Lin Qirong saw their thoughts and explained.

"We are naturally not comparable to a giant like Disney, but we have to go far and we have to work in that direction.

This is also my request to you, Tong Hua Entertainment, including Tong Hua Animation, will never use shoddy production to make so-called quick money, nor will it consume the audience's feelings.

We want to make the audience like the works we produce, identify with our works in our hearts, and the concept that Tonghua products must be high-quality products is deeply rooted in the hearts of the people, and slowly establish our image in the hearts of the public.

One day, we can become a giant on a par with Disney.

Of course, this requires hard work from everyone. ”

Everyone applauded enthusiastically, and it was a very challenging thing to be able to grow with the company.

They love a challenge like this.

"I'll pay attention to this. Xiao Yunfang smiled, "I also believe that Xue Ying can complete this difficult task." ”

Liu Xueying looked at Lin Qirong with a very firm expression.

"I'm going to work hard, no matter what, to make this film. ”

"That's hard work, if you have any difficulties, you can tell me, and I will help you solve them. Lin Qirong nodded with her.

"The work of the second part is very simple, to further explore the potential of the theme of "Dora the Explorer".

It's an all-encompassing subject, full of whimsy, and whether it's good or not, it depends on whether your brains are clear or not, and whether it's big enough.

All kinds of fairy tales and mythological stories are the best themes, and the interaction with the audience is the biggest feature, and promoting positive energy is the main purpose of its perseverance.

If the conditions are ripe, you can also try to make a big movie. ”

Wu Yingxiang smiled bitterly, "I'm under a lot of pressure, although this cartoon is quite popular with children, especially girls, but it has suffered from certain problems in the development of peripheral products."

We will try to solve this problem, and when there are three or four seasons out and the market is almost cultivated, we will think about big movies?"

Lin Qirong nodded, "It's very thoughtful, you don't need to be ambitious, just follow the steps."

The pressure on the three parts shouldn't be so great, so come on in the first season. ”

Lu Wenzheng nodded with a calm face, "The most difficult part lies in the professional knowledge of various animals, with Mr. Hu giving us guidance, all kinds of plots are easy to write."

However, the workload is relatively large and takes a certain amount of time. ”

"It doesn't matter about time, it's all about quality, and it's about making the kids like it. ”

Lu Wenzheng nodded, he likes to speak with practical actions.

"What about the four departments?" Lin Qirong turned to Liu Jinshan and said.

Liu Jinshan patted the thick plan in his hand, "With the script provided by the boss, we have no problem." ”

Lin Qirong nodded, "Don't underestimate this theme, my plan is to make a series, an early childhood education series exclusive to Chinese children."

Through cartoons, games and nursery rhymes, it covers a variety of life knowledge, learning knowledge, safety knowledge and other content, involving artistic creation, intellectual development, social etiquette, language training, living habits, cognitive encyclopedia and other fields, so that it can truly accompany the growth of children.

It may not be profitable, but it should be a benchmark for children's edutainment.

You're going to be stressed. ”

"I love the challenge. Liu Jinshan said with a smile, "What I like most about the company is that each work has a clear goal and has to be made into a series."

This is conducive to our staff slowly building their own anime world and integrating what they want to express into it. ”

"Then do this well, I believe you. ”

"Thank you. ”

The business that Lin Qirong assigned to the four departments is the super IP of "Baby Bus", which belongs to the real field of early education, which is different from children's animation and has richer content.

In the previous life, this APP had more than 200 million active and unique users and more than 60 million monthly active users, and it had a great influence in the field of early childhood education, and also had a lot of influence in the world.

It doesn't use content charging as a monetization method, and most of the content is free to watch and play.

The main profit model is to make money by traffic charging and brand advertising, rich content and effective educational effects, so that most families are happy to let their children watch its cartoons and play its games.

It is naturally impossible to make money from the beginning of Sibu's IP, but it is not without potential to be tapped.

Lin Qirong hopes that Liu Jinshan can find more ways to achieve the best of both worlds.

In the end, Lin Qirong concluded, "When we make any work, we must carefully weigh the economic interests and social benefits in our hearts.

The two are not completely in conflict, the key is whether we can find a way to merge the two.

I always believe that as long as the children like our works from the bottom of their hearts, and parents feel that their children can learn from watching our cartoons, they will be willing to pay for related peripheral products.

And if there is a conflict between economic interests and social benefits, my opinion is not hesitating to choose social benefits.

Making money is not the main thing, there are many things we have to pursue.

