For commercial films, how much role can the media review play, positive or negative? All this is unknown, because the box office trend of commercial popcorn works is always in the hands of the audience.

In 2006, Warner Bros. spent $300 million to create "Superman Returns", which landed in the summer file, and after the premiere, it aroused the unanimous applause of film critics, and the 72-point media comprehensive review pushed this work to a peak, at that time, "Batman: The Dark Knight" had not yet been released, and many media exclaimed that "Superman Returns" is the best superhero movie since "Spider-Man"!

All signs indicate that this work will become a box office bomb in the summer and sweep away thousands of troops. But in fact, after the movie was released, it suffered a collective bad reaction from the audience - the IMDB score was 6.1, the popcorn index was 61%, and the theater score was B+, and it fell completely.

In the end, "Superman Returns" only achieved a box office result of 200 million in North America and 390 million in the world, considering the high investment and high publicity budget, in the end, Warner Bros. lost more than 170 million, and hit the street to a miserable death, alarming the entire Warner Bros. high-level, which directly led to a series of personnel changes, and the Superman project was almost sealed in the dust for eternity.

In other words, professional media people like it, but the audience doesn't necessarily like it, and a high score in the media comprehensive evaluation does not mean that the box office is excellent.

After the premiere of "Fast and Thrill 5", it achieved a comprehensive rating of 73 points from the media, but other than that, the audience's feedback is still not comprehensive, that is, the tragedy of "Superman Returns" can still happen.

What's more, this is not a superman image that has spanned the movie screen for 30 years, with a strong fan base, and the previous four films in the series have not been able to get rid of the trap of B-grade works, and the highest North American box office is only 155 million. So, even "Superman Returns" hit the streets, what about "Fast and Thrill/Emotion 5"?

It's a mule or a horse, after all, you still have to go into the movie theater in person and use your own eyes to identify it, especially the "Lan Li-Hall" that suddenly appeared. For many ordinary viewers, they had never heard of Lan Li's name before this news event, but now it seems that overnight, he has already grabbed the front pages of major media outlets.

It's like the reincarnation of fate, and the proposition of "who is he" has popped up again. It's just that this time it's not on the network led by the Yahoo community, but in the main market of summer files dominated by ordinary office workers and the middle class.

Friday, April 29.

Chanel Laurent led the way in front of him, followed by a group of friends, about six or seven people, talking and laughing, and the group went straight to the Imperial Entertainment Theater in front of them, and walked bustling towards the ticket counter.

At this time, it was only two o'clock in the afternoon, it was still work time, but the waiting hall was full of shoulders, the dense crowd could hardly find too many gaps, and everyone's faces were filled with excited smiles, which did not look like a movie theater at all, but like a party scene or a concert scene.

Standing in front of someone queuing up to buy tickets, about seven or eight people, during the screening of art theaters, it is not uncommon to queue up to buy tickets, but this is the release of popcorn commercial movies, there are dozens or even hundreds of theaters in New York City alone, and they still have to queue up - more importantly, this is not the summer file, it will be next week, which is too rare.

"Isn't it?" The friends standing behind Chanel couldn't help but look surprised, and their steps couldn't help but slow down.

Before Chanel said that today must be early, must be the first time, otherwise you will not be able to buy movie tickets. They didn't care, thinking that Chanel was making a fuss, how could tickets be sold on the day of the premiere of a commercial movie? But now the surging crowd in sight made them not sure.

The line shortened quickly, about seven minutes before and after, and it was Chanel's turn, who was already familiar with her chest, and blurted out, "'Speed and Excitement/Emotion 5' at 2:25 p.m., eight." ”

The attendant standing behind the counter smiled apologetically, "Sorry, there are no more tickets." ”

Chanel was stunned, turned around and glared fiercely at the little friend behind him, if it weren't for their unhurried thinking that it would be enough to arrive half an hour early, how could such a situation happen! However, now is not the time to settle accounts, she is not in a hurry, and then added, "Take six, no, I mean, four is enough." If you don't have one, give me one. One sheet. ”

The waiter's expression was a little embarrassed, but he still maintained a gentle smile, "I'm very sorry." I mean, all the tickets for this one are sold out. ”

"How is it possible!" Chanel didn't believe it at all, but the other party's apologetic expression didn't change at all, Chanel's anger suddenly jumped, and he turned around slowly, his apricot eyes were round, and he didn't say a word, but the sharp expression let people know that she wasn't joking.

