Chapter 436: Surfacing

It took a day for Liu Ruoyi to finally explain her combing ideas to Zhao Shaodong and Chu Luo.

The entertainment industry was divided into two, and the related businesses were injected into Xiangjiang Aurora Media Group and Jinhai Aurora Pictures Group Company respectively, and a part of the film industry related to Jinhai Aurora Culture became the core of Aurora Pictures' business, and Jinhai Aurora Culture became a wholly-owned subsidiary of Xiangjiang Aurora Media.

Also in the integration of Xiangjiang Aurora Culture, the film business was separated to establish Xiangjiang Aurora Film Co., Ltd., which became a wholly-owned subsidiary of Jinhai Aurora Film Group Co., Ltd., and then established Xiangjiang Aurora Media Group Company based on the foundation of Xiangjiang Aurora Culture.

The Xiangjiang Aurora Media Group Company then incorporated the assets of Qionghai's Aurora Film and Television Base and ATV Satellite TV in the form of a subsidiary.

As for the newly acquired matrix visual effects company, Liu Ruo plans to let it develop independently, and the equity is currently placed under the name of Aurora Venture Capital, and it will also be transferred to the offshore investment holding company established by the three of them in the future to facilitate capital operation.

Matrix vision will be mainly burning money for a long time in the future, and it would be good to be able to break even, and it would definitely be based on external financing to develop from external financing.

In Liu Ruoyi's view, the future development space of companies in this kind of highly specific subdivision is relatively not too good, and the ceiling is there, even if the mainland film market starts to develop greatly in the future, the market space for special effects is always on a relatively small order of magnitude.

As for the overseas business part, considering that it is still in its infancy, most of the investment is provided by Liu Ruoyi, Liu Ruoyi simply reorganized this business into an independent North American Aurora Entertainment Company, occupying a controlling position, Zhao Shaodong and Chu Luo became minority shareholders in this company, mainly invested in Aurora Venture Capital.

For this company, which is only burning money at present, Liu Ruoyi's approach makes Zhao Shaodong and Chu Luo have nothing to say. After all, the money invested by Aurora Entertainment Company in North America is Liu Ruoyi's private investment, accounting for most of it.

In the area of Aurora Ventures, Liu Ruoyi has also realized the legalization of shareholders, and carried out the shareholding transformation through the personal investment holding company of an offshore company to ensure that the equity of Aurora Venture Capital is clarified at the legal level.

In order to do this, Liu Ruoyi registered three investment limited companies of different natures in the Cayman Islands and the Solomon Islands in one go to operate.

With this change, coupled with the introduction of strategic investors in the valuation, there will be a very good valuation and pricing, and if anyone wants to take it by force in the future, then they will either lose in the battle and leave, or they will have to take out real money to buy the equity in Liu Ruoyi's hands.

The space to squeeze out Liu Ruoyi at a low price through other means is almost non-existent, both Zhao Shaodong and Chu Luo are the same, and they have been better guaranteed in terms of interests.

And as long as they can reflect their value relatively fairly, whether they can go to the end together in the future is not the only choice for Liu Ruoyi.

At the extreme, if she can cash out at the current high valuation, Liu Ruoyi can start anew on this basis, and she can quickly build her own new media empire.

Hiding the insights in her mind that are nearly 20 years ahead, this is a natural advantage that others can't match at all, whether it is the general trend of the future or the effective mode of various operations, Liu Ruoyi is still crossing the river by feeling the stones compared to the people in the entertainment industry today when the new media was in its infancy, and I don't know how much ahead of it.

Therefore, now it is a combination of two benefits, and separation will have a greater impact and impact on Liu Ruoyi, but Aurora Media has basically broken the foundation of innovation.

In terms of losses, the other party is definitely greater, not only without Liu Ruoyi's powerful innovation engine, but also in the face of Liu Ruoyi's comprehensive competition from the new media group.

After getting rid of the pit left before, Liu Ruoyi began to propose his new ideas in the financial market to Zhao Shaodong and Chu Luo.

"The two of you, in addition to the business of the entertainment industry, are you interested in doing investment banking business together?" Liu Ruoyi made her investment banking plan into a business plan and briefly explained it to Zhao Shaodong and Chu Luo.

Strictly speaking, Liu Ruoyi's original grand plan for the future of the international financial market is really too advanced. If it is really like Liu Ruoyi's inner imagination, no matter how big Zhao Shaodong and Chu Luo's hearts are, they will collapse.

