Chapter 396: Pity, Do You Still Want to Take the Risk?
In just one month, Xizi Cosmetics Company obtained the first pot of gold by virtue of the exclusive agency right of Company Z. Since the products of Company Z are best-selling skin care products, coupled with the publicity of the company and the advertising of cooperative stores, the market share has been greatly increased.
In the company, looking at the bodyguard in his hand, Xia Xizhi had a bright smile on his face: "Great, the company finally has a net profit." Unexpectedly, the product feedback of Company Z was even better than expected. ”
"Yes, there are currently more than a dozen cosmetics stores with which we cooperate, and each store has taken more than 10,000 goods. Under such circumstances, the purchase quantity required by Company Z is fine. Chen Shen said with a smile.
Nodding approvingly, Xia Xizhi said thoughtfully: "However, we can't just represent this one brand. In this way, the profit is still relatively limited. You go and ask the marketing department to do the latest research, and try to enrich our company's agent products. Of course, both word-of-mouth and efficacy should be noted. ”
Knowing what she meant, Chen Shen made an OK gesture: "Yes, Mr. Xia, I'll let the marketing department handle it." ”
"However, at present, we are mainly working with small and medium-sized cosmetics. In this way, the company is positioned as a small cosmetics company. I've always felt that it's important to have an independent brand for our company. Xia Xizhi said with a frown.
"But according to the current strength of our company, if we want to create a brand, the cost of investment will be relatively large. Moreover, if you want to set up a branded skincare product, you also need to have a good store. These conditions need to be taken into account. Chen Shen said analytically.
These truths, Xia Xizhi is naturally clear. It's just an agent for other companies' products, but it's just a current expedient measure, and it can't last long. There was a sudden knock on the door, interrupting her thoughts. Xia Xizhi raised his head, saw the person coming, and a smile appeared on his face: "Xiuyu, you are here." ”
Walking into the company, Ji Xiuyu said calmly: "Are you busy?"
Standing up, Xia Xizhi replied playfully: "If you come, I won't be busy." Assistant Chen, you go make a cup of coffee. ”
Chen Shen nodded and left, Xia Xizhi affectionately took Ji Xiuyu's hand and came to the sofa to sit down. "Your company is so busy, why do you have time to run to me here?" Xia Xizhi asked with a smile.
"I just passed downstairs, how can I not come up to see you. I just saw that the enthusiasm of the employees is good, and it seems that you have managed the company well. Ji Xiuyu said appreciatively.
Seeing that he raised his eyebrows, Xia Xizhi said with a chuckle: "That is, I am quite experienced in managing employees." Rewards and penalties are clear to increase their adhesion. However, the employees you choose are of good quality and easy to manage. ”
Stroking her head, Ji Xiuyu replied calmly: "Well, I just did what I could." The adhesion of employees is very important, and only by retaining talents can the company get better and better. ”
Knowing what he meant, Xia Xizhi smiled and said, "I know, I will pay more attention to this aspect." ”
Chen Shen picked up the coffee, thinking of the matter just discussed, Xia Xizhi was silent for a moment, and said, "Xiuyu, there is something I want to discuss with you, and let you give me advice." ”
Taking a sip, Ji Xiuyu put down the coffee and looked at her gently: "Well, you can say it." ”
With his hands in front of him, Xia Xizhi pondered his words and asked, "I still remember when the company was first established, I wanted to open a factory, create my own products, and have my own independent brand of skin care products. I remember when you rejected my proposal, do you think the time is right now?"
Ji Xiuyu was able to expand Zhongkai Group to the scale it is today, and to achieve such an achievement, Xia Xizhi knew that his management and judgment were beyond doubt. So, she cares a lot about his opinion.
Looking at her expression, Ji Xiuyu smiled lightly: "Do you really want to invest in research and development and create your own company's brand skin care products?"
Xia Xizhi nodded and simply stated his reasons: "Yes, although the agency allows the company to open the market in City A, if you want the company to last for a long time, you still have to have your own brand skin care products." Otherwise, the company's profitability will not be very high, and the company's operations will be limited. ”
Ji Xiuyu didn't speak, just looked at her expression. "Companies need to have their own brands, it's just a matter of time. But if you choose to invest in technology now and create a brand, although the timing is better than before, the odds are not very good. Do you still want to take the risk?"
Seeing that Ji Xiuyu did not directly deny it, Xia Xizhi nodded: "Yes, although I may be in a little anxious, I want to take this step from now on." Creating an independent brand of skincare is a long process, so I wanted to start early. ”
Looking at her serious appearance, Ji Xiuyu knew that with such a decision in her heart, she would not give up easily. I'm afraid all the risks, she has already imagined. In his eyes, Xia Xizhi is not a person who takes that step easily without the slightest preparation.
A layer of smile slowly appeared on her calm expression, Ji Xiuyu looked at her with a smile in her eyes: "Since you want to do it, then rest assured and go boldly." I can help you with its lack of funds. ”
Holding his hand happily, Xia Xizhi's face showed joy: "Did you agree? You support me, right?"
pinched her cheek dotingly, Ji Xiuyu replied with a low smile: "Yes, I support you." Last time, I thought you were aggressive, and it was really not a good time. After more than a month of hard work, Xizi has also gained some popularity in City A. At this time, the creation of an independent brand, although it is not very mature, is not completely out of the ordinary. ”
Listening to his addition, Xia Xizhi said sincerely: "Xiuyu, thank you for supporting my idea so much. I knew it would take a few years for the company to be robust. I was worried that if I started a brand at that time, I would miss the best time. According to the survey, now is the time for a blowout boom in the skincare sector. ”
"I don't know much about the skincare industry, and since you think it's right, go ahead. I can help you find excellent skincare research talents at home and abroad through my contacts. The quality of talent will greatly affect the future of the company. Just like a designer is very important to the creation of a clothing brand. ”
Kissing him on the cheek, Xia Xizhi said with a smile: "Thank you, husband." You have a wide range of contacts, so it will trouble you to find talents. However, as for the financial aspects, I will solve them on my own. After all, I don't want to rely on you all the time. Although I am some distance from you, I will try to catch up with you and become someone who can fight side by side with you. ”