With the development of online live broadcast becoming more and more formal, the market is becoming more and more huge, and the types of live broadcast are also constantly subdivided.

The market of the traditional TV industry has been eroded by the Internet for a long time, which is happening simultaneously all over the world.

TV stations, which are eager to transform and change, have long begun to try to combine with online live broadcasts, and have launched various corresponding columns.

The most common is of course synchronous live broadcast, which is a major category of online live broadcast that first appeared, and its essence is still relying on the TV program itself, but it gives a platform for the audience to communicate in real time through the live broadcast platform.

This ecological model is the most mature and the main online broadcast channel that will inevitably be mentioned in the plans of various TV stations to start programs.

However, for TV stations, recorded and broadcast programs still account for the majority, and simultaneous live broadcast is not easy to combine with recorded programs, because it involves a problem of early exposure.

Most of the recording and broadcasting program groups operate online live broadcast as a propaganda channel, and the interactive attribute is not obvious.

But there are only a few programs that need to be broadcast live simultaneously, and the TV station has another strong requirement to keep up with the trend of the times and operate simultaneously through multiple channels.

As a result, in the past two years, a series of online programs combined with recorded programs have also emerged.

These programs are divided into pre-broadcast and post-broadcast, the main way before the broadcast is to live broadcast, TV stations and major live broadcast platforms or their own live broadcast platforms to cooperate, the purpose is to promote the program in the early stage, drainage, live broadcast is also the so-called exclusive secret, program backstage and other content that the public is more curious about.

After the broadcast, the main way is to use self-media short videos, mainly to share viewing feelings, exchange views and opinions, etc.

In terms of online live broadcasting, live broadcast platforms are often only used as a channel for programs.

Many programs that cooperate with live broadcast platforms only open official live broadcast rooms on the platform, not only to spend money to buy copyrights, but also to distribute the proceeds of gifts to the copyright owner, and the live broadcast platform also has a lot of complaints about this.

However, since last year, Xinghai Culture has taken the lead in further opening up the copyright to long-term partners.

Bailey Bailey, Maoya, Shark and other platforms have successively obtained the second-level live broadcast rights of well-known programs such as "Singer" and "The Voice of China" from Xiangcheng TV.

The platform's own contracted anchors can also watch the program at the same time as it is broadcast, which is also counted as one of their live content.

Streamers can express their opinions and communicate with the audience while watching.

And Xinghai Culture no longer participates in the gift sharing of various platforms, and only collects copyright fees.

The results of this initiative are obvious, and the program has become more topical on the Internet than before.

Originally, the relevant leaders of Xiangcheng TV Station were also worried that further opening up the copyright would divert the audience and lead to a decrease in ratings.

As a result, instead of decreasing, the ratings broke the record of previous years.

After several years of development, online live broadcast has become known to more and more people, and the influence of many well-known anchors is no less than that of some celebrities.

Those streamers have their own operation teams and fan groups, and some of their opinions often cause widespread discussion among fans.

As a music talent show, "The Voice of China" itself is very compatible with the live broadcast platform, because on various live broadcast platforms, singing and dancing are very important live broadcast content, and many female anchors who make a living from it have countless fans.

Watching the show at home, how can it be interesting to watch the show together in the company of a beautiful female anchor?

As a result, many young people watch programs on their mobile phones at home, while their parents watch them on TV. Instead of decreasing the program's ratings, it has increased its network ratings.

This model further refines the channels for the dissemination of the program, everyone's views are different, and the aesthetics are also different, therefore, during the time when the program is broadcast, fans of a certain anchor can often be seen on the Internet because other anchors say bad things about the contestants supported by the anchor, and the two sides quarrel endlessly.

This also made the number of fans and fan stickiness of the contestants in the show soar rapidly, and the momentum was stronger than before.

As a result, many domestic program groups have learned to be obedient and no longer strictly guard against copyright, but have begun to take the initiative to contact online live broadcast platforms and try to cooperate.

But because of the quality of the programs themselves, the effect of those programs is not as strong as the effects of several programs of Xinghai Culture, but it is enough for them to eat and drink.

The domestic webcast model was introduced from the West, but it has developed rapidly, and the model has also been innovated, and it has gradually begun to feed.

This time to commemorate the live broadcast of Lao Zhan's concert, FOX TV cooperated with Twitch, and also invited several second- and third-tier singers and bands to conduct simultaneous live broadcasts to learn the way of Huaguo and operate.

The Cupola is one of them.

Charles and they conducted this live broadcast in the company, and after several years of development, they have gradually become a well-known young metal band in the United States.

"Monagee shouldn't be here, I'm not targeting her, but her music and dress are inappropriate for this occasion. ”

"Why not? You're a stereotype. ”

While watching the show, Charles and Vivian were also discussing the show.

"It's a concert in memory of the deceased, and her style is too explicit. ”

"No, no, no, you're too old-fashioned, old James has been promoting the music equality movement all his life, why should music be despised for it?"

They were arguing, and the audience in the live broadcast room was also participating.

Soon, the reappearance of the black hole put an end to their argument.

"How many songs is this Black Hole?"

"Sixth. ”

"Six songs, five styles, the black hole is so strong. ”

Charles exclaimed excitedly, "You know what? Black holes are like a magic pocket, and they can always surprise me." ”

"Hmm, Lu Qingsong is going to play the piano?" Mike nibbled on the fried chicken and said vaguely, "Is it 'Dreamer' or 'Here?for You'?"

"Listen to this prelude, it's 'Dreamer'. ”

"This song is my favorite!" Vivien moved her chair forward, propped her elbows on her knees, and held her chin with the back of her hand in anticipation.

In the live broadcast screen, Cao Wu's lips were pressed to the microphone, bathed in chasing light.

“gazing through the window at the world outside，”

"Gaze out the window at the world,"

“wondering will mother earth survive，”

"Thinking about whether Mother Earth can continue to live,"

……

Charles listened to Cao Wu's singing and couldn't help but sigh: "The songs of the black hole always move me, they are always paying attention to those vulnerable groups like old James......"

Vivien on the side suddenly said: "I wish I was the microphone!"

"Oh, God!" Charles covered his forehead helplessly.