Chapter 457: Acquisition
The finals of "Super Girl" are in full swing, and the ratings of the first finals broke 10 proudly, making the Internet and entertainment newspapers and magazines all excited.
However, these can't stop the enthusiasm of Supergirl fans, and it has evolved into a phenomenal Supergirl phenomenon, in the face of the intensifying Supergirl fans chasing stars, Liu Ruoyi instead let the publicity and distribution department of Aurora Media begin to artificially cool down, and rationally guided the largest number of students in the Supergirl fan group to chase stars.
The current heat is too high, and it must be cooled down to a certain extent, otherwise if an extreme event occurs, the show is very likely to be stopped by the above.
Liu Ruoyi's cooling suggestion is incomprehensible to Aurora Media, the ratings broke 10, and everyone is ready to make persistent efforts to continue to create new highs in ratings.
After the first finals, I just got up and cooled down, which was completely unexpected.
However, for the following, Liu Ruoyi will not explain too much in this regard, she only needs to explain a few company bosses and directly order the project team to execute.
In 2002, the era of satellite TV in full bloom, the ratings of breaking 10 were already very scary, and the advertising fees were enough to be compared with the prime time of national television, Liu Ruoyi knew that the ratings of "Super Girl" in her previous life should be more exaggerated than in this life.
But soon this show had to be renamed and even made various rectifications, if there were no off-site factors, I wouldn't believe it.
It's too much, and now Qionghai Satellite TV relies on two ace programs to support it to enter the forefront of local satellite TV in the country in one fell swoop, and it is already very hated.
The competition between TV stations is not a harmonious one, for the program "Super Girl", the original Jinhai Aurora Culture came out and poached two well-known hosts from the two top satellite TVs.
Although in private, Aurora Culture made an exchange on behalf of Qionghai Satellite TV, and transferred the authorization of "Meteor Garden", which was still popular after the second and third broadcasts, to these two families to broadcast it during the summer vacation.
Liu Ruoyi's attempt to broadcast exclusively was not maintained to the end, but there was no way to do it, at that time, whether it was Aurora Culture or Qionghai Satellite TV, the foundation in the satellite TV industry was shallow, and he could only suffer.
Quietly offering the two hosts the sky-high salary of this era is one thing, and compensating the old club of these two people to a certain extent is another, otherwise this lawsuit will not be solved in three or five days.
It was precisely because Liu Ruoyi couldn't afford to wait for the program that she directly exchanged private interests with the two TV stations.
For the old clubs of the two hosts, although these two people are also very important, they are definitely not to the point where they are inseparable from them, and the TV station needs to pull up the market after being squeezed by Qionghai Satellite TV in the TV series.
So taking advantage of this opportunity, the two TV stations bit the bite and took the broadcast rights of "Meteor Garden" in exchange, breaking the advantage of Qionghai Satellite TV's summer TV series in one fell swoop.
You must know that the summer vacation is the best time for students to chase dramas, and the three TV stations rebroadcast "Meteor Garden" at different times, which made meteor fans have a good time, but it made the ratings of Qionghai Satellite TV's TV series drop significantly.
If it weren't for "Meteor Garden 2" to take over, Qionghai Satellite TV's TV drama channel would have plummeted after a sharp start.
is like this without a background, relying on one or two popular TV series can be all the rage, but it is difficult to last.
This is also the most important reason why Liu Ruoyi has made large-scale investment in self-made dramas after winning ATV, and TV dramas are the lifeblood of a TV station.
After the first episode of the Super Girl Finals, Liu Ruoyi suddenly encountered a new opportunity in the investment banking business that she had always wanted to start.
Although Liu Ruoyi has been staring at the BNP under BNP, but the operation of BNP is quite stable, although Liu Ruoyi wants to start, she can't find a chance to start.
After Peregrine was eaten by Faba, he was quickly digested by them to form BNP, and in one fell swoop stepped into the ranks of the top investment banks in Xiangjiang.
In this way, Liu Ruoyi's idea of trying to win Peregrine has always been hanging in the air. However, there is more to Hong Kong than just Peregrine.
No, a small investment bank entered Liu Ruoyi's field of vision, and through Zhao Shaodong's news channels, Liu Ruoyi learned that there was a major shareholder of a small-scale investment bank in Xiangjiang who intended to sell.
After confirming the news, Liu Ruoyi did not contact the investment bank directly, but found Liang Baiheng again.
"Mr. Liang, the last proposal to get back Peregrine may not have much chance in the short term, but now the Owen family of Yongxiang Bank here in Xiangjiang is selling shares, if Mr. Liang is willing to go out again, we will join forces to win Yongxiang together!"
