There is a term called "resonance theory" in advertising, which refers to the resonance effect generated by the resonance effect of the public's deep memories as a medium by simulating the life experience that the public cherishes or is unforgettable, and the unique connotation and value of the brand are reproduced through this life experience scene.

"Resonance theory" can be said to be the most widely used theory, and the more widely applied something is, the more it will test the ability of public relations companies to make new ideas.

In the next week, the "You are prosperous and I haha" video first landed on the homepage of the major video websites, and then all the advertising positions in the key locations where the flow of people is concentrated have appeared one after another.

Xiao Wang and Xiao Zhao are both third-year students of Imperial Capital University, both are also from Sichuandu, both are spicy, because of their love of literature entered the Chinese Department of Imperial Capital University, and were also assigned to the same dormitory.

Xiao Wang and Xiao Zhao cherish this kind of fate, and they often meet for dinner on weekends and go shopping together. I heard that Qunjin Plaza was holding an event recently, and Xiao Wang and Xiao Zhao made an appointment to meet this time.

Qunjin Plaza is an old medium-sized department store in the imperial capital, where the clothes are young and fashionable, and the price is also very affordable, which is quite popular with nearby college students.

Xiao Wang stood in the center of Qunjin Square, because the tutor temporarily had something to do with Xiao Zhao, Xiao Wang came to Qunjin Square in advance.

The days of waiting are quite boring, Xiao Wang is not like young people nowadays who are bored and scroll through her mobile phone, she likes to observe everything around her with her eyes.

She felt that the eyes were the best gift God had given to mankind, and she wanted to use her to find all things beautiful.

By chance, her eyes fell on the huge LED display screen in Qunjin Square, on which a short film was playing, yellowed picture, a familiar scene, and the background was Xiao Wang's favorite Sister Fei's famous song "Youth".

The short film is very short, only a few dozen seconds, but it brings Xiao Wang back to the good times of his childhood.

Xiao Wang suddenly squatted down, buried his head in his knees, and cried whimperingly, "Grandma, I miss you!"

Xiao Wang's grandmother is a traditional Jiangnan woman, gentle and graceful, and followed her husband to Sichuandu. Because his parents are working outside, he has no time to take care of Xiao Wang. Since he was a child, Wang grew up with his grandmother.

Grandma learned from the newspaper that calcium milk is particularly good for children's health, and she didn't forget to bring herself a bottle of "Wanghaha" calcium milk when she bought the newspaper every day.

Ten years ago, his parents brought Xiao Wang to Beijing because of a job transfer. Grandma was reluctant to move away from the place where her grandfather was buried, and stayed alone in Chuandu.

The prosperity of the imperial capital was incomparable to that of Sichuan at that time, and various drinks emerged in an endless stream, and she had a better alternative.

"Wanghaha" calcium milk was quickly left behind by Xiao Wang.

I didn't expect to see my grandmother again but goodbye, my grandmother on the hospital bed was tormented by illness, but the eyes that looked at Xiao Wang were amazingly bright.

After my grandmother died, when I cleaned up the hospital bed, I found several empty bottles of 'Wanghaha' calcium milk under the bed, and the doctor said that my grandmother would drink one bottle every day before her death.

When Xiao Zhao arrived, Xiao Wang was squatting on the ground crying, "Jiajia, is it a melon baby bullying you." You tell me, I'll avenge you!"

Xiao Wang glanced up at Xiao Zhao, "I want to drink 'Wanghaha' calcium milk." ”

When Xiao Zhao heard this, "I thought it was such a big deal, didn't I just want to drink calcium milk?" I'll take you to buy it, go!"

Xiao Zhao and Xiao Wang came to the largest beverage outlet in Qunjin Plaza.

The place where business has always been light today is unprecedentedly long, and the smiling face of the proprietress is blooming.

Xiao Zhao asked Xiao Wang to line up and went to inquire about the situation, "I actually came to buy 'Wanghaha' drinks." What a commercial short film is so powerful. I've got to see!"

Xiao Zhao took out his mobile phone to find his usual video website and searched, only to know how popular this video is, only an hour after it was launched, the number of views on Penguin Video exceeded 10 million times.

The short film on the big screen is still playing, and the impact is continuing to ferment.

••••••

The success of the "White Owl" advertising plan was beyond imagination, and the number of views on Penguin Video exceeded 100 million in less than a day after the short film was released, which is also the first time in the history of advertising, and this number is growing at an alarming rate.

The number of topics discussed on Xinbo is also rising, "the 'wanghaha' we drank in those years", "you are wang, I haha", "wanghaha video" and other similar topics emerge in endlessly, and the top three of the top ten hot topics in Xinbo are occupied by topics about "wanghaha".

At this moment, Bai Shiyao is paying close attention to the data fed back from various places, "Chen Chen, how is the amount of topic discussion collected on the new broadcast now?"

Chen Chen lifted the glasses on the bridge of his nose and looked away from his fruit notebook, "Mr. Bai, at present, the number of topics on the new broadcast is growing, and I have selected the five topics with the highest degree of discussion. ”

Bai Shiyao took the folder handed over by Chen Chen and looked through it, "There are actually five, which has exceeded my expectations." It seems that the response to this advertisement is really good. Continue to catch up with the data of each perception and ensure the implementation of the planning plan!"

"How is Xiaohu's side, to what extent has the advertising been completed?" Bai Shiyao walked behind Wang Qianyu and said.