Even if Liu Ruoyi simplified and narrowed the investment banking planning horizon countless times, Zhao Shaodong and Chu Luo felt a little numb after hearing it.

This is not to say that they don't understand what investment banks do, on the contrary, they don't know much about this part.

Don't look at the high density of investment banking companies in Xiangjiang is simply the highest in Asia, but Zhao Chu and both of them know that the investment banks that can really thrive and live well are those giants, and there are basically not many local investment banks in Xiangjiang.

There is no way, in the business of investment banking, the relationship is too important, and if you don't have the connections, hundreds of millions and billions of transactions, why should you do it?

"Annie, this investment banking business is very well planned, but there are people in our family doing this business, to be honest, it's really not easy to do, although it can barely support it now, but that's it, it's difficult to develop big, what a beautiful Peregrine was in the first two years of the financial crisis, and a crisis was whitewashed. Zhao Shaodong said very solemnly.

"This kind of operation by leveraged speculation, if you look at the right direction, you will naturally make a lot of money, but if you look at the wrong direction, it will be a disaster, think that Peregrine is also just a few years to achieve the market value of white clothes, its business covers financing, investment, securities, commodity futures and foreign exchange brokerage business and asset management and other mixed operations, once the largest investment bank in Xiangjiang, but in a blink of an eye, it was wiped out, and even a chance to save was directly bankrupt and liquidated, and the market value of 10 billion yuan was empty in a blink of an eye!"

As Zhao Shaodong, who has personally experienced this incident, he still has some lingering palpitations when he talks about this incident now.

Before 2000, companies that could achieve a market value of 10 billion yuan in Xiangjiang were already large companies. At least apart from the Toyo, there is no bigger investment bank in Asia than Peregrine.

However, in the face of the financial crisis, this glory suddenly became a thing of the past.

Liu Ruoyi did grasp a God-given opportunity when she speculated in the 911 incident, whether it was luck, touch, or operation methods, Zhao Shaodong admired Liu Ruoyi's hype this time.

But Zhao Shaodong never believed that Liu Ruoyi was completely sure of what he did, this kind of incident has no predecessors before and after, and it is completely reproducible.

It's just that it seems that Liu Ruoyi's luck is very good, so Zhao Shaodong has always regarded Liu Ruoyi as a genius in the entertainment industry and an auspicious baby in the financial market!

But Jixiang Baby is not omnipotent, after Liu Ruoyi's plan to establish a big investment bank was thrown out, Zhao Shaodong still felt that the steps were a little too big.

As a recent financial student like Liu Ruoyi, entering the most brutally competitive investment banking field in the world feels a bit too aggressive.

Hearing Zhao Shaodong's exhortation, Liu Ruoyi sighed in her heart, this matter is too subjective after all.

Of course, Liu Ruoyi, the sinister of investment banking, knows that what Zhao Shaodong said is not wrong at all, if it is a normal situation, 99% of the Chinese participating in the feast of this Western giant will become a dish at the feast, rather than a guest who can get a piece of the pie.

Peregrine is a classic case, of course Liu Ruoyi has studied it before the crossing, so he knows more than Zhao Shaodong, after all, there is no more information about the fall of the star of the Xiangjiang Investment Bank.

In this regard, there is no one who knows the details better than Liu Ruoyi at this stage, and many of the secrets were later disclosed through various channels, and have become one of the classic reference cases for finance students to learn!

For normal investment bankers, this case has a lot of lessons and experiences to learn, especially in terms of risk control, how to do a good job in risk control, to ensure that the investment bank has a reasonable cash flow, which is the king to ensure that an investment bank company can survive in the wrong direction!

If you don't do risk control well, it's a point of no return, not only Peregrine, a local giant in Hong Kong, but even Lehman Brothers, one of the four kings of Wall Street investment banking, when the financial crisis comes, won't it also become cannon fodder?

This is still a real century-old store, with a long history of more than 100 years, and it is the same as doing the wrong thing in the face of the financial crisis!

"Understand, let's stop at this topic. Next, let's talk about the management structure of the new company. Seeing that Zhao Shaodong and Chu Luo were not interested in this plan, Liu Ruoyi no longer tried to convince them.

This is not like the thing that can be stopped by investing tens of millions of dollars in the entertainment industry at the beginning, with Liu Ruoyi's current plan, the investment bank in this plan needs to be prepared to smash at least billions into it.

