Chapter 216: A Chess Move
Because of Ye Tianbing's appearance, Bai Shiyao didn't have time to visit the new company before going home.
Outside the car window, the wind was blowing, and a withered yellow plane leaf was swept up by the wind, and it flew into the sky with a whirlwind, flying higher and farther. The dark clouds in the distance cascade on top of each other, like heavily guarded castles. The air was depressing, stuffy.
Bai Shiyao sat in the car, distraught, constantly recalling the scene just now. She had a hunch that they would definitely see each other again. As for the new company, she wasn't sure if the other party would throw a mouse. Touching the recording in her pocket, she became a little more settled.
The car window was ajar, and the wind blew in through the window, messing Bai Shiyao's hair, making her unable to see the road ahead. At the time of the red light, she stopped the car. Looking at the sky in the distance, he silently said "It's going to rain", and closed the car window.
The sky was getting darker and darker, and the pedestrians were in a hurry. In the distance, purple lightning pierced through the thick clouds and tore through the sky, like a giant beast awakened from ancient times, showing the world its ferocity and hideousness.
Seeing that the light was green, the car slowly began to move forward. Outside the window, it was pouring rain at some point, and the dripping raindrops fell on the car and beat on the heart.
The "Yongle Building" in the rain curtain is extraordinarily quiet, and the dim light shines from the inside, indicating a completely different kind of liveliness inside.
As soon as Bai Shiyao walked into the company, she met Chen Chen who came out of the pantry. Chen Chen's face was overjoyed, "Shi Yao, Dr. Jiang agreed to our request. This afternoon, their guys will be bringing in the 'Plant Origin' trial pack. “
Bai Shiyao's heart was originally heavy, but because of this good news, she became cheerful again.
"I thought it would take some time to convince Dr. Jiang, but I didn't expect the news to come so soon!"
She patted Chen Chen on the shoulder, "Sure enough, it's worthy of Director Chen, nothing will be difficult for you." ”
A smile of joy appeared on Chen Chen's elegant face, Shi Yao's affirmation was more pleasing than the others' praise, and the exhaustion brought by trying to convince Dr. Jiang seemed to be swept away.
"Next, as long as we try the 'Source of Plants' and really feel that it is good, even if it is only two or three out of ten, then our plan will be a success. ”
Bai Shiyao was full of confidence, "That's right, I believe that this public relations will once again exceed the expectations of customers." As long as we do a good job in the case we are handling now, we will have the foundation of the 'white owl'. ”
Chen Chen understood the meaning of Bai Shiyao's words. Having a heritage means having the ability to bear the wind and rain. The eagle was supposed to soar into the sky, and after so long, it was time to soar into the sky.
Seemingly overnight, on the Internet, on the official account, wherever you can see the place, the news about the "source of plants" is very loud. "Plant Source" announced its arrival as a dark horse to the world, and launched an offensive against the FMCG industry under the gimmick of competing with well-known shampoo brands.
A series of articles with the main content such as "the same green ingredients as so-and-so", "as safe and effective as so-and-so", and "the best cost performance" began to be recommended by major shopping apps and various FMCG product sharing platforms.
For a time, this brand that did not have any popularity at all, "Plant Source", entered most people's field of vision, and strongly snatched customers from big brands. There is a lot of discussion on the Internet, all discussing this fast-moving consumer goods brand that doesn't know where it came from, and even the company "Shujie" with it has begun to become well-known.
Because there is no product, netizens are more skeptical about it, thinking that "Shujie" is malicious hype, and there are not a few people who deliberately consume the influence of other brands. "White Owl" took the opportunity to plan a lot of activities on the Internet with the theme of "crusading against the source of plants", saying that the "source of plants" is too hateful, and after the product is launched, it must be slapped in the face "Shujie".
There are countless netizens who have such thoughts, and even on the right side, there are all kinds of good citizens who want to suppress "Shu Jie" and expose the bad intentions of ugly enterprises, and spontaneously organize all kinds of complaints.
"Xiaohu, that's good. Very good," Bai Shiyao looked at the discussion on the Internet about the "source of plants" and nodded with great satisfaction, "We have finally achieved our goal." Xiaohu, Xiaozhao, continue to track the situation on the network. As soon as the heat subsides, some black material is immediately thrown. ”
Wang Qianyu nodded with a smile, "I understand, I'm the best at this kind of momentum." ”
An inexplicable brand suddenly appears in the media so overwhelmingly, if there is not enough topic discussion, it will soon be forgotten by netizens, then the early publicity will definitely be greatly reduced. She asked Wang Qianyu to keep throwing out "black materials" about the "source of plants", in fact, in order to maintain the heat and attract the attention of netizens.
It's a time of scarcity of attention. The "source of plants" has too shallow roots, and once there is no discussion point, it will soon be annihilated by all kinds of news. What's more, the so-called "black material" she asked Wang Qianyu to throw out will become powerful evidence of reversal in the end.
The actions of the "white owl" were of course noticed by Cheng Jue, who was paying attention, at the first time.
Looking at the posts and topics condemning the "source of plants" everywhere on the Internet, Cheng Jue frowned. "White Owl" is self-defeating and giving up treatment?
Since Lin Wei joined Cheng Jue's team, she is destined to take it as her responsibility to fight Bai Shiyao, and gloat at the self-suicide of the "White Owl" this time.
