Chapter Ninety-Eight: The Second Best Thing (1/20)
Zhang Junsheng really didn't come up by chance.
If you want to establish a distribution channel in the United States, the fastest way is, of course, to win the theater chain, so that if you win a film company with distribution qualifications, the distribution channel will be officially opened!
"You see that my investment layout is scattered and independent, in fact, this series of investments is to achieve the layout of the whole industry chain, so as to form a large network, including all industries of Yuehua, supporting each other, mutual benefit and win-win, so that the whole group is in a virtuous profit cycle. So far, I have created a whole industry chain of film and television investment, production, distribution, screening and derivatives, but the domestic market is too small, and Yuehua must speak in the North American market if it wants to become bigger!"
“… AMC?No, it seems like you're losing money to run a movie theater now!"
"Yes, it's a loss, but..."
Zhang Junsheng suddenly stopped talking.
From a business logic point of view, the acquisition of theaters, if it is in China, is understandable, because Chinese films will soon usher in a big explosion!
But in the U.S., cinema management is a sunset industry with little room for growth, and what is the purpose of acquisitions?
In his previous life, Wanda was to enter the media industry and achieve strategic transformation, Zhang Junsheng did not have this need, he was originally the media!
It's completely possible to buy cheaper cinema chains, such as National Amusements, Inc. in Redondo's hands...
Translated into Chinese: National Entertainment...
The theater chain currently has 29 theaters and 392 screens in the United States.
Ranked eighth in the United States, most of the theaters are in first-tier cities...
That's the case, cinemas across the United States are depreciating, and cinema institutions have become a sunset industry!
When Lao Wang acquired AMC, there was jubilation in China, feeling that Chinese films had gone abroad, and Lao Mei was all kinds of irony...
The distribution of benefits in each link of the film industry chain is carried out in the form of box office accounting.
In the entire industrial chain, the top-down is the business flow, and the bottom-up is the capital flow.
The profit level of the cinema industry is closely related to the total box office revenue and the proportion of account sharing, and the determination of the specific account sharing ratio between each link mainly depends on market factors such as supply and demand, film quality, schedule, genre and bargaining power between upstream and downstream. At the same time, the development of cinemas can simultaneously reflect the maturity of the film industry.
The North American film market is already the most demanding, and in their opinion, the cinema chain belongs to the sunset industry, and it is really not cost-effective to spend more than a billion dollars to acquire AMC at this time!
Moreover, AMC's valuation is only 700 million US dollars, but its debt is as high as 500 million, in addition, if Zhang Junsheng completes the merger, he will invest at least 200 million to stabilize the military's morale...
Before and after, it will cost at least two billion dollars!
Two billion US dollars is converted into more than 15 billion yuan!
Yuehua's current market value is estimated to be only 20 billion...
"What do you want?"
“… I'm thinking that AMC is too expensive, it's not cost-effective to buy, let's buy a cheaper one, how to say it's also an overseas asset..."
Father Zhang smiled: "I have studied the theater chain, in fact, the theater chain in the United States is losing money, if we start now, of course, it is the best time, but how can we turn it into a profit?
"I know that you are optimistic about the domestic film market, and I am also optimistic about it, so you do theaters and media, and our company agrees!"
"But, when you said you were buying the second theater in the United States, I thought you were crazy!"
"It's okay, you figured it out yourself, Redondo I know, it's not easy to deal with, in this way, I have a little relationship in the United States, the top ten theaters in North America, we don't have to think about the top three, and the last five don't need to be considered, Marcus Theater is the most suitable!"
“… Marcus Theatre?"
Zhang Junsheng thought about it seriously, and suddenly looked at Zhang's father in surprise: "Dad, you actually care about the media?"
"Nonsense, so many policies introduced by the state are to encourage the film industry, everyone knows that the media industry will usher in a big bang, I am a businessman, of course I am very concerned about these. After a pause, Zhang's father continued: "Not only me, but also Wanda, Baidu, and Fujisun who are interested in the media!"
"Then we have to hurry, did you find someone to do the online ticketing software I said before?"
“… It's already in internal testing, by the way, are you going to operate that software yourself, or is it hanging under Taobao?"
"Let's operate independently, we can invest in shares!"
……
Marcus is a publicly traded company with two major businesses: Marcus Cinema Line and Marcus Lodge & Resort.
As of today, Marcus has 69 theaters and 895 screens in the United States.
With a market capitalization of $2 billion, most of the theaters are built near the resort...
Zhang's father is very decisive, anyway, Taobao is very likely to intervene in the tourism industry after that, and simply take over the hotels and resorts together!
Of course, this kind of cross-border merger and acquisition case is a bit difficult to implement, and all kinds of messy negotiations will take at least half a year...
Zhang Junsheng realized that his biggest shortcoming was no money!
It's not a joke, he really has no money, he knows that streaming media is the general trend in the future, Netflix is a giant, Netflix's current market value is $6 billion, compared to $120 billion in more than ten years, the cliff is an excellent investment opportunity, but he has no money!
He can mobilize less than $300 million, what can he do with this money?
You have to find a way to make money quickly!
And this method can't be illegal yet...
Now there is one of the fastest ways to make money, and that is to be a video company!
That's right, it's YouTube!
Founded 22 months ago, then sold to Google for $1.6 billion!
The profit model of the Internet is 3+1, with three profit methods: advertising, value-added services, and commissions.
Value-added services mean that the basic content of paid videos on video websites in later generations is free, and premium content is charged.
Yongjin better understands: most of the Internet giants belong to the platform model. Platforms do not directly produce and create value, but integrate value by connecting different business groups. O2O giants such as Meituan Dianping, Didi Chuxing, Ctrip, and Ele.me all make profits by facilitating commercial transactions such as group buying, taxi-hailing, wine travel, and takeaway, and extracting certain commissions from them. Commissions, trading commissions, transaction fees, and so on are all the same thing.
Another is to speculate on the market value and then sell it for cash.
Zhang Junsheng plans to do just that!
The fastest time to set up YouTube and then cash out and sell it to Google.
Why doesn't Jang Junsheng run YouTube?
Come on, how can he have money!
It's only possible for Google, which is not bad for money, to make YouTube bigger.
Yuehua Video is already a gold-swallowing beast, and he can't bear it if there is another one!
……
At this time, YouTube has been established, and as recorded, the founder Chen Shijun's life is not very easy!
If video companies want to make a profit, they will have to wait at least ten years until mobile platforms become ubiquitous...
And Zhang Junsheng is not so greedy, he funded Chen Shijun 30 million US dollars and won 40% of the shares...
There are a lot of videos made in the United States, and YouTube is nothing special.
Therefore, 30 million US dollars, forty percent of the shares is already a very conscientious offer!
Zhang Junsheng calculated the time, probably until August next year,...
Enough for him to toss for a while.