Lanley Hall, Jennifer Lawrence, Paul Walker, Alexander Skarsgård, Rami Malek, Donald Glover, Kaya Scaudario, Will Poulter, Tony Wei, Ray Stevenson.

Ten actors, a full ten actors, the main actors of the entire "Edge of Tomorrow" crew were all present, even Ray Stevenson, who played the general, this was the most complete event of the crew during the publicity period, which not only showed the sincerity of the crew, but also once again emphasized the importance of the whole team in the movie.

It's really too rare for other commercial films to be promoted.

After all the actors were seated, the host Matt still couldn't help but look at Lan Li, "Before officially entering today's interview, please allow me to express my inner surprise, the performance just now is really wonderful, such a scene, I have never seen it, I have to emphasize again, God, can you talk to us about this song just now?"

"Of course. Lan Li replied with a smile, holding the microphone to sort out his thoughts a little, "As I said just now, today's performance has a purpose, I hope more people can know about amyotrophic lateral sclerosis, and I also hope that more people can know about the Heather Cross Foundation, this song just now is the theme song of the Foundation." ”

"Oh, what's the name of the song?" Ann interjected duly.

Lan Li was slightly stunned, "Can I say it directly? Why do I have the illusion that I am selling insurance?" After teasing himself, there was a low laugh in the ears of Paul, Jennifer and others, and Lan Li himself laughed, "'Another light', this song just now is called 'Another Light'." ”

"I want people to realize that every life is extremely important, that they have their own world, that they are fighting hard in their own lives, and that just because others can't see it doesn't mean it's not important. This is what the Heather Cross Foundation was founded for, and it is unique in even the faintest light. ”

Lan Li explained earnestly, and Lamy's additional words came from his ear, "It's like Heather Cross." Lan Li turned around, smiled at Ramey, and nodded in affirmation, "Yes, just like Heather Cross." ”

"In fact, before Heather, I had never even known about amyotrophic lateral sclerosis, but the pain and suffering of this condition is unimaginable to others, and I believe that in this world, such diseases, such patients, such ordinary people, there are countless people, but they are still real. Maybe it's a little boring, a little boring, but that's life, and trust me, I'm trying to put it in a humorous way, hoping that people will be able to keep paying attention, but I realize that it's not an easy task. ”

Lan Li's self-deprecating ridicule did not pause, but elaborated in one go, maintaining the same tone, and cut in without warning, instantly causing a low laugh above Rockefeller Square,

"So, before you desert, this show must go on, otherwise it will feel like a loss for the performance just now. Lan Li was about to continue, but the laughter interrupted him, and Matt, who was sitting diagonally opposite, added, "Trust me, you won't lose money." I strongly suspect that there is already a frying pan on social networks now. ”

"Roar. Donald and Jennifer began to cheer and cheer as the atmosphere came alive again.

Lan Li chuckled, "'Another light', this song will be officially released this week, and it will only be available on all major platforms with only digital soundtracks, and all the proceeds, I mean, will be donated to the Heather Cross Foundation. Immediately, the audience rang out one after another whistles, applauding one after another, interrupting Lan Li's rhythm of speaking for the second time-

In the face of a surging crowd of tens of thousands, it is really not an easy task to continue to speak coherently.

"Also, on top of the 'One Man Concert' in February, I wrote another song that was very meaningful. After much deliberation, I finished recording the song in the studio, and then I will release the digital sound source on all major platforms simultaneously;

At the same time, the song will also be included in the album 'Don Quixote' and will be released in a special edition, although the special edition will only be released in limited edition as a souvenir. Of course, all proceeds will also go to the Heather Cross Foundation. ”

Amidst the bustling cheers and support, Lan Li unfazed and announced the next plan.

The so-called special track is "Say you won't give up". As a hidden track, it was included in the special edition of "Don Quixote", but the special edition album was only limited to 500,000 copies, and that's it, even if it was sold out, it would not be republished, and it was mainly for the digital promotion of the two singles, hoping to gain more support and become an important promotional channel for the Heather Cross Foundation.

