Chapter 264: Branding

The Grand Theater was brightly lit, the 2,000 seats were not filled, and directly opposite the stage were students from the Xinghai Conservatory of Music, surrounded by long guns and short cannons of media reporters.

Zhang Lingyun sat in the front row, looked back at the excited classmates, and smiled slightly.

It was the first time for the students to see so many media, and the main characters were from them, so it was normal to be excited.

Cao Wu and a few people are in the background, although they are the last to play, but if they sit outside, I am afraid that the attention of those media will be all on them.

So, they simply stayed backstage, on the one hand, to return the attention to the students who performed on stage, and on the other hand, to cheer them on.

The host of the ceremony was also selected from among the students, and at the moment they were nervously carrying the manuscript backstage, and the young girl was even trembling with nervousness, and she could not speak.

Seeing this, Lele stepped forward to chat with her, helping her divert her attention and relieve her tension.

Batu smiled and said to Cao Wu: "I remember when we performed on stage for the first time, I was also quite nervous, but you comforted us. ”

"yes! It's been years in the blink of an eye. Cao Wu sighed: "It was quite fun at that time, I really miss it!"

Lu Qingsong on the side nodded when he heard this, which surprised Cao Wu a little, he thought that in Lu Qingsong's memory, that time was a memory that he didn't want to be remembered, after all, he had been hurt like that during that time.

Seeing his strange eyes, Lu Qingsong pursed his lips: "I was the beloved Wang Wenchang at that time, why am you not convinced?"

"Be convinced, Wang Wenxue has been criticizing for a long time!" Cao Wu also learned some so-called sassy words from those students who were a few years younger than them.

Lele came back, and behind the curtain, the four student hosts took a deep breath and walked out.

"Respected leaders, teachers, media reporters, students, good afternoon!"

Outside, the flashing lights were flashing.

Lele sat back and asked with some concern: "You say, let's find so many media to publicize, will it be a bit high-profile?"

"Where is the high-profile?" Batu asked with a smile: "Are there Xin Dongfang and Lan Xiang who are high-profile? If you don't make a name for themselves, what year will the school be able to set up? If you want me to say, this kind of media propaganda is not enough at all." Don't talk about other places, Xiangcheng should run all the advertisements for his one-year package, what TV, radio, Internet, billboards and other places are all on the loop, so that we Xiangcheng people can recite the advertising words of Xinghai in the middle of the night when they talk in their dreams, then it's bull, haha!"

"How boring is Guangxiang City? If you want to do it, you can do it all at once. Cao Wu said with a smile: "Listen to Sister Li, she is going to buy advertisements for CCTV music channels, as well as education channels and children's channels for local stations, all of which hang up advertisements for Xinghai Conservatory of Music." ”

Batu's eyes widened: "How much does it cost?"

"The advertising fee of the music channel is not expensive, the fifteen-second advertisement from 8 o'clock in the morning to 11 o'clock is about 15,000, the noon one is between 20,000 and 25,000, and the average price in the prime time at night is 50,000, almost 100,000 a day! ”

"Isn't that 36 million a year? crazy, right?

"Stupid. Lele explained: "How can it be that only the company pays for it, and the school also has to pay for it!

"You're stupid!" Cao Wu knocked Lele's head and said with a smile: "Is the government funding that can be used casually? Besides, even if it can be used, the company had better not use that money." ”

"Why?" Lele was puzzled.

Qing Song looked at his phone and interjected: "Avoid suspicion." ”

Nodding approvingly, Cao Wu said, "Although the academy is named after Xinghai, it doesn't mean that this is Xinghai's school. The government announcement clearly states that the part of the money from Xinghai belongs to donations from the society, and this school is still public and has nothing to do with Xinghai. ”

"Then why do we spend so much money on advertising? Aren't we losing?"

"How can you lose money? At least the name of the academy is Xinghai! Now when everyone mentions Xinghai, don't they all think of Xinghai culture for the first time? Sister Li spends a lot of money on advertising, just to deepen and strengthen this kind of cognition, and it is best that when people mention Xinghai Conservatory of Music, they immediately think of Xinghai culture. ”

"Wow! This trick is amazing!" Batu figured out the joint and said excitedly: "This money is not well spent!"

Lele also understood, and said with a smile: "It's not just not a loss, it's just a big profit, okay! And it's good for both parties, above board!"

"You also saw when we went to the UK for an exchange, there were so many people in the exchange group, but they couldn't go around in circles, either senior brothers and sisters, or junior brothers and sisters, the talents were all from those schools, this is the network. ”

Batu agreed: "Just like the entertainment industry, those actors are either Jingdian or magic opera, or Chinese opera, the whole circle is that the three of them are busy working, and outsiders can't get involved." ”

Qing Song suddenly raised his head, lowered his voice and said, "Have you heard? The company has already opened four people this year. ”

"I heard Rachel say it. Batu nodded: "It seems that they were all sent by other companies, and one of them heard that he slipped into the financial room to check the accounts and was photographed by the surveillance." ”

"Oh my God! Lele smacked his tongue.

Cao Wu said with a smile: "Mu Xiu will be destroyed by Lin Feng, and the company will rise too fast, which will inevitably cause some people's dissatisfaction." After all, the market is so big, let's take more bites, others will eat less, and people will definitely hold grudges. ”

Lele said dissatisfied: "It's really unreasonable, I don't have the ability, and I still hate us." ”

"In the final analysis, the company's foundation is too shallow. Cao Wu explained: "That's why Sister Li thought about branding the company with Xiangcheng through the Conservatory of Music, after all, Xiangcheng is our base camp, which is also to leave a way out for the company." ”

Qingsong opened his mouth and said: "It's better to go public as soon as possible, let outside capital come in, and they will live in peace." ”

"Listing has the advantages of listing, but there are also disadvantages, once the capital is involved, there will be more intrigue at that time, but it is not good. ”

"Yes. Lele agreed.

Cao Wu smiled: "In fact, the most fundamental solution is the easiest way, as long as we are strong enough, then we are not afraid of whoever comes." ”

"What we have to do now is to assist the company to make the school a good one, and we are also guest lecturers, so we have nothing to do and come back to teach these children, teach something, and cultivate a few more talents. One day in the future, the circle will be full of people from our Xinghai, so whoever wants to move us will have to weigh it. ”

"That's a must!haha!"

As they were talking, a dozen or so female classmates wearing colorful gauze skirts and holding various ethnic musical instruments walked in front of them and greeted them with a smile: "Teachers, we are going on stage!"

"Come on, come on!" several people cheered them on with a smile, and the performance officially began.