1803 Detonating the network

Ranley Hall is in the center, flanked by Alan DeJanis and Cate Blanchett to the left and right, then Meryl Streep and Bradley Cooper, followed by Julia Roberts, Channing Tatum and Nicholas Hoult, followed by Jennifer Lawrence, Jared Leto, Brad Pitt, Angelina Jolie, Kevin Spacey, Lupita Nyong'o and Pete N-Yong'o, among others.

In this selfie, a total of fourteen faces appear in front of and back, bustling to fill every corner of the photo, even at the Oscars.

The most rare thing is that in the photo, a surprised and stunned smile appeared on the face of each guest, not the habitual perfect smile in the selfie, but a vivid capture of the moment, the joy and lightness created by the accident between the eyebrows and eyes completely jumped on the paper, making the whole photo extremely vivid.

Everyone who watched the live stream understood what was really going on.

After taking a selfie, Allen introduced the next guest on stage, and she immediately posted the image on her Twitter account and tweeted, "Lanley Hall should compete for the title of Photographer of the Year, and again, who can say no? This is definitely the best photo ever#奥斯卡!" ”

The social network, which has been lively for nearly two hours tonight, suddenly exploded.

"Hahahaha, has Master Lan Li created an Oscar record, come, let's shout together: BOOB!#奥斯卡"

"The scheming young master is really cute, what should I do? I also want to take a selfie with the young master!#奥斯卡"

"God!Ranley Hall and Nicholas Holt in the same frame, I'm going to die!#奥斯卡"

"Best selfie of the year, no doubt about it! But what makes me even more depressed is why they look so good in how they shoot them? I usually can't find the best angle for 30 minutes of selfie pose. #奥斯卡"

"This is the annual carnival party!#奥斯卡"

"What should I do, I kind of want to see the young master. Please tell me, I'm not the only one. #奥斯卡"

"Young Master Kai/Huang/Cavity, hahahaha, please allow me to laugh for a while, my wish has been fulfilled, hahahahaha. #奥斯卡"

Meryl Streep's husband, Don Gambler, smiled awkwardly but politely, and I think he must have thought to himself: I didn't say it in advance to attend the Oscars today! #奥斯卡"

"Handsome, cute, elegant and noble, this selfie should be the pinnacle that cannot be surpassed#奥斯卡, right?

"Ahhhh#奥斯卡h

"Can Lan Li Hall and Jennifer Lawrence partner up on a talk show, that picture should be very exciting. #奥斯卡"

"The only regret is that Ryan Gosling didn't come over, bad review!#奥斯卡"

The entire Twitter platform is almost paralyzed, refreshed at a rate of 6,000 per second, creating the illusion that "everyone is talking about the Oscars" — or, if not far, not far off.

Tonight's Oscars show the subtle interaction in the opening stage, to the excitement in the performance stage, to the approachability in the transition stage...... Alan DeJanis really mixed the nature of social networking into the awards ceremony.

Allen uses his Twitter account as a medium to break the shackles of the fourth wall and get rid of the shackles of live broadcast, so that every netizen who uses Twitter can feel the live atmosphere of the Dolby Theater for the first time and participate in the interaction; at the same time, it can also be combined with the live broadcast picture presented on the TV screen, online and offline contrast, the experience is undoubtedly new and trendy in 2014, bringing a completely different new feeling, and successfully injecting a fresh and unique temperament into the dying Oscar——

Although Allen's fusion cut is still a little jerky and deliberate, it is still a successful attempt.

The sparks and heat waves that had accumulated little by little, and the attention and discussion that had been pushed up layer by layer, finally all focused on this selfie, which exploded vigorously and successfully climbed to the top, creating a terrifying peak that cannot be surpassed or replicated.

The 6,000 comments per second set the second-highest Twitter record in history — after the Denver Broncos in the 2011 NFL playoffs, when Denver Broncos reversed the Pittsburgh Steelers in overtime, when Tim-Tebow performed a miracle like a son of God, and a 9,000 discussions per second erupted on Twitter.