Matt and Ann quietly exchanged glances, surprise and surprise in their eyes.

Not only them, but all the viewers who watch the show at this moment can deeply feel that, as Lan Li said, this is a hype, and everything revolves around the "Heather Cross Foundation", which is not a gesture to earn fame, but a good act of kindness that really takes action on the ground. That determination, that belief, is eye-catching and touching.

"Wow, Lanley, so this is absolutely serious?" Matt sighed.

Lan Li chuckled, "I'm trying to be serious. As far as I know, it's really serious right now, and besides me, at the premiere of Edge of Tomorrow last week, we officially released a batch of limited-edition merch, which seems to be selling well as far as I know, and luckily, Warner Bros. is donating all proceeds from merch sales to the Heather Cross Foundation. ”

"Oh, my God!" Ann exclaimed, her eyes widening, "so all the spread on social networks is for charity? Jesus, why don't you just say it? Maybe it will create more waves and call for more viewers to join in. ”

"I guess maybe I'm not the producer of Edge of Tomorrow yet?" The subtext is that Warner Bros. didn't want to blur the focus and detach the film from the work itself, but instead invested more enthusiasm in the foundation, which affected the box office. Such a profound meaning that only a true insider can understand, "The reality is that we need some topics, we need some attention, and judging by the audience craze in front of us, we succeeded." ”

If it weren't for the limited peripherals, just the movie peripherals, it would not have been able to make such waves on the Internet, and even more so attract so much attention, and today's "Today Show" would not have been so successful. To put it simply, it's all about marketing tactics, and it all comes down to getting people to really pay attention to the rare condition of ALS.

"So...... Now it seems that I am indeed selling insurance, so I don't know how the sales are going. I hope it would have been nice to have at least a little bit of a ripple on top of the social networks. Lan Li's relaxed and cheerful words once again triggered a chuckle from the audience, and the scorching atmosphere gradually began to spread.

A little wave?

Obviously, Lan Li is still too arrogant.

After the show aired, in addition to the ratings and viewership both set a record high in 30 years, social networks exploded all the buzz, with 1,600 tweets per minute on Twitter alone, and it lasted for nearly six hours, easily breaking the record set by the premiere of Edge of Tomorrow last week.

At the same time, Facebook, Instagram, Google and Yahoo communities, the discussion heat has exploded, and related keywords have entered the hot search list, and even the attention of "Edge of Tomorrow" has skyrocketed;

The most amazing is the grand occasion of Rockefeller Plaza, the live video of Lan Li singing "Another Light" successfully triggered thousands of lights, and even eclipsed the sun in the sky of New York, this video was released and uploaded through the official YouTube channel of NBC TV, and within 12 hours, the viewership index exceeded 40 million, and exceeded 100 million in less than 24 hours, becoming the first video in history to break 100 million views in 24 hours.

The mighty influence has burst out with devastating energy, not only Warner Bros., but also other major film companies and major TV stations.

Immediately afterwards, iTunes, Spotify and other platforms announced that all the profits from the two digital music sources, "Another Light" and "Say You Won't Give Up", would be donated to the Heather Cross Foundation. After the relevant announcements were released, this vigorous hype was further pushed to the extreme, and the influence is still spreading endlessly.

For the reporters, it was a little stunned.

As Lan Li said, he never cared about hype, because it was not necessary, and because he didn't care at all, and now they finally understood what it meant. With just this charity publicity event, Lanli has established its status as a first-line superstar in one fell swoop.

Although even Lanli and Warner Bros. themselves did not anticipate the development of the situation, there is no doubt that Lanli's appeal in North America has truly laid a solid foundation, and no one will question it again.

This is a typical summer file, but it is also an atypical summer file.

"Are you sure you don't plan to stop me?" Lan Li raised an eyebrow, "If you want, I can hold an impromptu concert here." As soon as this sentence came out, there was an uproar at the scene, and the voices of longing came one after another, which made Lan Li think that he had stabbed a hornet's nest, and had to hurriedly continue, "However, today is the promotional itinerary of 'Edge of Tomorrow', so I think we should talk about the movie." ”