By the end of May, the entire Shanghai market has entered the time of the Animation and Game Business Trade Expo.

After a long period of publicity, this trade fair, nicknamed the roaming exhibition, has long been well-known to the people of Shanghai, and has also caused a great sensation in the animation and game circles in China.

Because this is no longer an animation carnival organized by a certain animation company or group, but an official event directly sponsored by the government and undertaken by animation and game companies, in a sense, it represents a fundamental change in the official attitude towards the animation and game industry, treating the animation and game industry as an emerging industry, and giving strong support.

It is conceivable that the animation and game industry in China will embark on a fast track of development in the future, and everyone will have more and more good-looking animation works to watch in the future, and there will be more and better games to play.

In addition, this time the company mainly responsible for the roaming exhibition is Tonghua Group, a company that has created miracles in the past few years, and the works are well-known and liked by everyone, and the concept that Tonghua products must be high-quality products is deeply rooted in the hearts of the people.

I believe this time is no exception.

This makes everyone very much looking forward to the upcoming roaming exhibition.

With the support of the Shanghai Municipal Government and the efforts of all the staff of Tonghua Group, all the preparations for the roaming exhibition area have been completed in advance, and will welcome the arrival of animation fans, game fans and many animation and game companies from all over the world with a new look.

By the end of the month, major animation and game companies from all over the world who had received invitations and were interested in attending arrived in Shanghai, rented venues and began to decorate their own pavilions.

Marvel, DC, Disney, and Blizzard in the United States, Shueisha, Kyoto Animation, and Nintendo in neon, as well as Ubisoft and CGI Animation in Europe, have all come to Shanghai and brought their latest and greatest works.

They will also set up their own Asian headquarters in this region to fully develop the Chinese and even Asian markets.

As the host, Huaxia is naturally not to be outdone, and powerful animation and game companies have launched their own proud works to fight with animation and game companies all over the world.

Maybe it will be at a disadvantage, but no one is willing to give up, everyone knows that this will be the beginning of the rapid development of the Chinese animation and game industry, and it will be too late if it is not laid out.

Longfei Animation, Fengteng Animation, Kunlun Animation, Fengteng Games, Damei Times, Treasure Valley, and Kowloon Games have appeared one after another, they represent the top animation and game industry in China, this time is their challenge, but also the biggest opportunity.

And the most eye-catching is naturally the two companies of Tonghua Animation and Tonghua Game under Tonghua Group.

Tonghua Anime has brought a new season of many children's anime that are very popular with children, such as "Peppa Pig", "Super Wings", and "Paw Patrol Achievement".

In terms of juvenile animation, "Robot Cat Jingle", "Magic Card Girl Sakura", "Slam Dunk", "Natsume's Friend's Account" and many animation works adapted from the popular IP of Fengteng Culture will also appear.

In addition, the newly produced animated film "Kung Fu Panda" will also premiere at this roaming exhibition.

Last summer, Tonghua Animation made audiences around the world recognize this animation company with a "Castle in the Sky", and this time "Kung Fu Panda" has attracted much attention.

Everyone is looking forward to whether Tonghua Animation can continue to produce such excellent animated movies.

Tong talk games are not as famous as Tong talk anime, and they are still in their infancy, and the main games produced are based on related anime works.

"Dora the Explorer", "Let's Go Diego", "Baby Bus Series", "Super Wings Around the World", and "PAW Squad Rescue Series" are their main works, which are aimed at children, and the goal is to let children develop their intelligence in the game.

Such games naturally do not attract as much attention as the games launched by other game companies, so Tonghua Games has also set the goal of this time as a learning journey.

Learn from the best game companies around the world, and then try to catch up.

In everyone's expectation, the time finally came to June 1, International Children's Day, the first World Animation and Game Business Trade Expo was grandly opened.

Anime and game fans from all over the world flocked to the anime and game business center for the first time, and then they were blown away by what they saw.

There are the most professional special performances, the most gorgeous cosplay, the most delicious food, the most fun games, and the best anime.

Distinctive architecture, shops with distinct themes, a wide variety of anime and game works, and merchandise are, in the words of an anime game fan: a kind of atmosphere called professionalism.

Many Chinese anime and game fans are even more emotional: Huaxia finally has its own "Autumn Leaf Plain".

