Chapter 424: A Team with Feelings
Richard, Annie, this is Chang Hong, the founder and general manager of Matrix Vision Co., Ltd., is a main digital engineer of Xiantao Company, because of the different concepts and self-reliance, now the company has more than 20 digital engineers, has undertaken the production of special effects for several martial arts films, and has done a good job. It is the lack of funds that the company has not been able to develop and grow, and now I heard that we are preparing to acquire a special effects company, and we are very sincere in wanting to join the Aurora Culture to develop. ”
Lu Buping brought a young man with glasses, dark circles under his eyes, and a little shy at first glance to the conference room and briefly introduced his background.
"Mr. Chang, this is Chairman Zhao Shaodong Zhao of Aurora Culture, and you must be very familiar with this Miss Annie, who is now the strategic director of Aurora Culture, responsible for major capital operations such as mergers and acquisitions of Aurora Culture. After Lu Buping introduced Chang Hong, he also briefly introduced the protagonist on the other side to Chang Hong today.
"Hello Zhao Dong, hello Miss Annie. Across the conference table, Chang Hong greeted Zhao Shaodong and Liu Ruoyi a little humbly.
Although it has been a while since Lu Buping found himself to explain that Aurora Culture entered the special effects industry and intended to acquire Matrix Vision, Chang Hong is still a bit like a dream now.
He looks like he is the founder and general manager of Matrix Vision, but compared with the two in front of him, it is not an order of magnitude at all, not to mention that Matrix Vision can only be regarded as a dismal operation now, and the revenue has only exceeded 10 million in a year.
After starting a business, I know how difficult it is to start a business, not to mention the period of business operation, which is not his strength, and the idea of wanting to do something big when he was young and vigorous, after more than a year of tossing, is now basically smoothed out by the lack of money everywhere.
"Mr. Chang is good, please take a seat!" For guests, Liu Ruoyi and Zhao Shaodong have always been very polite, and they are not rude because they are the owners who are ready to buy him, "Mr. Chang likes to drink coffee or tea?"
"Feel free..."Chang Hong looked a little nervous, and after casually speaking, he realized that something was wrong, for the master, casual is the most difficult thing to do, "Ah, let's have a cup of tea, coffee is too much to drink overtime, the doctor said that like our situation, it is better to drink as little as possible." ”
After Chang Hong changed his words, he explained by the way to remedy his rude just now.
"Hehe, it can be seen that Mr. Chang is very dedicated," Liu Ruoyi smiled at Chang Hong's pair of dark circles, and shouted to the personal agent waiting at the side of the conference room, "Vivian, pour Mr. Chang a cup of tea." ”
Taking advantage of this small time gap, Liu Ruoyi asked seemingly casually: "Mr. Chang, I don't know if Mr. Lu has introduced our situation to you clearly?"
"Mr. Lu gave a brief introduction, saying that Aurora Culture hopes to acquire a special effects company or studio and build it into an industrial light and magic in Xiangjiang," Chang Hong said that his eyes were shining, "If Aurora Culture is willing to invest in equipment and hire some top Hollywood masters, then I am very happy to join Aurora Culture to do this together." And believe we can do it. ”
When he came in, Liu Ruoyi saw Chang Hong's face for the first time, and knew that he was a technical nerd, this kind of person can lead a team to survive in the narrow market of Xiangjiang special effects, which is basically an outlier, on the one hand, he may meet someone who appreciates him, and on the other hand, he must still have some real kung fu under his hands.
If you really can't lead this team, with the current salary market in Xiangjiang, an engineer will cost about 40,000 US dollars per year.
For this kind of person, Liu Ruoyi feels that it is the most suitable acquisition to develop.
Now listening to Chang Hong's answer, it is really a strong technical house, as soon as Liu Ruoyi heard it, he heard that this kind of person is definitely the kind of person who does things with great feelings, and he is a person who really loves the work of special effects.
If I hadn't come to him today to talk about the acquisition, I wouldn't have cared about the purchase price first, and my eyes would light up when I talked about technology.
