Chapter 70: Will the Music Scene Be Okay?
August 16th.
In the early morning, a heavy cloud covered the sky, and after a while, a light rain began to fall.
Lin Xuan got up early and took a shower, finished washing, stood in front of the window and moved his body, and had a breakfast, which was almost eight o'clock.
The first day of single sales was released.
Lin Xuan turned on the computer and first looked at the sales statistics of his three songs yesterday.
"It's Dawn": 930,000.
"Life is more than what is in front of you": 840,000.
"Alive": 660,000.
The total sales of the three songs were 2.44 million, with an average sales of 810,000.
Lin Xuan raised his eyebrows slightly, and couldn't help but sigh in his heart, the importance of a perfect copyright system for the music industry.
This data, in the world where he lived in his previous life, is really a bit appalling, even if it is a superstar like Jay Chou.
In his previous life, although digital albums were already slowly taking off, there was a lot of resistance.
Listeners' consumption habits take time to slowly cultivate, and in people's experience, listening to music is originally cost-free, and many people can't accept the sudden charge on the website.
And people in this world have developed the habit of spending money to listen to music, and buying genuine albums is a common thing, which makes the singer's album sales so high.
An album that sells 500,000 copies can be certified as a Gold Record, 1,000,000 copies sold as a Platinum Record, and 10,000,000 copies sold as a Diamond Record.
The singer's album sales directly reflect the number of his listeners, fame and popularity, and also directly determine the coffee position.
There are three superstars in the world pop music scene, known as the two kings and queens of the pop music scene, each with more than three diamond records.
These three superstars stand at the top of the pop music scene, their singing has conquered a generation or even several generations, and they feel that they have a large number of people, countless fans, and full concert venues, and their every move will attract great attention, and they are super idols loved by everyone.
The three of them are superstars in separate columns.
Below them, there are five or six kings and queens, each with one or two diamond albums that have sold more than 10 million copies.
Lin Xuan's three songs sold an average of 810,000 on the first day, and with the passage of time, it seems that it is not far away for a single to sell more than 10 million, but in fact it is not like this.
In the era of digital albums, unlike physical albums, which are affected by production, logistics, physical stores, etc., it takes time to roll out the sales network, the market response speed is relatively slow, and the sales volume accumulates step by step over time.
There is no problem with online sales, as long as the listener notices the album, it can be immediately auditioned online.
Therefore, in the case of proper publicity, the sales of online albums will explode quickly in the early stage, and then they will decline rapidly.
Generally speaking, with proper publicity, the album accounts for more than 90 percent of the total sales in the first week after its release.
Therefore, according to the current situation, the average sales of Lin Xuan's three songs are not very good.
This also reflects that in addition to the fact that those kings and queens are indeed not vain, the album can have such high sales, no wonder it can have such a high status in the music world.
It's just that Chinese music is currently at a low ebb, and the top double queen has not released an album for several years.
The rest of the kings and queens are the same, almost all of them are mentors in concerts, rarely release albums, occasionally release albums, and there are no albums with sales exceeding 10 million.
Immediately afterwards, Lin Xuan went to see the sales of Cai Fan's three songs.
Then, a faint wry smile appeared on his face.
The total sales of Cai Fan's three songs were impressively 4.21 million copies, and the average sales volume was almost 1.4 million copies, which threw him off a lot at once.
Although generally speaking, the sales volume on the first day of the launch is the highest, especially when Cai Fan is so overwhelmingly promoted.
But even so, the final average sales of Cai Fan's three songs should be about seven or eight million, and those high-status kings and queens release new albums, if the quality is not very high, the results may not be as good as Cai Fan, no wonder other singers are shy away when they see Cai Fan.
Lin Xuan clicked on the specific sales contribution list again, and found that Cai Fan ranked first on the sales contribution list, buying 80,000 singles by himself, and 60,000 singles in the second place.
Lin Xuan: "......"
