After the launch of "Peppa Pig", it showed a trend of starting low and going high, the popularity slowly increased, and the ratings became higher and higher.

Even the cartoon channels of Red Maple Satellite TV and Shonan Satellite TV have been rebroadcast several times, and the ratings have actually increased slightly.

Especially after the three major video companies included "Peppa Pig" in their film libraries, the number of views has risen even more sharply, and Tongtong's reputation has also increased, with a value of more than one million.

The value of 10 million is no longer unattainable.

Li Gaojie's team has also been busy, in addition to the sales of toys designed and produced by themselves, the number of merchants who come to consult and want to get relevant authorizations has gradually increased.

Li Gaojie is very cautious about this, he is unwilling to cooperate with businesses with poor qualifications, and strong alliances are his goals.

So there's not a lot of real empowerment out there.

Moreover, at Lin Qirong's strong request, these authorizations were limited to the territory of China and did not include foreign countries.

He believes that with the passage of time, "Peppa Pig" will be broadcast abroad sooner or later, and the charm of Peppa Pig will capture more foreign audiences.

When the time comes, they will get greater benefits, and the miracle of the copyright owner of Peggy Pig earning a billion dollars a year in the previous life may not be impossible to achieve in this world.

Although he didn't understand Lin Qirong's decision, Li Gaojie still strictly implemented this decision and noted it on the contract.

He and his team divided the licensing into different areas, such as stationery, clothes, food, toys, dolls, building blocks, etc., as long as they could be used.

Merchants can make requests for cooperation according to their own needs, which is very convenient.

With the popularity of "Peppa Pig", pirated peripheral products have appeared on the market, which is a problem that every animation company will face, because Huaxia is too big, and it is impossible to stop all piracy.

The same is true for Tonghua Entertainment.

However, this is only the beginning, and it must not be allowed to flourish.

Therefore, the team specially hired in the early stage to deal with this problem has gone to various places and has found some pirated manufacturers.

At Lam's insistence, they will take these manufacturers to the intellectual property court.

I believe this will be a protracted struggle.

"Our goal is not to bring down all these manufacturers so that they will no longer pirate, which is impossible.

It's not about getting a high amount of compensation, maybe the compensation is not enough for related expenses.

But we still have to tell the truth, that is, to tell all the people in the circle that we will not sit idly by, once we find out, we will pursue it to the end, and they will consider the cost and risk of doing so before they want to pirate.

Small manufacturers are not our target, and no matter how much piracy they have, it won't affect much.

We are targeting the big businesses and the aim is to bring them into our partnership. ”

Lin Qirong once carefully explained his approach.

Some small manufacturers will not have any impact on the company, as long as they do a good job and promote their products, they naturally have no room to survive.

In the future, their products will go to the world sooner or later, and if there is no such awareness, they will definitely suffer a big loss.

Xiao Yunfang and Liu Xueying led their team to devote themselves to the production of the second season.

With the experience of the first season, they are much easier to make and much faster.

The script of the first season is relatively stiff in some of the content, which is somewhat inconsistent with the original content.

This time, their screenwriting team learned the previous lesson and did a very good job, eliminating a lot of Western cultural elements and adding more Chinese elements.

For example, the content of the Mid-Autumn Festival, Dragon Boat Festival, Spring Festival, Lantern Festival and other unique Chinese festivals has been added, and the original style has been well maintained, and the effect is very good.

By the end of December, the second season was officially completed, and the original 52 episodes became 60 episodes, which enriched the content a lot.

The dubbing partner is still Menglan Dubbing Studio, and Lin Qirong and Tongtong also participated in the dubbing.

With the hit of the first season of "Peppa Pig", Menglan Studio's fame has soared, its business volume has increased greatly, and its income has also increased.

Moreover, with the investment of Tonghua Entertainment, Lin Mengqi and Qin Lan have the confidence to transform and upgrade the hardware of the studio, and the dubbing room is naturally the top priority.

So when Lin Qirong and Tongtong came to Menglan's studio again, they found that there had been a huge change here.

Of course, the dubbing effect is even better.

"Some time ago, we met the people at Qiman Studios. Qin Lan and Lin Qirong smiled, "They sneered at me when they saw me." ”

Lin Qirong nodded, not caring.

It is estimated that the people in Qiman Studio are now regretting their green intestines, and they have let go of such a popular cartoon.

And "Peppa Pig" will continue to be produced, with the second, third, and fourth seasons......

Lin Qirong hopes that it can become a cartoon that accompanies children to grow up, and becomes a classic cartoon like Mickey and Donald Duck.

When the dubbing was all over, Lin Qirong received an unexpected news.

CCTV Children's Channel finally noticed the currently popular children's animation "Peppa Pig" and got in touch with him.