Don't think it's a lot of money, in fact, if you calculate it carefully, this is already the result of careful calculation.

Liu Ruoyi wants to start this business, and he has to merge and acquire some investment bank-related companies with mature businesses, just like Peregrine, which was established in the late 80s and swallowed an investment banking company with a market value of 1.4 billion Hong Kong dollars for 300 million Hong Kong dollars, and even operated a leveraged buyout of a listed company!

These bold capital operations require massive funds to support, and now more than ten years later, this cost is much higher than it was at the beginning.

"Annie, you can operate these things so actively this time, presumably you won't sit idly by this time, right?" After changing this topic, Zhao Shaodong began to become active again.

"I don't think there is a more suitable person at the helm than you at this stage. ”

Although Zhao Shaodong has a wait-and-see attitude towards Liu Ruoyi's investment and investment banking business, Zhao Shaodong still feels that Liu Ruoyi is the most suitable to shoulder this burden when everyone has a good job in Aurora Media.

The series of things that Liu Ruoyi did in the entertainment industry or the entertainment industry almost perfectly confirmed that Liu Ruoyi is a commercial wizard in the entertainment industry!

At least Zhao Shaodong thinks that in terms of seeing whether an entertainment project has a long-term investment prospect, the people in the circle who are now familiar with it are not as unique as Liu Ruoyi, a young girl.

In the past, Liu Ruoyi shirked and didn't want to get into too much daily business affairs, but now that Zhao Shaodong has brought up the old matter, how should Liu Ruoyi face it?

"I still adhere to the attitude of not participating in specific affairs and specific business operations," Liu Ruoyi first set a tone.

"In Aurora Media Group, there is no problem for me to occupy a seat on the board, but I will not serve as chairman and general manager," Liu Ruoyi is still very clear about this.

"If you want me to have a bigger impact within the Aurora Media Group, I can take the position of Chief Strategy Officer and Senior Vice President. ”

"I think the position of CEO of Aurora Media Group is more suitable for Li Zihe," Liu Ruoyi continued.

"Although it is a pity to say that Li Zihe has just opened up channels in North America, it is a pity to choose this time to recall, but there is no way, in the future, the management of Aurora Media needs to have some similar job rotation and promotion mechanism to ensure that the management layer is not formed in the way of airborne executives, which will be better in terms of business risk control. ”

Hearing that Liu Ruoyi was reasonable, Zhao and Chu nodded.

Li Zihe has been promoted to become the CEO of Aurora Media, and has already experienced the two markets of Heung Kong and North America, which is quite suitable for the international expansion of Aurora Media Group in the future.

Although the scale and business complexity of Aurora Media after the reorganization have been greatly improved, the mechanism of internal competition has been weakened a lot.

These things are all headaches, of course Liu Ruoyi has to hand them over to a suitable backbiter!

No matter from the point of view of character or ability, Li Zihe worked hard and was even willing to go far to the ocean for development! These have some prerequisites for promoting Li Zihe to great use, and of course this is also related to the continuous development of Li Zihe's ability.

From the director of a music company to the general manager of Xiangjiang Aurora Culture, Li Zihe was actually under great pressure at the beginning, but Li Zihe withstood this wave of tests and implemented Xiangjiang Aurora without compromise under the guidance of Liu Ruoyi, which brought the first round of high-speed development of Xiangjiang Aurora.

From the position of general manager of Xiangjiang Aurora, he temporarily left to start from scratch in North America and pulled up the banner of Aurora Entertainment in North America, which further exercised Li Zi and his entrepreneurial ability from scratch.

With these experiences, internally, Li Zihe is the most suitable candidate for the CEO of Aurora Media, even if Senior Sister Liu Yang is closer to Liu Ruoyi, it can't compare to Li Zihe's strength in place!

"The senior vice president suggested that Liu Yang be added to be in charge of the operation of TV dramas and music, and in terms of vice presidents, I suggested that Lu Buping, Le Xiaowan and Chen Xin be in charge of ATV, TV series and music business respectively, and I temporarily put the strategy and ATV business in charge. ”

With an executive president, two senior vice presidents, and three vice presidents, the management structure of Aurora Media in the future looks relatively simple, but it has wiped out the core generals of the Aurora system.

And Liu Ruoyi also officially began to surface!