Yongxiang Bank is a local bank in Xiangjiang, with a small scale, and its business is mainly concentrated in Xiangjiang and Puao, with more than 50 outlets, more than 2,000 employees, and more than 80 billion Hong Kong dollars in assets under management, but its business is complicated, covering almost all the businesses of investment banks.
"Yongxiang Bank? The Owen family is preparing to withdraw from Xiangjiang?" Liang Baiheng is of course very familiar with these investment banks in Xiangjiang, the Owen family has been deeply involved in this industry for more than 30 years, Liang Baiheng did not expect that the Owen family was willing to get rid of Yongxiang Bank at this time.
Wing Cheong Bank was listed in Hong Kong about 10 years ago, and the Owen family, which owns about 35% of the shares, has controlled the bank since the 70s, and it took more than 20 years of development to operate and go public in the 90s.
Unfortunately, due to limited capacity, after developing Yongxiang to its current scale, it can no longer expand.
Due to the Asian financial crisis and the Internet bubble, the Owen family, whose main business is in the financial industry, suffered heavy losses in the crisis.
Fortunately, they are quite steady, much more restrained than Peregrine, and it took more than two years to bring Yongxiang Bank out of the crisis and get rid of the existential crisis.
However, the Owen family has become apprehensive about the risky financial industry and is ready to transfer major assets, and they have taken a fancy to Australia's resource industry.
For people in this era, there are many people who can see the future price increase of bulk resources through the economic development of the mainland.
The Owen family is one of those who are optimistic about the future prospects of resources, and they are ready to focus on resource stocks and prepare to liquidate Wincheong Bank and transfer it to Australian minerals.
Of course, this idea is not known to the outside world, otherwise Liu Ruoyi will definitely shout 666 for the Owen family, and the people who really fancy the future prospects of Australia's mineral resources at present, except for Liu Ruoyi instigating Chu Luo to be aggressive, the rich families on the Xiangjiang side basically do not have such an idea.
Chu Luo's current funds and energy are mainly invested in this area, and he has won a large iron mineral right, so in Liu Ruoyi's futures speculation, Chu Luo has no funds to participate now.
Liu Ruoyi is not a good money boy, and she doesn't bother to pay attention to the trend of skyrocketing resources in the future, except for pushing a close partner like Chu Luo.
In fact, after she finishes playing a wave of oil futures and gets a sum of money, she will also try to set up a few mines in the Australian circle.
The Owen family brought Yongxiang Bank back to profitability, and the stock price slowly climbed from a single digit after the crash to about 15 Hong Kong dollars, which is of course incomparable with more than 30 Hong Kong dollars before the financial crisis, but it has been about double the lowest point.
Although it is still a bit of a loss to cash out at this time, the rise in oil this year has made the Owen family see the potential of bulk resources and do not want to miss the opportunity.
"Yes, I received a message confirming that Yongxiang Bank will be sold out. Liu Ruoyi said with great certainty.
"Mr. Leung, we have discussed that Hong Kong's investment banks will usher in a boom in the listing of mainland companies in the next few years, and I am personally very optimistic about this opportunity. ”
If there is no person like Liang Baiheng with deep connections and rich investment banking experience, Liu Ruoyi will not be of much use even if he gets Yongxiang Bank, and it is by no means a simple matter to attract mainland enterprises to list in Xiangjiang.
Only by holding on to Liang Baiheng, the "father of red chips" who is very recognized by the mainland, and then cooperating with the sufficient financial support provided by Liu Ruoyi, can we win the tiger in the tide of national brand listings in the mainland in the next few years.
"Miss Annie, take the liberty of asking, although the scale of Yongxiang Bank is relatively small in the Heung Kong Investment Bank, the market value is still more than 10 billion Hong Kong dollars, is Miss Annie's acquisition funds ready for such a scale?" asked Liang Baiheng.
Although he knew that Liu Ruoyi was the major shareholder of Aurora Media and had a net worth of billions of Hong Kong dollars, these were just book wealth, and it was not easy to realize them.
Thirty-five percent of the Owen family's shares have to be taken over, and there may be a certain premium, and now that the economy is on the rise, I don't know how many families are waiting for the Owen family to hand over control of Yongxiang Bank.
After all, it is not bad to have a high-quality shell like Yongxiang Bank, which has the full business of investment banking.
"In terms of acquisition funds, Mr. Liang does not have to worry. Seeing that Liang Baiheng began to be tempted, Liu Ruoyi smiled and said.
