Looking at the jubilant scene at the scene, Hong Ming's face was full of smiles, and the pressure of the past was swept away.

"It's not easy. Li Yijun sighed beside him, "I really didn't expect the ratings to return to the peak in the first issue." ”

The former "Happy Run" opened the wave of outdoor variety shows with a unique outdoor reality show mode, which had a great influence.

In the past two years, it has gradually gone downhill, and this year has come to the most difficult moment.

Unexpectedly, they were able to survive in a desperate situation, not only saving this ace variety show, but also bringing it back to the top, which is too important for Red Maple Satellite TV.

"yes. Hong Ming nodded and said, "Actually, this is not the most important thing, the average ratings are only the surface, the real thing is that the ratings are rising in a straight line in the back, reaching the peak when tearing off the famous brand war, and even the derivative programs in the back have maintained very high ratings."

This shows that with the broadcast of the program, everyone is becoming more and more recognized, and the number of viewers is on the rise, which will cause a lot of public opinion.

In this case, everyone will be looking forward to the second episode, and if the second episode can stabilize this rating or even stabilize it, then we can say that it is a real success. ”

"Don't be so nervous. Li Yijun patted him on the shoulder, "I'm full of confidence now, which shows that our choice is correct." ”

Hong Ming nodded, Lin Qirong's birth gave them this opportunity, 100 million is really not expensive.

"Okay, I'll leave the rest for tomorrow, the most important thing tonight is to celebrate with your team. ”

Li Yijun pointed to a jubilant crowd.

"yes. Hong Ming smiled, clapped his palms and shouted, "Tonight we have a celebration party, I have a treat, and the location is optional." ”

"Yay! Long live Director Hong. ”

The crowd cheered again, tonight was destined to be a sleepless night.

※※※

Shonan Satellite TV Program Production Center.

"So the show "Happy Run" has come back to life?"

A middle-aged man asked after listening to the report of the person opposite.

The man on the other side nodded, "Director Yang, there were such high ratings in the first episode, and in the past few years, there have not been many ace variety shows except for a few big TV stations, after all, it is no longer the era of the previous one."

Ordinary variety shows can already be celebrated if they can break 1, and only some ace variety shows can break 2 or even break 3.

This show, especially the early publicity, is very well done, it should be a bloody investment, and the audience's attention is very high, so it is not surprising to break 2.

The key is that it has gone up as time goes on, and the peak has broken 3, which shows that the audience relatively recognizes this show, and the follow-up expectations will be higher.

Such ratings, such a trend, and such recognition will definitely trigger a wave of enthusiasm, and Hong Ming will not let go of this opportunity.

If there is no big problem with the content behind and there is no black swan-like decline in word-of-mouth, it is a sure thing that it will return to the ranks of top variety shows. ”

This is a very professional and very high evaluation, Director Yang believes in the business ability of the person opposite him, and rubs his eyebrows helplessly.

"So we can't fight it in the fourth quarter?"

"So far. ”

"It's going to be back in the summer next year, right?"

"As an outdoor reality show and the cash cow of Red Maple Satellite TV, the summer file is their most suitable choice. ”

"Alas. ”

Director Yang couldn't help sighing, Shonan Satellite TV's ace variety show "Singer" is generally scheduled to be broadcast in the first quarter, and it is the Spring Festival file, so there is no need to worry too much about the impact of "Happy Run".

But every summer file is a battleground for soldiers, and major TV stations will not be willing to give up this big cake, and the same is true for Shonan Satellite TV, which will launch variety shows targeting young people every year, and the effect has been good.

If "Happy Run" returns to the ranks of top variety shows, it will have a great impact on the variety shows of major TV stations in the summer file.

"Qingmin, do you know what made this show change so much and achieve such good results?"

The man opposite was Xu Qingmin, the program director of the television program production center, who handed him another document.

"Director, Hongfeng Satellite TV made a big move this time, and contacted several screenwriters to write the script for this show. ”

"What's the use of those famous screenwriters?" Director Yang couldn't help sneering, "Screenwriting skills are okay, but creativity is the most critical thing in variety shows, which they haven't had." ”

"Yes. Xu Qingmin nodded, "But a rookie screenwriter was born and seized the opportunity to cooperate with Red Maple Satellite TV, and the new look of this show was written by him." ”

"Newcomer?" Director Yang picked up the information and glanced at it, "It's a bit of a surprise." ”

"Yes, so we also think it's strange, he turned out to be an ordinary screenwriter of Red Maple Satellite TV, and he basically has nothing to do with variety show screenwriters, but now there is a TV series being filmed, and I heard that it is also from him.

According to our news, the two episodes of "Happy Run" in the last season that turned the tide are also related to him, so it's normal to think about it. ”

Director Yang nodded, "This shows that he has this ability, Hongfeng Satellite TV has the first month near the water and makes a lot of money."

Is there a chance we can put out a show that can compete with it?"

Xu Qingmin shook his head, "The most critical idea of this show lies in the game of tearing off famous brands, this cannot be imitated, if there are no other bright ideas, I don't think that launching a similar program so quickly can shake its position." ”

"That's right. Director Yang is not surprised, he has seen too many ups and downs over the years, and he has long understood the key.

"This fully shows that creativity and innovation are very important, and we still need to work hard in this area. ”

Xu Qingmin smiled bitterly, how easy is it.

Director Yang knocked lightly on the table, "You have the opportunity to get in touch with this screenwriter, and it's a good thing to have a good relationship, if he has other ideas, we can cooperate with him."

In the field of variety show production, we are still relatively confident, if he has a good idea, we can turn his idea into reality and lead a new trend of variety shows. ”

Xu Qingmin was not surprised by his words, although it was said that Blue Ocean Satellite TV and Red Maple Satellite TV were a great threat to Shonan Satellite TV, but in fact, Shonan Satellite TV was not scared at all.

What TV stations compete for is the heritage, the ability of the production team, and the accumulation of various talents and resources, as long as these are there, Shonan Satellite TV is the king of variety shows in China.

It's all about whether you have the right idea.

"You go back first, so that everyone doesn't need to be so panicked, when "The Voice of China" came out, the momentum was even stronger than this, and it didn't have much impact on us. ”

Director Yang stood with his hands in his hands and said leisurely.

But the biggest impact should be this "Voice of China", I don't know what kind of mood that old guy is in now?