Chen Chen stood in the conference room of "Morning Star", confidently and calmly showing the plan of "White Owl".

"For so many years, 'Morningstar' has been bringing customers a better experience and 'exceeding customer expectations' as the concept, bringing excellent products and services to car lovers all over the world, and this is exactly the belief that 'White Star' has always been firm. So this time, we've redesigned a solution that is more in line with your company's philosophy. Next, my team and I will show you our ......"

The planning of "White Owl" this time can be said to be completely different styles from the last time.

The plan in He Ziyun's hand is the first draft of "White Owl", the sword goes sideways, surprises, and uses ingenious angles to kill a bloody way from domestic auto brands. As long as it is done properly, the name of "Morning Star" can be said to be an instant hit.

If there are no problems with all the data, then this plan can be said to be very good, but unfortunately some of the key data given by "Morningstar" is completely different because of the concept.

If you really do it according to the plan, not only will you not achieve very good results, but it will also be half the effort, and "Morning Star" will need to pay a huge price in order to fill the holes caused by these misjudgments in the later stage.

The information sent by "Morning Star" before was confused by the people under the marketing department, and there are several key concepts that ordinary people can't distinguish at all.

Director Cao usually likes to dabble in various types of books, no matter how busy he is at work, he will read books for an hour before going to bed every day.

For the public relations planning of "Morning Star", he found some well-known books on the public relations industry on the market, and specially formulated a "theme reading" for himself to understand some basic conditions of the industry.

These concepts in the "Morning Star" information are very close, but the meanings are very different. To this end, Director Cao has studied these words and consulted professionals in the "Zhihu Ye" online column.

After figuring out these concepts, Director Cao suddenly remembered the materials sent by "Morning Star" to "Red Light Spot" and "White Owl", and when he got the original version of the materials, he found that the people who drafted the materials in these places were really wrong.

Director Cao had planned to call the two companies to explain the mistakes, but it was only Monday at that time, and everything was still in time.

However, after thinking about it in his heart, he decided to make a mistake and use this as a test for both companies.

If it is the "red spot" and the "white owl" who draft the information themselves, these two places will definitely not make such a mistake, but this information is given by the "Morning Star", so these two companies have preconceived ideas that the information given by the "Morning Star" is correct, which is a bit of a "black under the light" meaning.

Only by fully understanding this dozens of pages of information will it be clear that the "morning star" specifically refers to this thing and not to the other.

Director Cao's real name is Cao Yunxuan, and his English name is illiam, and he graduated from a well-known Ivy League university in the United States, majoring in marketing. His alumni once commented that Cao Yunxuan himself is a "smiling tiger", with a light appearance on the surface, but in fact he is very dark-bellied. He is very strict and meticulous in his work, and he never allows the slightest mistake.

This is a man who plays cards completely out of the ordinary, so it's no wonder that this time he will make mistakes and take them as a test for both companies. If you find these mistakes, you will inadvertently give yourself extra points.

Chen Chen made a complete display, and then the other employees of the "White Owl" showed the details of each part separately, and these details can see whether the "White Owl" found these mistakes.

Of course, Cao Yunxuan is also very much looking forward to the detailed display of the "White Owl", the previous 'Red Light Spot' was planted in this place, which made him disappointed, I don't know if the "White Owl" will satisfy him?

Xiao Zhao stood in front, a little nervous, she secretly glanced at the audience, then at Chen Chen, and saw Director Chen nodding at her, so she was a little relieved.

Xiao Zhao took a deep breath, then showed a bright smile, and began to explain to the person in charge of "Morning Star", "Economists believe that the value of commodities is divided into two types, one is functional value. The other is ostentatious value. So this time, our plan will start from these two parts of value. In terms of function, the biggest advantage of 'Morningstar' products is safety, whether it is active safety or passive safety, 'Morningstar' has done a very good job, and ......"

There is a term in economics called the "Veblen effect", the higher the price of a commodity, the more people want to buy. In fact, it is not entirely the use value of the commodity itself, but the hope that when using this thing, it can show its status, wealth and value. For example, luxury bags, famous paintings......

This is actually the embodiment of the "ostentatious value" of the product, although the price of "Morningstar" products is slightly more expensive than other domestic car brands, but the idea that Chinese people generally like to buy expensive is still prevalent, so this is not a shortcoming.

Someone once said: "The more expensive you are, the more you buy, not 'stupid', but 'trench'." ”

Director Cao thought so, so as soon as the two starting points of "White Owl" were raised, his eyes lit up, and the next display of "White Owl" was also very outstanding, and even the test he was most worried about was passed by White Owl.

The other persons in charge of the "Morning Star" listened to the plan of the "White Owl", nodded their heads one after another, and agreed very much, this scene can be said to be in stark contrast with the "red light spot" in the morning.

Linda stood at the back of the conference room, looking at the expressions of Director Cao and the people in charge, her hands were clenched, and she was nervous and didn't know what to do. He Ziyun said that the other half of the benefits will definitely be in vain.