"We are very serious about the special effects industry, and the capital investment is not a problem, I don't know if Mr. Lu has mentioned it to you, if the acquisition comes, the first project is to undertake a tens of millions of TV series special effects orders for ATV, and the equipment and Hollywood masters will not be a problem, we are ready to dig one or two leading masters from the industrial light and magic or digital field to guide the team's technical improvement. Liu Ruoyi said to Chang Hong as if he had made a promise.
Chang Hong doesn't mention this matter, Liu Ruoyi will find Hollywood, and the world's top special effects masters are obviously not found in Xiangjiang or the mainland.
"That's really great, I've long been looking forward to learning from Hollywood's special effects masters, in fact, we are in the general special effects processing link, if the equipment keeps up, basically there is no big problem, but in creativity and design, as well as motion capture and reproduction The gap is not a star and a half, if there is a chance to follow Hollywood masters to do a few projects, I think our team may quickly grow into a high-level special effects team in Hong Kong." ”
Chang Hong rubbed his hands excitedly as he spoke, and it could be seen that Liu Ruoyi's promise was very appetizing to him.
Chang Hong has been under financial pressure for too long, not to mention asking Hollywood special effects experts to guide, but some of the more top-level equipment can't afford it, such as the high-end gadgets related to motion capture, which can easily cost millions of dollars, and in the past, he only had to think about it in his head.
After a while, waiting for Vivian to bring a cup of tea, Chang Hong and Liu Ruoyi had already chatted very speculatively.
After all, Liu Ruoyi had a lot of contact with such a technographer founder in her previous life, and knew what kind of topics attracted them to such people.
Everyone chatted happily for more than half an hour.
Liu Ruoyi turned to the theme of today's Eight Classics. Today, we have to work out the details of the acquisition between the two parties.
Due to Lu Buping's preliminary communication work in advance, Chang Hong also brought the financial statements and asset list of Matrix Vision this time.
Liu Ruoyi took the reports, looked at them briefly and smiled.
"According to the financial statements, your revenue in the past year is 10.5 million, the profit is negative 3 million, and the net assets are the purchase price of 8 million special effects production related equipment and software, there is no problem with this data, right?"
"No problem, you can check at any time. Chang Hong retracted his excitement and returned to today's topic.
Judging from the report, the matrix vision is really dismal operation, and the reason why the profit is negative is mainly because the income is not enough to increase the equipment and software after deducting the team's labor + rent, and some of the 8 million equipment and software are bought by the team themselves.
With such a business performance, it makes sense for Chang Hong to be eager to sell the company and take refuge.
"Mr. Chang, this is the case, the future development goal of this special effects company is not only for the Xiangjiang entertainment industry, but also for the Asian market and to become an industrial light and magic in Asia. Since Mr. Chang has no opinion on our big goal, and is willing to acquire Matrix Vision by Aurora Culture, then let's talk about the price of the acquisition," Liu Ruoyi let go of the financial statements and asset list of Matrix Vision that he had just taken.
This statement is of little reference for acquisitions.
"So in terms of the purchase price, does Chang always have any target price?" asked Liu Ruoyi.
For a start-up company like Chang Hong, if it is valued according to conventional financial data, Liu Ruoyi doesn't know how to give a valuation for visual effects, and this poor financial data only shows that the company is still in an extremely early stage and cannot be evaluated on the basis of financial data.
From the perspective of venture capital, this kind of company is purely based on people, and the investment is entirely based on the potential of the team and founders and the market development prospects of this industry.
If the team is strong and the market is vast, it is possible for such a team to give millions to tens of millions of dollars.
"The valuation we want is ..... Speaking of this problem, Chang Hong was a little embarrassed, but this matter involved the interests of the brothers, and Chang Hong had to say, "Frankly speaking, in addition to rolling development, many of the equipment of our matrix vision are purchased by the brothers out of their own pockets, and we hope to be able to package and sell the equipment with a valuation of 10 million." ”
After speaking, Chang Hong still looked a little lacking in confidence, and looked at Zhao Shaodong and Liu Ruoyi nervously.
