Chapter 251: Soaring
If it is said that the million-dollar bonus to the waiters of the Lotto Hotel is a demonstration of buying a horse's bones, after it is made public by the media, everyone knows that Aurora Culture will do what it says and has an outstanding reputation! With this golden signboard, more people will help when the copyright of VCD and DVD is attacked by piracy in the future.
Then the severe punishment of the piracy gang and Li Qiang, that is a very intuitive example of killing chickens and monkeys for the piracy gang, if you want to pirate "Infernal Affairs", it is by no means painless to collect fines, but it is very likely to face the risk of sitting in prison!
Aurora Culture has the ability and determination to do just that!
Although this incident was a false alarm in the end, it still exposed some weaknesses of Aurora Culture in the distribution.
In response to this incident, Aurora Culture stipulates that there are at least 2 groups of security guards guarding the copy.
Chu Luo even urgently mobilized the security guards he trusted to go to various places, adopting a mixed arrangement with security personnel from other places, and the two groups guarded back-to-back.
At the same time, the safe is also replaced with a new type of safe that can only be opened with two keys and two sets of passwords, in other words, if there are at least four security guards, two keys and two sets of passwords must be used to open the safe.
This kind of mixed back-to-back guarding method plus updated safes must be done with 4 security guards at the same time, and among these 4 security guards, there is also a security team from the Jinhai Chu family!
In addition, during the release of "Infernal Affairs", these security guards who guarded the copies of the film confiscated all communication tools for external communication, cut off contact with outsiders, and communicated with the outside world through walkie-talkies.
This new draconian security initiative has almost completely cut off access to copies from security personnel.
Through the thunderous attack of the police and the cashing of the high bounty of Aurora Culture, the internal management has been stricter, and the unprecedented crackdown on piracy in "Infernal Affairs" has made the piracy gang shudder and flawless.
And the efforts of the distribution team were not in vain, after the public release of the film, it took three weeks for Tu Xiaoya's sailors to have the opportunity to buy some pirated "Infernal Affairs" VCD discs with incomplete content and poor picture and sound quality in the pirated market.
Judging from the picture effect and sound analysis, these pirated VCD sources should have been pirated from theaters, but the content of the several versions that have appeared now is incomplete.
After this inferior pirated disc came out of the market, it was quickly scolded for having no conscience, had a very poor reputation, and did not have much sales, and the impact was very small.
After Liu Ruoyi received the exact information, he quickly fed back to the person in charge of the local city in front of the distribution team, and immediately reported the case to crack down, so that these pirated copies were knocked out as soon as they appeared, which made the distributor greatly relieved.
By the end of the third week, the box office revenue in the mainland had exceeded an astonishing 180 million yuan.
This achievement has surpassed the vast majority of Hollywood imported blockbusters in recent years. In the box office list of mainland films, it is second only to the Hollywood blockbuster drama "Titanic" imported in 1998!
Not only did the mainland box office soar, but on the Hong Kong box office, "Infernal Affairs" also swept the box office of more than 55 million Hong Kong dollars, almost catching up with the particularly popular "Shaolin Football" this summer!
Even on Treasure Island, "Infernal Affairs" has won a super good result of nearly 30 million Hong Kong dollars at the box office!
In this way, if it is finally converted into US dollars, it has exceeded 30 million US dollars, although there is still a gap compared to the global box office of the summer drama "Shaolin Football" of more than 40 million US dollars, but now it is only the box office income of the two sides of the Taiwan Strait.
If you only count the box office of these three regions, "Infernal Affairs" has steadily surpassed "Shaolin Football"!
Because "Infernal Affairs" has not yet begun to be released in Japan, South Korea, Southeast Asia, North America, etc.
Judging from the current enthusiastic response in the market, "Infernal Affairs" will be released publicly in these markets in the future, and its influence and box office revenue are likely to be not much worse than that of "Shaolin Football".
So if in terms of the total global box office, the global box office of "Infernal Affairs" surpasses that of "Shaolin Football", there will not be too much suspense.
With the hot release of "Infernal Affairs" and the resulting hype of "Infernal Affairs" online and offline, the movie "Infernal Affairs" seems to have formed a phenomenal craze.
Originally, the movie was released for a period of time, but after the end of the third week, there was no obvious appearance, and the attendance rate remained good, showing a very good and steady decline.
As long as it is not a cliff-like decline, it means that the box office potential of the film has not been exhausted, and the box office decline in the fourth week will not be too severe.
So in terms of box office, after seeing the statistics of the first three weeks, Liu Ruoyi doesn't have to worry anymore, even if it ends according to the current results, Aurora Culture has already made a lot of money!
The next persistent efforts are just to continue to amplify this miracle!
Gimhae.
Zhao Shaodong and Chu Luo were holding coffee, standing on the highest floor of Jinhai and looking at the Huahua World outside and chatting.
"Chu Dashao, Annie called us together today, what are you going to do?" Zhao Dashao blew on a sip of piping hot coffee, which was said to be made from cat poop and did have a strange taste.
However, this is the new weapon that Chu Luo fired back at Zhao Shaodong last time he came to Jinhai to complain, and last time Zhao Shaodong sneered at the popular coffee provided by Chu Luo, and the ridicule was simply tasteless.
"I guess it's to discuss the global release of "Infernal Affairs", Annie is very angry, and she has always been very optimistic about "Infernal Affairs", and all kinds of copyrights have not been moved, and at this point, it should be time. Under the influence of Zhao Shaodong, Chu Luo finally learned to use English.
Not for anything else, now that Aurora culture is developing rapidly, Liu Ruoyi has to appear on many occasions in the company, and it is indeed not appropriate to call it "Yiyi".
"Hehe, I told you a long time ago, if you can't figure out something, just ask Annie, she will tell you the correct guidance, you see the last time we shorted the index, I believe Annie unconditionally, what is the result?" Zhao Shaodong smiled very proudly,
"Why am I now worth more than twice as much as you, do you believe it?"
Zhao Shaodong didn't even say anything about the short period, although through rumors, the boss of the Zhao family had already heard about it, but only Chu Luo knew best what was going on.
Zhao Shaodong will definitely not let go of the opportunity to stimulate this "rival in love", but in this way, Chu Luo will also know everything about the last time he was short-term.
It was a miracle that was completely unimaginable!