"I've recently made a little bit of money on oil futures, and I don't think I've even used a leveraged buyout to buy shares in the Owen family. ”
"Watts?" Liang Baiheng was taken aback, the shares of the Owen family's Yongxiang Bank were close to 4 billion Hong Kong dollars, and Liu Ruoyi actually said that there was no leveraged buyout, that is, he had so much cash on hand to make such a bold statement.
"Miss Annie, since you are not short of funds, why do you have to pull me Lao Liang, I originally thought that Miss Annie had some shortfall in funds and wanted to do a leveraged buyout with me. Liang Baiheng smiled bitterly, he didn't know as clearly as Liu Ruoyi that the next few years would be a boom in the listing of giant enterprises in the mainland.
"That's Mr. Liang's misunderstanding, frankly speaking, at this stage, my only purpose in acquiring Yongxiang Bank is to target the listing of mainland enterprises, in this matter, without Mr. Liang, it is useless to rely on my annie signboard. That's why I asked Mr. Liang to cooperate. ”
To smart people, Liu Ruoyi didn't make up nonsense, and said bluntly.
"If Mr. Liang is willing to come forward as the president of Yongxiang Bank, after the completion of the acquisition, I will grant Mr. Liang a 1% option, and promise that the company's management will get 15% of the dividends of Yongxiang Bank's income in the investment banking business in the future!"
Liang Baiheng was moved, according to Liu Ruoyi's promise, it means that as long as he agrees to be the president, he will immediately get about 100 million stock options, in 2002, this part-time income is very high even in Xiangjiang.
What's more, Liu Ruoyi also promised to take 15% of the future earnings as management dividends!
If you want to talk about sincerity, there is really no more sincerity than real money in the mall, Liang Baiheng is not narcissistic to the extent that he needs the other party to "look at the thatched house".
"Miss Annie, you convinced me. If Ms. Annie buys a controlling stake in Wing Cheung Bank, my old Liang will immediately resign from my position at BNP. Liang Baiheng made up his mind.
Although his position and salary in BNP are still good, but after the company was acquired, the right to speak was basically taken back by the French, and now Liu Ruoyi seems to have decided to make a big deal in investment banking, directly giving him the president of Yongxiang Bank, and also giving a 15% dividend commitment, so that Liang Baiheng's poaching and operation space has been greatly improved.
With such an opportunity, Liang Baiheng is not a saint, how can he let it go.
But before that, Liang Baiheng still has to see if Liu Ruoyi's strength is really like what she said, the funds in her hand can directly get the shares of the Owen family, if you don't have the strength to win Yongxiang Bank, then naturally everything will not be mentioned.
If Liu Ruoyi really gets Yongxiang Bank by herself, then whether it is Liu Ruoyi's own funds or the funds of the consortium behind her, it shows that she has strong funds.
"A word is a certainty!" Hearing that Liang Baiheng finally relented, Liu Ruoyi was overjoyed, and finally persuaded this great god.
With this general joining, Liu Ruoyi's investment banking road has really begun to come to the table.
The one-percent option that is distributed seems to be a lot, but compared with the income that Liang Dashen will bring to the company in the future, it is just a drizzle, and promoting the listing of a company can bring tens of millions or even hundreds of millions of issuance income to the company.
In the future, mainland enterprises will occupy most of the country in Hong Kong, which is a definitive event in Liu Ruoyi's view, such a huge market, paying only 100 million yuan in options, plus 15% of the management dividends, is nothing, and the majority will still fall into Liu Ruoyi's pocket.
Liu Ruoyi's actions were very fast, and through Zhao Shaodong's intermediary maneuvering, the Owen family transferred a total of 35% of the shares of the three companies in their hands at a premium of 15% to Liu Ruoyi's three offshore companies after a week of bargaining.
After Liu Ruoyi paid more than 4 billion Hong Kong dollars in cash, she successfully obtained a controlling stake in Yongxiang Bank, and after the transaction, the market was worried about Liu Ruoyi, an upstart in Hong Kong, who took over, causing Yongxiang Bank to reopen after the suspension of trading and plummeted by 13%!
Seeing that the stock market crash instantly caused a loss of hundreds of millions, Liu Ruoyi didn't care, after issuing a statement to continue to acquire Yongxiang Bank to stabilize the stock price, in the face of the market's unappreciation, Liu Ruoyi personally spent hundreds of millions of Hong Kong dollars to increase his holdings of nearly 5% of the shares, and also increased his holdings of nearly 10% of the shares in the name of offshore companies, making the total shareholding more than 51%!
Finally, the stock price of Yongxiang Bank was stabilized to the level before the acquisition.