businesses that Liu Ruoyi sees are losing money. Since Liu Ruoyi stepped into the business world, she is almost invincible, although everyone can't figure out how many assets she has now, but she has always thought that she is the richest man in China.
I didn't see that Lao Li began to follow Liu Ruoyi to do a new layout of the industry, and he invested in several semiconductor companies. This shows how deep Liu Ruoyi's influence is.