Wang Qianyu stopped what she was doing, stood up and stretched, "The videos of various portals have been launched, and the subways, buses and major crowd stops in first-tier cities are stepping up the launch of 'Wanghaha' promotional videos." ”

Bai Shiyao nodded with satisfaction after hearing this, "Xiaohu, well done! Keep up! Arrange the advertising in the first-tier cities as soon as possible, and this week, be sure to promote the advertising videos to the second- and third-tier cities." I hope that when I call my friend in Chuandu on the weekend, I can hear that she has seen this advertisement. ”

Jingle Bell ••••••

Bai Shiyao picked up the fruit mobile phone on the table and walked to the president's office, "Manager Zhao, hello." ”

Zhao Li's excited voice came from inside, "I have to admire your company's public relations ability." With such ability, in the public relations industry of the imperial capital, why can't the 'white owl' stand on his heels, even if it is not impossible to surpass the 'red spot'. Congratulations in advance, Mr. Bai!"

After a busy day, Bai Shiyao touched her forehead a little tiredly, "Manager Zhao, borrow your auspicious words!" 'Bai Xiao' will definitely surpass the 'red light spot'." Manager Zhao will wait and see."

Zhao Li, the person in charge of "Wanghaha" on the other side of the phone, smiled awkwardly, the "white owl" and the "red light spot" do not deal with each other, and the relevant industries in the entire imperial capital do not know, but which pot is not opened.

"Bai Xiao" has indeed done a good job in several recent cases, but if it is said to surpass the "red spot" as the first veteran public relations company in the imperial capital, even Manager Zhao, who has cooperated several times, can't help but feel that Bai Shiyao is a little arrogant, and he is still skeptical of Bai Shiyao's words in his heart.

The sedan chair carries people, and there is never a shortage of icing on the cake in the business field.

Although Manager Zhao didn't believe it, he still praised it again and again, "Sure enough, it is worthy of Mr. Bai, I believe that 'Bai Xiao' will definitely be able to prosper under your wise leadership!"

The two were polite to each other again, and it turned out that Zhao Li called to ask Bai Shiyao to meet and discuss important matters.

This is the case in the workplace, full of intrigue, vanity and grievances.

Bai Shiyao suddenly felt a little tired, opened the blinds, she looked at the traffic outside the window, the lights were brilliant, and couldn't help but be full of doubts, "This bustling steel jungle has never been friendly to outsiders. This city of money is full of desire and ambition. Housing prices are so high, work is so hard, why are countless young people still rushing into this jungle every year?"

The office was quiet, and no one answered Bai Shiyao's doubts. Only the pot of green plants sent by Qin Junye on the table grew silently, indicating its existence.

Looking at the pot of green plants, Bai Shiyao's face suddenly had a smile of understanding, "Some people are for money, some people are for power, and some people are just for getting an evenly matched love!"

Just because I looked at you one more time in the crowd

I never forgot your face again

••••••

You're on the horizon when I miss you

You're in front of you when I miss you

You're in your head when you miss you

You're in your heart when you miss you

Bai Shiyao picked up her mobile phone and finally dialed the number she knew by heart.

When he received Bai Shiyao's call, Qin Junye had just come out of the bathroom. With a bath towel around his body, his hair was wet and dripping, and Qin Junye looked charming after bathing.

The usual Qin Junye looks like a thin and handsome type, but he didn't expect that Qin Junye, who took off his clothes, was completely dressed and thin, and he was a typical example of flesh when he undressed.

Slightly wheat-colored skin is the healthiest skin state, strong and powerful muscles give people an infinite sense of security, six-pack abs and mermaid line, absolutely the embodiment of masculinity and sensuality.

Qin Junye saw Bai Shiyao's phone and immediately answered it.

Neither of them spoke, and through the sound of suppressed breathing, they felt each other's presence.

"Are you okay?"

"Have you eaten well lately?"

Both of them were stunned as soon as they spoke.

Qin Junye was a little annoyed and shy, more of an irrepressible longing and joy, "You say it first!"

Bai Shiyao cleared her throat, "Qin Shao, how are you doing?

Qin Junye picked up a towel and wiped the water droplets from his hair, "I'm almost busy, I'm going to start promoting it later? What about you? I saw Wanghaha's video, and it's done a great job!"

Hearing Qin Junye's affirmation, Bai Shiyao was very happy in her heart, and was about to talk to Qin Junye about this planning case, when suddenly there was an urgent knock on the door.

Bai Shiyao asked Qin Junye to wait for a while, "Come in!"

Wang Qianyu hurriedly pushed the door in, the expression on her face was very anxious, Bai Shiyao was shocked, and hurriedly said to Qin Junye: "There is some emergency, let's talk later." Without waiting for Qin Junye to speak, he hung up the phone directly.

Qin Junye only heard a busy sound on the phone, and hung up the phone with some crying and laughing. The two of them can't even talk like this, when will they have a new breakthrough.

On this side, Wang Qianyu told Bai Shiyao about the cause and effect of the matter, "When Party A's people checked the press release today, they found that there was a serious error in the press release issued by Xinzhong Media, and the picture with it was not the picture we provided......

The question has arisen, what Bai Shiyao can do is to control it as much as possible, "Which platforms did the wrong press release go to? Hurry up and take it down, how is the situation on the Internet?"

"There are already netizens on the Internet who are already discussing the weird mistakes of this news, and there are many typos inexplicably. Just now, the person in charge of "Wanghaha" also called to inquire about the specific situation. What now?"

Bai Shiyao was also a little anxious, how popular the video was before, and now this incident has a big impact.

At this time, Chen Chen knocked on the door and came in, still as calm as ever, and Bai Shiyao saw that his heart suddenly settled down somehow.

Chen Chen looked at Bai Shiyao's anxious and panicked appearance, "Don't panic, I have been friends with the editor-in-chief of Penguin News for many years, this matter is ...... I have a way!"