The equipment they purchased cost 8 million, but it has been purchased for more than a year, in terms of equipment value, I am afraid that there is no 60% off the assets left, this 10 million, most of them are still looking at his team, and Chang Hong has his own plan for how to spend this 10 million.
If another company is acquired, this price is obviously a bit high, after all, according to the normal financial data, I am afraid that even 5 million is enough.
"The price of 10 million is no problem. Liu Ruoyi agreed, negotiating with this kind of rookie in the shopping mall, Liu Ruoyi was embarrassed to bully him.
Frankly speaking, the preliminary report provided by Lu Buping said that this is a team focused on technology and career, and Liu Ruoyi has no impression yet.
But after seeing the real person and getting in touch, Liu Ruoyi completely knew that this is the best project manager of her special effects team in the future!
And his team is also a team with more feelings than money, such a person deserves respect, so Liu Ruoyi agreed to Chang Hong's offer, for Liu Ruoyi, this money is really not expensive, and this team alone is worth so much.
There is very little chance of being able to meet a small technical team in the entertainment industry like Chang Hong, after all, in this era, there are fewer and fewer things like feelings. As a special effects business that integrates art and high-end technology, if you don't have feelings and only the desire for money, it is obviously difficult to reach the top level in the industry.
According to Chang Hong, some of these equipment are bought by big guys, and when he gets this money, Chang Hong is actually not for himself, but to compensate everyone for the manpower and capital investment since he followed.
"Thank you, Miss Annie, for your understanding!" Chang Hong didn't expect Aurora Culture to be so easy to talk to, so he would have an explanation for his brothers.
But that's not all.
"Considering that the salary payment of Mr. Chang and the employees of Matrix Vision in the past year is significantly lower than the normal level, in addition to the purchase price, we Aurora Culture will additionally make up for the insufficient salary of the Matrix Vision employees according to the market price in the past, with an average of about 200,000 Hong Kong dollars per capita.
The team that is willing to raise their own money to buy equipment for development, if they are not really like-minded and love this industry, it is really impossible to do it.
Liu Ruoyi saw that Lu Buping reported two candidate special effects companies, and as soon as she saw the operation method of matrix vision, she knew that she had picked up a treasure.
Such a passionate and loving team, even if the technical foundation is poor now, will quickly catch up after creating conditions for them.
That's the team that really wants to do things.
For such a team, Liu Ruoyi certainly hopes that they can sincerely stay under Aurora Culture for a long time, so there will be employee compensation bonuses beyond the purchase price!
Chang Hong didn't expect Aurora Culture to have such a move at all, he stood up excitedly and bowed to Liu Ruoyi and Zhao Shaodong seriously. "On behalf of the brothers, thank you to the company and the two bosses!"
Liu Ruoyi can directly call the shots and give them an extra amount of money, no matter what the title is on the surface, in Chang Hong's heart, he is the boss.
What's more, this windfall is too important for Chang Hong, the brothers have worked hard for so long, not to mention the lowest salary in the industry, many people also took out their savings to buy equipment!
Now it seems that he has found a fairly reliable big tree to lean on, and he can finally make the brothers' lives less difficult.
Although most of them are like single dogs who feed the whole family by themselves, there are also a few who have wives and children to raise, and they have suffered together for so long.
The money from the sale of the company and the compensation bonus are combined, and this time, everyone may have enough for a down payment to buy a large house.
As for his change from general manager to technical director, Chang Hong doesn't care at all, he was originally engaged in technology, and he came out to start a company just to catch ducks on the shelves to become this general manager. In fact, Chang Hong is very uncomfortable.
Therefore, although matrix vision relies on Chang Hong's technical ability and personal inspiration, it is unique in a small company and the people who gather by feelings are actually relatively powerful, but in terms of business, it also relies on ATV to survive, and has been cooperating with ATV to do some TV series special effects and advertising special effects after ATV has made a bad life, and now it has not been able to open up other big channels.