Warner Bros. has never been worried about the heat of discussion of "Interstellar", even if it is raised for half a year, even if the time is in a hurry, but relying on the strong appeal of the cast lineup, these are not problems.

Sure enough, after the premiere of the movie, from the media to the audience, from traditional newspapers and magazines to emerging social networks, "Interstellar" began to swipe the screen mightily, and the discussion heated up to the sky, although it could not be compared with the foreshadowing of "Captain America 2" for more than 18 months, but it still gained a firm foothold in the summer file.

Now it depends on the conversion rate between the discussion popularity and the box office data, and in terms of the market appeal of Lanli and Nolan, the final total box office figures are worth looking forward to.

However, as mentioned before, because of the information feedback from the internal test screening, as well as the decision to temporarily raise the file, including Warner Bros. and industry insiders, the budget estimate of the premiere box office is relatively conservative, referring to the box office curve of "Inception", "Interstellar" should also rely more on the long-term box office continuity, rather than the outbreak of the premiere weekend.

Warner Bros.'s caution can be seen from the number of public theaters.

"Godzilla", the number of theaters released is 3,952.

"Interstellar", the number of public theaters is 3,592.

There is a difference of 360 theaters between the two works, and the number of venues for "Interstellar" is even less than the "Lego Movie" and "300 Warriors" released earlier this year, and in 2014, Warner Bros. could only rank eighth in the annual theater production, and the comedy film "Tan Mi" was basically the same.

The arrangement of the number of theaters released is undoubtedly distinctive: the number of animated films with family fun often exceeds 4,000; about 3,800 popcorn movies in the summer season are the general standard; and the number of horror movies is less than 3,000, and it is common for them to have less than 2,000.

Now, there are only 3,592 "Interstellar", which is only less than 100 more than "Tan Mi". This is also one of the important reasons why major news media generally suspect that this work may become an outcast, even if it is not an outcast, it also shows that Warner Bros. lacks confidence.

In a horizontal comparison, this was the case with "Edge of Tomorrow" two years ago, with about 3,500 screening venues, and as a reference, there were 3,792 theater venues in "Inception".

It can be seen that the number of venues for the above three works is lower than the average of commercial works in the summer file, purely from the data level, there is only a difference of 200 and 300, and the difference may be in some small towns in the central region, which has a negligible impact on the box office - but, who knows? Who can be 100% sure?

The only thing that can be explained is that Warner Bros. is still a little conservative in its market estimates for science fiction movies, even after "Edge of Tomorrow" and "Inception" have created excellent results, the publicity and distribution department's box office data estimates for "Interstellar" are still slightly conservative. This mentality is also epitomized by Warner Bros.' official box office prediction figures.

Sixty-five million dollars!

Not 100 million US dollars, not 80 million US dollars, but only 65 million US dollars, such an ultra-low figure also made all netizens and viewers fall through the glasses.

But in fact, industry insiders believe that this is a very appropriate number.

Although "Edge of Tomorrow" once set a box office miracle of 138 million in the same schedule two years ago, and was born as the 22nd film in film history to break 100 million at the box office with its debut, don't forget "Inception".

At that time, Nolan gathered Leonardo DiCaprio, Joseph Gordon Levitt, Alan Page, Marion Cotillard and other actors to form a starlight cast comparable to the "Avengers" to produce this work.

In the end, the box office for the premiere of "Inception" was 62 million.

Of course, "Inception" still swept the box office data of 290 million US dollars in North America with its super word-of-mouth, and the performance of overseas markets is even more proud;

"Interstellar" can be compared to "Inception" in all aspects, so Warner Bros. gave a box office forecast of 65 million for the premiere, which is a little conservative but also futile.

Box office forecasts from relevant specialized media outlets also expressed support for Warner Bros.

The Chicago Sun's box office forecast is the highest bid in the first round of early estimates: $80 million.