It's a pattern that an ambitious business should be, and I want everyone to always remember that. ”

Xiao Yunfang applauded lightly and said, "We will convey your concept to all employees, and use it as a standard to make every work, please rest assured." ”

Lin Qirong smiled, "With you, I still have something to worry about." ”

Xiao Yunfang smiled silently, she felt most fortunate that she came to the Shanghai market.

In addition to finding his own love, he also found a platform where he could give full play to his abilities.

She firmly believes that the future of Tonghua animation is incomparably broad.

After this meeting, the future development direction of Tonghua animation was determined.

Everyone must go all out under the leadership of Xiao Yunfang to make Tonghua animation better.

After the meeting, Lin Qirong came to Xiao Yunfang's conference room and handed her two documents.

"Now we don't have enough employees, and the company's funds are not allowed to spread out too much at once, so you can take a look at these two materials first, and you can consider launching these two projects when the conditions are ripe.

I think they will be two more IPs worth vigorously expanding after "Peppa Pig" in Tonghua Animation. ”

Among the materials he handed over to Xiao Yunfang, the two popular IPs of "PAW Team Makes Great Contributions" and "Super Wings" are included.

The former is based on the PAW team completing various rescue missions as the main plot, and each dog with full personality and their equipment is the biggest attraction.

The beautiful flying dog Tiantian, the cute fire dog Xiaoli who is afraid of spiders, the spy dog Archie who is full of responsibility, and the fire dog Maomao who is confused all day long are all very popular with children.

It is also interesting to have a variety of special vehicles with different exotic functions.

There is a large market for the peripheral products derived from this.

The latter is based on the Super Wings team going to the world to help different children realize their wishes and overcome difficulties.

The Super Wings with different functions and the scenery and culture of the whole world are very interesting.

The peripheral products of various Super Wings are also hot-selling products.

Lin Qirong took out these two popular IPs, hoping that Tonghua Animation could make these two themes when the conditions were ripe.

With the support of these themes, the future development of Tonghua animation will be fully guaranteed, forming a series of excellent works-peripheral products industry chain, which may really become an excellent animation enterprise in the eyes of the public, laying a real foundation for future development.

He can't have too much time to worry about the Tonghua animation business in the future, so he can only hand it over to Xiao Yunfang to produce these two IPs and become more suitable for the Chinese children's market.

Just like "Super Wings", in the first two seasons, he planned to focus on the content in China, putting the scenery, culture, and customs of major cities in China into it, so that children can appreciate the great rivers and mountains of China through this cartoon and feel the culture of various regions.

It was only later that we consider going global, including all regions of the world.

This naturally requires a lot of work, and only Xiao Yunfang can do it well.

Xiao Yunfang took the file bag and didn't say anything.

You just need to do it according to the boss's plan, and you don't need to ask about other things.

"I'll look into it carefully. ”

"I've worked hard, I'm relieved to hand over Tonghua animation to you. ”

Xiao Yunfang laughed happily, "I'm under a lot of pressure like you." ”

"There are challenges to make progress. ”

"Then what else can I do, I can only work hard. ”

"Pay attention to your body, otherwise Qiao Shao will find me in trouble. ”

"He didn't dare," Xiao Yunfang said with a smile, "He wasn't busy all day." ”

"That's right. ”

……

Time goes by.

"Where Are You Going, Dad" continues to be broadcast, the ratings continue to maintain a good level, and the popularity of star dads and cute babies is also rising.

Especially in the broadcast of the grassland special, in the ethereal chant of Arjuna, the lead singer of the Goshawk Band, the beautiful scenery of the grassland and the sound of nature are perfectly integrated, which makes all the audience fascinated.

People once again recognized Lin Qirong's extraordinary talent, and his popularity soared.

Fathers should pay more attention to and participate in the growth of their children, and it has become a social consensus that father's love returns to the family and makes children grow up more healthily.

This is also the result of Shonan Satellite TV's vigorous publicity, and they put the focus of propaganda on calling for father's love to return to the family, which has played a positive role in public opinion.

There are even mainstream media who have written an article analyzing this special parent-child program, believing that this is a model of the perfect integration of entertainment programs and social benefits, making this program more weighty.

I believe that Shonan Satellite TV has played a big role in this.

At such a time, the Mid-Autumn Festival is approaching, and the Mid-Autumn Festival Gala of each David TV is also in full swing.

As guests on popular programs, Lin Qirong's father and daughter undoubtedly received an invitation from Shonan Satellite TV.