"Director Cheng, the 'white owl' must have been planted this time. The people of 'Shu Jie' will definitely not let them go. Maybe without our help, the 'white owl' himself will pit himself to death. ”
Cheng Jue looked at Lin Wei with a smug smile on her face, which was very unpleasant. Anyway, Bai Shiyao also helped her, and she is so ungrateful to deal with Bai Shiyao now. If it weren't for the fact that she was his cousin's person, he wouldn't want to take a small person into his team at all.
"What do you know? Bai Shiyao is such a person who will destroy the Great Wall? Don't open your mouth if you don't understand!"
Lin Wei's smile froze on her face, she didn't understand why Cheng Jue was scolding her, so she had to stand aside and didn't dare to speak.
With so many black "Plant Source" posts on the Internet, it is impossible for Bai Shiyao to be indifferent, why hasn't she seen the other party take any measures until now? This is too unreasonable.
There must be a problem behind this! Cheng Jue really couldn't figure out in his heart, which link went wrong. There are so many black "plant source" posts, but Bai Shiyao hasn't made any moves.
Unless?
Cheng Jue's eyes lit up, and when he thought about it, all the doubts seemed to have found the answer. In order to further confirm what he was thinking, Cheng Jue snatched the computer from Lin Wei's hand, only listening to the sound of his fingers constantly tapping on the keyboard.
After a while, the computer showed the posts of the black "Source of Plants" at the beginning and the hot topics on Weibo, and Cheng Jue looked at the posts and kept checking these posts, and the common points between the topics.
"Haha......" Cheng Jue laughed out loud, "I see! ”
Lin Wei looked at Cheng Jue with a smile on her face, "Director Cheng, what's wrong?"
Cheng Jue was happy in his heart, and didn't care about Lin Wei's interruption, "This Bai Shiyao actually made a dangerous move, and wanted to become red after it was black." ”
Lin Wei's eyes widened, and she looked shocked. How is this possible? There are so many black posts on the Internet, how can Bai Shiyao wash his white?
"Lin Wei, hurry up and write a few posts about the black 'source of plants', the darker the better. Bai Shiyao, don't you want to be black? Then I'll give you a ride. As for whether or not it can be whitewashed, it's none of my business. Haha......"
Cheng Jue's heart was extremely happy, he didn't expect Bai Shiyao to actually hand his throat to him, if he didn't cut it, wouldn't he live up to Bai Shiyao's good intentions? As for Bai Shiyao being able to wash white, Cheng Jue didn't believe it at all. Reputation, once it stinks, it's not so easy to whitewash.
The battle on the Internet about the "source of plants" intensified, Cheng Jue took the opportunity to make a move, and various black materials about the "source of plants" drafted by Lin Wei frequently detonated on the Internet, and it was about to get out of control.
At the critical moment, Bai Shiyao quickly rolled out the "cute version of the grievance cartoon" on the Internet according to the plan, took the initiative to respond to all kinds of black material on the Internet, openly challenged the topic of Weibo people, asked the other party to compete with each other, and never tolerated any smear of the "source of plants".
This self-directed and self-staged "tearing B" battle has re-provoked discussions on the Internet. Netizens were overjoyed and waited to see a good show, so they almost put on their cheerleader uniforms and waved their flags and shouted cheers
Chen Chen looked at the discussion on the Internet in full swing, and couldn't help but show a surprised expression, "Shi Yao, your trick is really high!"
Although this idea of gaining popularity was thought of by Chen Chen, Bai Shiyao completely carried it forward, and even reversed the method of the first army, which had to be admired.
Bai Shiyao joked: "If I can get such a high evaluation from you, this public relations will be half the success." ”
This time, Bai Shiyao's military moves were dangerous, and even the people of "Bai Xiao" couldn't help but wonder if someone was really deliberately hacking the "source of plants" behind their backs, not to mention the melon-eating masses on the Internet.
The indulgence of the people who eat melons into the tearing B incident, and even implied the psychological reflection of expectation, can be summed up by someone on the Internet with a proper noun - tearing and spreading. The public likes to dramatize conflicts, and the more noisy they are, the more interesting they are.
This is a double-edged sword, with good use, it can definitely achieve the maximum value of communication at the minimum cost, and the key lies in whether the public relations team behind it can grasp this degree. Bai Shiyao was still worried and had no black material, but she didn't expect someone to come out to stir up the situation at this time.
Bai Shiyao looked at the black material that reappeared on the Internet and grinned. It's not so easy to make a name for yourself as the "source of plants".
If it is too dark, it is easy to leave a bad impression on the public, and then the gains outweigh the losses.
The public statement of "Plant Origin" stopped the further deterioration of time in time, but there is still a crucial step missing to completely reverse all this. Therefore, Bai Shiyao deliberately left a provocative sentence at the end of the public statement: whether it is true or false, it all depends on the product.
This sentence is like a shot in the arm, if the "source of plants" has real materials, it can crack Cheng Jue's vicious scheme. If the "source of plants" exaggerates the propaganda, all this will be the last straw that breaks the camel's back.
Bai Shiyao stood beside Wang Qianyu and watched him skillfully operate, "Xiaohu, take this opportunity to directly announce the listing time of the 'Source of Plants'." Chen Chen, contact Dr. Jiang, it's time for us to close the net!"
"Understood!"
Chen Chen lifted his glasses, the light flashed in his eyes, he couldn't wait to see the effect of this public relations.
However, will all this really develop according to the plan of the "White Owl"?