"The current Nolan is not the Nolan of 2010, and the current Hall is not the Hall of 2012, these two top filmmakers of the Hollywood pyramid have proven themselves through one work after another, and when Nolan and Hall teamed up in 2014, the spark between them was undoubtedly explosive in the market. ”

They mentioned a very important thing: when "Edge of Tomorrow" was released, although works such as "Love Crazy" and "Fast and Thrill/Love 5" had already achieved good box office, Lan Li was a "summer newcomer" who had never taken the lead alone, and no one was sure whether the audience would enter the cinema for the name "Lan Li-Hall" when he changed careers from art films to commercial films, but now the situation has changed dramatically, "Gravity" and "Drunken Country Folk" The excellent box office of both works is the best proof of this.

Well, there is no reason for "Interstellar" to be an exception.

The Rolling Stones' box office forecast set the lowest price of $25 million in the first round.

There was nothing wrong with the printing, there was nothing wrong with the magazine forecasts, that's the correct number, and obviously they didn't miss a single zero.

"Everybody overlooks the fact that '2001: A Space Odyssey' and 'Blade Runner' didn't get the treatment they deserved when they premiered that year - 'Blade Runner' was even rebuked as a super bad movie that year, and both films did very badly at the box office. This also proves that classic science fiction movies that exist beyond the times often fail to adapt to contemporary aesthetic needs.

The success of "Inception" comes from the fantasy construction based on the real life of human beings, and under the environment of "Interstellar" leaving the earth and entering space, can Nolan's "brain-burning plot" still be accepted by the audience? ”

From the vague feedback of the internal test screening, to the temporary increase for half a year, to the absence of Lan Li in the publicity stage...... "Rolling Stone" believes that all aspects reveal a sense of unease - maybe "Interstellar" can still rely on word-of-mouth to complete the turnaround, but it is difficult to break the shackles of the current entire era on the premiere weekend: this is an era when the smell of wine is also afraid of deep alleys, even Marvel movies cannot guarantee that the box office of each work will be successful, so how can the signboards of Nolan and Lan Li be "finalized". "What?

Both the Chicago Sun and Rolling Stones have a point, and other media outlets can also refer to the forecasts:

The New York Times, fifty-five million.

Los Angeles Times, 40 million.

"The Hollywood Reporter", sixty million.

"Variety", 60 million.

"Empire", fifty million.

The forecast data of the mainstream authoritative media are all concentrated in the range of 40 million to 60 million, which is still relatively average on the whole, not too upward and not too downward, basically consistent with the official forecast of Warner Bros. Ambiguous, lacking in the fierce confrontation between love and hate, it seems that everyone is trying to find a more appropriate and accurate way to comment on the work, but it is impossible to determine it in a short time.

And then, that's it.

In fact, industry insiders are looking forward to the emergence of a popular work more than anyone else - since the unveiling of the summer file in 2014, for the time being, no work has exceeded the 100 million threshold at the box office in the opening weekend, which is really disappointing.

So far, the best-performing work at the box office in the summer opening weekend is still "Captain America 2", 95 million, which is so close to the threshold of 100 million but so far away.

In addition, there are three works that have premiered at the box office of more than 90 million, closely following "Captain America 2" - "Godzilla", "The Amazing Spider-Man 2", and "X-Men: Future Past", but the premiere data of all three works are between 90 million and 93 million, and they have not been able to make a breakthrough.

Now everyone is discussing: Will there be any other works this year that will be able to break the 100 million threshold at the box office in their opening weekends? If "Interstellar" lives up to hopes, and "Guardians of the Galaxy" and "Transformers 4" seem to be missing a bit of a championship appearance, should they expect "Teenage Mutant Ninja Turtles"?

After the official debut of "Interstellar", the word-of-mouth feedback from all sides was eye-catching, which also made the major news media raise their expectations a little - perhaps, they underestimated this work, maybe, the chemistry between Nolan and Lanli can still cause a market boom after all, maybe, they can expect an unexpected surprise?

Like Warner Bros., industry insiders are also waiting for the appearance of dark horses, otherwise such a lifeless summer file is really not fun at all.

This can be considered a ...... Looking forward to being slapped in the face?

However, judging from the popcorn index, theater scores, and other data, "Interstellar" is more likely to be like the second "Inception" than the second "Edge of Tomorrow".

Remember the mobile version URL: m.

1931 Waiting to be slapped in the face (Page 1/1)

"Bookmark for easy reading"