It has become a paradise for fans of anime and games, and everyone quickly immerses themselves in a sea of fun.

The most central place of the entire roaming exhibition is naturally the center of the animation and game industry, where there are pavilions of game, animation and game companies from all over the world, with the latest animation works, the most classic peripheral products and game products developed with the latest technology.

Anime and game fans walked through the various exhibition halls, as if they were walking in a futuristic world, and felt the infinite charm of anime games.

Representatives of companies from the anime and game-related industries from all over the world were nervously shuttling through the various exhibition halls, observing the products exhibited by each company and evaluating whether there was any possibility of cooperation.

This roaming show provides them with a huge platform to learn about the best and most advanced anime and game titles from all over the world, and if chosen correctly, it is sure to bring great benefits to their company.

For many Huaxia companies, this is a rare opportunity, which is of great benefit to them in broadening their horizons.

Only by understanding the gap will there be a clear direction and a chance to catch up.

And for many of the participating animation and game companies, this is also an opportunity to sell their products to the world, which is why they come here and come up with the latest and greatest works.

For many animation and game companies in China, this is not only an opportunity for them to understand the strength of the world's best animation and game companies, but also an opportunity for them to show the strength of the company to the world, which is conducive to their improvement of their reputation in the world, which is a great help.

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Lin Qirong handed over everything to Hu Mei, Xiao Yunfang and others, believing that they could do a good job of this roaming exhibition, and he himself brought Shirley, Liz, Alyssa and Tongtong and others to visit the exhibition together.

The streets are full of crowded people, and there are many cosplay enthusiasts dressed in anime and game costumes, making it a beautiful sight.

The dazzling array of goods in the shops on both sides and the various wonderful performances that can be seen from time to time opened their eyes, and the children Shirley and Tongtong, who have not grown up, are even more excited, looking here and there, as if two happy little butterflies are flying over, and the whole street echoes with their happy laughter.

After all, Lin Qirong and Tongtong are both very famous stars, and Shirley and others are also very famous in China, but later under Lin Qirong's constant explanation, everyone slowly dispersed and continued their trip.

After all, this is a roaming exhibition, and Lin Qirong and others are also among the tourists, so we must respect their rights.

Although there were still a lot of people everywhere they went, they were able to go shopping normally.

Patalem loves games, and when he sees a fun game, he can't walk, and he always likes to try it.

And Shirley and Tongtong have no resistance to many beautiful peripheral products, Alyssa and Liz also fell later, and they wanted to buy another one after buying this, Lin Qirong was happy to help them pay for it, and soon they bought a bunch of things and had to ask people to help send them back.

After strolling around for a while, they came to the food court again and enjoyed the food here to the fullest.

Sweet, spicy, fried······

I haven't finished shopping half the street yet, and everyone has already eaten a little.

The last few people each had a drink, and then walked into the animation and game industrial park leisurely.

It has become a sea of anime and games, and every pavilion is crowded with people, with better anime works, the latest game releases, and more exciting performances, which naturally attracts more people to participate.

Seeing the tired but heartfelt smiles on the faces of the representatives of the major companies participating in the exhibition, Lin Qirong knew that they were very satisfied this time.

Up to now, the first World Animation and Game Business Trade Expo has been a sure success.

This will lay a solid foundation for the second and third roaming exhibitions in the future, and the next roaming exhibition will have more exhibitors to participate, with a larger scale and better works.

The name of Tonghua Group will also spread all over the world with this roaming exhibition, which is of decisive significance for Tonghua Group's strategy to enter the world market.

When you come to the exhibition hall of Tonghua Group, the crowded crowd fills this exhibition hall with a warm atmosphere.

Compared to other pavilions, this pavilion has a great feature.

That is, there are a lot fewer young people here, and more parents with children, whether they are from China or the United States, Europe or other places, parents are happily watching the animation on the screen with their children, browsing exquisite peripheral products.

In addition to these parents and children, another group of people is even more conspicuous.

They are all animation and game-related industry companies from all over the world, and they all gathered in front of the booths of Tonghua Animation and Tonghua Games, carefully looking at various products, and communicating with the staff of the two companies.

Originally, it was expected that there would not be too many people to inquire about the booth of Tonghua Game, and the staff of the company were smiling and communicating with them in fluent language, and their eyes were full of excitement.

It seems that the reality is different from what they planned, but for the better.