"Hehe, the fans of these traffic singers are really willing to spend money, it's crazy, no wonder major entertainment companies have started star-making plans, and various idol talent shows are also in full swing, and young people's money is really easy to make. ”
The corners of Lin Xuan's mouth lifted slightly, and he sighed.
Lin Xuan was not the only one who paid attention to sales, not long after the sales were released, Li Bi called over.
"Hey......" Li Bi let out a long sigh first.
"Hey, Brother Bi, what's the matter? ”
"Xiaolin, your song has caused a huge social repercussion, and the sales volume is not Cai Fan's opponent, is the music scene really the world of traffic singers? In the long run, it will give many musicians a false impression, feeling that there is no future in making music seriously, and it is better to be on the show to attract attention. ”
Li Bi looked worried, "The most terrible thing is that those talented young people are also affected, and they all go to participate in talent shows, and then spend their energy on participating in various variety shows and squandering their talents." If it goes on like this, it will rot from the roots, will the Chinese music scene be good?"
Lin Xuan's heart also sank slightly, but then he thought of the rise of the fan economy in his previous life, and at the beginning, investors were also superstitious about traffic, and Xiao Xianrou's sky-high salary caused huge controversy, but in the end, as Xiao Xianrou's movies frequently hit the streets, on the contrary, the movies played by some actors with online acting skills won high box office, and the myth of traffic was gradually broken, and the spring of good actors gradually came......
So, he said categorically: "The chaos is only temporary, the period of black smoke and miasma will eventually pass, and the future will definitely be good!"
"Hopefully, hopefully, that day will come sooner, and hopefully one day the charts will appear like more than ten years ago, more than twenty years ago, all the music that can be left behind is textured. Li Bi sighed softly.
Li Bi continued: "At present, the music industry is very much in need of a strong person to stand up, simply and directly use the sales of good works to defeat those traffic singers, curb the current unhealthy trends, and also tell those who are serious about making music that good works can be liked by everyone." ”
Lin Xuan can understand Li Bi's mood, just like some directors and actors in their previous lives who made good movies with great care, but they were not as good as "X Era" in terms of film scheduling, and the box office was crushed, which made those actors who worked hard to think about their acting skills very cold.
Isn't the painstaking movie as good as Xiao Xianrou's face?
The same doubts also happened to musicians such as Li Bi, is the music that is done seriously not as good as the hard work and dream characters created by traffic singers on TV?
"Brother Bi, there will be a day. Lin Xuan comforted.
Next, Zhang Fei and Li Xiong also called Lin Xuan, and the two musicians of the older generation became more and more angry the more they talked, and their words were full of anger and incomprehension.
Lin Xuan doesn't look down on those traffic singers, but the current situation is like this, there is no way to do the general trend, people are always small in front of the market, and the market trend needs to be reversed step by step.
But Lin Xuan firmly believes that the chaos will eventually pass, and the golden age of the music scene will eventually come.
Zhang Fei and Li Xiong finally said something with the same meaning, "Xiaolin, the music scene now needs a real superstar, like the kings and queens at their peak, to conquer the public with songs, and tell all young people who love music that there is a future for serious music."
I think with your talent, you have that potential. It's just that you're too low-key, don't accept interviews and don't want to be on the show, and you've been behind the scenes, if only you could stand up. ”
Zhang Fei and Li Xiong's enthusiasm for music touched Lin Xuan a little, but his idea of not wanting to stand in front of the stage and be a star was still very firm, so he smiled perfunctorily.
Those musicians who secretly paid attention to Lin Xuan and Cai Fan's sales war also saw the results of sales, and they all sighed in the end.
In addition to these people in the music circle, Lin Xuan's fans and Cai Fan's fans are also very concerned about the sales results.
When they saw Cai Fan's sales victory, Cai Fan's Weibo comment area was full of celebrations, and many people also came to Lin Xuan's Weibo to sneer.