"Hello Mr. Lin, I didn't know that your company could send someone to Kyoto, and we would like to discuss the cooperation with you about "Peppa Pig". ”

The attitude of the other party is very sincere.

"It's our pleasure. Lin Qirong is not cynical, no matter what, CCTV Children's Channel is the partner he needs to strive for, its influence is there, and no animation producer can ignore it.

As for what happened before, it was too normal for such a huge bureaucracy.

But even if "Peppa Pig" has achieved a lot of results, the children's channel can still bring it a huge help.

With the promotion of this largest platform in the country, it is possible to be seen and liked by children all over China.

Compared with it, the cartoon channels of Red Maple Satellite TV and Shonan Satellite TV are still a little far behind.

So knowing this news, Lin Qirong is still very happy, which means that his works have been recognized by the most authoritative platform in China.

"Our department head will rush over as soon as possible. ”

"Thank you. ”

"That's right. Lin Qirong pretended to be casual and asked, "May I ask what Director Liao Jianming has been busy with lately?"

"Deputy Director Liao Jianming?" the other party hesitated for a moment before saying, "He has been transferred and is no longer in charge of the work of this department." ”

"Really? Thank you. Lin Qirong didn't continue to ask, the other party's tone already said everything.

It seems that Su Muyang's filming is going well, which makes the senior management very satisfied, and then Su Muyang found trouble with Liao Jianming.

This is a very normal result, if Su Muyang doesn't do this, others will think it's incredible.

But this has nothing to do with him, the most important thing is that "Peppa Pig" can successfully land on the children's channel.

The next day, Xiao Yunfang and Hu Mei flew to Kyoto, and they also brought samples of the second season that had just been produced.

When it was learned that the second season of "Peppa Pig" was successfully produced so quickly, the cartoon channels of Red Maple Satellite TV and Shonan Satellite TV came to the door as soon as possible and directly purchased the broadcast rights of the second season.

The same is true for the Big Three.

Thinking about the hit of the first season of "Peppa Pig" before, it brought them a lot of results, so as soon as the second season came out, they naturally had to strike while the iron was hot.

Moreover, they will face the winter vacation, which is the prime time of the children's market, which is the focus of everyone's competition.

They also hope to take advantage of the popularity of "Peppa Pig" to further increase their ratings and attract more advertisers.

In this regard, Tonghua Entertainment is naturally happy to see it.

"Good work. ”

Looking at Liu Xueying, who was still a little cramped sitting opposite him, Lin Qirong smiled.

"It's not hard. ”

Liu Xueying shook her head slightly, she likes this kind of work very much, and she is even happier to be able to satisfy her boss.

When they had just graduated and came to Shanghai to look for a job, they could be said to be unacquainted and at a loss.

Fortunately, they met Tongtong, and because of this relationship, they got the opportunity to enter the company and became the company's first employees.

Here, both Hu Mei and herself have been reused, needless to say, Hu Mei has done a good job and her status has steadily improved.

Although she is not as good as Hu Mei, she has also been given the opportunity to be in charge of a project alone and has been fully trusted by her boss, which is very rare.

So she is content and grateful.

In contrast, being a little tired is nothing.

"Let's rest for a few days," Lin said, "and then move on to the production of the third season."

But this time you don't have to rush so much, you can take your time. ”

"Okay. Liu Xueying said.

Although she didn't feel tired, Sister Fangfang said that she represented not only herself, but also her team behind her.

For them who have been working overtime for a while, a short time to recuperate is necessary, so she happily agreed.

Not only Hu Mei is improving, but this shy girl is also improving.

Lin Qirong nodded, "This time you are really in charge of this project alone, and you must fully consider what we are going to do for the children."

You can think of Peggy as a little girl like Tongtong, whose daily life is all about kindergarten learning, life, and her friends.

Then there is the daily life with my parents, and I occasionally go out to travel during the holidays and experience various occupations.

Then other characters can also be slowly plumped up, and I will continue to provide you with specific content, but you will still have to make it separately in the future. ”

"I'll try. ”

"Come on. ”

……

Two days later, Xiao Yunfang flew back to Shanghai and brought back a contract.

"Peppa Pig" officially landed on the children's channel and will be broadcast soon.

"I finally got through it. ”

Lin Qirong said with emotion.

Unlike in the previous life, "Peppa Pig" was introduced into China for broadcast under the premise of a fire in Europe and the United States, and its reputation has long been started.

So once it was broadcast, it quickly triggered a ratings boom, and various public opinions fueled the flames to make this cartoon quickly popular.

And in this world, it is the first work of Tonghua Entertainment, which has been ignored and puzzled from the beginning to slowly recognized after the broadcast, which is full of hardships.

Now it has finally landed on CCTV Children's Channel.

How does this not make Lin Qirong emotional?

On such days, New Year's Day is approaching.