While everyone was listening intently to the display, Linda slipped to the bathroom, she checked left and right, made sure that there was no one else in the bathroom, quickly closed the door, and dialed He Ziyun's phone.

"Linda, the plan of the 'White Owl' is over so soon?" He Ziyun was very surprised, she had said that she would let Linda report the content of the "White Owl" display to herself, but she didn't expect Linda to call her so soon.

"Ziyun, it's not good! Didn't you ask me to help you confirm the plan of the 'white owl' in the afternoon? The other party's plan is ......like this" Linda revealed the general content of the plan to her, but the main reason why she called was not this, after talking about the plan, she told Director Cao and their situation to He Ziyun, "I observed the situation of Director Cao and the other people in charge, and they were very satisfied." The most important thing about Bai Xiao's proposal, the most important thing is that I just learned that there are some errors in the information we sent you before, and this mistake was deliberately tested by Director Cao, and you didn't notice it at all......"

He Ziyun was shocked when she heard this, and asked directly: "What? Is there such a thing?" He Ziyun was very uneasy in her heart, but then she thought that this plan was a "white owl", so the other party should not have noticed that everyone had failed this test, and there was no superiority.

However, she was still a little unsure in her heart, so she asked Linda directly, "The plan of the 'White Owl' should also have this problem, right?"

"The people of the 'White Owl' didn't make this mistake at all, only there was a problem with your planning, I was very short on time, and it was not yet time for the final decision, but the situation is very unfavorable for you now. You need to think of a way, or it will be too late by the end of the day!" Linda was delayed, and she had to get back to the conference room.

Director Cao hates that someone is absent at a critical moment, and it is also very risky for Linda to come out and call under the pretext of going to the toilet. If Director Cao finds out that she has sent a message to He Ziyun, she will definitely not be able to eat and walk around, she only hopes that He Ziyun will think of a way now, if she can't deal with it, don't reveal this matter, otherwise she will be finished.

Thinking of this, she regretted it very much, she had already known that she would have accepted He Ziyun's money, but now it is too painful to ride a tiger like this.

"Ziyun, I've already revealed the news to you, and then you can do it yourself, as long as you don't involve me, the plan of the 'White Owl' is not over yet, I have to hurry back to the conference room." Let's talk about it first, hang up!"

He Ziyun wanted to ask something, but found that there was a "doodoo" sound from the mobile phone, so she could only give up.

He Ziyun walked around the office, if the plan was not won this time, how would the board of directors explain? Thinking of the group of rich wolves in the board of directors, He Ziyun's scalp was numb. Now the situation is very unfavorable to the "red spot", and she is now also poor in donkey skills and at a loss.

When the plan of "White Owl" was completely displayed, Chen Chen's summary speech was over, the lights in the conference room were turned on again, Director Cao took the lead, and everyone in "Morning Star" stood up and applauded continuously.

Seeing this, Xiao Zhao and the four of them finally breathed a sigh of relief, at least the display goal of this time was completed.

Director Cao looked at Chen Chen and admired it very much, "Director Chen, thank you and your team for your wonderful display. As is customary, we still need to discuss some details this time, and the final result will be announced to you at seven o'clock tonight!"

……

He Ziyun only realized now that the plan she got before and the plan of "Bai Xiao" are completely different directions. She was cheated by "Bai Xiao", since Bai Shiyao found a mistake, why did this plan not change at all, this is obviously the other party's intention.

At this moment, He Ziyun's phone rang, it was Director Lin. He Ziyun was thinking about how to deal with the chairman now, and she was in no mood to pay attention to Director Lin at all.

But the other party kept calling, thinking that he would continue to stay in the "red spot", He Ziyun put away the impatience on his face and showed a flattering smile, "Hey, dear, why are you talking to people on the phone at this time, they are having a headache?"

Director Lin seemed to be very coquettish by He Ziyun, "Who made the baby angry, I'll help you teach him a lesson!"

He Ziyun continued to pinch her throat and said: "It's not the case of 'Morning Star', the other party deliberately dug a trap for others, and people didn't pay attention, so she succeeded." Director Lin—do you think the chairman will drive me away when he arrives?" Speaking of this, He Ziyun pretended to cry, and Director Lin on the other side frowned, seemingly embarrassed.

However, thinking of the other party's status in "Morning Star", the other party should be able to help with this point, so Director Lin said to He Ziyun: "What are you worried about this, I know the vice president of the China region of 'Morning Star', I just need to say hello, this case is not easy to catch!"

Hearing Director Lin's words, He Ziyun was very surprised, and she didn't even pretend to be anymore, "Really, can you help me win this case?

Director Lin smiled very obscenely when he heard "Heavy thanks", "That's it, baby, I'll call right away......!"

Director Lin ended He Ziyun's phone call and quickly called the vice president of "Morningstar" Greater China, that is, his brother-in-law.

Who will end up with the "Morning Star" case, once again there has been a reversal!