The selfie tweet was retweeted 800,000 times, easily breaking the all-time record — held by current U.S. President Barack *****, who posted a photo of himself and his wife hugging after his successful re-election in early 2012, which was retweeted 778,000 times.

But!

The previous record of "778,000 tweets" was the final total, while the "800,000 retweets" of the Stars selfie tweet was set in just 20 minutes – in other words, the record for the highest number of tweet retweets was easily broken within 20 minutes, and it continues to challenge new heights as time progresses!

Thirty-three minutes later, the first tweet in Twitter's history to "exceed one million retweets" was born.

Ninety minutes later, the first tweet in Twitter's history to "exceed two million retweets" was born.

Twenty-four hours later, the first tweet in Twitter's history to "exceed three million retweets" was born.

……

In the end, the selfie tweet was retweeted 3.8 million times!

Three million eight million!

While everyone is looking forward to a new record, and many are anticipating the inevitability of a new record, isn't that a bit too ambitious?

In horizontal comparison, the original record held by Barack is only a fraction of the new record, and the original record has been doubled nearly fivefold in one go, giving full play to the characteristics of the era of social networking, which is really exaggerated and too ferocious, and really makes people feel the fierceness of the power of the stars.

Just as Barack was successfully elected president, many media called him "the first president of the era of social networks"; now the Oscars have also opened the door to social networks for the first time, and for the first time they have seen the popularity and attention brought by instant interaction in the Internet age.

After the awards ceremony all ended, a number of survey agencies have conducted relevant statistics, the results show that this year's Oscars in the younger generation of discussion and attention have created a record high; not only that, in the audience satisfaction sampling survey, the satisfaction of the main audience groups aged 18 to 49 has risen by 36 percentage points, creating a new high after the "Titanic" topped the Oscars in 1998.

Without a doubt, this is a very, very successful attempt at innovation!

Of course, not everyone liked the result, especially the college judges who were over fifty years old, and their protests and opposition were not destined to be calm.

But all this was expected by the Academy.

Last year, Seth McFarlane's bold and open hosting style was met with criticism, with many arguing that the pace of reform at the college was too radical, and this year, too, Alan DeJanis's demystifying approach to hosting is bound to be controversial.

However, what is certain is that the colleges that have tasted the sweetness for the first time this year will not give up, and their reforms are bound to continue - how to adapt to the new changes in the Internet era after a huge change in viewing habits is a question that every awards ceremony must think about, and the Oscars are no exception.

Either change and adapt to the times, or be conservative and obsolete. It's as simple as that.

In fact, it's not just the internet buzz, but the Dolby Theatre is just as buzzing – a new experience for the guests.

The award presentation process was still moving forward in an orderly manner, but the discussion about the selfie just now was still surging back and forth among the guests, and even Meryl was a little distracted, "How the hell does that thing work?" she leaned over and asked Lan Li in a low voice.

Lan Li cast a confused look, and Meryl followed up, "I've never tweeted. Yes, never. ”

"Are you sure you're asking the right person?" Lan Li raised an eyebrow slightly—he was also a person who was almost invisible on Twitter.

Meryl tilted her head slightly, "Well, at least you're young, right?"

“…… I have no way to argue with that. Lan Li chuckled, "I'll show you during the break." ”

Meryl nodded knowingly, and then both turned their eyes back to the stage, continuing to follow the ceremony.

Turning her head, Lan Li could see Kate's meaningful gaze, as if to say: It seems that the craze will continue for a while.

Lan Li shrugged his shoulders and smiled in response.

Tonight's situation seems as if it might be...... Something is not quite right, the award process is always going on, but with the exception of Best Supporting Actor in the opening, none of the awards seem to be able to attract more attention, and the situation outside of the awards has sparked more discussion on social networks, is that really good?

But this is Vanity Fair, and the focus and gimmicks are the topics that never fade, especially when Allen unveiled the mystery of the Oscars for the first time via Twitter, how could anyone want to miss it?

However, it's time to get back to business, and there are awards waiting to be awarded.

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