In fact, the model of traffic + IP is really the first in the mainland!

But if you want to take it apart, traffic is actually a star, and Hollywood has also had an era of traffic, and you can make a lot of money by giving money to stuff Tom into it.

Hollywood also plays IP, for example, "Twilight", which is considered a piece of by a bunch of passers-by, including the lead actor himself, but there are a bunch of little girls who pay for it!

But people really don't mean to combine the two, let alone pull an idol to make a film casually!

Even if it is Disney's princess series, they are all looking for Xiao Huadan who matches the image and has certain acting skills...

The mainstream control is very strict - commercial films earn box office, art films win awards...

The mode of traffic + IP, this set of models, is very useful in China!

It has proven to be enduring, starting from "Little Times"...

But in recent times, I've gotten tired of playing this routine - when "Little Times" was released, fans reached an almost crazy level, and no opposition was allowed!

When it comes to "Three Lives and Three Worlds", fans are actually needed to "lock the scene", why lock the scene? It shows that the theater chain does not trust!

As for staying in the sea route, frankly speaking, "Shanghai Fortress" is really not a big IP, and Jiang Nan's popularity is not comparable to Xiaosi!

And the ticket price is going up too fast...

In addition, the distributor doesn't know what the considerations are, so they didn't control the reviews - you gave up the release of Qixi Festival, so you rushed to the first weekend to make a wave of reviews, and did not control the reviews for Mao?

In comparison, "Zhu Xian" is definitely a big IP!

Published in 05, it was directly known as the "martial arts bible in the post-Jin Yong era", and the physical book sold more than 10 million;

The most important thing is that the game of "Zhu Xian" has always been there, and it has been developing, "Zhu Xian 1", "Zhu Xian 2", terminal game version, mobile game version...

even came out of "Qingyunzhi", of course, the TV series was rubbish, the ratings did not meet expectations, and the TV station refused to pay the final payment...

In fact, the most regrettable thing is the "Sou Shen Ji" of the wild fox under the tree...

Back to the topic, these fans actually surrounded Shen Ming's Weibo, and also used the avatars of Wu Jing, Huang Bo, Shen Ming and others...

The slogan is unanimous: 'On September 13, "Zhu Xian" is a huge offer, come and see Xiao Zhan!'

It's very disgusting, this is called crossing the circle!

But it's also a little distressing...

After all, the whole cycle of the movie "Zhu Xian" is only half a year, and according to the most basic film process, it will definitely fail!

Amway, who is desperate, will only cause a backlash of word-of-mouth in the end!

Hehe, everyone thinks too much, word of mouth is such a thing, as long as there are enough water armies, it can definitely be made!

……

With Shen Ming's attention, coupled with the recent situation, and it is a word-of-mouth marketing routine.

In the screening stage, word-of-mouth fermented in the early stage, and on the first day of release, it won a box office of 210 million, which is logical.

The next day, that is, the Mid-Autumn Festival, the film schedule of "Protecting the Flag" was 38 percent, and the film schedule of "Zhu Xian" was 28 percent...

Is there also the theatrical version of "Detective Conan" released on the same day, Conan's box office in China has been very stable in recent years, basically about 150 million, so the theater chain gave 10% of the film schedule;

The pre-sale of "Zhu Xian" is 30 million...

The fighting power of the fans is not bad!

Let's put it this way, in fact, this film was originally scheduled to be released on August 8, but later because I saw that "Chen Qingling" starring the protagonist became popular, I decided to delay it to September 13.

Big IP + traffic star + capital operation, this is obviously a movie that is rushing to make quick money!

There was no screening in the early stage, without the first round of word-of-mouth testing, it was released directly on holidays, what people think is to use the unequal information of fans to earn the first round of box office, coupled with fan support, control and evaluation, and brush scores, to create a good reputation and popular scene of the movie, and attract more audiences to pay!

The results of the first day were released, and "Zhu Xian" won 110 million box office on the first day, with a Douban score of 6.3 points and a Maoyan score of 8.1 points...

Shen Ming, including the distributor of "Protecting the Flag", doesn't care very much, there are too many bad movies in China in a year, and the movie is still developing, judging from word-of-mouth and the box office on the first day, "Zhu Xian" is an ordinary commercial film, even if it wins 500 million at the box office?

will not affect the overall market of "Flag Guard" - on September 13, "Flag Guard" won 280 million box office!

……

Nanjing Roadshow.

The reporter asked Shen Ming if he had been filming this kind of lofty theme, and Shen Ming frowned: "Not necessarily, I watched "Wild Story" some time ago, and I want to make a "Southwest Story", such as "Ostrich Meat" and "Sun Xiaoguo", and I am still collecting information..."

"Will it not be tried?"

“… Why can't you pass the trial? These are all real events! Do you have any misunderstanding about Chinese film censorship?"

Of course Shen Ming is...

There is still hope for "Sun Xiaoguo", don't even think about "Ostrich Meat"!

"Ostrich Meat" is about the ogre incident, and this thing feels panicked when I watch the news, let alone shoot it!

"Actually, we originally wanted to call it "Reminiscences 2008", but the title was not good-looking, and later changed to "Flag Protection", which means the same!"

"What do you think of "Zhu Xian" breaking 100 million on the first day?"

"With such a big IP as "Zhu Xian", it didn't break 100 million on the first day, I still think it's strange!"

"Investors also need money to buy copyrights!"

"Whether capital and traffic are manipulating the market, I don't know, most people don't know, I think everyone is a little underestimating the self-regulation ability of the film market, let's look at the top ten box office rankings, basically all of them are excellent works with a passing reputation, and the most important thing about the movie is the movie itself. ”

"I think everyone should calm down, a movie ticket is not cheap now, don't go to see it if you think it's not good-looking!"

Shen Ming is very disgusted by this tone, as soon as a traffic movie is released, a bunch of marketing accounts are very excited, saying that 'the fan economy must die, the traffic bad movies must die, and Chinese film and television will be born!'

The slogan is shouted so that the thief slips away, and if you let them die, they will die?

Unrealistic, in any mature market, there are bad movies to make money every year!

"What do you think about the subtitles of "Zhu Xian" without voice actors..."

"This is indeed a bit disrespectful, can we talk about "Protecting the Flag"? It's not easy for us to make this movie!"

Why are you asking "Zhu Xian"?

Just trying to sow discord between the two families?

The producer of "Flag Guard" also has Fujisun Film and Television!

Moreover, the box office of "Protecting the Flag" has already beaten "Zhu Xian" - the latter's box office today will not exceed 50 million, and the box office of "Protecting the Flag" is close to 300 million!

……

After the roadshow, Shen Ming went back to the hotel and went to Suzhou tomorrow, not far from each other.

Fujisun Entertainment's reporters are already waiting.

Shen Ming changed his clothes, ate something casually, and the interview began:

"First of all, congratulations to Shen Ming, you have been so successful as a director for the first time, do you have anything to say?"

"Thank you to the audience, I really want to thank them, so the old gentleman said, 'The audience is not unaware of the fault, the audience is tolerant!'"

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