"Chanel, next, quick, next. A friend hurriedly stood up, stroked his hair along with Chanel's temper, and said gently, "It's important to watch movies, these guys, I'll settle accounts with them when I go back." ”

Chanel grinded his teeth viciously, and the fierce expression suddenly made everyone honest, and they all lowered their heads obediently, and finally made Chanel look away, "What about the next one?

"Yes, the next one is 2:50. It can be seen that the number of films scheduled for "Fast and Excitement/Emotion 5" is really good, and Emperor Entertainment Theater is the No. 1 theater chain in the United States, which is good news. "Excuse me, eight?"

“…… Yes. Although Chanel would love to ditch the bunch and go to the movies alone. But thinking of her mission, she must let this group of guys know Lan Li today, so she swallowed that evil breath stiffly.

Who would have thought that on the first day of the official premiere of "Fast and Thrill/Emotion 5", the attendance rate of major theaters would be so outstanding? Friday is a weekday, but the sales rate of tickets is still very gratifying, which is undoubtedly a solid first step for commercial films. At least, in terms of topic effect, the audience's curiosity has risen, which is a victory compared to the previous four works.

Saturday, April 30.

Tyronn Johansen feels like a sapling mixed in with a school of sardines, huge schools of fish huddled together, barely able to find gaps, front and back, left and right, every corner of the line of sight is crowded with people, which is reminiscent of the pomp and circumstance of "Twilight: New Moon" in 2009.

Taryn knew that such a metaphor was very inappropriate, and that "Fast & Excitement 5" was not a fan movie like "New Moon", but the surging crowd in front of him did remind him of such a scene. The only difference is that two years ago, he was a bystander, gloating and embarrassed as he watched the frenzied crowd of fans line up for tickets, shaking their heads and bewildering themselves, but now he is a participant, rising and falling in the midst of the crowd, passively moving forward and passively retreating.

Even the Toronto Film Festival isn't so crazy.

Although it is said that the news about "Fast and Exciting / Love 5" in the past period of time is really very lively, after the premiere, the breaking points are one after another, especially as a dark horse, which has been unanimously recognized by film critics, which is definitely the most exciting news since 2011, everyone is curious, what makes this B-grade series reborn, and what kind of chemistry does Lan Li's joining bring to the movie.

But, it's not so exaggerated, is it? It actually reminds him of the "new moon", which is outrageous.

To put it another way, though, it's Saturday. Yesterday Friday's pomp and circumstance had been published in the major newspapers, and people's curiosity was rising instead of decreasing, and finally today was the first day of the rest day, and people naturally couldn't bear it, and immediately flocked to the cinema.

Taryn suddenly regretted that he should have come in the morning or noon instead of five o'clock in the afternoon, this time is very special, couples come on a date, watch a movie, and then have dinner together, the whole date process could not be better. Now I can see one couple after another......

"Sir, is there anything I can help you with?" finally it was Taryn's turn, and he hurriedly stepped forward, "I want to buy two tickets for 'Fast & Excitement 5' at 8:15 p.m., do you still have tickets?"

"Yes, there are still any. The waiter's answer made Taryn smile brightly, which made the other party happy, and explained casually, "The five and six o'clock sessions have been sold out 90 percent, and the attendance rate is really good." Come in advance and buy tickets for your evening appointment, it's the right choice. ”

Taryn smiled and nodded, in the affirmative.

Saturday's box office boom was as good as Friday's. As the first holiday of the opening weekend, it has always been the strongest day at the box office, and many single-day box office records were set on Saturday. This time, "Fast & Thrill/Emotion 5" seems to be no exception.

Sunday, May 1.

Anita Tunisha changed into civilian clothes, no longer the image of the head nurse, enjoying a rare vacation time with her husband, standing in front of the ticket counter, she did not look at the list of new films above her head, but asked directly, "I want to see that latest movie, which is starring Lan Li Hall, everyone has been talking about it in the last week, and I also mentioned it when I watched 'Saturday Night Live' last night." ”

"Fast & Thrill 5?" the service staff reacted immediately, smiling.

Anita nodded again and again, indicating confirmation, and then the service staff took the initiative to introduce, "The three shows at eight o'clock in the evening have been sold out, but there are still a small number of tickets left for the nine o'clock show, can I ask if the time is okay?"

"Sold out?" Anita looked surprised and exchanged glances with her husband, "It seems that the little guy did a good job this time." Then he looked at the service staff with a smile, "No problem, then it's nine o'clock." By the way, is this movie good?"

"Personally, I love it, I've watched it twice. As for the opinions of other viewers, I've heard that critics like it too. The bright smile of the service staff made Anita nod again and again, and she couldn't be more satisfied.